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INSEAD: Marketing (Topic)

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21,115 Total downloads

Viewing: 1 - 50 of 64 papers

1.

Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery

INSEAD Working Paper No. 2021/01/MKT, Forthcoming, Journal of Consumer Psychology
Number of pages: 41 Posted: 20 Jan 2021
Accepted Paper Series
University of British Columbia (UBC) - Division of Marketing, INSEAD, Sorbonne University, Sorbonne University, Pitié-Salpêtrière Hospital, Ecole Pratique des Hautes Etudes (EPHE) and INSEAD
Downloads 3
2.

Infinite but Rare: Valuation and Pricing in Marketplaces for Blockchain-Based Virtual Items

INSEAD Working Paper No. 2020/58/MKT
Number of pages: 58 Posted: 02 Dec 2020
Working Paper Series
INSEAD
Downloads 17
3.

For Whom is Parting with Possessions More Painful? Cultural Differences in the Endowment Effect

INSEAD Working Paper No. 2010/76/OB/MKT
Number of pages: 27 Posted: 28 Sep 2020 Last Revised: 28 Sep 2020
Working Paper Series
INSEAD - Organisational Behavior, Johns Hopkins University - Carey Business School, University of British Columbia (UBC), affiliation not provided to SSRN, University of Waterloo - Department of Psychology, Kansai University, INSEAD and University of British Columbia (UBC)
Downloads 103
4.

The Hot-Cold Decision Triangle: A Framework for Healthier Choices

INSEAD Working Paper No. 2012/45/MKT
Number of pages: 27 Posted: 28 Sep 2020 Last Revised: 28 Sep 2020
Working Paper Series
Johns Hopkins University - Carey Business School, INSEAD, University of Miami, University of Chicago - Law School, Tulane University - A.B. Freeman School of Business, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and Cornell University
Downloads 148
5.

Warnings of Adverse Side-Effects Can Backfire Over Time

INSEAD Working Paper No. 2013/84/MKT
Number of pages: 12 Posted: 28 Sep 2020
Working Paper Series
Independent, INSEAD and NYU Stern School of Business
Downloads 74
6.

Scaling Human Effort in Idea Screening and Content Evaluation

INSEAD Working Paper No. 2020/42/MKT, HEC Paris Research Paper No. MKG-2020-1384
Number of pages: 61 Posted: 18 Sep 2020 Last Revised: 30 Sep 2020
Working Paper Series
INSEAD, Kellogg School of Management, Northwestern University and HEC Paris - Marketing
Downloads 58
7.

Denied by an (Unexplainable) Algorithm: Teleological Explanations for Algorithmic Decisions Enhance Customer Satisfaction

INSEAD Working Paper No. 2020/39/MKT
Number of pages: 60 Posted: 02 Sep 2020 Last Revised: 04 Sep 2020
Working Paper Series
INSEAD - Singapore, Ben Gurion University, INSEAD and INSEAD - Marketing
Downloads 130
8.

Mobility as a Service (MaaS): The Importance of Transportation Psychology

INSEAD Working Paper No. 2020/32/MKT
Number of pages: 17 Posted: 27 Jun 2020
Working Paper Series
affiliation not provided to SSRN, National University of Singapore (NUS), INSEAD, National University of Singapore (NUS), affiliation not provided to SSRN, Nanyang Business School, Land Transport Authority, Singapore, Cornell University - School of Applied Economics and Management, National University of Singapore (NUS) and affiliation not provided to SSRN
Downloads 71
9.

From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior

appeared as Wertenbroch, Klaus (2019), “From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior,” Journal of Marketing Behavior, 4 (1), 1-10.
Number of pages: 12 Posted: 18 Jun 2020
Accepted Paper Series
INSEAD - Marketing
Downloads 84
10.

Effects of Front-of-Pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Controlled Trial

Dubois, Pierre, Paulo Albuquerque, ...., and Pierre Chandon (2020), "Effects of Front-of-pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence from a Large-Scale Randomized Controlled Trial, Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-020-0072
Number of pages: 20 Posted: 13 Apr 2020 Last Revised: 06 Oct 2020
Accepted Paper Series
University of Toulouse 1 - Toulouse School of Economics (TSE), INSEAD, INRA - UR1303 ALISS, University of Toulouse 1, University Paris Nanterre, affiliation not provided to SSRN, London School of Economics & Political Science (LSE), University Paris Nanterre, Ecole Nationale Superieure de Genie Industriel, Grenoble and INSEAD
Downloads 24
11.

Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests

Kireyev, Pavel. "Markets for ideas: prize structure, entry limits, and the design of ideation contests." The RAND Journal of Economics 51.2 (2020): 563-588., INSEAD Working Paper No. 2019/40/MKT
Number of pages: 41 Posted: 17 Aug 2019 Last Revised: 21 Jul 2020
Working Paper Series
INSEAD
Downloads 113
12.

Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges

Food Policy, Forthcoming
Number of pages: 21 Posted: 22 Apr 2019
Accepted Paper Series
Erasmus University, Rotterdam School of Management and INSEAD
Downloads 10
13.

Diversity and Unity of the Global Mosaic: Reimagining National Culture in the 21st century

INSEAD Working Paper No. 2019/03/MKT
Number of pages: 61 Posted: 11 Jan 2019
Working Paper Series
INSEAD - Marketing, University of Queensland - Business School and National Kapodistrian University of Athens - Faculty of Economics
Downloads 49
14.

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

Number of pages: 54 Posted: 10 Nov 2018
Working Paper Series
Olin Business School - Washington University in St. Louis and INSEAD
Downloads 81
15.

Too Good to Be True? Imperfection as a Costly Signal of Authenticity

INSEAD Working Paper No. 2018/35/MKT
Number of pages: 64 Posted: 23 Aug 2018 Last Revised: 18 Jul 2019
Working Paper Series
Erasmus University Rotterdam, New York University and INSEAD - Marketing
Downloads 82
16.

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper No. 2018/33/MKT
Number of pages: 57 Posted: 21 Aug 2018
Working Paper Series
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 6
17.

Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Working Paper Series
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD
18.

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Customer Needs and Solutions, Forthcoming , INSEAD Working Paper , Johns Hopkins Carey Business School Research Paper No. 18-03
Number of pages: 10 Posted: 07 Feb 2018
Accepted Paper Series
Erasmus University, Rotterdam School of Management, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads 125
19.

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017 Last Revised: 03 Jan 2019
Accepted Paper Series
Erasmus University, Rotterdam School of Management and INSEAD
Downloads 1,106
20.

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017
Accepted Paper Series
Erasmus University, Rotterdam School of Management and INSEAD
Downloads 106
21.

Evaluating the Impact of Sugar Taxes: The Need to Account for Purchases of On-the-Go Consumption

INSEAD Working Paper No. 2017/29/MKT
Number of pages: 35 Posted: 26 Apr 2017 Last Revised: 18 Dec 2020
Working Paper Series
Eindhoven University of Technology (TUE) and INSEAD
Downloads 93
22.

Consumer (Mis)Behavior and Public Policy Intervention

Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT
Number of pages: 21 Posted: 13 Feb 2017
Accepted Paper Series
INSEAD - Marketing
Downloads 140
23.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
Working Paper Series
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 496
24.

The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases

Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Number of pages: 59 Posted: 28 Nov 2016 Last Revised: 10 Jan 2017
Working Paper Series
INSEAD and Boston College
Downloads 64
25.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT
Number of pages: 75 Posted: 21 Mar 2016 Last Revised: 07 Jul 2020
Working Paper Series
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 204
26.

The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations

INSEAD Working Paper No. 2016/13/MKT
Posted: 07 Mar 2016 Last Revised: 20 Oct 2016
Working Paper Series
Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing
27.

Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

INSEAD Working Paper No. 2015/87/MKT
Number of pages: 16 Posted: 05 Nov 2015
Working Paper Series
INSEAD - Marketing and ESSEC Business School
Downloads 400
28.

Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality

INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE
Number of pages: 45 Posted: 04 Feb 2015
Working Paper Series
The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior
Downloads 129
29.

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015
Working Paper Series
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads 139
30.

Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT
Number of pages: 18 Posted: 09 Apr 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads 59
31.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads 428
32.

Measuring Customer Lifetime Value: Models and Analysis

INSEAD Working Paper No. 2013/27/MKT
Number of pages: 50 Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads 566
33.

Evaluating Customer Relationships: Current and Future Challenges

INSEAD Working Paper No. 2013/26/MKT
Number of pages: 34 Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads 211
34.
Downloads 282
35.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.
Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Apr 2017
Accepted Paper Series
INSEAD and Cornell University
Downloads 312
36.

Marketing Pharmaceuticals and Medical Devices

INSEAD Working Paper No. 2012/77/MKT
Number of pages: 41 Posted: 31 Aug 2012
Working Paper Series
INSEAD
Downloads 233
37.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 778
38.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,531
39.

Vaccine Marketing

INSEAD Working Paper No. 2012/11/MKT
Number of pages: 73 Posted: 25 Jan 2012
Working Paper Series
INSEAD and MRGN Advisors
Downloads 317
40.

Exploding Offers Can Blow Up in More than One Way

Decision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014
Number of pages: 35 Posted: 28 Sep 2011 Last Revised: 02 Nov 2014
Accepted Paper Series
INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD
Downloads 137
41.

What is the Future of E-Books?

Number of pages: 19 Posted: 06 Jun 2011
Working Paper Series
Humanistic Management Network
Downloads 171
42.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49 Posted: 02 Jun 2011
Working Paper Series
INSEAD and Tel Aviv University - Coller School of Management
Downloads 107
43.

Feature Overload

INSEAD Working Paper No. 2011/66/MKT
Number of pages: 38 Posted: 02 Jun 2011
Working Paper Series
INSEAD and INSEAD
Downloads 79
44.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads 1,184
45.

Content Contributor Management and Network Effects in a UGC Environment

INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46 Posted: 25 Jan 2011
Working Paper Series
INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)

Multiple version iconThere are 2 versions of this paper

Downloads 154
46.

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers

INSEAD Working Paper No. 2010/85/MKT
Number of pages: 47 Posted: 03 Nov 2010
Working Paper Series
Boston College and INSEAD
Downloads 109
47.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Working Paper Series
INSEAD - Marketing and Harvard University - Business School (HBS)
48.

Theorem of the Maximin and Applications to Bayesian Zero-Sum Games

INSEAD Working Paper No. 2010/09/EPS/MKT
Number of pages: 23 Posted: 12 Feb 2010
Working Paper Series
INSEAD and INSEAD - Economics and Political Sciences
Downloads 89
49.

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

INSEAD Working Paper No. 2009/44/MKT
Number of pages: 51 Posted: 28 Aug 2009
Working Paper Series
University of Cologne, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Downloads 614
50.

Managing Business Schools to Weather Economic Change

INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16 Posted: 04 Jun 2009 Last Revised: 07 Jun 2009
Working Paper Series
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads 108