Neuro - Geometry in Managerial Decision Dynamics

Forthcoming, International Conference on Emerging Trends in Management and Technology 2016 (ICETMT-2016), 23rd & 24th December 2016, MIT School of Management, Pune in collaboration with Savitribai Phule Pune University, India

10 Pages Posted: 29 Nov 2016

See all articles by Col Prof Dr Jyotirmaya Satpathy

Col Prof Dr Jyotirmaya Satpathy

Professor, College of Management and Commerce, Srinivas University, Mangaluru, India

Sayalee Gankar

Maharashtra Institute of Technology (MIT)

Multiple version iconThere are 2 versions of this paper

Date Written: November 28, 2016

Abstract

New brain imaging technologies have motivated neuromanagerial studies of internal order of mind. We are only at beginning of an enterprise. Its promise suggests a fundamental change in how we think, observe and model decision in context. Brain absorbs information, recognises and frames problematic situations towards appropriate responses. Decision-making in neuromanagement is based on complexly interlinked imaging technologies with links to bandwidth of human decision. Manager often fail to design ‘rational’ decisions. Processes by which Managers reach decisions embody conflicting tenets. Question is how Manager makes decisions. How are decisions carried out in brain? Interest is on assumptions, beliefs, habits and tactics that Manager uses to make decisions. How do parts of brain govern decision-making, coordinate, face obscurity and engage in strategic simplification while deciding? What happens in brain or is activated? Is study of decision-making geometry via neuromanagement relevant? What are the limits? How does previous experience alter behaviour? There are unsolved problems in (managerial) cognition. What are the general implications? Managerial cognition plays a role. Sensing is as an important aspect and there is evidence of how evolutionary patterns are shaped by beliefs and attention allocation. How does Manager decide in state of VUCA (Uncertainty, Vulnerability, Complexity and Ambiguity? In this, neuromanagement seeks to explain decision-making, ability to process alternatives and choose optimal course of action. It studies how management behaviour shape understanding of brain and guide coherent brain geometry towards decision-making? This paper attempts to explore above phenomenon to put forward a model for neuro-management decision, in which interaction are addressed through measurements of brain activity. Attempt is to model decision-making linking neuro-management of decision behaviour. This provides conceptual geometry for conducting neuro (managerial) research at intersection of neuro (managerial) science, raises a few fundamental issues and offer solution through measurements of brain activity at management levels of analysis.

Keywords: Cognitive Neuromanagement, Brain Imaging, Coherent Brain Dynamics, VUCA, fMRI, BOLD, EEG, ECG

Suggested Citation

Satpathy, Col Prof Dr Jyotirmaya and Gankar, Sayalee, Neuro - Geometry in Managerial Decision Dynamics (November 28, 2016). Forthcoming, International Conference on Emerging Trends in Management and Technology 2016 (ICETMT-2016), 23rd & 24th December 2016, MIT School of Management, Pune in collaboration with Savitribai Phule Pune University, India , Available at SSRN: https://ssrn.com/abstract=2876391

Col Prof Dr Jyotirmaya Satpathy (Contact Author)

Professor, College of Management and Commerce, Srinivas University, Mangaluru, India ( email )

Srinivas University, Mangaluru, India
Srinivas University, Mangaluru, India
Mangaluru
India
7260815968 (Phone)

Sayalee Gankar

Maharashtra Institute of Technology (MIT) ( email )

Pune
India

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