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Journal of Consumer Research

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1.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 4,313
2.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Accepted Paper Series
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,248
3.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Accepted Paper Series
City University London - Sir John Cass Business School, Maastricht University - Department of Marketing & Supply Chain Management, ESCP Europe and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,185
4.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Accepted Paper Series
Victoria University and University of California, Berkeley - Marketing Group
Downloads 1,127
5.

Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010
Number of pages: 10 Posted: 20 Feb 2010
Accepted Paper Series
affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii
Downloads 1,092
6.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
Accepted Paper Series
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,050
7.

On the Consumption of Negative Feelings

Journal of Consumer Research, October 2007
Number of pages: 59 Posted: 26 Mar 2006
Accepted Paper Series
University of California, Berkeley - Haas School of Business and University of Florida - Warrington College of Business Administration
Downloads 830
8.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 829
9.

Enhancing the Television-Viewing Experience through Commercial Interruptions

Journal of Consumer Research, Vol. 36, August 2009
Number of pages: 13 Posted: 21 Aug 2007 Last Revised: 21 Jan 2009
Accepted Paper Series
University of California, Berkeley - Haas School of Business, New York University (NYU) - Department of Marketing and Carnegie Mellon University
Downloads 825
10.

I'm Moral, But I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

Journal of Consumer Research, Forthcoming
Number of pages: 61 Posted: 19 May 2014
Accepted Paper Series
University of Texas at San Antonio - College of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Pennsylvania State University - Department of Marketing
Downloads 771
11.

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Journal of Consumer Research, Vol. 24, March 1998
Number of pages: 32 Posted: 11 Dec 2013
Accepted Paper Series
Boston University
Downloads 592
12.

Dynamic Pricing and Consumer Fairness Perceptions

Journal of Consumer Research, Vol. 33, p. 304, December 2006
Number of pages: 9 Posted: 10 Jul 2010
Accepted Paper Series
Vanderbilt University - Marketing and affiliation not provided to SSRN
Downloads 538
13.

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Journal of Consumer Research, Vol. 34, August 2007
Number of pages: 14 Posted: 27 Sep 2007
Accepted Paper Series
University of Pennsylvania - Marketing Department and Stanford Graduate School of Business
Downloads 508
14.
Downloads 501
15.

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research, 2008
Number of pages: 15 Posted: 14 Jan 2008 Last Revised: 23 Jan 2011
Accepted Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 496
16.

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 47-2011
Number of pages: 62 Posted: 22 Sep 2011 Last Revised: 19 Dec 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 479
17.

Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?

Journal of Consumer Research, Vol. 36, No. 2, pp. 188-198, August 2009
Number of pages: 11 Posted: 29 Jan 2009 Last Revised: 05 Mar 2012
Accepted Paper Series
University of Texas at Austin - Department of Marketing, University of Texas - McCombs School of Business and Fisher College of Business
Downloads 471
18.

Regret: A Model of its Antecedents and Consequences in Consumer Decision Making

Journal of Consumer Research, Vol. 26, No. 4, 2000
Number of pages: 18 Posted: 26 Oct 2013
Accepted Paper Series
University of Miami and Rice University
Downloads 434
19.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 430
20.

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, Vol. 22, No. 3, 1995
Number of pages: 10 Posted: 26 Aug 2014
Accepted Paper Series
University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 430
21.

When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

Journal of Consumer Research, Vol. 30, No. 2, pp. 170-183, September 2003
Number of pages: 14 Posted: 05 Mar 2006
Accepted Paper Series
Downloads 396
22.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 42 Posted: 16 Aug 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads 395
23.

Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising

Journal of Consumer Research, March 2003
Number of pages: 32 Posted: 14 Oct 2003
Accepted Paper Series
Santa Clara University - Leavey School of Business and University of Virginia - McIntire School of Commerce
Downloads 382
24.

Gaming Emotions in Social Interactions

Journal of Consumer Research, April 2009
Number of pages: 47 Posted: 25 Jan 2008 Last Revised: 15 Jun 2009
Accepted Paper Series
University of California, Berkeley - Haas School of Business and University of California, Berkeley - Haas School of Business
Downloads 379
25.

The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Accepted Paper Series
Victoria University and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 368
26.

When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices

Journal of Consumer Research, Vol. 29, No. 2, 2002
Number of pages: 12 Posted: 08 Jan 2009
Accepted Paper Series
Arizona State University (ASU) - Marketing Department and Columbia Business School - Marketing
Downloads 368
27.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
Accepted Paper Series
University of Florida - Marketing Department, Stanford Graduate School of Business and Bocconi University
Downloads 350
28.

How Warnings About False Claims Become Recommendations

Journal of Consumer Research, Forthcoming
Number of pages: 38 Posted: 19 Apr 2004
Accepted Paper Series
University of Toronto, University of Michigan, Stephen M. Ross School of Business, University of Illinois at Urbana-Champaign - Department of Psychology and University of Southern California - Department of Psychology
Downloads 350
29.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Journal of Consumer Research, Vol. 42, 2015
Number of pages: 17 Posted: 18 Aug 2013 Last Revised: 21 Oct 2015
Accepted Paper Series
University of Southern California - Marketing Department, University of California, Los Angeles (UCLA) - Marketing Area and New York University (NYU) - Department of Marketing
Downloads 349
30.

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 18 Nov 2009 Last Revised: 23 Nov 2009
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 349
31.

Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice

Journal of Consumer Research, Vol. 34, No. 1, 2007
Number of pages: 42 Posted: 21 Feb 2007
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 346
32.

Decision Focus and Consumer Choice Among Assortments

Journal of Consumer Research, June 2006
Number of pages: 10 Posted: 17 Apr 2006
Accepted Paper Series
Downloads 344
33.

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 70 Posted: 19 May 2014
Accepted Paper Series
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 340
34.

Exploring the Impact of Various Shaped Seating Arrangements on Persuasion

Journal of Consumer Research, Forthcoming, University of Alberta School of Business Research Paper No. 2013-18
Number of pages: 41 Posted: 06 Mar 2013
Accepted Paper Series
University of British Columbia (UBC) - Sauder School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 336
35.

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

Journal of Consumer Research, Vol. 30, June 2003
Number of pages: 16 Posted: 26 Oct 2002
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Colorado at Boulder - Leeds School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 327
36.

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events

Journal of Consumer Research, 41 (October), 794-809.
Number of pages: 16 Posted: 09 Aug 2010 Last Revised: 11 Nov 2014
Accepted Paper Series
Brandeis University - International Business School and New York University (NYU) - Department of Marketing
Downloads 326
37.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009
Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011
Accepted Paper Series
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management
Downloads 315
38.

'I Don’t' versus 'I Can’t': When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 39 Posted: 21 Jun 2012
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and Boston College - Department of Marketing
Downloads 310
39.

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9 Posted: 14 Jan 2005
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Lindner College of Business and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 300
40.

Goal Orientation and Consumer Preference for the Status Quo

Journal of Consumer Research, Vol. 3, pp. 557-565, December 2004
Number of pages: 9 Posted: 06 Mar 2006
Accepted Paper Series
Downloads 295
41.

Is Planning Good for You? The Differential Impact of Planning on Self Regulation

Journal of Consumer Research, 2012
Number of pages: 58 Posted: 22 Nov 2011
Accepted Paper Series
University of Miami and University of California, San Diego (UCSD) - Rady School of Management
Downloads 293
42.

Marketplace Sentiments

Journal of Consumer Research, 41 (4), pp. 995-1014
Number of pages: 21 Posted: 12 Jul 2014 Last Revised: 16 Jan 2016
Accepted Paper Series
Fordham University
Downloads 293
43.

Subjective Knowledge, Search Locations, and Consumer Choice

Journal of Consumer Research, 2005
Number of pages: 25 Posted: 20 Dec 2003
Accepted Paper Series
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business, Virginia Polytechnic Institute & State University and Virginia Polytechnic Institute & State University - Department of Marketing
Downloads 292
44.

The Influence of Bite-Size on Quantity of Food Consumed: A Field Study

Journal of Consumer Research, Forthcoming
Number of pages: 17 Posted: 25 Apr 2011
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 285
45.

Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret Over Time

Journal of Consumer Research, December 2006
Number of pages: 35 Posted: 16 May 2006
Accepted Paper Series
University of St. Thomas and University of Southern California - Marshall School of Business
Downloads 279
46.

Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Journal of Consumer Research, Vol. 37, No. 2, 2010, Rock Center for Corporate Governance at Stanford University Working Paper No. 69
Number of pages: 14 Posted: 23 Jan 2010 Last Revised: 03 Mar 2015
Accepted Paper Series
Stanford University - Graduate School of Business, University of Minnesota, Twin Cities - Carlson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 275
47.

Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice

Journal of Consumer Research, Vol. 40, 2013
Number of pages: 19 Posted: 23 Jan 2014
Accepted Paper Series
University of Pittsburgh - Katz Graduate School of Business and University of Southern California - Marshall School of Business
Downloads 269
48.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Accepted Paper Series
Columbia Business School - Marketing, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 265
49.

No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence

Journal of Consumer Research, Forthcoming
Number of pages: 47 Posted: 28 Jun 2010
Accepted Paper Series
University of Toronto - Joseph L. Rotman School of Management and University of Chicago - Booth School of Business
Downloads 264
50.

Conditioned Superstition: Desire for Control and Consumer Brand Preferences

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 13-12
Number of pages: 56 Posted: 21 Mar 2013
Accepted Paper Series
Tulane University - A.B. Freeman School of Business and Columbia Business School - Marketing
Downloads 254