Product Recall and Product-Harm Crisis: A Summary of the Multidisciplinary Literature

94 Pages Posted: 22 Jul 2020

See all articles by Vivek Astvansh

Vivek Astvansh

McGill University; Luddy School of Informatics, Computing, and Engineering

Date Written: June 29, 2020

Abstract

The author summarizes the multidisciplinary literature on product recall and product-harm crisis. He next summarizes the empirical findings from marketing research on recall, identifying the drivers, the effects, the strategies, and their relationships.

Keywords: product recall, product-harm crisis, literature review

JEL Classification: M31

Suggested Citation

Astvansh, Vivek, Product Recall and Product-Harm Crisis: A Summary of the Multidisciplinary Literature (June 29, 2020). Available at SSRN: https://ssrn.com/abstract=3638142

Vivek Astvansh (Contact Author)

McGill University ( email )

1001 Sherbrooke St W
Montreal, Quebec h3A 1G5

Luddy School of Informatics, Computing, and Engineering ( email )

700 N. Woodlawn Avenue
Bloomington, IN 47408
United States

HOME PAGE: http://https://luddy.indiana.edu/contact/profile/index.html?Vivek_Astvansh

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