Target Media (C)
2 Pages Posted: 21 Oct 2008
Abstract
The C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.
Keywords: managing change, entrepreneurship, growth management, leadership, organizational behavior, innovation
Suggested Citation: Suggested Citation
Horniman, Alexander, Target Media (C). Darden Case No. UVA-OB-0912, Available at SSRN: https://ssrn.com/abstract=1282424 or http://dx.doi.org/10.2139/ssrn.1282424
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.