Product Recall and Product-Harm Crisis: A Summary of the Multidisciplinary Literature
94 Pages Posted: 22 Jul 2020
Date Written: June 29, 2020
Abstract
The author summarizes the multidisciplinary literature on product recall and product-harm crisis. He next summarizes the empirical findings from marketing research on recall, identifying the drivers, the effects, the strategies, and their relationships.
Keywords: product recall, product-harm crisis, literature review
JEL Classification: M31
Suggested Citation: Suggested Citation
Astvansh, Vivek, Product Recall and Product-Harm Crisis: A Summary of the Multidisciplinary Literature (June 29, 2020). Available at SSRN: https://ssrn.com/abstract=3638142
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