Three-Way Metric Unfolding

Proceedings of the Orsa-Tims Market Measurement Conference, 1981

27 Pages Posted: 6 May 2016

See all articles by Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

Date Written: August 1981

Abstract

A new metric multidimensional scaling model is proposed, and a corre­sponding method is developed to accommodate the analysis of three-mode dominance (e.g., preference) data and nonsymmetric three-way proximity data. One of many possible marketing applications is presented concern­ing the modeling of situational dependencies in consumer preferences.

Suggested Citation

DeSarbo, Wayne S. and Carroll, J., Three-Way Metric Unfolding (August 1981). Proceedings of the Orsa-Tims Market Measurement Conference, 1981, Available at SSRN: https://ssrn.com/abstract=2776266

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

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