New Empirical Research on Advertising - Syllabus and Reading List
3 Pages Posted: 9 Nov 2015 Last revised: 19 Nov 2015
Date Written: December 2015
Abstract
This Ph.D. workshop will discuss new empirical research on advertising.
Suggested Citation: Suggested Citation
Wilbur, Kenneth C., New Empirical Research on Advertising - Syllabus and Reading List (December 2015). Available at SSRN: https://ssrn.com/abstract=2687926
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