Viewing: 1 - 47 of 47 papers
1.
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46
Posted: 24 Nov 2007
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads
1,816
2.
Commercializing Social Interaction: The Ethics of Stealth Marketing
INSEAD Business School Research Paper No. 2008/19/ISIC
Number of pages: 38
Posted: 26 Mar 2008
Working Paper Series
Colorado State University, Fort Collins - College of Business and INSEAD
Downloads
1,730
3.
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49
Posted: 21 May 2009
Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads
1,380
4.
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49
Posted: 28 Mar 2012
Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads
1,365
5.
Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid
INSEAD Business School Research Paper No. 2008/21/ISIC
Number of pages: 55
Posted: 05 Apr 2008
Working Paper Series
affiliation not provided to SSRN and INSEAD
Downloads
1,226
6.
Customer Relationship Management and Firm Performance
INSEAD Working Paper No. 2009/18/MKT
Number of pages: 39
Posted: 16 Apr 2009
Working Paper Series
University of Wollongong - Faculty of Business (BUS), University of Leeds - Leeds University Business School (LUBS) and INSEAD - Marketing
Downloads
1,205
7.
Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74
Posted: 31 May 2011
Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads
985
8.
How Package Design and Packaged-Based Marketing Claims Lead to Overeating
INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41
Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads
667
9.
An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM
INSEAD Working Paper No. 2009/44/MKT
Number of pages: 51
Posted: 28 Aug 2009
Working Paper Series
INSEAD, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Downloads
560
10.
Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57
Posted: 14 Jan 2014
Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads
380
11.
Measuring Customer Lifetime Value: Models and Analysis
INSEAD Working Paper No. 2013/27/MKT
Number of pages: 50
Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads
368
12.
Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility
INSEAD Business School Research Paper No. 2008/18/ISIC
Number of pages: 34
Posted: 26 Mar 2008
Working Paper Series
INSEAD
Downloads
356
13.
Vaccine Marketing
INSEAD Working Paper No. 2012/11/MKT
Number of pages: 73
Posted: 25 Jan 2012
Working Paper Series
INSEAD - Marketing and MRGN Advisors
Downloads
282
14.
Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy
INSEAD Working Paper No. 2012/89/MKT
Number of pages: 48
Posted: 05 Oct 2012
Working Paper Series
Downloads
272
15.
Does Food Marketing Need to Make Us Fat? A Review and Solutions
Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.,
Number of pages: 56
Posted: 04 Sep 2012
Last Revised: 30 Apr 2017
Accepted Paper Series
INSEAD and Cornell University
Downloads
263
16.
Social Contract Theory and the Ethics of Deception in Consumer Research
INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
Number of pages: 53
Posted: 03 Feb 2009
Working Paper Series
INSEAD, ESCP Europe and Independent
Downloads
235
17.
Marketing Pharmaceuticals and Medical Devices
INSEAD Working Paper No. 2012/77/MKT
Number of pages: 41
Posted: 31 Aug 2012
Working Paper Series
INSEAD - Marketing
Downloads
202
18.
Evaluating Customer Relationships: Current and Future Challenges
INSEAD Working Paper No. 2013/26/MKT
Number of pages: 34
Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads
188
19.
Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science
Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51
Posted: 20 Jan 2017
Last Revised: 16 Apr 2017
Working Paper Series
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads
187
20.
When to Hit the Panic Button? Impact of Currency Crisis on Consumer Behaviors
INSEAD Working Paper No. 2009/02/EPS/MKT
Number of pages: 55
Posted: 20 Aug 2008
Last Revised: 23 Jan 2009
Working Paper Series
INSEAD - Economics and Political Sciences and INSEAD
Downloads
174
21.
What is the Future of E-Books?
Number of pages: 19
Posted: 06 Jun 2011
Working Paper Series
Humanistic Management Network
Downloads
162
22.
Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001
INSEAD Business School Research Paper No. 2008/05/MKT
Number of pages: 18
Posted: 18 Jan 2008
Last Revised: 04 Feb 2014
Working Paper Series
affiliation not provided to SSRN, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior
Downloads
157
23.
Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'
INSEAD Working Paper No. 2015/87/MKT
Number of pages: 16
Posted: 05 Nov 2015
Working Paper Series
INSEAD - Marketing and ESSEC Business School
Downloads
153
24.
Content Contributor Management and Network Effects in a UGC Environment
INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46
Posted: 25 Jan 2011
Working Paper Series
INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)
There are 2 versions of this paper
Content Contributor Management and Network Effects in a UGC Environment
INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46
Posted: 25 Jan 2011
Downloads
146
Content Contributor Management and Network Effects in a UGC Environment
Marketing Science, Vol. 31, No. 3, 2012; pp. 433-447; DOI: 10.1287/mksc.1110.0639
Posted: 24 Oct 2012
Downloads
146
25.
Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing
INSEAD Working Paper No. 2008/34/MKT
Number of pages: 40
Posted: 13 May 2008
Working Paper Series
University of Toronto - Rotman School of Management
Downloads
145
26.
CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High
INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC
Number of pages: 45
Posted: 24 Nov 2007
Last Revised: 18 Jun 2013
Working Paper Series
affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing
Downloads
135
27.
Competition and Firm Service Reliability Decisions: A Study of the Airline Industry
INSEAD Working Paper No. 2016/18/MKT
Number of pages: 47
Posted: 21 Mar 2016
Working Paper Series
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads
127
28.
Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes
Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44
Posted: 05 Sep 2014
Last Revised: 28 Jan 2015
Working Paper Series
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads
119
29.
Exploding Offers Can Blow Up in More than One Way
Decision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014
Number of pages: 35
Posted: 28 Sep 2011
Last Revised: 02 Nov 2014
Accepted Paper Series
INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD
Downloads
116
30.
Managing Business Schools to Weather Economic Change
INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16
Posted: 04 Jun 2009
Last Revised: 07 Jun 2009
Working Paper Series
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads
106
31.
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers
INSEAD Working Paper No. 2010/85/MKT
Number of pages: 47
Posted: 03 Nov 2010
Working Paper Series
Boston College and INSEAD
Downloads
103
32.
Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality
INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE
Number of pages: 45
Posted: 04 Feb 2015
Working Paper Series
The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior
Downloads
103
33.
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
INSEAD Working Paper No. 2018/18/MKT
Number of pages: 51
Posted: 21 Dec 2017
Last Revised: 05 May 2018
Working Paper Series
IESEG School of Management and INSEAD
Downloads
99
34.
Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media
INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49
Posted: 02 Jun 2011
Working Paper Series
INSEAD and Tel Aviv University - Coller School of Management
Downloads
95
35.
Theorem of the Maximin and Applications to Bayesian Zero-Sum Games
INSEAD Working Paper No. 2010/09/EPS/MKT
Number of pages: 23
Posted: 12 Feb 2010
Working Paper Series
INSEAD and INSEAD - Economics and Political Sciences
Downloads
80
36.
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT
Number of pages: 36
Posted: 17 Oct 2007
Last Revised: 10 Feb 2012
Accepted Paper Series
INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University
Downloads
74
37.
Consumer (Mis)Behavior and Public Policy Intervention
Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing
Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT
Number of pages: 21
Posted: 13 Feb 2017
Accepted Paper Series
INSEAD - Marketing
Downloads
70
38.
Feature Overload
INSEAD Working Paper No. 2011/66/MKT
Number of pages: 38
Posted: 02 Jun 2011
Working Paper Series
INSEAD and INSEAD
Downloads
66
39.
The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand Managers
INSEAD Working Paper No. 2008/65/MKT
Number of pages: 36
Posted: 22 Oct 2008
Working Paper Series
UNSW Australia Business School, School of Economics and INSEAD - Marketing
Downloads
59
40.
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
Customer Needs and Solutions, Forthcoming , INSEAD Working Paper
Number of pages: 10
Posted: 07 Feb 2018
Accepted Paper Series
INSEAD, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads
56
41.
Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT,
Number of pages: 18
Posted: 09 Apr 2014
Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads
55
42.
The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases
Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Number of pages: 59
Posted: 28 Nov 2016
Last Revised: 10 Jan 2017
Working Paper Series
INSEAD and Boston College
Downloads
53
43.
Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home Consumption
INSEAD Working Paper No. 2017/29/MKT
Number of pages: 28
Posted: 26 Apr 2017
Last Revised: 28 Apr 2017
Working Paper Series
ESSEC Business School, Marketing Department, Students, INSEAD and ESSEC Business School - Marketing Department
Downloads
49
44.
Internationalization in Grocery Retail: Much Ado About Not Very Much
INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Working Paper Series
INSEAD - Marketing and Harvard Business School
45.
Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Working Paper Series
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD
46.
Smart Defaults: From Hidden Persuaders to Adaptive Helpers
INSEAD Business School Research Paper No. 2009/03/ISIC
Posted: 06 Apr 2008
Last Revised: 19 Feb 2013
Working Paper Series
INSEAD, Microsoft Research New York City and Columbia Business School - Marketing
47.
The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations
INSEAD Working Paper No. 2016/13/MKT
Posted: 07 Mar 2016
Last Revised: 20 Oct 2016
Working Paper Series
Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing
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