State Farm Insurance: Taking the Reins (B)

Cross, Tom

doi:10.2139/ssrn.912147

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State Farm Insurance: Taking the Reins (B)

Darden Case No. UVA-S-0121

4 Pages Posted: 21 Oct 2008

See all articles by Tom Cross

Tom Cross

University of Virginia - Darden School of Business

There are 2 versions of this paper

Abstract

Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father's footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The agency had been run by Jeb Wright for 40 years. The (A) case provides data for assessing the business, developing a business plan, and setting goals for the business. The (B) case describes the people issues Smith faces.

Keywords: strategy, business plan

Suggested Citation: Suggested Citation

Cross, Tom, State Farm Insurance: Taking the Reins (B). Darden Case No. UVA-S-0121, Available at SSRN: https://ssrn.com/abstract=912147 or http://dx.doi.org/10.2139/ssrn.912147