SSRN UNSW: Marketing (Topic)

1.

Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level

UNSW School of Marketing Working Paper No. 03/3

Number of pages: 38 Posted: 03 Jun 2003

Working Paper Series

Simon Kwok and Mark D. Uncles

University of New South Wales - School of Marketing and UNSW Australia Business School, School of Marketing

Downloads 1,305

2.

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

UNSW School of Marketing Working Paper No. 02/4

Number of pages: 60 Posted: 02 Oct 2003

Working Paper Series

Mark D. Uncles and Peter Drinkwater

UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.

Downloads 607

3.

The Financial Times Business Schools Rankings: What Quality is this Signal of Quality?

European Management Review, Vol. 5, No. 4, pp. 195-208

Number of pages: 35 Posted: 14 Mar 2006 Last Revised: 12 Nov 2015

Working Paper Series

Timothy M. Devinney, Grahame Dowling and Nidthida Lin

University of Leeds - Leeds University Business School (LUBS), Australian Graduate School of Management and School of Business, University of Western Sydney

Downloads 374

4.

A Contingency Model of Export Entry Mode Performance

UNSW School of Marketing Working Paper No. 02/2

Number of pages: 36 Posted: 01 Oct 2003

Working Paper Series

Ian Wilkinson and Van Nguyen

UNSW Australia Business School, School of Marketing and UNSW Australia Business School, School of Marketing

Downloads 296

5.

Exploitation versus Exploration in Market Competition

UNSW School of Marketing Working Paper No. 03/1

Number of pages: 51 Posted: 21 Oct 2003

Working Paper Series

Ian Wilkinson and John Debenham

UNSW Australia Business School, School of Marketing and University of Technology, Sydney - Faculty of Information Technology

Downloads 279

6.

Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical Models

UNSW School of Marketing Working Paper No. 02/5

Number of pages: 32 Posted: 25 Jun 2003

Working Paper Series

Brynn Hibbert, Jixiu Jiang and Ian Wilkinson

University of New South Wales (UNSW) - School of Chemistry, University of New South Wales and UNSW Australia Business School, School of Marketing

Downloads 137

7.

Stakeholder Input into Franchise Inquiries: An Australian Exploratory Study

24th Annual International Society of Franchising Conference, June 8-9, 2010, UNSW Australian School of Business Research Paper No. 2010 BLAT 01

Number of pages: 29 Posted: 04 Dec 2010

Accepted Paper Series

Jenny Buchan and Jennifer Harris

UNSW Australia Business School, School of Taxation and Business Law and UNSW Business School

Downloads 46

Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

The Financial Times Business Schools Rankings: What Quality is this Signal of Quality?

A Contingency Model of Export Entry Mode Performance

Exploitation versus Exploration in Market Competition

Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical Models

Stakeholder Input into Franchise Inquiries: An Australian Exploratory Study

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