HOW DOES VIETNAMESE STAFF MAKE BUYING DECISION OF ONLINE SERVICE VOUCHER
22 Pages Posted: 18 Nov 2021
Date Written: November 18, 2021
Abstract
The main objectives of this research are to identify effecting factors on Vietnamese staff’s buying decision of online service voucher, to measure the impact of each factor, and to test the differences in the decision to purchase online service vouchers of Vietnamese staff through demographic factors by conducting interview to 331 staff who have ever bought online service voucher. The tools of Cronbach’s Alpha analysis, Exploratory factor analysis and multiple linear regression analysis were used with the SPSS program.
The result shows that the impacts of the factors on staff purchase decision of online service voucher in Vietnam decreasingly: reference group, creditbility, website responsiveness, price, online shopping experience, convenience. The research also rises somw suggestions to the website-owned companies to enhance capability of selling online service voucher.
Keywords: buying decision, online service voucher, Vietnamese staff
JEL Classification: M12, C12
Suggested Citation: Suggested Citation