Download This PaperTarget Media (C)
2 Pages Posted: 21 Oct 2008
Abstract
The C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.
Keywords: managing change, entrepreneurship, growth management, leadership, organizational behavior, innovation
Suggested Citation: Suggested Citation
Horniman, Alexander, Target Media (C). Darden Case No. UVA-OB-0912, Available at SSRN: https://ssrn.com/abstract=1282424 or http://dx.doi.org/10.2139/ssrn.1282424
Alexander Horniman (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4329
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