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Behavioral Marketing eJournal

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Viewing: 1 - 50 of 2,597 papers

1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Accepted Paper Series
Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 25,456
2.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
Downloads 14,319
3.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 11,600
4.

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science
Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014
Accepted Paper Series
Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce
Downloads 8,679
5.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Washington - School of Law
Downloads 8,013
6.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 7,450
7.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,816
8.

How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies?

Number of pages: 20 Posted: 14 Apr 2010 Last Revised: 01 Feb 2014
Working Paper Series
University of California, Berkeley - School of Information, Center for Internet and Society, Stanford Law School, University of California, Berkeley - School of Law and University of Pennsylvania - Annenberg School for Communication
Downloads 6,781
9.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
Chandigarh University and Priyadarshini Engineering College - Department of Management
Downloads 6,686
10.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

Number of pages: 33 Posted: 23 Jan 2012
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 6,534
11.

'A Study on Factors Influencing on Buying Behaviour of Customers'

Research journal 2015- Institute of Science, Poona College of Computer Sciences ISSN2394-1774 Issue II
Number of pages: 10 Posted: 15 Jul 2016
Accepted Paper Series
JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya
Downloads 6,427
12.

A Literature Review of Risk Perception Studies in Behavioral Finance: The Emerging Issues

Number of pages: 41 Posted: 25 May 2007
Working Paper Series
Washington and Lee University
Downloads 6,048
13.

The Age of Reason: Financial Decisions over the Life-Cycle with Implications for Regulation

Number of pages: 76 Posted: 29 Mar 2008 Last Revised: 22 Oct 2009
Working Paper Series
National University of Singapore, Federal Reserve Board, Harvard University - Department of Economics and Harvard University - Department of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 5,745
14.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 5,570
15.

P-Curve and Effect Size: Correcting for Publication Bias Using Only Significant Results

Number of pages: 16 Posted: 11 Jan 2014 Last Revised: 19 Nov 2014
Working Paper Series
Ramon Llull University - ESADE Business School, University of California, Berkeley - Haas School of Business and University of Pennsylvania - The Wharton School
Downloads 5,500
16.

The Financial Psychology of Worry and Women

Number of pages: 53 Posted: 15 Feb 2008 Last Revised: 17 Jul 2008
Working Paper Series
Washington and Lee University
Downloads 5,496
17.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia Business School - Marketing and Novartis International
Downloads 5,333
18.

Effect of Product Packaging in Consumer Buying Decision

Journal of Business Strategies, Vol.6, No. 2, 2012, pp 1-10, ISSN: 1993-5765
Number of pages: 10 Posted: 16 May 2014
Accepted Paper Series
RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
Downloads 5,279
19.

User Patronage: The Return of the Gift in the 'Crowd Society'

(5) Michigan State Law Review 1983 (2015)
Number of pages: 64 Posted: 13 Sep 2015 Last Revised: 11 Mar 2019
Accepted Paper Series
Université de Strasbourg - CEIPI
Downloads 5,133
20.

Reputation and the Corporate Brand

Tuck School of Business Working Paper No. 03-13
Number of pages: 17 Posted: 14 Mar 2003
Working Paper Series
Dartmouth College - Tuck School of Business and Porter Novelli
Downloads 4,973
21.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,810
22.

Americans Reject Tailored Advertising and Three Activities that Enable It

Number of pages: 27 Posted: 29 Sep 2009
Working Paper Series
University of Pennsylvania - Annenberg School for Communication, Center for Internet and Society, Stanford Law School, University of California, Berkeley - School of Information, Annenberg Public Policy Center and Annenberg Public Policy Center
Downloads 4,769
23.

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,495
24.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 30 Aug 2017
Working Paper Series
University of North Carolina at Chapel Hill, Harvard University - Business School (HBS) and Harvard Business School - Marketing Unit
Downloads 4,186
25.

The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

MIT Sloan Research Paper No. 5196-17, Stanford University Graduate School of Business Research Paper No. 17-14
Number of pages: 34 Posted: 15 Feb 2017 Last Revised: 17 Apr 2018
Working Paper Series
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Multiple version iconThere are 2 versions of this paper

Downloads 4,159
26.

The PII Problem: Privacy and a New Concept of Personally Identifiable Information

New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81 Posted: 15 Aug 2011 Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads 3,680
27.

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science, Forthcoming, NET Institute Working Paper No. 07-36
Number of pages: 36 Posted: 27 Oct 2007 Last Revised: 06 May 2011
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 3,608
28.

I Didn’t Want to Offend You: The Cost of Avoiding Sensitive Questions

Number of pages: 49 Posted: 19 Aug 2019
Working Paper Series
University of Pennsylvania, University of Utah - Department of Marketing and University of Pennsylvania - Operations & Information Management Department
Downloads 3,556
29.

Conducting Behavioral Research on Amazon's Mechanical Turk

Behavior Research Methods, Forthcoming
Number of pages: 21 Posted: 13 Oct 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
Facebook and Yahoo! - Yahoo! Research Labs
Downloads 3,486
30.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 3,278
31.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,268
32.

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending

Western Finance Association 2009 Annual Meeting Paper
Number of pages: 48 Posted: 09 Mar 2009 Last Revised: 19 Jun 2014
Working Paper Series
Scheller College of Business, Georgia Institute of Technology, The Johns Hopkins Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 3,119
33.

The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace

HBS Marketing Research Paper No. 05-06
Number of pages: 36 Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads 3,118
34.

The Psychology of Risk: The Behavioral Finance Perspective

HANDBOOK OF FINANCE: VOLUME 2: INVESTMENT MANAGEMENT AND FINANCIAL MANAGEMENT, Frank J. Fabozzi, ed., John Wiley & Sons, pp. 85-111, 2008
Number of pages: 28 Posted: 07 Jul 2008 Last Revised: 04 Oct 2013
Accepted Paper Series
Washington and Lee University
Downloads 3,057
35.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University - Questrom School of Business
Downloads 2,962
36.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 2,914
37.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
Accepted Paper Series
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 2,889
38.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology Karachi Pakistan
Downloads 2,885
39.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,874
40.

The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France

Number of pages: 29 Posted: 22 Jan 2012 Last Revised: 13 Jul 2014
Working Paper Series
Chapman University - The George L. Argyros School of Business & Economics, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Marsh & McLennan Companies - Oliver Wyman

Multiple version iconThere are 2 versions of this paper

Downloads 2,873
41.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,858
42.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 2,853
43.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
affiliation not provided to SSRN and Nirma University - Institute of Management
Downloads 2,769
44.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,742
45.

Specification Curve: Descriptive and Inferential Statistics on All Reasonable Specifications

Number of pages: 29 Posted: 25 Nov 2015 Last Revised: 07 Nov 2019
Working Paper Series
Ramon Llull University - ESADE Business School, University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 2,705
46.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,678
47.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

Number of pages: 10 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
Downloads 2,623
48.

Food Retailing: Fast Food Industry

Number of pages: 12 Posted: 10 Feb 2005
Working Paper Series
Independent and Jamia Hamdard
Downloads 2,603
49.

A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore

International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013
Number of pages: 8 Posted: 06 Jan 2014 Last Revised: 13 Apr 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya, International Institute of Professional Studies (IIPS) and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads 2,595
50.

The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail

Number of pages: 23 Posted: 15 Jun 2007
Working Paper Series
Indian Institue of Foreign Trade
Downloads 2,545