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UNSW: Marketing (Topic)

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Viewing: 1 - 7 of 7 papers

1.

Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level

UNSW School of Marketing Working Paper No. 03/3
Number of pages: 38 Posted: 03 Jun 2003
Working Paper Series
University of New South Wales - School of Marketing and UNSW Australia Business School, School of Marketing
Downloads 1,305
2.

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

UNSW School of Marketing Working Paper No. 02/4
Number of pages: 60 Posted: 02 Oct 2003
Working Paper Series
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
Downloads 607
3.

The Financial Times Business Schools Rankings: What Quality is this Signal of Quality?

European Management Review, Vol. 5, No. 4, pp. 195-208
Number of pages: 35 Posted: 14 Mar 2006 Last Revised: 12 Nov 2015
Working Paper Series
University of Leeds - Leeds University Business School (LUBS), Australian Graduate School of Management and School of Business, University of Western Sydney
Downloads 374
4.

A Contingency Model of Export Entry Mode Performance

UNSW School of Marketing Working Paper No. 02/2
Number of pages: 36 Posted: 01 Oct 2003
Working Paper Series
UNSW Australia Business School, School of Marketing and UNSW Australia Business School, School of Marketing
Downloads 296
5.

Exploitation versus Exploration in Market Competition

UNSW School of Marketing Working Paper No. 03/1
Number of pages: 51 Posted: 21 Oct 2003
Working Paper Series
UNSW Australia Business School, School of Marketing and University of Technology, Sydney - Faculty of Information Technology
Downloads 279
6.

Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical Models

UNSW School of Marketing Working Paper No. 02/5
Number of pages: 32 Posted: 25 Jun 2003
Working Paper Series
University of New South Wales (UNSW) - School of Chemistry, University of New South Wales and UNSW Australia Business School, School of Marketing
Downloads 137
7.

Stakeholder Input into Franchise Inquiries: An Australian Exploratory Study

24th Annual International Society of Franchising Conference, June 8-9, 2010, UNSW Australian School of Business Research Paper No. 2010 BLAT 01
Number of pages: 29 Posted: 04 Dec 2010
Accepted Paper Series
UNSW Australia Business School, School of Taxation and Business Law and UNSW Business School
Downloads 46