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Viewing: 1 - 50 of 2,142 papers

1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Accepted Paper Series
University of Toronto - Joseph L. Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 23,933
2.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology and Hong Kong Polytechnic University
Downloads 9,570
3.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 8,549
4.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,725
5.

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science
Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014
Accepted Paper Series
Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce
Downloads 5,795
6.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 05 Oct 2014
Accepted Paper Series
University of Washington - School of Law
Downloads 5,756
7.

A Literature Review of Risk Perception Studies in Behavioral Finance: The Emerging Issues

Number of pages: 41 Posted: 25 May 2007
Working Paper Series
Goucher College - Department of Business Management
Downloads 5,570
8.

How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies?

Number of pages: 20 Posted: 14 Apr 2010 Last Revised: 01 Feb 2014
Working Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, University of California, Berkeley - Center for the Study of Law and Society and University of Pennsylvania - Annenberg School for Communication
Downloads 5,490
9.

The Age of Reason: Financial Decisions over the Life-Cycle with Implications for Regulation

Number of pages: 76 Posted: 29 Mar 2008 Last Revised: 22 Oct 2009
Working Paper Series
Georgetown University - Department of Finance, Federal Reserve Board, Harvard University - Department of Economics and Harvard University - Department of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 5,388
10.

The Financial Psychology of Worry and Women

Number of pages: 53 Posted: 15 Feb 2008 Last Revised: 17 Jul 2008
Working Paper Series
Goucher College - Department of Business Management
Downloads 4,973
11.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 4,693
12.

Reputation and the Corporate Brand

Tuck School of Business Working Paper No. 03-13
Number of pages: 17 Posted: 14 Mar 2003
Working Paper Series
Tuck School of Business at Dartmouth and Porter Novelli
Downloads 4,521
13.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,440
14.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
S. B. Patil Institute of Management and Priyadarshini Engineering College - Department of Management
Downloads 4,410
15.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 4,318
16.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 4,275
17.

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and USC Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,129
18.

Americans Reject Tailored Advertising and Three Activities that Enable It

Number of pages: 27 Posted: 29 Sep 2009
Working Paper Series
University of Pennsylvania - Annenberg School for Communication, University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, Annenberg Public Policy Center and Annenberg Public Policy Center
Downloads 4,068
19.

User Patronage: The Return of the Gift in the 'Crowd Society'

2015(5) Michigan State Law Review 1983 (2015)
Number of pages: 64 Posted: 13 Sep 2015 Last Revised: 25 Jul 2017
Accepted Paper Series
Université de Strasbourg - CEIPI
Downloads 4,017
20.

P-Curve and Effect Size: Correcting for Publication Bias Using Only Significant Results

Number of pages: 16 Posted: 11 Jan 2014 Last Revised: 19 Nov 2014
Working Paper Series
University of Pennsylvania - The Wharton School, University of California, Berkeley - Haas School of Business and University of Pennsylvania - The Wharton School
Downloads 3,923
21.

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science, Forthcoming, NET Institute Working Paper No. 07-36
Number of pages: 36 Posted: 27 Oct 2007 Last Revised: 06 May 2011
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 3,493
22.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

Number of pages: 33 Posted: 23 Jan 2012
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 3,388
23.

Conducting Behavioral Research on Amazon's Mechanical Turk

Behavior Research Methods, Forthcoming
Number of pages: 21 Posted: 13 Oct 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
Facebook and Yahoo! Research Labs
Downloads 3,299
24.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 28 Apr 2017
Working Paper Series
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 3,245
25.

The PII Problem: Privacy and a New Concept of Personally Identifiable Information

New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81 Posted: 15 Aug 2011 Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads 3,174
26.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,170
27.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Working Paper Series
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 2,899
28.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,766
29.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,760
30.

Effect of Product Packaging in Consumer Buying Decision

Journal of Business Strategies, Vol.6, No. 2, 2012, pp 1-10, ISSN: 1993-5765
Number of pages: 10 Posted: 16 May 2014
Accepted Paper Series
RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
Downloads 2,753
31.

The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France

Number of pages: 29 Posted: 22 Jan 2012 Last Revised: 13 Jul 2014
Working Paper Series
Chapman University - The George L. Argyros School of Business & Economics, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Marsh & McLennan Companies - Oliver Wyman

Multiple version iconThere are 2 versions of this paper

Downloads 2,747
32.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Working Paper Series
University of Arizona - Eller College of Management, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 2,486
33.

The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace

HBS Marketing Research Paper No. 05-06
Number of pages: 36 Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads 2,438
34.

Food Retailing: Fast Food Industry

Number of pages: 12 Posted: 10 Feb 2005
Working Paper Series
Independent and Jamia Hamdard
Downloads 2,430
35.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,408
36.

The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail

Number of pages: 23 Posted: 15 Jun 2007
Working Paper Series
Indian Institue of Foreign Trade
Downloads 2,312
37.

Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009
Number of pages: 19 Posted: 21 Apr 2009 Last Revised: 28 Aug 2012
Accepted Paper Series
Novancia Business School Paris, University College London and affiliation not provided to SSRN
Downloads 2,292
38.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,254
39.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 31 Oct 2006 Last Revised: 19 Jul 2012
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,233
40.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,207
41.

What Do People Value When They Negotiate? Mapping the Domain of Subjective Value in Negotiation

MIT Sloan Research Paper No. 4544-05, Marketing Science Institute Report, IACM 18th Annual Conference, Journal of Personality and Social Psychology, 91, 493-512, 2006
Number of pages: 64 Posted: 20 May 2005 Last Revised: 05 Sep 2012
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in St. Louis, Olin School of Business and Massachusetts Institute of Technology (MIT)
Downloads 2,200
42.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Number of pages: 27 Posted: 13 Sep 2011 Last Revised: 26 Sep 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
Downloads 2,189
43.

You Are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 339-348, 2003
Number of pages: 36 Posted: 06 Nov 2003
Accepted Paper Series
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 2,189
44.

Estimating Demand for Mobile Applications in the New Economy

Management Science, Forthcoming
Number of pages: 37 Posted: 12 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 2,146
45.

The Psychology of Risk: The Behavioral Finance Perspective

HANDBOOK OF FINANCE: VOLUME 2: INVESTMENT MANAGEMENT AND FINANCIAL MANAGEMENT, Frank J. Fabozzi, ed., John Wiley & Sons, pp. 85-111, 2008
Number of pages: 28 Posted: 07 Jul 2008 Last Revised: 04 Oct 2013
Accepted Paper Series
Goucher College - Department of Business Management
Downloads 2,139
46.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Working Paper Series
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,126
47.

Mystery Shopping: In-Depth Measurement of Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-020-ORG
Number of pages: 12 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 2,056
48.

Consumer Decision-Making at an Internet Shopbot

MIT Sloan School of Management Working Paper No. 4206-01
Number of pages: 33 Posted: 19 Nov 2001
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,047
49.

Mirrors of Masculinity: Representation and Identity in Advertising Images

Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Number of pages: 56 Posted: 24 Feb 2004
Accepted Paper Series
Rochester Institute of Technology and York University - Schulich School of Business
Downloads 2,014
50.

Tipping in Restaurants and Around the Globe: An Interdisciplinary Review

HANDBOOK OF CONTEMPORARY BEHAVIORAL ECONOMICS: FOUNDATIONS AND DEVELOPMENTS, Morris Altman, ed., M.E. Sharpe Publishers, 2006
Number of pages: 35 Posted: 09 Jan 2004
Accepted Paper Series
Cornell University - School of Hotel Administration
Downloads 2,001