A Value Creation Perspective on International Business in Latin America: Directions for Differentiation Between Emerging Market Multinationals
Hermans, M. and Borda Reyes, A. (2020), "A value creation perspective on international business in Latin America: directions for differentiation between emerging market multinationals", Multinational Business Review, Vol. 28 No. 2, pp. 157-175. https://doi.org/10.1108/MBR-03-2020-0058
33 Pages Posted: 16 Jun 2021
Date Written: May 27, 2021
Abstract
This study aims to draw researchers’ attention to the need to differentiate within the emerging market multinational companies (EMNCs) category. This study focuses on international business in Latin America to argue that the region’s specific institutional characteristics have consequences for within-firm decision-making regarding internationalization strategies. Additionally, the study suggests that to develop a more specific understanding of international business in emerging markets, it is important to consider how decision-makers define value and how they can capture such value.
Keywords: Emerging markets, Latin America, Value creation, Emerging market multinationals, Institutional context, Internationalization strategy
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