Search Results
JEL Code: M3

2,256,180 Total downloads

Viewing: 1 - 50 of 6,976 papers

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 26,953
2.

Social Networks that Matter: Twitter Under the Microscope

Number of pages: 9 Posted: 12 Dec 2008
Working Paper Series
CableLabs, Hewlett-Packard Laboratories, Bristol and HP Labs
Downloads 17,051
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 16,960
4.

Impact of Celebrity Endorsements on Brand Image

Number of pages: 35 Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads 15,968
5.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 15,869
6.

Evidence on Eva

Journal of Applied Corporate Finance, Vol. 12, No. 2, Summer 1999
Number of pages: 27 Posted: 20 Sep 1999
Accepted Paper Series
University of Melbourne - Faculty of Business and Economics, Chapman University - The George L. Argyros School of Business & Economics and Claremont Colleges - Peter F. Drucker Graduate School of Management
Downloads 15,843
7.

Government Surveillance and Internet Search Behavior

Number of pages: 53 Posted: 23 Mar 2014 Last Revised: 15 Mar 2017
Working Paper Series
Digital Fourth / Restore The Fourth and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 12,695
8.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 11,311
9.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 11,152
10.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads 11,081
11.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 9,150
12.

Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10 Posted: 02 Dec 2011 Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads 8,966
13.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Accepted Paper Series
Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 8,877
14.

Is Disruptive Blockchain Technology the Future of Financial Services?

69 The Consumer Finance Law Quarterly Report 232 (2016)
Number of pages: 11 Posted: 31 May 2016 Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads 8,274
15.

The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation

Adam Thierer, The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation, 21 RICH. J.L. & TECH. 6 (2015).
Number of pages: 118 Posted: 12 Sep 2014 Last Revised: 20 Feb 2015
Accepted Paper Series
George Mason University - Mercatus Center
Downloads 7,966
16.

The Big Four of Influencer Marketing. A Typology of Influencers.

Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9 Posted: 24 Aug 2018
Accepted Paper Series
KEDGE Business School and ETH Zurich
Downloads 7,854
17.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018 Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 7,646
18.

A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime

Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Number of pages: 53 Posted: 09 Aug 2011 Last Revised: 05 Apr 2012
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads 7,324
19.

Fake News: A Legal Perspective

Journal of Internet Law (Apr. 2017)
Number of pages: 9 Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads 7,171
20.

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg

Multiple version iconThere are 2 versions of this paper

Downloads 7,141
21.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 6,995
22.

The FTC and the New Common Law of Privacy

114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94 Posted: 21 Aug 2013 Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Northeastern University School of Law and Khoury College of Computer Sciences
Downloads 6,942
23.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 6,879
24.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia University - Columbia Business School, Marketing
Downloads 6,850
25.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,690
26.

Applied Financial Marketing - Myth Versus Reality

Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12 Posted: 27 Nov 2007 Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads 6,579
27.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,530
28.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,524
29.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia University - Columbia Business School, Marketing and University of Oxford - Said Business School
Downloads 6,511
30.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,474
31.

The Online Advertising Industry: Economics, Evolution, and Privacy

Journal of Economic Perspectives, Forthcoming
Number of pages: 41 Posted: 16 Apr 2009
Accepted Paper Series
University College LondonGlobal Economics Group
Downloads 6,273
32.

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

Number of pages: 75 Posted: 31 May 2017 Last Revised: 02 Jul 2021
Working Paper Series
Harvard University - Business School (HBS), Boston University - Questrom School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 6,064
33.

The Other CSR: Consumer Social Responsibility

Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14 Posted: 17 May 2006 Last Revised: 28 Nov 2015
Working Paper Series
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads 5,974
34.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing and Novartis International
Downloads 5,750
35.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 5,697
36.

Consumers’ Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam

International Journal of Management and Marketing Research, v. 7 (2) p. 65-78, 2014
Number of pages: 14 Posted: 06 Feb 2016
Accepted Paper Series
Ateneo de Manila University and San Pablo College (Philipines)
Downloads 5,471
37.

A Study of the Construction of BCG Matrix for Nestle India

Number of pages: 32 Posted: 15 Apr 2008 Last Revised: 25 May 2008
Working Paper Series
Supreme Court of India
Downloads 5,185
38.

A Typology of Customer Co-Creation in the Innovation Process

Number of pages: 26 Posted: 30 Dec 2010 Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads 5,038
39.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 4,958
40.

A Comparative Analysis of Mother & Amul Dairy Products

Number of pages: 31 Posted: 15 Feb 2015 Last Revised: 15 Feb 2015
Working Paper Series
SBI Life Insurance Co. Ltd.
Downloads 4,863
41.

The Effect of Word of Mouth on Sales: Online Book Reviews

Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,822
42.

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Contemporary Economics, Vol. 6, No. 3, pp. 76-86, 2012
Number of pages: 12 Posted: 24 Nov 2012
Accepted Paper Series
University of Basrah, University of Szczecin and University of Szczecin
Downloads 4,712
43.

The PII Problem: Privacy and a New Concept of Personally Identifiable Information

New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81 Posted: 15 Aug 2011 Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads 4,653
44.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Working Paper Series
Questrom School of Business, Amazon and Google Inc.
Downloads 4,650
45.

Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration

Number of pages: 52 Posted: 21 Dec 2018 Last Revised: 29 Jun 2022
Working Paper Series
Boston University - Questrom School of Business, Carnegie Mellon University, Students and Boston University - Questrom School of Business
Downloads 4,617
46.

Understanding Advertising Adstock Transformations

Number of pages: 7 Posted: 16 Aug 2006
Working Paper Series
Initiative Media
Downloads 4,536
47.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 4,499
48.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 4,457
49.

Social Media and Political Contributions: The Impact of New Technology on Political Competition

Management Science, forthcoming
Number of pages: 77 Posted: 09 Sep 2016 Last Revised: 18 May 2020
Accepted Paper Series
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School

Multiple version iconThere are 2 versions of this paper

Downloads 4,439
50.

Marketing Mix for E-Commerce

INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION, 2016, VOL. 11, NO. 14, 6744-6759
Number of pages: 16 Posted: 07 Oct 2016
Accepted Paper Series
Samara State University of Economics, Samara State University of Economics, Samara State University of Economics and Samara State University of Economics
Downloads 4,433