Search Results
JEL Code: M3

1,512,976 Total downloads

Viewing: 1 - 50 of 5,513 papers

1.

Social Networks that Matter: Twitter Under the Microscope

Number of pages: 9 Posted: 12 Dec 2008
Working Paper Series
Stanford University, Hewlett-Packard Laboratories, Bristol and HP Labs
Downloads 16,725
2.

Evidence on Eva

Journal of Applied Corporate Finance, Vol. 12, No. 2, Summer 1999
Number of pages: 27 Posted: 20 Sep 1999
Accepted Paper Series
University of Melbourne - Faculty of Business and Economics, Univeristy of San Diego - School of Business and Claremont Colleges - Peter F. Drucker Graduate School of Management
Downloads 15,703
3.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 14,146
4.

Impact of Celebrity Endorsements on Brand Image

Number of pages: 35 Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads 11,476
5.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 10,700
6.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 10,524
7.

Government Surveillance and Internet Search Behavior

Number of pages: 53 Posted: 23 Mar 2014 Last Revised: 15 Mar 2017
Working Paper Series
Digital Fourth and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 9,942
8.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads 9,394
9.

A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime

Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Number of pages: 53 Posted: 09 Aug 2011 Last Revised: 05 Apr 2012
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads 6,911
10.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,792
11.

Applied Financial Marketing - Myth Versus Reality

Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12 Posted: 27 Nov 2007 Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads 6,548
12.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,418
13.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 6,410
14.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,250
15.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,034
16.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 6,027
17.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 6,022
18.

Is Disruptive Blockchain Technology the Future of Financial Services?

69 The Consumer Finance Law Quarterly Report 232 (2016)
Number of pages: 11 Posted: 31 May 2016 Last Revised: 24 Dec 2017
Accepted Paper Series
Western Carolina University - College of Business
Downloads 5,994
19.

The Online Advertising Industry: Economics, Evolution, and Privacy

Journal of Economic Perspectives, Forthcoming
Number of pages: 41 Posted: 16 Apr 2009
Accepted Paper Series
Global Economics Group
Downloads 5,937
20.

Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10 Posted: 02 Dec 2011 Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome, Tor Vergata
Downloads 5,636
21.

The FTC and the New Common Law of Privacy

114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94 Posted: 21 Aug 2013 Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Northeastern University School of Law and Khoury College of Computer and Information Sciences
Downloads 5,497
22.

The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation

Adam Thierer, The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation, 21 RICH. J.L. & TECH. 6 (2015).
Number of pages: 118 Posted: 12 Sep 2014 Last Revised: 20 Feb 2015
Accepted Paper Series
Mercatus Center at George Mason University
Downloads 5,490
23.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 5,289
24.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 5,189
25.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 5,146
26.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 5,103
27.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 4,957
28.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 4,548
29.

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,382
30.

The Other CSR: Consumer Social Responsibility

Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14 Posted: 17 May 2006 Last Revised: 28 Nov 2015
Working Paper Series
University of Leeds - Leeds University Business School (LUBS), University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads 4,235
31.

A Study of the Construction of BCG Matrix for Nestle India

Number of pages: 32 Posted: 15 Apr 2008 Last Revised: 25 May 2008
Working Paper Series
Supreme Court of India
Downloads 4,149
32.

The Effect of Stock Spam on Financial Markets

Number of pages: 24 Posted: 21 Apr 2006
Working Paper Series
University of Innsbruck and University of Mannheim - Laboratory for Dependable Distributed Systems, University of Mannheim
Downloads 4,067
33.

Marketing Analysis in Project Evaluation

Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58 Posted: 16 Apr 2001 Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 4,056
34.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads 4,019
35.

A Typology of Customer Co-Creation in the Innovation Process

Number of pages: 26 Posted: 30 Dec 2010 Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads 3,994
36.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,925
37.

Understanding Advertising Adstock Transformations

Number of pages: 7 Posted: 16 Aug 2006
Working Paper Series
GroupM
Downloads 3,890
38.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,825
39.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,796
40.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads 3,702
41.

Components and Parameters of Corporate Reputation - an Empirical Study

Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26 Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 3,686
42.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,545
43.

These Bodies are Free, so Get One Now!: Advertising and Branding in Social Virtual Worlds

Number of pages: 30 Posted: 30 Apr 2004
Working Paper Series
Independent
Downloads 3,545
44.

The PII Problem: Privacy and a New Concept of Personally Identifiable Information

New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81 Posted: 15 Aug 2011 Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads 3,463
45.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 3,387
46.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,343
47.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Working Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
Downloads 3,204
48.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 3,192
49.

Virtual Currencies; Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?

Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Number of pages: 108 Posted: 11 Feb 2014 Last Revised: 24 Dec 2017
Accepted Paper Series
Western Carolina University - College of Business
Downloads 3,164
50.

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47 Posted: 13 Jun 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads 3,151