Download This PaperCategory and Brand Purchase Rates (Still) Follow the NBD Distribution
8 Pages Posted: 26 Sep 2017
Date Written: September 24, 2017
Abstract
Analysis of category and brand purchase rates using Nielsen-Kilts 2014 panel data for the US show they closely fit the Negative Binomial Distribution. Data for Carbonated Soft Drinks, over the counter Pain Medication and Breakfast Cereal are used.
Keywords: Category Purchasing, Brand Purchasing, NBD Model, Brand Loyalty
JEL Classification: M31
Suggested Citation: Suggested Citation
Dawes, John and Trinh, Giang, Category and Brand Purchase Rates (Still) Follow the NBD Distribution (September 24, 2017). Available at SSRN: https://ssrn.com/abstract=3042332 or http://dx.doi.org/10.2139/ssrn.3042332
Do you have negative results from your research you’d like to share?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.