A Corporate Social Responsibility Model for a Competitive and Resilient Hospitality Industry

Peña-Miranda, D.D., Guevara-Plaza, A., Fraiz-Brea, J.A., & Camilleri,M.A. (2021). A corporate social responsibility model for a competitive and resilient hospitality industry. Sustainable Development, 1 14. https://doi.org/10.1002/sd.2259

33 Pages Posted: 18 Nov 2021

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh; Northwestern University

Date Written: October 21, 2021

Abstract

Despite in the last decade there was a significant increase in the corporate social responsibility (CSR) literature, little attention has been devoted to shed light on strategic CSR practices in the hospitality industry, especially in the context of developing countries. This paper uses a casestudy methodology to investigate CSR practices of eight hotels in Santa Marta, Colombia. The results show that hotel companies were implementing different CSR behaviors that can be classified as philanthropic-reactive, legal-reactive and active groups. The findings revealed that their CSR activities were intended to add value to their economic performance. Hence, this contribution discusses about these hospitality establishments’ individual improvement plans and puts forward a CSR management model for the entire industry. In conclusion, it presents important theoretical as well as managerial implications for practitioners, and proposes future research avenues. The authors suggest that future research should take into account other companies’ CSR activities from different industries.

Keywords: Corporate social responsibility, tourism, hospitality, hotels, management model, developing countries.

JEL Classification: D21, L21, M1, M10, M14.

Suggested Citation

Camilleri, Mark, A Corporate Social Responsibility Model for a Competitive and Resilient Hospitality Industry (October 21, 2021). Peña-Miranda, D.D., Guevara-Plaza, A., Fraiz-Brea, J.A., & Camilleri,M.A. (2021). A corporate social responsibility model for a competitive and resilient hospitality industry. Sustainable Development, 1 14. https://doi.org/10.1002/sd.2259, Available at SSRN: https://ssrn.com/abstract=3949723

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh ( email )

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

Northwestern University ( email )

Evanston, IL
United States

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