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Marketing Science eJournal

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Viewing: 1 - 50 of 2,167 papers

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 23,182
2.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 10,880
3.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 9,341
4.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 8,778
5.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Washington - School of Law
Downloads 8,544
6.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 8,276
7.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

International Journal of Market Research, Vol. 51, No. 1, 2008
Number of pages: 20 Posted: 29 Feb 2012 Last Revised: 28 Jun 2016
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 7,170
8.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,832
9.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,513
10.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,069
11.

Factors Affecting Consumer's Online Shopping Buying Behavior

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 03 Jan 2019 Last Revised: 19 Mar 2019
Working Paper Series
Uka Tarsadia University, Students and Independent
Downloads 4,798
12.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 4,014
13.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 3,926
14.

Thickness and Information in Dynamic Matching Markets

Number of pages: 63 Posted: 15 Feb 2014 Last Revised: 09 Jan 2019
Working Paper Series
Stanford University, Harvard University - Society of Fellows and University of California, Berkeley
Downloads 3,815
15.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,648
16.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Working Paper Series
Netflix and Microsoft Research
Downloads 3,501
17.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,486
18.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,446
19.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 3,358
20.

Difference-in-Differences with Multiple Time Periods

Number of pages: 45 Posted: 24 Mar 2018 Last Revised: 07 Dec 2020
Working Paper Series
University of Mississippi - Department of Economics and Vanderbilt University - College of Arts and Science - Department of Economics
Downloads 3,306
21.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 3,062
22.

Playing Both Sides of the Market: Success and Reciprocity on Crowdfunding Platforms

Number of pages: 45 Posted: 01 Aug 2013 Last Revised: 11 Oct 2015
Working Paper Series
Coller School of Management Tel Aviv University, Tel Aviv University - Coller School of Management and Tel Aviv University - Coller School of Management
Downloads 3,027
23.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University - Questrom School of Business
Downloads 2,994
24.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,934
25.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,817
26.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018 Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 2,805
27.

Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

Number of pages: 43 Posted: 22 Dec 2013 Last Revised: 08 Mar 2017
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 2,790
28.

Estimating Demand for Mobile Applications in the New Economy

Management Science, Forthcoming
Number of pages: 37 Posted: 12 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 2,593
29.

A Study of University Students’ Motivation and Its Relationship with Their Academic Performance

Number of pages: 9 Posted: 06 Feb 2017
Working Paper Series
Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences
Downloads 2,560
30.

Study on ABCD Analysis Technique for Business Models, Business Strategies, Operating Concepts & Business Systems

International Journal in Management and Social Science, 4(1), 95-115.
Number of pages: 18 Posted: 15 May 2016 Last Revised: 10 Nov 2020
Accepted Paper Series
Srinivas University
Downloads 2,526
31.

Personalized Dynamic Pricing with Machine Learning: High Dimensional Features and Heterogeneous Elasticity

Forthcoming, Management Science
Number of pages: 53 Posted: 25 May 2017 Last Revised: 20 Apr 2020
Accepted Paper Series
Robert H. Smith School of Business, University of Maryland and Duke University - Fuqua School of Business
Downloads 2,217
32.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Accepted Paper Series
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,164
33.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,145
34.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,044
35.

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Journal of Marketing Research, Vol XXVI (November 1989), 379-390
Number of pages: 12 Posted: 24 Apr 2014
Accepted Paper Series
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 2,031
36.

Tie Strength, Embeddedness & Social Influence: Evidence from a Large Scale Networked Experiment

Number of pages: 30 Posted: 09 Jan 2013 Last Revised: 25 Jan 2015
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University - Questrom School of Business
Downloads 1,808
37.

Engineering Social Contagions: Optimal Network Seeding in the Presence of Homophily

Forthcoming in Network Science
Number of pages: 44 Posted: 27 Feb 2011 Last Revised: 20 Feb 2013
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Independent and NYU Stern School of Business
Downloads 1,763
38.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Working Paper Series
University of Pennsylvania - The Wharton School
Downloads 1,741
39.

Note sulla Differenziazione Verticale (Lecture Notes on Vertical Differentiation)

Number of pages: 13 Posted: 28 Apr 2013 Last Revised: 28 May 2020
Working Paper Series
University of Rome Sapienza
Downloads 1,739
40.

Arbitrage-Based Pricing When Volatility is Stochastic

Caltech Social Science Working Paper 977
Number of pages: 41 Posted: 05 Sep 1996
Working Paper Series
University of Melbourne - Department of Finance, University of North Carolina Kenan-Flagler Business School and University of Toronto - Department of Economics
Downloads 1,710
41.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

Number of pages: 50 Posted: 03 Jan 2017 Last Revised: 12 Feb 2020
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,671
42.

Measuring the Effect of Queues on Customer Purchases

Columbia Business School Research Paper No. 12/23
Number of pages: 41 Posted: 26 May 2011 Last Revised: 15 Dec 2012
Working Paper Series
Columbia University - Columbia Business School, Universidad de Chile, University of Chile and SCOPIX
Downloads 1,655
43.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,644
44.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,618
45.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 09 Feb 2020 Last Revised: 09 Feb 2020
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Johns Hopkins University - Carey Business School
Downloads 1,597
46.

A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels

Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp. 385-413, December 2007
Number of pages: 29 Posted: 11 Dec 2007 Last Revised: 14 May 2019
Accepted Paper Series
University of North Carolina at Charlotte, University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Austin - Red McCombs School of Business
Downloads 1,522
47.

Customer-Base Concentration: Implications for Firm Performance and Capital Markets

The Accounting Review, March 2012
Number of pages: 49 Posted: 29 Aug 2010 Last Revised: 11 Apr 2014
Accepted Paper Series
University of California, Berkeley - Haas School of Business
Downloads 1,519
48.

The Predictive Ability of Different Customer Feedback Metrics for Retention

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 24 Feb 2015
Accepted Paper Series
University of Groningen - Department of Marketing & Marketing Research, University of Groningen - Department of Marketing & Marketing Research and University of Muenster
Downloads 1,511
49.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,456
50.

Feature-Based Dynamic Pricing

Number of pages: 44 Posted: 29 Feb 2016 Last Revised: 30 May 2019
Working Paper Series
Desautels Faculty of Management, McGill University, New York University (NYU) and Google Inc.
Downloads 1,448