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Viewing: 1 - 50 of 1,457 papers

1.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 9,279
2.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 8,593
3.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

International Journal of Market Research, Vol. 51, No. 1, 2008
Number of pages: 20 Posted: 29 Feb 2012 Last Revised: 28 Jun 2016
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 6,808
4.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,436
5.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 05 Oct 2014
Accepted Paper Series
University of Washington - School of Law
Downloads 5,834
6.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 5,792
7.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,465
8.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,449
9.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 25 Aug 2017
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 3,432
10.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
Università di Palermo
Downloads 3,167
11.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,161
12.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,775
13.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Working Paper Series
Netflix and Microsoft Research
Downloads 2,676
14.

Thickness and Information in Dynamic Matching Markets

Number of pages: 57 Posted: 15 Feb 2014 Last Revised: 05 May 2017
Working Paper Series
Stanford Graduate School of Business, Harvard University - Society of Fellows and University of California, Berkeley
Downloads 2,614
15.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,430
16.

Estimating Demand for Mobile Applications in the New Economy

Management Science, Forthcoming
Number of pages: 37 Posted: 12 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 2,166
17.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 2,082
18.

Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

Number of pages: 43 Posted: 22 Dec 2013 Last Revised: 08 Mar 2017
Working Paper Series
University of Pennsylvania - Marketing Department, Dartmouth College - Tuck School of Business and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Downloads 2,039
19.

Playing Both Sides of the Market: Success and Reciprocity on Crowdfunding Platforms

Number of pages: 45 Posted: 01 Aug 2013 Last Revised: 11 Oct 2015
Working Paper Series
Tel Aviv University - Recanati Business School, Tel Aviv University - Coller School of Management and Tel Aviv University - Coller School of Management
Downloads 1,993
20.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,814
21.

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Journal of Marketing Research, Vol XXVI (November 1989), 379-390
Number of pages: 12 Posted: 24 Apr 2014
Accepted Paper Series
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 1,811
22.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 1,783
23.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 1,769
24.

Arbitrage-Based Pricing When Volatility is Stochastic

Caltech Social Science Working Paper 977
Number of pages: 41 Posted: 05 Sep 1996
Working Paper Series
Brain, Mind and Markets Laboratory, University of North Carolina Kenan-Flagler Business School and University of Toronto - Department of Economics
Downloads 1,681
25.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,593
26.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 51 Posted: 21 Sep 2017
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 1,578
27.

Engineering Social Contagions: Optimal Network Seeding in the Presence of Homophily

Forthcoming in Network Science
Number of pages: 44 Posted: 27 Feb 2011 Last Revised: 20 Feb 2013
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Independent and New York University (NYU): Stern School of Business and Center for Urban Science+Progress
Downloads 1,566
28.

Tie Strength, Embeddedness & Social Influence: Evidence from a Large Scale Networked Experiment

Number of pages: 30 Posted: 09 Jan 2013 Last Revised: 25 Jan 2015
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 1,506
29.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,395
30.

A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels

Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp. 385-413, December 2007
Number of pages: 29 Posted: 11 Dec 2007 Last Revised: 27 Mar 2014
Accepted Paper Series
University of North Carolina at Charlotte, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Austin - Red McCombs School of Business
Downloads 1,365
31.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,347
32.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 1,330
33.

Note sulla Differenziazione Verticale (Lecture Notes on Vertical Differentiation)

Number of pages: 11 Posted: 28 Apr 2013 Last Revised: 12 May 2017
Working Paper Series
University of Rome
Downloads 1,315
34.

Measuring the Effect of Queues on Customer Purchases

Columbia Business School Research Paper No. 12/23
Number of pages: 41 Posted: 26 May 2011 Last Revised: 15 Dec 2012
Working Paper Series
Columbia University - Columbia Business School, Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations and SCOPIX
Downloads 1,311
35.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 16 Dec 2012 Last Revised: 01 Feb 2017
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 1,297
36.

Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?

Number of pages: 52 Posted: 20 Oct 2009 Last Revised: 27 Oct 2012
Working Paper Series
University of Southern California - Marshall School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,243
37.

Organisational Culture of Customer Care: Market Orientation and Service Quality

International Journal of Services and Standards, Vol. 3, No. 2, pp. 137-153, 2007
Number of pages: 18 Posted: 16 Jun 2008 Last Revised: 08 Jun 2012
Accepted Paper Series
Henderson State University, University of Texas at El Paso (UTEP) and Texas A&M University - Department of Information & Operations Management
Downloads 1,210
38.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Working Paper Series
Tsinghua University - School of Economics & Management, Binghamton University and University of Florida - Warrington College of Business Administration
Downloads 1,203
39.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,196
40.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,179
41.

Understanding Service Quality and Relationship Quality in IS Outsourcing: Client Orientation & Promotion, Project Management Effectiveness, and the Task-Technology-Structure Fit

Journal of Computer Information Systems, Vol. 48, No. 2, pp. 1-15, 2008
Number of pages: 16 Posted: 16 Jun 2008 Last Revised: 02 Jul 2014
Accepted Paper Series
University of Texas at El Paso (UTEP), Texas A&M University - Department of Information & Operations Management and Henderson State University
Downloads 1,166
42.

Usage-Based Pricing and Demand for Residential Broadband

Econometrica, Forthcoming
Number of pages: 46 Posted: 26 Sep 2013 Last Revised: 20 Nov 2015
Accepted Paper Series
Northwestern University - Department of Economics, University of Georgia - C. Herman and Mary Virginia Terry College of Business - Department of Economics and University of North Carolina (UNC) at Chapel Hill - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 1,132
43.

Customer-Base Concentration: Implications for Firm Performance and Capital Markets

The Accounting Review, March 2012
Number of pages: 49 Posted: 29 Aug 2010 Last Revised: 11 Apr 2014
Accepted Paper Series
University of California, Berkeley - Haas School of Business
Downloads 1,129
44.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044
Number of pages: 37 Posted: 04 Dec 2014 Last Revised: 04 Mar 2016
Working Paper Series
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 1,103
45.

Crowdsourcing and Individual Creativity Over Time: The Detrimental Effects of Past Success

Number of pages: 36 Posted: 30 Aug 2010
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 1,089
46.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Accepted Paper Series
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,049
47.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Working Paper Series
Northwestern University - Department of Marketing, HKUST Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,003
48.

Evidence on Internet Communication Management Strategies for Luxury Brands

Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
Number of pages: 14 Posted: 05 Jul 2011
Accepted Paper Series
University of Mons and Université du Maine
Downloads 988
49.

Failure to Launch: Critical Mass in Platform Businesses

Number of pages: 33 Posted: 10 Apr 2009 Last Revised: 05 Sep 2010
Working Paper Series
Global Economics Group and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 971
50.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Working Paper Series
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 970