1.
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Number of pages: 51
Posted: 10 Dec 2015
Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads
24,095
2.
What Makes Online Content Viral?
Number of pages: 17
Posted: 27 Dec 2009
Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads
14,363
3.
Impact of Celebrity Endorsements on Brand Image
Number of pages: 35
Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads
14,168
4.
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49
Posted: 08 May 2008
Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads
11,133
5.
From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification
International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7
Posted: 20 Nov 2011
Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads
10,434
6.
Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms
Number of pages: 52
Posted: 21 Sep 2017
Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads
9,715
7.
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation
Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22
Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads
8,281
8.
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10
Posted: 02 Dec 2011
Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads
7,760
9.
Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
Number of pages: 47
Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads
6,838
10.
Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12
Posted: 27 Nov 2007
Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads
6,576
11.
Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
Number of pages: 9
Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads
6,443
12.
The FTC and the New Common Law of Privacy
114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94
Posted: 21 Aug 2013
Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Northeastern University School of Law and Khoury College of Computer Sciences
Downloads
6,354
13.
p-Hacking and False Discovery in A/B Testing
Number of pages: 46
Posted: 18 Jul 2018
Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads
6,202
14.
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46
Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads
6,115
15.
Freemium: Attributes of an Emerging Business Model
Number of pages: 4
Posted: 03 Dec 2010
Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads
5,813
16.
Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13
Posted: 13 Nov 2003
Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia Business School - Marketing and Novartis International
Downloads
5,521
17.
The Other CSR: Consumer Social Responsibility
Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14
Posted: 17 May 2006
Last Revised: 28 Nov 2015
Working Paper Series
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads
5,359
18.
A Study of the Construction of BCG Matrix for Nestle India
Number of pages: 32
Posted: 15 Apr 2008
Last Revised: 25 May 2008
Working Paper Series
Supreme Court of India
Downloads
4,821
19.
The Big Four of Influencer Marketing. A Typology of Influencers.
Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9
Posted: 24 Aug 2018
Accepted Paper Series
ETH Zurich and ETH Zurich
Downloads
4,721
20.
A Typology of Customer Co-Creation in the Innovation Process
Number of pages: 26
Posted: 30 Dec 2010
Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads
4,652
21.
The Effect of Word of Mouth on Sales: Online Book Reviews
Number of pages: 35
Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business
There are 2 versions of this paper
The Effect of Word of Mouth on Sales: Online Book Reviews
Number of pages: 35
Posted: 12 Aug 2003
Downloads
4,618
The Effect of Word of Mouth on Sales: Online Book Reviews
NBER Working Paper No. w10148
Number of pages: 40
Posted: 11 Dec 2003
Last Revised: 26 Mar 2021
Downloads
191
Downloads
4,618
22.
Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration
Number of pages: 45
Posted: 21 Dec 2018
Last Revised: 23 Sep 2020
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University, Students and Carnegie Mellon University - David A. Tepper School of Business
Downloads
4,396
23.
Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization
Number of pages: 22
Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads
4,347
24.
Marketing Analysis in Project Evaluation
Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58
Posted: 16 Apr 2001
Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads
4,276
25.
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Number of pages: 46
Posted: 20 Jan 2020
Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
There are 2 versions of this paper
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Number of pages: 46
Posted: 20 Jan 2020
Last Revised: 17 Apr 2021
Downloads
4,254
Generalizable and Robust TV Advertising Effects
NBER Working Paper No. w27684
Number of pages: 42
Posted: 17 Aug 2020
Downloads
5
Downloads
4,254
26.
Strategic Marketing - Role of Relationships, Information & Services
Number of pages: 23
Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads
4,135
27.
The PII Problem: Privacy and a New Concept of Personally Identifiable Information
New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81
Posted: 15 Aug 2011
Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads
4,092
28.
Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Number of pages: 18
Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads
4,065
29.
Study of the BCG Matrix for Hindustan Unilever Limited
Number of pages: 50
Posted: 05 Aug 2012
Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads
4,064
30.
Components and Parameters of Corporate Reputation - an Empirical Study
Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26
Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads
4,009
31.
The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Number of pages: 48
Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads
3,983
32.
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Number of pages: 48
Posted: 30 Apr 2012
Last Revised: 31 Aug 2016
Working Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads
3,936
33.
Consumers’ Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam
International Journal of Management and Marketing Research, v. 7 (2) p. 65-78, 2014
Number of pages: 14
Posted: 06 Feb 2016
Accepted Paper Series
Ateneo de Manila University and San Pablo College (Philipines)
Downloads
3,702
34.
The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems
Number of pages: 5
Posted: 06 Mar 2018
Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads
3,674
35.
Deriving Value from Social Commerce Networks
Journal of Marketing Research, Forthcoming
Number of pages: 57
Posted: 25 Jun 2008
Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads
3,673
36.
The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7
Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads
3,658
37.
Effects of Advertising and Product Placement on Television Audiences
Number of pages: 39
Posted: 26 Jun 2008
Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads
3,515
38.
Narrative Processing: Building Consumer Connections to Brands
Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47
Posted: 13 Jun 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads
3,428
39.
An Integrated Marketing Communications Perspective on Social Media Metrics
International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31
Posted: 17 Jun 2013
Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads
3,383
40.
The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace
HBS Marketing Research Paper No. 05-06
Number of pages: 36
Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads
3,348
41.
A Roadmap for Branding Industrial Markets
Number of pages: 30
Posted: 14 Apr 2004
Working Paper Series
Dartmouth College - Tuck School of Business and Independent
Downloads
3,286
42.
Word-of-Mouth as Self-Enhancement
HBS Marketing Research Paper No. 06-01
Number of pages: 48
Posted: 16 Jun 2006
Last Revised: 28 Apr 2008
Working Paper Series
University of Toronto and University of Maryland
Downloads
3,193
43.
Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49
Posted: 17 Apr 2007
Last Revised: 08 May 2012
Working Paper Series
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads
3,185
44.
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Journal of Marketing Research, 49 (October).
Number of pages: 68
Posted: 29 Sep 2009
Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads
3,175
45.
A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore
International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013
Number of pages: 8
Posted: 06 Jan 2014
Last Revised: 13 Apr 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya, International Institute of Professional Studies (IIPS) and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads
3,117
46.
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9
Posted: 15 Aug 2012
Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads
3,062
47.
The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?
Journal of Consumer Psychology, Forthcoming
Number of pages: 59
Posted: 09 Oct 2017
Last Revised: 26 Apr 2018
Accepted Paper Series
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads
3,030
48.
Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31
Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads
2,962
49.
Brand Loyalty in the U.K. Sportswear Market
International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24
Posted: 02 Mar 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads
2,961
50.
Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels?
The University of Tartu Faculty of Economics and Business Administration Working Paper No. 58-2007
Number of pages: 29
Posted: 02 Nov 2007
Working Paper Series
University of Tartu - Faculty of Economics and Business Administration
Downloads
2,947
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