Search Results
JEL Code: M39

91,206 Total downloads

Viewing: 1 - 50 of 357 papers

1.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 6,066
2.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads 3,725
3.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 3,199
4.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 3,106
5.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 31 Oct 2006 Last Revised: 19 Jul 2012
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,606
6.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,390
7.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,379
8.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,353
9.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 1,987
10.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,653
11.

Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan

Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13 Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads 1,456
12.

The Artist in Brand Culture

MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Number of pages: 20 Posted: 02 May 2009
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,274
13.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013),
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 1,174
14.

Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?

University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads 1,047
15.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads 1,030
16.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Working Paper Series
SDA Bocconi and Copenhagen Business School - Department of Economics
Downloads 1,024
17.

The Competitive Success of the Brand: A New Management and Marketing Approach

Number of pages: 8 Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads 1,011
18.

Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model

Number of pages: 12 Posted: 16 Oct 2011
Working Paper Series
Azad University of Rasht and affiliation not provided to SSRN
Downloads 975
19.

Stealth Marketing and Editorial Integrity

Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70 Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law School
Downloads 915
20.

The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions

ERIM Report Series Reference No. ERS-2002-106-MKT
Number of pages: 46 Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 908
21.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 888
22.

Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads 864
23.

Stakeholder Perception of Corporate Social Responsibility

International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Number of pages: 12 Posted: 06 Jan 2012
Accepted Paper Series
New York Institute of Technology
Downloads 863
24.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 851
25.

Mystery Shopping: A Tool to Develop Insight into Customer Service Provision

ERIM Report Series Reference No. ERS-2004-082-ORG
Number of pages: 30 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 845
26.

Public Sector Marketing

LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11 Posted: 10 Nov 2005
Accepted Paper Series
Università IULM
Downloads 824
27.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 798
28.

The Intellectual Structure of Supply Chain Management: A Bibliometric Approach

Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Number of pages: 41 Posted: 14 Sep 2006
Accepted Paper Series
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Downloads 790
29.

E-Commerce in the Pharmaceutical Industry: Threshold of Innovation

Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20 Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads 761
30.

Determinants of Customer Relationship Management (CRM): A Conceptual Analysis

Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9 Posted: 09 May 2011
Accepted Paper Series
University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads 758
31.

The Impact of after Sales Services on Customer Satisfaction: Special References to LG Electronics Products, Sri Lanka

12th International Conference on Business Management (ICBM) 2015
Number of pages: 17 Posted: 06 Dec 2015
Working Paper Series
University of Jaffna and University of Jaffna
Downloads 744
32.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 739
33.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 718
34.

'Made in Italy' in China: From Country of Origin to Country Concept Branding

The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13 Posted: 06 Jan 2010 Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads 714
35.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

ERIM Report Series Reference No. ERS-2003-004-MKT
Number of pages: 51 Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 679
36.

The Marketing of Rebellion: Insurgents, Media, and International Activism

THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10 Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads 671
37.

Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension

Number of pages: 15 Posted: 17 Jul 2009
Working Paper Series
The Icfai Institute for Management Teachers
Downloads 637
38.

Tourism Destination Brand Identity: The Case of Slovenia

Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13 Posted: 18 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads 633
39.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads 627
40.

Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing

ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54 Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads 613
41.

Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market

ITESM Working Paper No. 02/2006
Number of pages: 23 Posted: 21 Feb 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 612
42.

Analyzing Customer Value Using Conjoint Analysis: The Example of a Packaging Company

Tartu Working Paper No. 567
Number of pages: 38 Posted: 10 Dec 2006
Working Paper Series
University of Tartu
Downloads 603
43.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Accepted Paper Series
The University of Sydney and University of Wollongong
Downloads 595
44.

The Process of Global Brand Strategy Development and Regional Implementation

International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23 Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads 571
45.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117
Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010
Accepted Paper Series
University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 550
46.

Research in Forensic Accounting - What Matters?

Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Number of pages: 31 Posted: 21 Nov 2014
Accepted Paper Series
Barry University and Montclair State University
Downloads 548
47.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 520
48.

Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM): A Scientific Review

Number of pages: 25 Posted: 30 Jun 2013
Working Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 508
49.

Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-005-MKT
Number of pages: 60 Posted: 27 May 2003
Working Paper Series
EDHEC Business School - Department of Marketing
Downloads 481
50.

Islam in the Marketplace: Does Ramadan Turn into Christmas?

Advances in Consumer Research, Vol. 34, 2007
Number of pages: 21 Posted: 02 Aug 2006
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Downloads 472