Technology Rewind: The Emergence of the Analog Entrepreneurial Ecosystem

Journal of General Management, 47(2), 111-125, 2021

37 Pages Posted: 8 Jun 2022

See all articles by Philip Roundy

Philip Roundy

University of Tennessee at Chattanooga

Date Written: May 23, 2022

Abstract

Research has focused on the ecosystems of forces that influence how organizations pursue opportunities in new industries, nascent markets, and novel technologies. However, there is an emerging, but unstudied, ecosystem supporting entrepreneurial activities in legacy industries, mature markets, and based on (seemingly) obsolete technologies - the analog entrepreneurial ecosystem. To develop a framework to explain this phenomenon and guide entrepreneurs and managers operating in this ecosystem, a theory of the analog entrepreneurial ecosystem is proposed. The theory explains the ecosystem’s main components and delineates the forces driving its emergence. The model contributes to research on ecosystems, technology reemergence, and management in mature markets and has implications for organizations pursuing opportunities outside the digital ecosystem and based on legacy products.

Keywords: Business ecosystem, entrepreneurial ecosystems, technology management, legacy technologies, analog products, mature industries

Suggested Citation

Roundy, Philip, Technology Rewind: The Emergence of the Analog Entrepreneurial Ecosystem (May 23, 2022). Journal of General Management, 47(2), 111-125, 2021, Available at SSRN: https://ssrn.com/abstract=4117437

Philip Roundy (Contact Author)

University of Tennessee at Chattanooga ( email )

Department of Marketing and Entrepreneurship
Chattanooga, TN 37403-2598
United States

HOME PAGE: http://https://www.utc.edu/college-business/profiles/marketing-entrepreneurship/gbr973.php

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