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Behavioral Marketing eJournal
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Incl. Electronic Paper A Regulatory-Focused Perspective on Philanthropy: Promotion Focus Motivates Giving to Prevention-Framed Causes
Journal of Business Research, Vol. 79, No. 1, 2017
Olya Bullard and Sara Penner
University of Winnipeg and University of Manitoba - Asper School of Business
Date Posted: June 23, 2017
Accepted Paper Series
2 downloads

Incl. Electronic Paper Les déterminants de la qualité relationnelle des banques islamiques : visionnage par cartes cognitives (The Determiners of the Relational Quality of Islamic Banks: Visionnage by Cognitive Maps)
Imen Abdennadher Gdoura, Karim Trabelsi and Tarek Abdellatif
ISASS, affiliation not provided to SSRN and I.A.E de Tunis Tunisie
Date Posted: June 23, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
Wioleta Kucharska and Jérôme Thomas
Gdańsk University of Technology and University of Reims Champagne-Ardenne - IUT de Troyes
Date Posted: June 22, 2017
Last Revised: June 24, 2017
Working Paper Series

Incl. Electronic Paper The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions
Nira Munichor and Robyn A. LeBoeuf
Bar-Ilan University - S. Daniel Abraham School of Business Administration and Washington University in St. Louis
Date Posted: June 21, 2017
Working Paper Series
1 downloads

Incl. Electronic Paper The Effects of Binge-Watching on Media Franchise Engagement
Mina Ameri, Elisabeth Honka and Ying Xie
University of Texas at Dallas, UCLA Anderson School of Management and University of Texas at Dallas
Date Posted: June 15, 2017
Working Paper Series
6 downloads

Incl. Electronic Paper Quantifying the Effect of Sentiment on Information Diffusion in Social Media
PeerJ Computer Science 1, e26, 2015
Emilio Ferrara and Zeyao Yang
University of Southern California - Information Sciences Institute and Indiana University Bloomington, School of Informatics and Computing, Students
Date Posted: June 12, 2017
Accepted Paper Series
11 downloads

Incl. Electronic Paper When Risk Is Weird: Unexplained Transaction Features Lower Valuations
Management Science, Forthcoming
Robert Mislavsky and Uri Simonsohn
University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School
Date Posted: June 10, 2017
Last Revised: June 19, 2017
Accepted Paper Series
7 downloads

Incl. Electronic Paper Commanding to 'Nudge' via the Proportionality Principle?
Wageningen Working Papers in Law and Governance 3/2017
Kai P. Purnhagen and Ellen van Kleef
Wageningen University and Wageningen UR
Date Posted: June 08, 2017
Working Paper Series
26 downloads

Incl. Electronic Paper Preference Disaggregation: Towards an Integrated Framework
Mohammad Ghaderi
ESADE Business School, Students
Date Posted: June 04, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper Consumer Ethnocentrism and Buy Local Theme: Perspective of Bangladesh
Islam, M. T., & Islam, M. T. (2012). Consumer Ethnocentrism and Buy Local Theme: Perspective of Bangladesh. Journal of Nazrul University, 1(2), 158-163.
Md. Tarikul Islam and Tariqul Islam
Jahangirnagar University and Jatiya Kabi Kazi Nazrul Islam University (JKKNIU)
Date Posted: June 03, 2017
Last Revised: June 04, 2017
Working Paper Series
1 downloads

Incl. Electronic Paper Word of Mouth: A Literature Review
Supratim Kundu and C.R. Sundara Rajan
IMT Hyderabad and Vellore Institute of Technology (VIT) - VIT Business School
Date Posted: May 24, 2017
Working Paper Series
21 downloads

Incl. Electronic Paper Understanding the Opportunities of Adventure Tourism
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 23, 2017
Working Paper Series
5 downloads

Incl. Electronic Paper Buying a Dream Home – Considerations of Residential Property Consumers in Malaysia
Singaporean Journal of Business, Economics and Management Studies (SJBEM), Vol. 5, No. 9, pp. 19-35, 2017
Chong Pei Hei and Omkar Dastane
Anglia Ruskin University - Lord Ashcroft International Business School and Financial Training & Management Services (FTMS) College
Date Posted: May 23, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats
Sanjari, Setareh, Steffen Jahn, and Yasemin Boztug (2017). One Label Does Not Fit All: Toward an Integrative Framework of Consumer Response to Front-of-Package Nutrition Label Formats. Nutrition Reviews, Forthcoming.
Setareh Sanjari, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
Date Posted: May 22, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Sleepiness and How it Affects Consumer Variety Seeking
Zhongqiang Huang, Yitan Liang, Charles B. Weinberg and Gerald J Gorn
The University of Hong Kong, University of British Columbia, Sauder School of Business, Students, University of British Columbia (UBC) and Hong Kong Polytechnic University
Date Posted: May 19, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper Bag 'Leakage': The Effect of Disposable Carryout Bag Regulations on Unregulated Bags
Rebecca Taylor
University of California, Berkeley - Department of Agricultural & Resource Economics
Date Posted: May 05, 2017
Working Paper Series
21 downloads

Incl. Electronic Paper Luxury Lovers’ Counterfeit Encounter- Indian Consumers’ Willingness to Knowingly Purchase Counterfeits
Rahela Farooqi and Shadma Shahid
Jamia Millia Islamia University and Jamia Millia Islamia (A Central University), Students
Date Posted: April 28, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper Moderating Effect of Country Familiarity and Country Image on Product Purchase Intention in South Africa
Journal of International Trade & Commerce, Vol.12, No.4, pp. 237-256, August 2016
You-Kyung Lee and Charles Arthur Robb
Dongguk University and Dongguk University
Date Posted: April 28, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy
Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Ovul Sezer, Francesca Gino and Michael I. Norton
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Date Posted: April 28, 2017
Working Paper Series
3202 downloads

Incl. Electronic Paper Elicitation-Based Preference Reversals in Consumer Goods
Michael O'Donnell and Ellen R.K. Evers
University of California, Berkeley - Marketing Group and UC Berkeley, Haas
Date Posted: April 27, 2017
Last Revised: May 23, 2017
Working Paper Series
12 downloads

Incl. Electronic Paper Cognitive Biases that Interfere with Critical Thinking and Scientific Reasoning: A Course Module
Hershey H. Friedman
City University of New York (CUNY) - Department of Business Management
Date Posted: April 26, 2017
Last Revised: June 12, 2017
Working Paper Series
382 downloads

Incl. Electronic Paper An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment.
"Innovative Strategies in Transitional Economy", Shroff Publishers & Distributors Pvt. Ltd., Mumbai ISBN: 978-93-5213-493-9, pp. 275-280
Bhavika Bilala and Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University, Students and Devi Ahilya Vishwavidyalaya (DAVV) University
Date Posted: April 25, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Does Sense Reacts for Marketing – Sensory Marketing
International Journal of Management, IT and Engineering (IJMIE), ISSN: 2249-0558, Volume 5, Issue 5, May 2015
Dr. Sanjeev and Kanika Khare
Indore Institute of Management & Research and Independent
Date Posted: April 24, 2017
Working Paper Series
12 downloads

Incl. Electronic Paper Digital Embeddedness and its Effect on Organizational Purchase Decisions
Haris Krijestorac, Rajiv Garg and Prabhudev Konana
University of Texas at Austin, Red McCombs School of Business, Students, University of Texas at Austin - McCombs School of Business and University of Texas at Austin - Department of Information, Risk and Operations Management
Date Posted: April 22, 2017
Working Paper Series
26 downloads

Incl. Electronic Paper An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Pinnacle Des Academia – An Interdiscipliary Biannual Journal, Vol. III, Issue 1, ISSN – 2231-282X,
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 20, 2017
Last Revised: April 27, 2017
Accepted Paper Series
14 downloads

Incl. Electronic Paper Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity
Ross School of Business Paper No. 1365
Tiffany Vu and Scott Rick
University of Michigan, Stephen M. Ross School of Business, Students and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 20, 2017
Last Revised: April 25, 2017
Working Paper Series
12 downloads

Incl. Electronic Paper Buying Attributes for Automotive Products and Banking Services
Krishna K. Havaldar, Jacob Alexander, Kshitiz Sharma and Mihir Dash
Alliance Business School, Alliance Business School (ABS), Alliance University - Alliance School of Business and Alliance University - School of Business
Date Posted: April 17, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Antecedents of Attitude toward Counterfeit Wrist Watches
Pakistan Business Review, Vol. 19(1), p. 251-166, 2017
Mazhar Ali and Kashif Farhat
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Muhammad Ali Jinnah University
Date Posted: April 06, 2017
Last Revised: May 03, 2017
Accepted Paper Series
10 downloads

Incl. Electronic Paper End of 9-Endings, Price Recall, and Price Perceptions
Economics Letters, Forthcoming
Avichai Snir, Daniel Levy and Haipeng (Allan) Chen
Bar Ilan University - Department of Economics, Bar-Ilan University - Department of Economics and Texas A&M University
Date Posted: April 04, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption
Journal of Marketing Behavior, Forthcoming
Aaron M. Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Date Posted: March 31, 2017
Accepted Paper Series
38 downloads

Incl. Electronic Paper The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
Journal of Marketing Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-28
Aaron M. Garvey, Meg Meloy and Baba Shiv
University of Kentucky, Pennsylvania State University - Smeal College of Business and Stanford University - Stanford Graduate School of Business
Date Posted: March 30, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Eco-Product Choice Cuts Both Ways: How Pro-Environmental Licensing Versus Reinforcement is Contingent Upon Environmental Consciousness
Journal of Public Policy and Marketing, Forthcoming
Aaron M. Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Date Posted: March 30, 2017
Accepted Paper Series
12 downloads

Incl. Electronic Paper Towards an Institutional Account of the Market: Extending the Law of Exchange
Jameson K. M. Watts and Robert Lusch
Willamette University and University of Arizona - Department of Marketing
Date Posted: March 29, 2017
Working Paper Series
12 downloads

Incl. Electronic Paper Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors
Forthcoming, Journal of Consumer Psychology
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 28, 2017
Working Paper Series
42 downloads

A Study on Consumer Ethnocentrism and Social Comparison in Rural India: Implications for Marketing Strategy
South Asian Journal of Management, 24(1)
Manish Das
Tripura University, School of Management
Date Posted: March 28, 2017
Accepted Paper Series

Incl. Electronic Paper A Carbon Price by Another Name May Seem Sweeter: Consumers Prefer Upstream Offsets to Equivalent Downstream Taxes
David J. Hardisty, Alec Beall, Ruben N. Lubowski, Annie Petsonk and Rainer Romero-Canyas
Sauder School of Business, University of British Columbia (UBC) - Department of Psychology, Environmental Defense Fund, Environmental Defense Fund and Environmental Defense Fund
Date Posted: March 14, 2017
Last Revised: March 21, 2017
Working Paper Series
28 downloads

Incl. Electronic Paper The Effectiveness of Incomplete and Overlapping Pollution Regulation: Evidence from Bans on Phosphate in Automatic Dishwasher Detergent
Alex Cohen and David Andrew Keiser
Yale School of Management and Iowa State University - Center for Agriculture and Rural Development (CARD)
Date Posted: March 09, 2017
Working Paper Series
23 downloads

Incl. Electronic Paper Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention
Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Herman Fassou Haba, Zubair Hassan and Omkar Dastane
Anglia Ruskin University - Lord Ashcroft International Business School, Financial Training & Management Services (FTMS) College and Financial Training & Management Services (FTMS) College
Date Posted: March 08, 2017
Accepted Paper Series
75 downloads

Incl. Electronic Paper Based on a True Story: Making People Believe the Unbelievable
Journal of Experimental Social Psychology, Forthcoming
Francesca Valsesia, Kristin Diehl and Joseph Nunes
University of Southern California, Marshall School of Business, Marketing Department, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Date Posted: March 07, 2017
Last Revised: March 24, 2017
Accepted Paper Series
60 downloads

Unpacking the Surprise Box: How Loss of Control Decreases Men's Preference for Surprise Offerings
Aleksandra Kovacheva, Hristina Nikolova and Cait Poynor Lamberton
University of Pittsburgh, Boston College and University of Pittsburgh - Katz Graduate School of Business
Date Posted: March 07, 2017
Working Paper Series

Incl. Electronic Paper Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry
Thomas, J. E. (2017). Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry. International Journal of Marketing Studies, 9(2).doi:10.5539/ijms.v9n2p12
Jason Earl Thomas
Concordia University Texas
Date Posted: March 06, 2017
Accepted Paper Series
23 downloads

Incl. Electronic Paper Predictive Power in Behavioral Welfare Economics
Elias Bouacida and Daniel Martin
University of Paris 1, Students and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Date Posted: March 02, 2017
Last Revised: April 05, 2017
Working Paper Series
50 downloads

Incl. Electronic Paper The Professional Prospectus: A Call for Effective Professional Disclosure
Washington and Lee Law Review, Forthcoming
Benjamin P. Edwards
University of Nevada, William S. Boyd School of Law
Date Posted: March 01, 2017
Accepted Paper Series
28 downloads

Incl. Electronic Paper Description-Experience Gap in Choice under Risk: Are Emotions Involved?
Gregory Gurevich
University of Haifa
Date Posted: February 23, 2017
Working Paper Series
15 downloads

Incl. Electronic Paper Selfie: A New Obsession
Sanchita Singh and Kaushlendra Mani Tripathi
Manav Rachna International University (MRIU) and Manav Rachna International University (MRIU)
Date Posted: February 22, 2017
Working Paper Series
112 downloads

Incl. Electronic Paper Design of an Optimal Frequency Reward Program in the Face of Competition
Arpit Goel and Nolan Skochdopole
Management Science & Engineering and Institute for Computational & Mathematical Engineering
Date Posted: February 21, 2017
Working Paper Series
31 downloads

Incl. Electronic Paper The Digital Privacy Paradox: Small Money, Small Costs, Small Talk
MIT Sloan Research Paper No. 5196-17, Stanford University Graduate School of Business Research Paper No. 17-14
Susan Athey, Christian Catalini and Catherine E. Tucker
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: February 15, 2017
Last Revised: June 03, 2017
Working Paper Series
563 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
22 downloads

Empirical Analysis of Organizational Justice Towards Employee's Customer Oriented Behavior: A Case Study of Medical Institutions in Pakistan
African Journal of Business Management Vol. 5(4), pp. 1286-1292, 18 February, 2011
Mohsin Altaf, Hasan Afzal, Kashif Hamid and Muhammad Jamil
Mohammad Ali Jinnah University (MAJU), Independent, University of Agriculture, Faisalabad - Institute of Business Management Sciences and National Database and Registration Authority (NADRA)
Date Posted: February 06, 2017
Accepted Paper Series

Incl. Electronic Paper Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
INSEAD Working Paper No. 2017/19/MKT
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and National Institute for Agronomic Research (INRA)
Date Posted: February 04, 2017
Last Revised: February 25, 2017
Working Paper Series
43 downloads


 

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