Customer Perception on Performance of RRBs in Odisha

Parikalpana: KIIT Journal of Management, January 2014

15 Pages Posted: 3 Apr 2016

See all articles by Rabi Subudhi

Rabi Subudhi

KIIT Deemed to be University, School of Management

Jitendra Ram

KIIT University

Date Written: January 1, 2014

Abstract

Regional Rural Banks (RRBs), now spread all over India, play an important role in the all round rural development of the nation, and also for the financial-inclusion mission. To strengthen the functioning of these RRBs further, many committees have given suggestions, for major reforms, including amalgamation. As considerable time and effort have been given on this reforms-measure, time has come to check whether ‘amalgamation’ of RRBs has helped improving service-quality? The present paper reviews the growth of Indian banking sector and, particularly the Regional Rural Banks (RRBs) of Odisha. The paper uses both secondary and primary data to study and check, whether there has been any significant improvement in functioning of RRBs, in the state of Odisha

Keywords: RRB, Regional Bank performance, Customer perception

JEL Classification: G21, G34, M10, D12, C42

Suggested Citation

Subudhi, Rabi and Ram, Jitendra, Customer Perception on Performance of RRBs in Odisha (January 1, 2014). Parikalpana: KIIT Journal of Management, January 2014, Available at SSRN: https://ssrn.com/abstract=2757934

Rabi Subudhi (Contact Author)

KIIT Deemed to be University, School of Management ( email )

Jitendra Ram

KIIT University ( email )

Bhubaneswar -751024
School of Computer Engineering
Bhubaneswar, IN Odisha 751024
India

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