Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
Journal of Advertising Research, Vol. 45, No. 2, June 2005
9 Pages Posted: 25 May 2006
Abstract
Advertising is a rich, multidimensional phenomenon that has been studied in several disciplines. This research has led to an emerging body of findings and some potential generalizations. Even then, misconceptions about advertising persist, and important aspects of the phenomenon have not been adequately researched. Despite advertising's apparent weakness it is essential for free markets.
Keywords: Advertising, Free Markets
Suggested Citation: Suggested Citation
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