Implementation of Public Relations for Effective Communication

Academics World 470th International Conference on Management and Information Technology (ICMIT), New Delhi, New Delhi, India. Oct 15-16th 2018

10 Pages Posted: 5 Nov 2018

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: October 14, 2018

Abstract

The paper deals with the public relations as one of the directions of modern management, focused on the implementation of effective communication between the organization and its external environment. In our opinion Public Relations Toolkit integrates a wide range of diverse technologies, methods and activities designed to help the organization achieve its strategic goals and objectives in the current environment.

We considered stages of development and types of PR-activity. Based on a analysis of processes of implementation of public relations for effective communication we made the conclusion that PR technologies act as a conduit for new ideas, opinions and attitudes and provide successful communication in society.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Implementation of Public Relations for Effective Communication (October 14, 2018). Academics World 470th International Conference on Management and Information Technology (ICMIT), New Delhi, New Delhi, India. Oct 15-16th 2018, Available at SSRN: https://ssrn.com/abstract=3266013

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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