Measuring Readers' Satisfaction with Online Newspaper Content: A Study of Daily Trust

American Journal of Innovative Research and Applied Sciences, 2015

11 Pages Posted: 25 May 2021

See all articles by Isyaku Hassan

Isyaku Hassan

Universiti Sultan Zainal Abidin

Mohd Nazri Latiff Azmi

University Sultan Zainal Abidin

Engku Suhaimi Engku Atek

University Sultan Zainal Abidin

Date Written: December 11, 2015

Abstract

As a result of advances in technology particularly new media via which information can be instantly disseminated, many newspapers are realizing they need to tailor their news-delivering techniques to be quicker and more accessible. Therefore, this study attempts to determine the extent to which online newspapers satisfy the readers’ need for information compared to their print counterparts. Many studies conducted revealed differences in content between print and online newspapers, but there is still a need to determine the level of readers’ satisfaction with the contents. The study employed a quantitative approach in which a descriptive survey method was used to gather and analyze the data. A structured questionnaire was used to gather data from the readers’ perspective. Also, a critical review of the literature was done to determine the readers’ satisfaction from other related studies conducted in different countries of the world. The questionnaire was administered to a randomly selected sample of 330 newspaper readers. The findings revealed a moderate (Mean=3.36) level of readers’ satisfaction with the contents of online newspapers. Further analysis of the findings revealed that the majority (mean=3.45) of the readers agreed that the contents of online newspapers satisfy their need for information. The majority (mean=3.39) of the readers like reading online newspapers more than their print counterparts, while the majority (mean=3.33) of the readers feel better informed by reading the online version of newspapers. The study concludes that online newspapers give certain values to the readers which their print counterparts do not.

Keywords: Daily Trust, news content, online newspaper, satisfaction

Suggested Citation

Hassan, Isyaku and Latiff Azmi, Mohd Nazri and Engku Atek, Engku Suhaimi, Measuring Readers' Satisfaction with Online Newspaper Content: A Study of Daily Trust (December 11, 2015). American Journal of Innovative Research and Applied Sciences, 2015, Available at SSRN: https://ssrn.com/abstract=3573470

Isyaku Hassan (Contact Author)

Universiti Sultan Zainal Abidin ( email )

Faculty of Languages and Communication
Universiti Sultan Zainal Abidin
Kuala Nerus, TN Terengganu 21300
Malaysia

Mohd Nazri Latiff Azmi

University Sultan Zainal Abidin ( email )

Kampus Gong Badak
Kuala Terengganu, 20400
Malaysia

Engku Suhaimi Engku Atek

University Sultan Zainal Abidin ( email )

Kampus Gong Badak
Kuala Terengganu, 20400
Malaysia

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