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SSRN eLibrary Search Results
UNSW: Marketing (Topic)
3,044 Total downloads
Showing Papers 1 - 8 of 8
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Impact of a Brand on Consumer Decision Making ProcessSeymur Malik Guliyev State Oil Company of Azerbaijan Republic, Marketing and Operations Date Posted: May 23, 2017 Working Paper Series 13 downloads
Stakeholder Input into Franchise Inquiries: An Australian Exploratory Study24th Annual International Society of Franchising Conference, June 8-9, 2010, UNSW Australian School of Business Research Paper No. 2010 BLAT 01 Jenny Buchan and Jennifer Harris UNSW Australia Business School, School of Taxation and Business Law and UNSW Business School Date Posted: December 04, 2010 Accepted Paper Series 46 downloads
The Financial Times Business Schools Rankings: What Quality is this Signal of Quality?European Management Review, Vol. 5, No. 4, pp. 195-208 Timothy M. Devinney, Grahame Dowling and Nidthida Lin University of Leeds - Leeds University Business School (LUBS), Australian Graduate School of Management and School of Business, University of Western Sydney Date Posted: March 14, 2006 Last Revised: November 12, 2015 Working Paper Series 373 downloads
Exploitation versus Exploration in Market CompetitionUNSW School of Marketing Working Paper No. 03/1 Ian Wilkinson and John Debenham UNSW Australia Business School, School of Marketing and University of Technology, Sydney - Faculty of Information Technology Date Posted: October 21, 2003 Working Paper Series 279 downloads
The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding ContextUNSW School of Marketing Working Paper No. 02/4 Mark D. Uncles and Peter Drinkwater UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd. Date Posted: October 02, 2003 Working Paper Series 607 downloads
A Contingency Model of Export Entry Mode PerformanceUNSW School of Marketing Working Paper No. 02/2 Ian Wilkinson and Van Nguyen UNSW Australia Business School, School of Marketing and UNSW Australia Business School, School of Marketing Date Posted: October 01, 2003 Working Paper Series 293 downloads
Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical ModelsUNSW School of Marketing Working Paper No. 02/5 Brynn Hibbert, Jixiu Jiang and Ian Wilkinson University of New South Wales (UNSW) - School of Chemistry, University of New South Wales and UNSW Australia Business School, School of Marketing Date Posted: June 25, 2003 Working Paper Series 137 downloads
Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group LevelUNSW School of Marketing Working Paper No. 03/3 Simon Kwok and Mark D. Uncles University of New South Wales - School of Marketing and UNSW Australia Business School, School of Marketing Date Posted: June 03, 2003 Working Paper Series 1296 downloads |
