Three-Way Metric Unfolding
Proceedings of the Orsa-Tims Market Measurement Conference, 1981
27 Pages Posted: 6 May 2016
Date Written: August 1981
Abstract
A new metric multidimensional scaling model is proposed, and a corresponding method is developed to accommodate the analysis of three-mode dominance (e.g., preference) data and nonsymmetric three-way proximity data. One of many possible marketing applications is presented concerning the modeling of situational dependencies in consumer preferences.
Suggested Citation: Suggested Citation
DeSarbo, Wayne S. and Carroll, J., Three-Way Metric Unfolding (August 1981). Proceedings of the Orsa-Tims Market Measurement Conference, 1981, Available at SSRN: https://ssrn.com/abstract=2776266
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