Nudging as a Tool of Media Policy: Understanding and Fostering Exposure Diversity in the Age of Digital Media

Nudging - Possibilities, Limitations, and Applications in European Law and Economics, Klaus Mathis and Avishalom Tor, eds, Springer, 2016, pp. 227-247.

27 Pages Posted: 4 Aug 2015 Last revised: 16 Mar 2016

Date Written: November 1, 2015

Abstract

The chapter argues that although the balance between state intervention and non-intervention in the media certainly is precarious and individual rights are to be safeguarded, there may be subtler ways of intervening and promoting exposure diversity – i.e. the diversity in the content actually consumed by audiences – under the conditions of digital media. The chapter explores a number of “nudging” tools as potentially more efficient as well as effective instruments of media policy aimed at diversity. In this, it seeks to contribute to the discussions on public service media design, as well as be in line with broader changes in media governance, which denote a move away from conventional command-and-control type of regulation.

Keywords: media policy, diversity, exposure diversity, nudging, public service broadcasting, digital media

Suggested Citation

Burri, Mira, Nudging as a Tool of Media Policy: Understanding and Fostering Exposure Diversity in the Age of Digital Media (November 1, 2015). Nudging - Possibilities, Limitations, and Applications in European Law and Economics, Klaus Mathis and Avishalom Tor, eds, Springer, 2016, pp. 227-247., Available at SSRN: https://ssrn.com/abstract=2638034

Mira Burri (Contact Author)

University of Lucerne ( email )

Frohburgstrasse 3
PO Box 4466
Lucerne, 6002
Switzerland

HOME PAGE: http://www.unilu.ch/mira-burri

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