Content Marketing: Concepts and Its Relevance in the Tourism Industry

Abstract

Introduction of information technology have changed the way organizations market their products, especially with the advent of web 2.0 technologies the whole scenario has been changed. This has given rise to the concept of content marketing as it is the content which is being marketed these days by the organizations directly or indirectly. This paper attempts to put light on the basic concept behind content marketing along with the definitions. Content marketing has been in use but still there is no classified structure found yet. This paper attempts to give more clear insights about what content marketing is all about and it also classifies the various categories of content marketing. As tourism industry is an information-based industry content marketing has significant role to play that we have discussed in this paper.

Keywords: content marketing and tourism, digital content marketing, user-generated content, organisations generated content