SSRN INSEAD: Marketing (Topic)

1.

Commercializing Social Interaction: The Ethics of Stealth Marketing

INSEAD Business School Research Paper No. 2008/19/ISIC

Number of pages: 38 Posted: 26 Mar 2008

Working Paper Series

Kelly D. Martin and N. Craig Smith

Colorado State University, Fort Collins - College of Business and INSEAD

Downloads 1,659

2.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD

Number of pages: 46 Posted: 24 Nov 2007

Working Paper Series

Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow and Scott H. Young

INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services

Downloads 1,604

3.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD

Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012

Working Paper Series

Pierre Chandon, J. Wesley Hutchinson, Scott H. Young and Eric Bradlow

INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department

Downloads 1,345

4.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014

Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014

Accepted Paper Series

Yakov Bart, Andrew T. Stephen and Miklos Sarvary

Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing

Downloads 1,256

5.

Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid

INSEAD Business School Research Paper No. 2008/21/ISIC

Number of pages: 55 Posted: 05 Apr 2008

Working Paper Series

Sushil Vachani and N. Craig Smith

affiliation not provided to SSRN and INSEAD

Downloads 1,186

6.

Customer Relationship Management and Firm Performance

INSEAD Working Paper No. 2009/18/MKT

Number of pages: 39 Posted: 16 Apr 2009

Working Paper Series

Tim Coltman, Timothy M. Devinney and David Midgley

University of Wollongong - Faculty of Business (BUS), University of Leeds - Leeds University Business School (LUBS) and INSEAD - Marketing

Downloads 1,160

7.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,

Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017

Working Paper Series

Pierre Chandon and Brian Wansink

INSEAD and Cornell University

Downloads 956

8.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT

Number of pages: 41 Posted: 13 Jun 2012

Working Paper Series

Pierre Chandon

INSEAD

Downloads 625

9.

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

INSEAD Working Paper No. 2009/44/MKT

Number of pages: 51 Posted: 28 Aug 2009

Working Paper Series

Werner J. Reinartz, Michael Haenlein and Jörg Henseler

INSEAD, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen

Downloads 537

10.

Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

INSEAD Business School Research Paper No. 2008/18/ISIC

Number of pages: 34 Posted: 26 Mar 2008

Working Paper Series

N. Craig Smith

INSEAD

Downloads 354

11.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT

Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017

Accepted Paper Series

Brian Wansink and Pierre Chandon

Cornell University and INSEAD

Downloads 317

12.

Measuring Customer Lifetime Value: Models and Analysis

INSEAD Working Paper No. 2013/27/MKT

Number of pages: 50 Posted: 13 Feb 2013

Working Paper Series

Siddarth S. Singh and Dipak C. Jain

Indian School of Business (ISB), Hyderabad and Marketing, INSEAD

Downloads 299

13.

Vaccine Marketing

INSEAD Working Paper No. 2012/11/MKT

Number of pages: 73 Posted: 25 Jan 2012

Working Paper Series

Reinhard Angelmar and Pierre A. Morgon

INSEAD - Marketing and MRGN Advisors

Downloads 275

14.

Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy

INSEAD Working Paper No. 2012/89/MKT

Number of pages: 48 Posted: 05 Oct 2012

Working Paper Series

Dipak C. Jain and James Conley

Marketing, INSEAD and Kellogg Center for Research in Technology & Innovation, Northwestern University

Downloads 257

15.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.,

Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Apr 2017

Accepted Paper Series

Pierre Chandon and Brian Wansink

INSEAD and Cornell University

Downloads 251

16.

Social Contract Theory and the Ethics of Deception in Consumer Research

INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT

Number of pages: 53 Posted: 03 Feb 2009

Working Paper Series

N. Craig Smith, Allan J. Kimmel and Jill Klein

INSEAD, ESCP Europe and INSEAD

Downloads 217

17.

Marketing Pharmaceuticals and Medical Devices

INSEAD Working Paper No. 2012/77/MKT

Number of pages: 41 Posted: 31 Aug 2012

Working Paper Series

Reinhard Angelmar

INSEAD - Marketing

Downloads 180

18.

Optimal Marketing Entry Timing for Successive Product/Service Generations

INSEAD Working Paper No. 2012/83/MKT

Number of pages: 43 Posted: 16 Sep 2012

Working Paper Series

Zhengrui Jiang and Dipak C. Jain

Iowa State University - College of Business and Marketing, INSEAD

Downloads 178

19.

When to Hit the Panic Button? Impact of Currency Crisis on Consumer Behaviors

INSEAD Working Paper No. 2009/02/EPS/MKT

Number of pages: 55 Posted: 20 Aug 2008 Last Revised: 23 Jan 2009

Working Paper Series

Pushan Dutt and Paddy Padmanabhan

INSEAD - Economics and Political Sciences and INSEAD

Downloads 173

20.

Evaluating Customer Relationships: Current and Future Challenges

INSEAD Working Paper No. 2013/26/MKT

Number of pages: 34 Posted: 13 Feb 2013

Working Paper Series

Siddarth S. Singh and Dipak C. Jain

Indian School of Business (ISB), Hyderabad and Marketing, INSEAD

Downloads 172

21.

What is the Future of E-Books?

Number of pages: 19 Posted: 06 Jun 2011

Working Paper Series

Prabhakar Krishnamurthy

Humanistic Management Network

Downloads 159

22.

Content Contributor Management and Network Effects in a UGC Environment

INSEAD Working Paper No. 2011/11/DS/MKT

Number of pages: 46 Posted: 25 Jan 2011

Working Paper Series

Kaifu Zhang, Theodoros Evgeniou, Paddy Padmanabhan and Emile Richard

INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)

There are 2 versions of this paper

Downloads 145

23.

Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001

INSEAD Business School Research Paper No. 2008/05/MKT

Number of pages: 18 Posted: 18 Jan 2008 Last Revised: 04 Feb 2014

Working Paper Series

Mark Lee Hunter, Marc Le Menestrel and Henri-Claude de Bettignies

affiliation not provided to SSRN, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior

Downloads 144

24.

Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing

INSEAD Working Paper No. 2008/34/MKT

Number of pages: 40 Posted: 13 May 2008

Working Paper Series

David Soberman

University of Toronto - Rotman School of Management

Downloads 143

25.

CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High

INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC

Number of pages: 45 Posted: 24 Nov 2007 Last Revised: 18 Jun 2013

Working Paper Series

Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay and Miklos Sarvary

affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing

Downloads 134

26.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT

Number of pages: 47 Posted: 21 Mar 2016

Working Paper Series

Chen Zhou, Paulo Albuquerque and Rajdeep Grewal

University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Downloads 112

27.

Exploding Offers Can Blow Up in More than One Way

Decision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014

Number of pages: 35 Posted: 28 Sep 2011 Last Revised: 02 Nov 2014

Accepted Paper Series

Nelson Lau, Yakov Bart, Joseph Neil Bearden and Ilia Tsetlin

INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD

Downloads 110

28.

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT

Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015

Working Paper Series

Bhavya Mohan, Pierre Chandon and Jason Riis

University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School

Downloads 110

29.

Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

INSEAD Working Paper No. 2015/87/MKT

Number of pages: 16 Posted: 05 Nov 2015

Working Paper Series

Hubert Gatignon and Emmanuelle Le Nagard

INSEAD - Marketing and ESSEC Business School

Downloads 109

30.

Managing Business Schools to Weather Economic Change

INSEAD Working Paper No. 2009/27/MKT

Number of pages: 16 Posted: 04 Jun 2009 Last Revised: 07 Jun 2009

Working Paper Series

Joe D'Cruz and David Soberman

affiliation not provided to SSRN and University of Toronto - Rotman School of Management

Downloads 105

31.

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers

INSEAD Working Paper No. 2010/85/MKT

Number of pages: 47 Posted: 03 Nov 2010

Working Paper Series

Nailya Ordabayeva and Pierre Chandon

Boston College and INSEAD

Downloads 101

32.

Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality

INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE

Number of pages: 45 Posted: 04 Feb 2015

Working Paper Series

Douglas H. Frank Jr., Klaus Wertenbroch and William Maddux

The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior

Downloads 98

33.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT

Number of pages: 49 Posted: 02 Jun 2011

Working Paper Series

Kaifu Zhang and Peter Pal Zubcsek

INSEAD and Tel Aviv University - Coller School of Management

Downloads 93

34.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT

Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017

Working Paper Series

Nina Mazar, Hilke Plassmann, Nicole Robitaille and Axel Lindner

University of Toronto - Joseph L. Rotman School of Management, INSEAD, Queen's University and Halle Institute for Economic Research

Downloads 87

35.

Theorem of the Maximin and Applications to Bayesian Zero-Sum Games

INSEAD Working Paper No. 2010/09/EPS/MKT

Number of pages: 23 Posted: 12 Feb 2010

Working Paper Series

Kaifu Zhang and Timothy Van Zandt

INSEAD and INSEAD - Economics and Political Sciences

Downloads 78

36.

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT

Number of pages: 36 Posted: 17 Oct 2007 Last Revised: 10 Feb 2012

Accepted Paper Series

Pierre Chandon, Ronn J. Smith, Vicki Morwitz, Eric Richard Spangenberg and David Sprott

INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University

Downloads 74

37.

Feature Overload

INSEAD Working Paper No. 2011/66/MKT

Number of pages: 38 Posted: 02 Jun 2011

Working Paper Series

Kaifu Zhang and Paddy Padmanabhan

INSEAD and INSEAD

Downloads 65

38.

The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand Managers

INSEAD Working Paper No. 2008/65/MKT

Number of pages: 36 Posted: 22 Oct 2008

Working Paper Series

Robert E. Marks and David Midgley

UNSW Australia Business School, School of Economics and INSEAD - Marketing

Downloads 56

39.

Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT,

Number of pages: 18 Posted: 09 Apr 2014 Last Revised: 29 Apr 2017

Accepted Paper Series

Brian Wansink and Pierre Chandon

Cornell University and INSEAD

Downloads 54

40.

The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases

Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT

Number of pages: 59 Posted: 28 Nov 2016 Last Revised: 10 Jan 2017

Working Paper Series

Pierre Chandon and Nailya Ordabayeva

INSEAD and Boston College

Downloads 44

41.

Consumer (Mis)Behavior and Public Policy Intervention

Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT

Number of pages: 21 Posted: 13 Feb 2017

Accepted Paper Series

Klaus Wertenbroch

INSEAD - Marketing

Downloads 42

42.

Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home Consumption

INSEAD Working Paper No. 2017/29/MKT

Number of pages: 28 Posted: 26 Apr 2017 Last Revised: 28 Apr 2017

Working Paper Series

Shantanu Mullick, Paulo Albuquerque and Nicolas Glady

ESSEC Business School, Marketing Department, Students, INSEAD and ESSEC Business School - Marketing Department

Downloads 24

43.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT

Posted: 10 Sep 2010

Working Paper Series

Marcel Corstjens and Rajiv Lal

INSEAD - Marketing and Harvard Business School

44.

Smart Defaults: From Hidden Persuaders to Adaptive Helpers

INSEAD Business School Research Paper No. 2009/03/ISIC

Posted: 06 Apr 2008 Last Revised: 19 Feb 2013

Working Paper Series

N. Craig Smith, Daniel G. Goldstein and Eric J. Johnson

INSEAD, Microsoft Research New York City and Columbia Business School - Marketing

45.

The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations

INSEAD Working Paper No. 2016/13/MKT

Posted: 07 Mar 2016 Last Revised: 20 Oct 2016

Working Paper Series

Tabea Tressin, Nicole Franziska Richter, Christopher Schlaegel and David Midgley

Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing

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