1.
Diversity and Unity of the Global Mosaic: Reimagining National Culture in the 21st century
INSEAD Working Paper No. 2019/03/MKT
Number of pages: 61
Posted: 11 Jan 2019
Working Paper Series
INSEAD - Marketing, University of Queensland - Business School and National and Kapodistrian University of Athens - Faculty of Economics
Downloads
4
2.
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
Number of pages: 54
Posted: 10 Nov 2018
Working Paper Series
Olin Business School - Washington University in St. Louis and INSEAD
Downloads
33
3.
Too Good to Be True: Imperfection as a Signal of Authenticity
INSEAD Working Paper No. 2018/35/MKT
Number of pages: 50
Posted: 23 Aug 2018
Last Revised: 24 Aug 2018
Working Paper Series
Erasmus University Rotterdam, New York University and INSEAD - Marketing
Downloads
23
4.
Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims
INSEAD Working Paper No. 2018/33/MKT
Number of pages: 57
Posted: 21 Aug 2018
Working Paper Series
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads
4
5.
Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Working Paper Series
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD
6.
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
Customer Needs and Solutions, Forthcoming , INSEAD Working Paper , Johns Hopkins Carey Business School Research Paper No. 18-03
Number of pages: 10
Posted: 07 Feb 2018
Accepted Paper Series
Erasmus University, Rotterdam School of Management, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads
87
7.
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Marketing Science (forthcoming)
Number of pages: 54
Posted: 21 Dec 2017
Last Revised: 03 Jan 2019
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads
512
8.
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Marketing Science (forthcoming)
Number of pages: 54
Posted: 21 Dec 2017
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads
19
9.
Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home Consumption
INSEAD Working Paper No. 2017/29/MKT
Number of pages: 28
Posted: 26 Apr 2017
Last Revised: 28 Apr 2017
Working Paper Series
Eindhoven University of Technology (TUE), INSEAD and ESSEC Business School - Marketing Department
Downloads
60
10.
Consumer (Mis)Behavior and Public Policy Intervention
Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing
Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT
Number of pages: 21
Posted: 13 Feb 2017
Accepted Paper Series
INSEAD - Marketing
Downloads
84
11.
Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science
Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51
Posted: 20 Jan 2017
Last Revised: 16 Apr 2017
Working Paper Series
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads
267
12.
The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases
Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Number of pages: 59
Posted: 28 Nov 2016
Last Revised: 10 Jan 2017
Working Paper Series
INSEAD and Boston College
Downloads
59
13.
Competition and Firm Service Reliability Decisions: A Study of the Airline Industry
INSEAD Working Paper No. 2016/18/MKT
Number of pages: 47
Posted: 21 Mar 2016
Working Paper Series
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads
135
14.
The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations
INSEAD Working Paper No. 2016/13/MKT
Posted: 07 Mar 2016
Last Revised: 20 Oct 2016
Working Paper Series
Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing
15.
Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'
INSEAD Working Paper No. 2015/87/MKT
Number of pages: 16
Posted: 05 Nov 2015
Working Paper Series
INSEAD - Marketing and ESSEC Business School
Downloads
184
16.
Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality
INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE
Number of pages: 45
Posted: 04 Feb 2015
Working Paper Series
The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior
Downloads
110
17.
Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes
Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44
Posted: 05 Sep 2014
Last Revised: 28 Jan 2015
Working Paper Series
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads
124
18.
Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT,
Number of pages: 18
Posted: 09 Apr 2014
Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads
57
19.
Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57
Posted: 14 Jan 2014
Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads
398
20.
Measuring Customer Lifetime Value: Models and Analysis
INSEAD Working Paper No. 2013/27/MKT
Number of pages: 50
Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads
423
21.
Evaluating Customer Relationships: Current and Future Challenges
INSEAD Working Paper No. 2013/26/MKT
Number of pages: 34
Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads
198
22.
Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy
INSEAD Working Paper No. 2012/89/MKT
Number of pages: 48
Posted: 05 Oct 2012
Working Paper Series
Downloads
279
23.
Does Food Marketing Need to Make Us Fat? A Review and Solutions
Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.,
Number of pages: 56
Posted: 04 Sep 2012
Last Revised: 30 Apr 2017
Accepted Paper Series
INSEAD and Cornell University
Downloads
286
24.
Marketing Pharmaceuticals and Medical Devices
INSEAD Working Paper No. 2012/77/MKT
Number of pages: 41
Posted: 31 Aug 2012
Working Paper Series
INSEAD - Marketing
Downloads
213
25.
How Package Design and Packaged-Based Marketing Claims Lead to Overeating
INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41
Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads
697
26.
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49
Posted: 28 Mar 2012
Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads
1,429
27.
Vaccine Marketing
INSEAD Working Paper No. 2012/11/MKT
Number of pages: 73
Posted: 25 Jan 2012
Working Paper Series
INSEAD - Marketing and MRGN Advisors
Downloads
283
28.
Exploding Offers Can Blow Up in More than One Way
Decision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014
Number of pages: 35
Posted: 28 Sep 2011
Last Revised: 02 Nov 2014
Accepted Paper Series
INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD
Downloads
129
29.
What is the Future of E-Books?
Number of pages: 19
Posted: 06 Jun 2011
Working Paper Series
Humanistic Management Network
Downloads
163
30.
Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media
INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49
Posted: 02 Jun 2011
Working Paper Series
INSEAD and Tel Aviv University - Coller School of Management
Downloads
99
31.
Feature Overload
INSEAD Working Paper No. 2011/66/MKT
Number of pages: 38
Posted: 02 Jun 2011
Working Paper Series
INSEAD and INSEAD
Downloads
67
32.
Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74
Posted: 31 May 2011
Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads
1,010
33.
Content Contributor Management and Network Effects in a UGC Environment
INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46
Posted: 25 Jan 2011
Working Paper Series
INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)
There are 2 versions of this paper
Content Contributor Management and Network Effects in a UGC Environment
INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46
Posted: 25 Jan 2011
Downloads
148
Content Contributor Management and Network Effects in a UGC Environment
Marketing Science, Vol. 31, No. 3, 2012; pp. 433-447; DOI: 10.1287/mksc.1110.0639
Posted: 24 Oct 2012
Downloads
148
34.
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers
INSEAD Working Paper No. 2010/85/MKT
Number of pages: 47
Posted: 03 Nov 2010
Working Paper Series
Boston College and INSEAD
Downloads
106
35.
Internationalization in Grocery Retail: Much Ado About Not Very Much
INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Working Paper Series
INSEAD - Marketing and Harvard Business School
36.
Theorem of the Maximin and Applications to Bayesian Zero-Sum Games
INSEAD Working Paper No. 2010/09/EPS/MKT
Number of pages: 23
Posted: 12 Feb 2010
Working Paper Series
INSEAD and INSEAD - Economics and Political Sciences
Downloads
81
37.
An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM
INSEAD Working Paper No. 2009/44/MKT
Number of pages: 51
Posted: 28 Aug 2009
Working Paper Series
University of Cologne, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Downloads
574
38.
Managing Business Schools to Weather Economic Change
INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16
Posted: 04 Jun 2009
Last Revised: 07 Jun 2009
Working Paper Series
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads
106
39.
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49
Posted: 21 May 2009
Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads
1,402
40.
Customer Relationship Management and Firm Performance
INSEAD Working Paper No. 2009/18/MKT
Number of pages: 39
Posted: 16 Apr 2009
Working Paper Series
University of Wollongong - Faculty of Business (BUS), University of Leeds - Leeds University Business School (LUBS) and INSEAD - Marketing
Downloads
1,224
41.
Social Contract Theory and the Ethics of Deception in Consumer Research
INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
Number of pages: 53
Posted: 03 Feb 2009
Working Paper Series
INSEAD, ESCP Europe and Independent
Downloads
240
42.
The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand Managers
INSEAD Working Paper No. 2008/65/MKT
Number of pages: 36
Posted: 22 Oct 2008
Working Paper Series
UNSW Australia Business School, School of Economics and INSEAD - Marketing
Downloads
60
43.
When to Hit the Panic Button? Impact of Currency Crisis on Consumer Behaviors
INSEAD Working Paper No. 2009/02/EPS/MKT
Number of pages: 55
Posted: 20 Aug 2008
Last Revised: 23 Jan 2009
Working Paper Series
INSEAD - Economics and Political Sciences and INSEAD
Downloads
177
44.
Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing
INSEAD Working Paper No. 2008/34/MKT
Number of pages: 40
Posted: 13 May 2008
Working Paper Series
University of Toronto - Rotman School of Management
Downloads
147
45.
Smart Defaults: From Hidden Persuaders to Adaptive Helpers
INSEAD Business School Research Paper No. 2009/03/ISIC
Posted: 06 Apr 2008
Last Revised: 19 Feb 2013
Working Paper Series
INSEAD, Microsoft Research New York City and Columbia Business School - Marketing
46.
Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid
INSEAD Business School Research Paper No. 2008/21/ISIC
Number of pages: 55
Posted: 05 Apr 2008
Working Paper Series
affiliation not provided to SSRN and INSEAD
Downloads
1,245
47.
Commercializing Social Interaction: The Ethics of Stealth Marketing
INSEAD Business School Research Paper No. 2008/19/ISIC
Number of pages: 38
Posted: 26 Mar 2008
Working Paper Series
Colorado State University, Fort Collins - College of Business and INSEAD
Downloads
1,762
48.
Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility
INSEAD Business School Research Paper No. 2008/18/ISIC
Number of pages: 34
Posted: 26 Mar 2008
Working Paper Series
INSEAD
Downloads
357
49.
Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001
INSEAD Business School Research Paper No. 2008/05/MKT
Number of pages: 18
Posted: 18 Jan 2008
Last Revised: 04 Feb 2014
Working Paper Series
affiliation not provided to SSRN, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior
Downloads
161
50.
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46
Posted: 24 Nov 2007
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads
1,935
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