Download This PaperA Study on Investor Preference Towards Financial Instruments With Special Reference to Coimbatore
Our Heritage Journal, 2020
7 Pages Posted: 26 Jun 2020
Date Written: February 2, 2020
Abstract
This paper aims to shed light on investor’s preference towards financial instruments and demographic factors influence on investment decision in Coimbatore city. The sample size considered for the study is 254 respondents; primary data has been collected using questionnaire and data has been analysed using research tools like Descriptive Statistics, Garret Ranking and Regression.
Keywords: Demographic factors, investor preference, financial instruments
Suggested Citation: Suggested Citation
Vidyakala, K., A Study on Investor Preference Towards Financial Instruments With Special Reference to Coimbatore (February 2, 2020). Our Heritage Journal, 2020, Available at SSRN: https://ssrn.com/abstract=3616927
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