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Marketing Science eJournal

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Viewing: 1 - 50 of 2,501 papers

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 27,682
2.

Factors Affecting Consumer's Online Shopping Buying Behavior

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 03 Jan 2019 Last Revised: 19 Mar 2019
Working Paper Series
Uka Tarsadia University, Students and Independent
Downloads 23,750
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 19,677
4.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 11,575
5.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 11,357
6.

A Study of University Students’ Motivation and Its Relationship with Their Academic Performance

Number of pages: 9 Posted: 06 Feb 2017
Working Paper Series
Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences
Downloads 10,361
7.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Washington - School of Law
Downloads 10,019
8.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Accepted Paper Series
Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 8,973
9.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018 Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 8,921
10.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

International Journal of Market Research, Vol. 51, No. 1, 2008
Number of pages: 20 Posted: 29 Feb 2012 Last Revised: 28 Jun 2016
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 7,404
11.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,948
12.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,727
13.

p-Hacking in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 21 Jul 2022
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,627
14.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 5,079
15.

Difference-in-Differences with Multiple Time Periods

Number of pages: 45 Posted: 24 Mar 2018 Last Revised: 07 Dec 2020
Working Paper Series
University of Mississippi - Department of Economics and Vanderbilt University - College of Arts and Science - Department of Economics
Downloads 4,820
16.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 4,773
17.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and China Europe International Business School (CEIBS)
Downloads 4,200
18.

Thickness and Information in Dynamic Matching Markets

Number of pages: 63 Posted: 15 Feb 2014 Last Revised: 09 Jan 2019
Working Paper Series
Stanford University, Harvard University - Society of Fellows and University of California, Berkeley
Downloads 4,078
19.

How to Design and Create an Effective Survey/Questionnaire; A Step by Step Guide

International Journal of Academic Research in Management (IJARM), Vol. 5, No. 4, 2016, Page: 37-41
Number of pages: 5 Posted: 17 Aug 2018
Accepted Paper Series
Hamta Group
Downloads 4,005
20.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Working Paper Series
Amazon and Microsoft Research
Downloads 3,975
21.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,924
22.

First Law of Motion: Influencer Video Advertising on TikTok

Number of pages: 55 Posted: 30 Mar 2021
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Beijing Technology and Business University
Downloads 3,834
23.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia University - Columbia Business School, Marketing
Downloads 3,747
24.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones

Number of pages: 15 Posted: 29 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics
Downloads 3,699
25.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 3,662
26.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
Blue Mountain Community College
Downloads 3,660
27.

Study on ABCD Analysis Technique for Business Models, Business Strategies, Operating Concepts & Business Systems

International Journal in Management and Social Science, 4(1), 95-115.
Number of pages: 18 Posted: 15 May 2016 Last Revised: 10 Nov 2020
Accepted Paper Series
Institute of Management and Commerce, Srinivas University
Downloads 3,660
28.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,649
29.

Playing Both Sides of the Market: Success and Reciprocity on Crowdfunding Platforms

Number of pages: 45 Posted: 01 Aug 2013 Last Revised: 11 Oct 2015
Working Paper Series
Coller School of Management Tel Aviv University, Tel Aviv University - Coller School of Management and Tel Aviv University - Coller School of Management
Downloads 3,331
30.

Personalized Dynamic Pricing with Machine Learning: High Dimensional Features and Heterogeneous Elasticity

Management Science, Vol. 67, No. 9, September 2021, pp. 5549-5568
Number of pages: 53 Posted: 25 May 2017 Last Revised: 16 Sep 2021
Accepted Paper Series
Robert H. Smith School of Business, University of Maryland and Duke University - Fuqua School of Business
Downloads 3,234
31.

Factors Influencing Customer Satisfaction of Online Shopping in Oman: Youth Perspective

Humanities & Social Science Reviews, eISSN: 2395-7654, Vol 6, No 2, 2018, pp 64-73, DOI/10.18510/hssr.2018.628
Number of pages: 10 Posted: 21 Nov 2018
Accepted Paper Series
Sohar University, Faculty of Business, Students, Sohar University - Faculty of Business, Sohar University, Faculty of Business, Students and Sohar University - Faculty of Business
Downloads 3,122
32.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention

Number of pages: 19 Posted: 06 Jan 2020
Working Paper Series
State University of Jakarta - Faculty of Economics and State University of Jakarta, Faculty of Economics, Students
Downloads 3,079
33.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Chapman University
Downloads 3,063
34.

Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

Number of pages: 43 Posted: 22 Dec 2013 Last Revised: 08 Mar 2017
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 3,058
35.

Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption

Marketing Science, Forthcoming
Number of pages: 74 Posted: 05 Aug 2020 Last Revised: 28 Aug 2021
Working Paper Series
University of Connecticut - Department of Operations & Information Management, College of Business, Korea Advanced Institute of Science and Technology (KAIST), City University of New York (CUNY) - Paul H. Chook Department of Information Systems & Statistics and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,052
36.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing
Downloads 3,038
37.

Impact of COVID-19 on Omnichannel Retail: Drivers of Online Sales during Pandemic

Number of pages: 21 Posted: 25 Jul 2020
Working Paper Series
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and Carnegie Mellon University - Tepper School of Business
Downloads 2,915
38.

Estimating Demand for Mobile Applications in the New Economy

Management Science, Forthcoming
Number of pages: 37 Posted: 12 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 2,902
39.

The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic

Number of pages: 19 Posted: 07 Apr 2022
Working Paper Series
University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City and University of Economics Ho Chi Minh City
Downloads 2,836
40.

A Descriptive Study of the Effectiveness of Internet Advertising on Consumer Buying Behavior in Nagpur City

International Journal of Latest Engineering and Management Research, Volume 03 - Issue 05
Number of pages: 12 Posted: 18 Mar 2019
Accepted Paper Series
Independent and Dr. Ambedkar Institute of Management Studies and Research
Downloads 2,583
41.

Persistence of Consumer Lifestyle Choices: Evidence from Restaurant Delivery During COVID-19

Columbia Business School Research Paper Forthcoming
Number of pages: 50 Posted: 29 Apr 2021 Last Revised: 06 Jan 2022
Working Paper Series
Columbia Business School and Emory University - Department of Marketing
Downloads 2,428
42.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Accepted Paper Series
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,336
43.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
Accepted Paper Series
University of Minnesota - Minneapolis, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,240
44.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,113
45.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

Information Systems Research, forthcoming.
Number of pages: 52 Posted: 03 Jan 2017 Last Revised: 18 May 2021
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management
Downloads 2,071
46.

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Journal of Marketing Research, Vol XXVI (November 1989), 379-390
Number of pages: 12 Posted: 24 Apr 2014
Accepted Paper Series
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 2,059
47.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,983
48.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Working Paper Series
University of Pennsylvania - The Wharton School
Downloads 1,927
49.

The Role of Brand Recall, Brand Recognition and Price Consciousness in Understanding Actual Purchase

Journal of Research in Social Sciences, 6(2), 219-241, 2018
Number of pages: 23 Posted: 08 Aug 2018
Accepted Paper Series
University of Education, University of the Punjab and Air University Islamabad
Downloads 1,921
50.

Price, Wage, and Fixed Commission in On-Demand Matching

Number of pages: 77 Posted: 10 Apr 2017 Last Revised: 01 Sep 2020
Working Paper Series
University of Toronto - Rotman School of Management and McMaster University - Michael G. DeGroote School of Business
Downloads 1,904