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INSEAD: Marketing (Topic)

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18,100 Total downloads

Viewing: 1 - 50 of 53 papers

1.

Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges

Food Policy, Forthcoming
Number of pages: 21 Posted: 22 Apr 2019
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads 6
2.

Diversity and Unity of the Global Mosaic: Reimagining National Culture in the 21st century

INSEAD Working Paper No. 2019/03/MKT
Number of pages: 61 Posted: 11 Jan 2019
Working Paper Series
INSEAD - Marketing, University of Queensland - Business School and National and Kapodistrian University of Athens - Faculty of Economics
Downloads 20
3.

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

Number of pages: 54 Posted: 10 Nov 2018
Working Paper Series
Olin Business School - Washington University in St. Louis and INSEAD
Downloads 54
4.

Too Good to Be True? Imperfection as a Costly Signal of Authenticity

INSEAD Working Paper No. 2018/35/MKT
Number of pages: 64 Posted: 23 Aug 2018 Last Revised: 18 Jul 2019
Working Paper Series
Erasmus University Rotterdam, New York University and INSEAD - Marketing
Downloads 35
5.

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper No. 2018/33/MKT
Number of pages: 57 Posted: 21 Aug 2018
Working Paper Series
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 5
6.

Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Working Paper Series
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD
7.

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Customer Needs and Solutions, Forthcoming , INSEAD Working Paper , Johns Hopkins Carey Business School Research Paper No. 18-03
Number of pages: 10 Posted: 07 Feb 2018
Accepted Paper Series
Erasmus University, Rotterdam School of Management, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads 97
8.

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017 Last Revised: 03 Jan 2019
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads 696
9.

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads 76
10.

Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home Consumption

INSEAD Working Paper No. 2017/29/MKT
Number of pages: 28 Posted: 26 Apr 2017 Last Revised: 28 Apr 2017
Working Paper Series
Eindhoven University of Technology (TUE), INSEAD and ESSEC Business School - Marketing Department
Downloads 66
11.

Consumer (Mis)Behavior and Public Policy Intervention

Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT
Number of pages: 21 Posted: 13 Feb 2017
Accepted Paper Series
INSEAD - Marketing
Downloads 93
12.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
Working Paper Series
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 323
13.

The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases

Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Number of pages: 59 Posted: 28 Nov 2016 Last Revised: 10 Jan 2017
Working Paper Series
INSEAD and Boston College
Downloads 60
14.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT
Number of pages: 49 Posted: 21 Mar 2016 Last Revised: 22 Feb 2019
Working Paper Series
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 139
15.

The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations

INSEAD Working Paper No. 2016/13/MKT
Posted: 07 Mar 2016 Last Revised: 20 Oct 2016
Working Paper Series
Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing
16.

Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

INSEAD Working Paper No. 2015/87/MKT
Number of pages: 16 Posted: 05 Nov 2015
Working Paper Series
INSEAD - Marketing and ESSEC Business School
Downloads 201
17.

Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality

INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE
Number of pages: 45 Posted: 04 Feb 2015
Working Paper Series
The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior
Downloads 114
18.

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015
Working Paper Series
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads 126
19.

Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT,
Number of pages: 18 Posted: 09 Apr 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads 57
20.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads 405
21.

Measuring Customer Lifetime Value: Models and Analysis

INSEAD Working Paper No. 2013/27/MKT
Number of pages: 50 Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads 463
22.

Evaluating Customer Relationships: Current and Future Challenges

INSEAD Working Paper No. 2013/26/MKT
Number of pages: 34 Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Independent
Downloads 200
23.
Downloads 282
24.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.,
Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Apr 2017
Accepted Paper Series
INSEAD and Cornell University
Downloads 290
25.

Marketing Pharmaceuticals and Medical Devices

INSEAD Working Paper No. 2012/77/MKT
Number of pages: 41 Posted: 31 Aug 2012
Working Paper Series
INSEAD
Downloads 218
26.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 721
27.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,461
28.

Vaccine Marketing

INSEAD Working Paper No. 2012/11/MKT
Number of pages: 73 Posted: 25 Jan 2012
Working Paper Series
INSEAD and MRGN Advisors
Downloads 290
29.

Exploding Offers Can Blow Up in More than One Way

Decision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014
Number of pages: 35 Posted: 28 Sep 2011 Last Revised: 02 Nov 2014
Accepted Paper Series
INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD
Downloads 132
30.

What is the Future of E-Books?

Number of pages: 19 Posted: 06 Jun 2011
Working Paper Series
Humanistic Management Network
Downloads 163
31.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49 Posted: 02 Jun 2011
Working Paper Series
INSEAD and Tel Aviv University - Coller School of Management
Downloads 101
32.

Feature Overload

INSEAD Working Paper No. 2011/66/MKT
Number of pages: 38 Posted: 02 Jun 2011
Working Paper Series
INSEAD and INSEAD
Downloads 67
33.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads 1,033
34.

Content Contributor Management and Network Effects in a UGC Environment

INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46 Posted: 25 Jan 2011
Working Paper Series
INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)

Multiple version iconThere are 2 versions of this paper

Downloads 149
35.

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers

INSEAD Working Paper No. 2010/85/MKT
Number of pages: 47 Posted: 03 Nov 2010
Working Paper Series
Boston College and INSEAD
Downloads 106
36.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Working Paper Series
INSEAD - Marketing and Harvard Business School
37.

Theorem of the Maximin and Applications to Bayesian Zero-Sum Games

INSEAD Working Paper No. 2010/09/EPS/MKT
Number of pages: 23 Posted: 12 Feb 2010
Working Paper Series
INSEAD and INSEAD - Economics and Political Sciences
Downloads 85
38.

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

INSEAD Working Paper No. 2009/44/MKT
Number of pages: 51 Posted: 28 Aug 2009
Working Paper Series
University of Cologne, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Downloads 583
39.

Managing Business Schools to Weather Economic Change

INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16 Posted: 04 Jun 2009 Last Revised: 07 Jun 2009
Working Paper Series
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads 106
40.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,415
41.

Customer Relationship Management and Firm Performance

INSEAD Working Paper No. 2009/18/MKT
Number of pages: 39 Posted: 16 Apr 2009
Working Paper Series
University of Wollongong - Faculty of Business (BUS), University of Leeds - Leeds University Business School (LUBS) and INSEAD - Marketing
Downloads 1,238
42.

Social Contract Theory and the Ethics of Deception in Consumer Research

INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
Number of pages: 53 Posted: 03 Feb 2009
Working Paper Series
INSEAD, ESCP Europe and Independent
Downloads 244
43.

The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand Managers

INSEAD Working Paper No. 2008/65/MKT
Number of pages: 36 Posted: 22 Oct 2008
Working Paper Series
UNSW Australia Business School, School of Economics and INSEAD - Marketing
Downloads 60
44.

When to Hit the Panic Button? Impact of Currency Crisis on Consumer Behaviors

INSEAD Working Paper No. 2009/02/EPS/MKT
Number of pages: 55 Posted: 20 Aug 2008 Last Revised: 23 Jan 2009
Working Paper Series
INSEAD - Economics and Political Sciences and INSEAD
Downloads 179
45.

Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing

INSEAD Working Paper No. 2008/34/MKT
Number of pages: 40 Posted: 13 May 2008
Working Paper Series
University of Toronto - Rotman School of Management
Downloads 147
46.

Smart Defaults: From Hidden Persuaders to Adaptive Helpers

INSEAD Business School Research Paper No. 2009/03/ISIC
Posted: 06 Apr 2008 Last Revised: 19 Feb 2013
Working Paper Series
INSEAD, Microsoft Research New York City and Columbia Business School - Marketing
47.

Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid

INSEAD Business School Research Paper No. 2008/21/ISIC
Number of pages: 55 Posted: 05 Apr 2008
Working Paper Series
affiliation not provided to SSRN and INSEAD
Downloads 1,257
48.

Commercializing Social Interaction: The Ethics of Stealth Marketing

INSEAD Business School Research Paper No. 2008/19/ISIC
Number of pages: 38 Posted: 26 Mar 2008
Working Paper Series
Colorado State University, Fort Collins - College of Business and INSEAD
Downloads 1,783
49.

Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

INSEAD Business School Research Paper No. 2008/18/ISIC
Number of pages: 34 Posted: 26 Mar 2008
Working Paper Series
INSEAD
Downloads 360
50.

Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001

INSEAD Business School Research Paper No. 2008/05/MKT
Number of pages: 18 Posted: 18 Jan 2008 Last Revised: 04 Feb 2014
Working Paper Series
affiliation not provided to SSRN, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior
Downloads 161