1.
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Number of pages: 51
Posted: 10 Dec 2015
Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads
13,842
2.
Impact of Celebrity Endorsements on Brand Image
Number of pages: 35
Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads
11,363
3.
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49
Posted: 08 May 2008
Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads
10,671
4.
What Makes Online Content Viral?
Number of pages: 17
Posted: 27 Dec 2009
Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads
10,399
5.
Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
Number of pages: 47
Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads
6,788
6.
Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12
Posted: 27 Nov 2007
Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads
6,547
7.
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation
Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22
Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads
6,312
8.
Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms
Number of pages: 52
Posted: 21 Sep 2017
Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads
5,840
9.
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10
Posted: 02 Dec 2011
Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome, Tor Vergata
Downloads
5,515
10.
The FTC and the New Common Law of Privacy
114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94
Posted: 21 Aug 2013
Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Northeastern University School of Law and Khoury College of Computer and Information Sciences
Downloads
5,461
11.
p-Hacking and False Discovery in A/B Testing
Number of pages: 46
Posted: 18 Jul 2018
Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads
5,201
12.
Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13
Posted: 13 Nov 2003
Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads
5,083
13.
From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification
International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7
Posted: 20 Nov 2011
Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads
4,994
14.
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46
Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads
4,931
15.
Freemium: Attributes of an Emerging Business Model
Number of pages: 4
Posted: 03 Dec 2010
Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads
4,451
16.
The Effect of Word of Mouth on Sales: Online Book Reviews
Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35
Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business
There are 2 versions of this paper
The Effect of Word of Mouth on Sales: Online Book Reviews
Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35
Posted: 12 Aug 2003
Downloads
4,375
The Effect of Word of Mouth on Sales: Online Book Reviews
NBER Working Paper No. w10148
Number of pages: 40
Posted: 11 Dec 2003
Last Revised: 09 Jun 2014
Downloads
169
Downloads
4,375
17.
The Other CSR: Consumer Social Responsibility
Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14
Posted: 17 May 2006
Last Revised: 28 Nov 2015
Working Paper Series
University of Leeds - Leeds University Business School (LUBS), University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads
4,185
18.
A Study of the Construction of BCG Matrix for Nestle India
Number of pages: 32
Posted: 15 Apr 2008
Last Revised: 25 May 2008
Working Paper Series
Supreme Court of India
Downloads
4,118
19.
Marketing Analysis in Project Evaluation
Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58
Posted: 16 Apr 2001
Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads
4,048
20.
Strategic Marketing - Role of Relationships, Information & Services
Number of pages: 23
Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads
4,014
21.
A Typology of Customer Co-Creation in the Innovation Process
Number of pages: 26
Posted: 30 Dec 2010
Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads
3,954
22.
The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Number of pages: 48
Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads
3,814
23.
Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Number of pages: 18
Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads
3,684
24.
Components and Parameters of Corporate Reputation - an Empirical Study
Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26
Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads
3,671
25.
Deriving Value from Social Commerce Networks
Journal of Marketing Research, Forthcoming
Number of pages: 57
Posted: 25 Jun 2008
Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads
3,539
26.
The PII Problem: Privacy and a New Concept of Personally Identifiable Information
New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81
Posted: 15 Aug 2011
Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads
3,442
27.
Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization
Number of pages: 22
Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads
3,343
28.
Effects of Advertising and Product Placement on Television Audiences
Number of pages: 39
Posted: 26 Jun 2008
Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads
3,334
29.
Study of the BCG Matrix for Hindustan Unilever Limited
Number of pages: 50
Posted: 05 Aug 2012
Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads
3,171
30.
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Number of pages: 48
Posted: 30 Apr 2012
Last Revised: 31 Aug 2016
Working Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
Downloads
3,154
31.
Narrative Processing: Building Consumer Connections to Brands
Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47
Posted: 13 Jun 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads
3,124
32.
A Roadmap for Branding Industrial Markets
Tuck Business School Working Paper No. 2004-06
Number of pages: 30
Posted: 14 Apr 2004
Working Paper Series
Dartmouth College - Tuck School of Business and Independent
Downloads
3,097
33.
Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49
Posted: 17 Apr 2007
Last Revised: 08 May 2012
Working Paper Series
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads
3,058
34.
Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31
Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads
2,855
35.
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Journal of Marketing Research, 49 (October).
Number of pages: 68
Posted: 29 Sep 2009
Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads
2,853
36.
Market Analysis and the Assessment of Competitiveness in Project Appraisal
Harvard Institute for International Development, Development Discussion Paper No. 755
Number of pages: 49
Posted: 08 Mar 2001
Last Revised: 03 Dec 2018
Accepted Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads
2,848
37.
The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace
HBS Marketing Research Paper No. 05-06
Number of pages: 36
Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads
2,835
38.
Word-of-Mouth as Self-Enhancement
HBS Marketing Research Paper No. 06-01
Number of pages: 48
Posted: 16 Jun 2006
Last Revised: 28 Apr 2008
Working Paper Series
University of Toronto and University of Maryland
Downloads
2,794
39.
Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
Number of pages: 9
Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads
2,750
40.
The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?
Journal of Consumer Psychology, Forthcoming
Number of pages: 59
Posted: 09 Oct 2017
Last Revised: 26 Apr 2018
Accepted Paper Series
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads
2,602
41.
The Artist and the Brand
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28
Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads
2,585
42.
Search Engine Bias and the Demise of Search Engine Utopianism
Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14
Posted: 29 Mar 2006
Accepted Paper Series
Santa Clara University - School of Law
Downloads
2,494
43.
Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination
Schmalenbach Business Review, Vol. 56, April 2004
Number of pages: 20
Posted: 28 Jun 2004
Accepted Paper Series
Private University Schloss Seeburg, University of Vienna - Faculty of Business, Economics, and Statistics and University of Vienna - Faculty of Business, Economics, and Statistics
Downloads
2,460
44.
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis
Number of pages: 59
Posted: 27 Jan 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads
2,439
45.
The New Media Technologies: Overview and Research Framework
Number of pages: 29
Posted: 05 Apr 2008
Working Paper Series
Baruch College, CUNY - Zicklin School of Business and City University of New York - Department of Business Management
Downloads
2,424
46.
Co-Branding: The State of the Art
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19
Posted: 13 Jun 2007
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads
2,422
47.
When does Retargeting Work? Information Specificity in Online Advertising
Number of pages: 52
Posted: 30 Mar 2011
Last Revised: 07 May 2013
Working Paper Series
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads
2,401
48.
Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Number of pages: 43
Posted: 15 Jul 2007
Last Revised: 31 Aug 2014
Accepted Paper Series
University of Maryland - Robert H. Smith School of Business, University of Illinois at Chicago, University of Texas at Dallas and Simon Fraser University (SFU) - Beedie School of Business
Downloads
2,392
49.
Performance in Service Marketing from Philosophy to Customer Relationship Management
Number of pages: 10
Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads
2,387
50.
Brand Metrics: A Tool to Measure Performance
Number of pages: 22
Posted: 23 Feb 2007
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads
2,316
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