Potential and Restrictions of Press-Service of Russian Public Authorities in Providing Public Relations
RW-497th International Conference on Arts, Education and Social Science (ICAES), Shanghai, Shanghai, China. 29th-30th November 2018
10 Pages Posted: 12 Dec 2018
Date Written: November 20, 2018
Abstract
The paper is devoted to the analysis of potential and restrictions of the press-service of Russian public authorities in providing public relations. The need of the population for socially significant information and administrative reform determined the need to organize special structures – press services. We consider press service of government structure as the official representative of the state and the authorities. We focused on the mission of these structures that is providing сcommunication and informational interaction between the government and society, which requires the formation in the most general form of certain norms of the information policy. Identification the potential and limitations of the press services of public authorities in ensuring public relations allow us to conclude that by raising the awareness of the population about own activities and establishing effective feedback, contributes to the formation of a positive image of Russian government structures.
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