Analysis of Approaches to the Evaluation of the Efficiency of PR-Campaigns
International Conference on Global Business, Economics, Finance and Social Sciences (ICGBEFSS). Pune, Maharashtra, India. 2 December 2018
4 Pages Posted: 15 Dec 2018
Date Written: November 22, 2018
Abstract
The paper is devoted to the analysis of approaches to the evaluation of the efficiency of PR-campaigns. We paid particular attention to optimizing the use of models by PR-specialists. We discussed the existing research models of evaluating the effectiveness of public relations activities. We made the conclusion P. Noble and T. Watson created a unified evaluation model, with the aim to combine all the best of all the existing models and develop a certain approach. Other models are more complement each other rather than offer any alternative solution.
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