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SSRN eLibrary Search Results
INSEAD: Marketing (Topic)
14,949 Total downloads
Showing Papers 1 - 45 of 45
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Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home ConsumptionINSEAD Working Paper No. 2017/29/MKT Shantanu Mullick, Paulo Albuquerque and Nicolas Glady ESSEC Business School, Marketing Department, Students, INSEAD and ESSEC Business School - Marketing Department Date Posted: April 26, 2017 Last Revised: April 28, 2017 Working Paper Series 19 downloads
Consumer (Mis)Behavior and Public Policy InterventionMizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT Klaus Wertenbroch INSEAD - Marketing Date Posted: February 13, 2017 Accepted Paper Series 36 downloads
Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral ScienceRotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT Nina Mazar, Hilke Plassmann, Nicole Robitaille and Axel Lindner University of Toronto - Joseph L. Rotman School of Management, INSEAD, Queen's University and Halle Institute for Economic Research Date Posted: January 20, 2017 Last Revised: April 16, 2017 Working Paper Series 78 downloads
The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity IncreasesJournal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT Pierre Chandon and Nailya Ordabayeva INSEAD and Boston College Date Posted: November 28, 2016 Last Revised: January 10, 2017 Working Paper Series 43 downloads
Competition and Firm Service Reliability Decisions: A Study of the Airline IndustryINSEAD Working Paper No. 2016/18/MKT Chen Zhou, Paulo Albuquerque and Rajdeep Grewal University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School Date Posted: March 21, 2016 Working Paper Series 108 downloads The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations INSEAD Working Paper No. 2016/13/MKT Tabea Tressin, Nicole Franziska Richter, Christopher Schlaegel and David Midgley Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing Date Posted: March 07, 2016 Last Revised: October 20, 2016 Working Paper Series
Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'INSEAD Working Paper No. 2015/87/MKT Hubert Gatignon and Emmanuelle Le Nagard INSEAD - Marketing and ESSEC Business School Date Posted: November 05, 2015 Working Paper Series 108 downloads
Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage InequalityINSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE Douglas H. Frank Jr., Klaus Wertenbroch and William Maddux The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior Date Posted: February 04, 2015 Working Paper Series 97 downloads
Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage ChangesForthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT Bhavya Mohan, Pierre Chandon and Jason Riis University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School Date Posted: September 05, 2014 Last Revised: January 28, 2015 Working Paper Series 107 downloads
Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and FisherWansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT, Brian Wansink and Pierre Chandon Cornell University and INSEAD Date Posted: April 09, 2014 Last Revised: April 29, 2017 Accepted Paper Series 54 downloads
Slim by Design: Redirecting the Accidental Drivers of Mindless OvereatingWansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT Brian Wansink and Pierre Chandon Cornell University and INSEAD Date Posted: January 14, 2014 Last Revised: April 29, 2017 Accepted Paper Series 304 downloads
Measuring Customer Lifetime Value: Models and AnalysisINSEAD Working Paper No. 2013/27/MKT Siddarth S. Singh and Dipak C. Jain Indian School of Business (ISB), Hyderabad and Marketing, INSEAD Date Posted: February 13, 2013 Working Paper Series 297 downloads
Evaluating Customer Relationships: Current and Future ChallengesINSEAD Working Paper No. 2013/26/MKT Siddarth S. Singh and Dipak C. Jain Indian School of Business (ISB), Hyderabad and Marketing, INSEAD Date Posted: February 13, 2013 Working Paper Series 164 downloads
Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation PolicyINSEAD Working Paper No. 2012/89/MKT Dipak C. Jain and James Conley Marketing, INSEAD and Kellogg Center for Research in Technology & Innovation, Northwestern University Date Posted: October 05, 2012 Working Paper Series 257 downloads
Optimal Marketing Entry Timing for Successive Product/Service GenerationsINSEAD Working Paper No. 2012/83/MKT Zhengrui Jiang and Dipak C. Jain Iowa State University - College of Business and Marketing, INSEAD Date Posted: September 16, 2012 Working Paper Series 176 downloads
Does Food Marketing Need to Make Us Fat? A Review and SolutionsChandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593., Pierre Chandon and Brian Wansink INSEAD and Cornell University Date Posted: September 04, 2012 Last Revised: April 30, 2017 Accepted Paper Series 250 downloads
Marketing Pharmaceuticals and Medical DevicesINSEAD Working Paper No. 2012/77/MKT Reinhard Angelmar INSEAD - Marketing Date Posted: August 31, 2012 Working Paper Series 178 downloads
How Package Design and Packaged-Based Marketing Claims Lead to OvereatingINSEAD Working Paper No. 2012/61/MKT Pierre Chandon INSEAD Date Posted: June 13, 2012 Working Paper Series 615 downloads
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and IntentionsJournal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014 Yakov Bart, Andrew T. Stephen and Miklos Sarvary Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing Date Posted: March 28, 2012 Last Revised: November 02, 2014 Accepted Paper Series 1249 downloads
Vaccine MarketingINSEAD Working Paper No. 2012/11/MKT Reinhard Angelmar and Pierre A. Morgon INSEAD - Marketing and MRGN Advisors Date Posted: January 25, 2012 Working Paper Series 274 downloads
Exploding Offers Can Blow Up in More than One WayDecision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014 Nelson Lau, Yakov Bart, Joseph Neil Bearden and Ilia Tsetlin INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD Date Posted: September 28, 2011 Last Revised: November 02, 2014 Accepted Paper Series 108 downloads
What is the Future of E-Books?Prabhakar Krishnamurthy Humanistic Management Network Date Posted: June 06, 2011 Working Paper Series 159 downloads
Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social MediaINSEAD Working Paper No. 2011/68/MKT Kaifu Zhang and Peter Pal Zubcsek INSEAD and Tel Aviv University - Coller School of Management Date Posted: June 02, 2011 Working Paper Series 92 downloads
Feature OverloadINSEAD Working Paper No. 2011/66/MKT Kaifu Zhang and Paddy Padmanabhan INSEAD and INSEAD Date Posted: June 02, 2011 Working Paper Series 65 downloads
Is Food Marketing Making Us Fat? A Multi-Disciplinary ReviewChandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre, Pierre Chandon and Brian Wansink INSEAD and Cornell University Date Posted: May 31, 2011 Last Revised: April 30, 2017 Working Paper Series 953 downloads
Content Contributor Management and Network Effects in a UGC EnvironmentINSEAD Working Paper No. 2011/11/DS/MKT Kaifu Zhang, Theodoros Evgeniou, Paddy Padmanabhan and Emile Richard INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS) Date Posted: January 25, 2011 Working Paper Series 144 downloads
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier ConsumersINSEAD Working Paper No. 2010/85/MKT Nailya Ordabayeva and Pierre Chandon Boston College and INSEAD Date Posted: November 03, 2010 Working Paper Series 101 downloads Internationalization in Grocery Retail: Much Ado About Not Very Much INSEAD Working Paper No. 2010/67/MKT Marcel Corstjens and Rajiv Lal INSEAD - Marketing and Harvard Business School Date Posted: September 10, 2010 Working Paper Series
Theorem of the Maximin and Applications to Bayesian Zero-Sum GamesINSEAD Working Paper No. 2010/09/EPS/MKT Kaifu Zhang and Timothy Van Zandt INSEAD and INSEAD - Economics and Political Sciences Date Posted: February 12, 2010 Working Paper Series 78 downloads
An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEMINSEAD Working Paper No. 2009/44/MKT Werner J. Reinartz, Michael Haenlein and Jörg Henseler INSEAD, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen Date Posted: August 28, 2009 Working Paper Series 535 downloads
Managing Business Schools to Weather Economic ChangeINSEAD Working Paper No. 2009/27/MKT Joe D'Cruz and David Soberman affiliation not provided to SSRN and University of Toronto - Rotman School of Management Date Posted: June 04, 2009 Last Revised: June 07, 2009 Working Paper Series 105 downloads
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of PurchaseINSEAD Working Paper No. 2009/24/MKT/ACGRD Pierre Chandon, J. Wesley Hutchinson, Scott H. Young and Eric Bradlow INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department Date Posted: May 21, 2009 Last Revised: April 04, 2012 Working Paper Series 1340 downloads
Customer Relationship Management and Firm PerformanceINSEAD Working Paper No. 2009/18/MKT Tim Coltman, Timothy M. Devinney and David Midgley University of Wollongong - Faculty of Business (BUS), University of Leeds - Leeds University Business School (LUBS) and INSEAD - Marketing Date Posted: April 16, 2009 Working Paper Series 1155 downloads
Social Contract Theory and the Ethics of Deception in Consumer ResearchINSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT N. Craig Smith, Allan J. Kimmel and Jill Klein INSEAD, ESCP Europe and INSEAD Date Posted: February 03, 2009 Working Paper Series 214 downloads
The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand ManagersINSEAD Working Paper No. 2008/65/MKT Robert E. Marks and David Midgley UNSW Australia Business School, School of Economics and INSEAD - Marketing Date Posted: October 22, 2008 Working Paper Series 56 downloads
When to Hit the Panic Button? Impact of Currency Crisis on Consumer BehaviorsINSEAD Working Paper No. 2009/02/EPS/MKT Pushan Dutt and Paddy Padmanabhan INSEAD - Economics and Political Sciences and INSEAD Date Posted: August 20, 2008 Last Revised: January 23, 2009 Working Paper Series 173 downloads
Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of MarketingINSEAD Working Paper No. 2008/34/MKT David Soberman University of Toronto - Rotman School of Management Date Posted: May 13, 2008 Working Paper Series 141 downloads Smart Defaults: From Hidden Persuaders to Adaptive Helpers INSEAD Business School Research Paper No. 2009/03/ISIC N. Craig Smith, Daniel G. Goldstein and Eric J. Johnson INSEAD, Microsoft Research New York City and Columbia Business School - Marketing Date Posted: April 06, 2008 Last Revised: February 19, 2013 Working Paper Series
Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the PyramidINSEAD Business School Research Paper No. 2008/21/ISIC Sushil Vachani and N. Craig Smith affiliation not provided to SSRN and INSEAD Date Posted: April 05, 2008 Working Paper Series 1183 downloads
Bounded Goodness: Marketing Implications of Drucker on Corporate ResponsibilityINSEAD Business School Research Paper No. 2008/18/ISIC N. Craig Smith INSEAD Date Posted: March 26, 2008 Working Paper Series 354 downloads
Commercializing Social Interaction: The Ethics of Stealth MarketingINSEAD Business School Research Paper No. 2008/19/ISIC Kelly D. Martin and N. Craig Smith Colorado State University, Fort Collins - College of Business and INSEAD Date Posted: March 26, 2008 Working Paper Series 1649 downloads
Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001INSEAD Business School Research Paper No. 2008/05/MKT Mark Lee Hunter, Marc Le Menestrel and Henri-Claude de Bettignies affiliation not provided to SSRN, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior Date Posted: January 18, 2008 Last Revised: February 04, 2014 Working Paper Series 144 downloads
CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is HighINSEAD Business School Research Paper No. 2008/56/MKT/ISSRC Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay and Miklos Sarvary affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing Date Posted: November 24, 2007 Last Revised: June 18, 2013 Working Paper Series 134 downloads
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking DataINSEAD Business School Research Paper No. 2007/22/MKT/ACGRD Pierre Chandon, J. Wesley Hutchinson, Eric Bradlow and Scott H. Young INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services Date Posted: November 24, 2007 Working Paper Series 1578 downloads
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal NormsJournal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT Pierre Chandon, Ronn J. Smith, Vicki Morwitz, Eric Richard Spangenberg and David Sprott INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University Date Posted: October 17, 2007 Last Revised: February 10, 2012 Accepted Paper Series 74 downloads |
