Search Results
JEL Code: M39

128,631 Total downloads

Viewing: 1 - 50 of 450 papers

1.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 6,754
2.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 5,273
3.

Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration

Number of pages: 45 Posted: 21 Dec 2018 Last Revised: 23 Sep 2020
Working Paper Series
Boston University - Questrom School of Business, Carnegie Mellon University, Students and Carnegie Mellon University - David A. Tepper School of Business
Downloads 4,482
4.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 4,217
5.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 4,128
6.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 3,899
7.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 3,232
8.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 3,190
9.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 2,850
10.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 2,635
11.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,442
12.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training InstituteInternational Training Institute
Downloads 2,371
13.

Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan

Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13 Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads 2,061
14.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,529
15.

The Artist in Brand Culture

MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Number of pages: 20 Posted: 17 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,496
16.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Retired
Downloads 1,359
17.

The Impact of after Sales Services on Customer Satisfaction: Special References to LG Electronics Products, Sri Lanka

12th International Conference on Business Management (ICBM) 2015
Number of pages: 17 Posted: 06 Dec 2015
Working Paper Series
University of Jaffna and University of Jaffna
Downloads 1,357
18.

Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model

Number of pages: 12 Posted: 16 Oct 2011
Working Paper Series
Azad University of Rasht and affiliation not provided to SSRN
Downloads 1,315
19.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training InstituteInternational Training Institute

Multiple version iconThere are 2 versions of this paper

Downloads 1,142
20.

Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing

ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54 Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads 1,134
21.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Working Paper Series
SDA BocconiBocconi University - Department of Management and Technology and Copenhagen Business School - Department of Economics
Downloads 1,076
22.

Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?

University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads 1,070
23.

Analyzing Customer Value Using Conjoint Analysis: The Example of a Packaging Company

Tartu Working Paper No. 567
Number of pages: 38 Posted: 10 Dec 2006
Working Paper Series
University of Tartu
Downloads 1,036
24.

The Competitive Success of the Brand: A New Management and Marketing Approach

Number of pages: 8 Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads 1,033
25.

E-Commerce in the Pharmaceutical Industry: Threshold of Innovation

Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20 Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads 1,027
26.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 1,024
27.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Accepted Paper Series
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 1,003
28.

Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads 996
29.

Stakeholder Perception of Corporate Social Responsibility

International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Number of pages: 12 Posted: 06 Jan 2012
Accepted Paper Series
New York Institute of Technology
Downloads 991
30.

Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads 987
31.

Stealth Marketing and Editorial Integrity

Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70 Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law
Downloads 986
32.

Research in Forensic Accounting - What Matters?

Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Number of pages: 31 Posted: 21 Nov 2014
Accepted Paper Series
Nova Southeastern University and Montclair State University
Downloads 967
33.

The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions

Number of pages: 46 Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 936
34.

'Made in Italy' in China: From Country of Origin to Country Concept Branding

The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13 Posted: 06 Jan 2010 Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads 931
35.

Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands

ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016
Number of pages: 19 Posted: 14 Jul 2016 Last Revised: 03 Apr 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia
Downloads 915
36.

Mystery Shopping: A Tool to Develop Insight into Customer Service Provision

ERIM Report Series Reference No. ERS-2004-082-ORG
Number of pages: 30 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 904
37.

The Marketing of Rebellion: Insurgents, Media, and International Activism

THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10 Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads 841
38.

Public Sector Marketing

LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11 Posted: 10 Nov 2005
Accepted Paper Series
Università IULM
Downloads 840
39.

Determinants of Customer Relationship Management (CRM): A Conceptual Analysis

Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9 Posted: 09 May 2011
Accepted Paper Series
University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads 828
40.

The Intellectual Structure of Supply Chain Management: A Bibliometric Approach

Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Number of pages: 41 Posted: 14 Sep 2006
Accepted Paper Series
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Downloads 807
41.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 804
42.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 771
44.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 755
45.

Tourism Destination Brand Identity: The Case of Slovenia

Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13 Posted: 18 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads 745
46.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Accepted Paper Series
The University of Sydney and Saint Mary's College of California - School of Economics & Business
Downloads 687
47.

Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension

Number of pages: 15 Posted: 17 Jul 2009
Working Paper Series
The Icfai Institute for Management Teachers
Downloads 666
48.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Working Paper Series
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 660
49.

Startup Branding Funnel: A New Approach for Developing Startup Brands

Singapore: Global Science and Technology Forum (GSTF), 2015, pp. 32-34. , In: Proceedings of the 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), 5th Annual International Conference on Innovation and Entrepreneurship (IE 2015), Singapore, 14th-15th December 2015
Number of pages: 4 Posted: 22 Aug 2017
Accepted Paper Series
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 629
50.

Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market

ITESM Working Paper No. 02/2006
Number of pages: 23 Posted: 21 Feb 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 623