Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 730,569
Full Text Papers: 615,306
Authors: 337,390
Papers Received in
  Last 12 months:
63,184

Paper Downloads:
To date: 111,965,580
Last 12 months: 13,341,380
Last 30 days: 1,312,574

CiteReader:  What's this?
Papers with
  Resolved
  References:
318,287
Total References: 9,123,637
Papers with Cites: 247,922
Total Citation
  Links:
5,974,969
Papers with
  Resolved
  Footnotes:
93,243
Total Footnotes: 9,046,756


SSRN eLibrary Search Results
Behavioral Marketing eJournal
606,995 Total downloads | Link to this page | Subscribe to this eJournal (requires login)
Showing Papers 1 - 50 of 2,085
Sort By
1 2 3 4 ... 42 | Next >
   

Incl. Electronic Paper Is Trademark Dilution a Unicorn? An Experimental Investigation
Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Date Posted: April 29, 2017
Working Paper Series
29 downloads

Incl. Electronic Paper Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy
Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Ovul Sezer, Francesca Gino and Michael I. Norton
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Date Posted: April 28, 2017
Working Paper Series
3140 downloads

Incl. Electronic Paper Elicitation-Based Preference Reversals in Consumer Goods
Michael O'Donnell and Ellen R.K. Evers
University of California, Berkeley - Marketing Group and UC Berkeley, Haas
Date Posted: April 27, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Cognitive Biases that Interfere with Critical Thinking and Scientific Reasoning: A Course Module
Hershey H. Friedman
City University of New York (CUNY) - Department of Business Management
Date Posted: April 26, 2017
Working Paper Series
57 downloads

Incl. Electronic Paper An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment.
"Innovative Strategies in Transitional Economy", Shroff Publishers & Distributors Pvt. Ltd., Mumbai ISBN: 978-93-5213-493-9, pp. 275-280
Bhavika Bilala and Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University, Students and Devi Ahilya Vishwavidyalaya (DAVV) University
Date Posted: April 25, 2017
Accepted Paper Series
11 downloads

Incl. Electronic Paper Does Sense Reacts for Marketing – Sensory Marketing
International Journal of Management, IT and Engineering (IJMIE), ISSN: 2249-0558, Volume 5, Issue 5, May 2015
Dr. Sanjeev and Kanika Khare
Indore Institute of Management & Research and Independent
Date Posted: April 24, 2017
Working Paper Series
2 downloads

Incl. Electronic Paper Digital Embeddedness and its Effect on Organizational Purchase Decisions
Haris Krijestorac, Rajiv Garg and Prabhudev Konana
University of Texas at Austin, Red McCombs School of Business, Students, University of Texas at Austin - McCombs School of Business and University of Texas at Austin - Department of Information, Risk and Operations Management
Date Posted: April 22, 2017
Working Paper Series
15 downloads

Incl. Electronic Paper An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Pinnacle Des Academia – An Interdiscipliary Biannual Journal, Vol. III, Issue 1, ISSN – 2231-282X,
Dr. Anis ur Rehman and Dr. Yasir Arafat Elahi
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Date Posted: April 20, 2017
Last Revised: April 27, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity
Ross School of Business Paper No. 1365
Tiffany Vu and Scott Rick
University of Michigan, Stephen M. Ross School of Business, Students and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 20, 2017
Last Revised: April 25, 2017
Working Paper Series
7 downloads

Incl. Electronic Paper Buying Attributes for Automotive Products and Banking Services
Krishna K. Havaldar, Jacob Alexander, Kshitiz Sharma and Mihir Dash
Alliance Business School, Alliance Business School (ABS), Alliance University - School of Business and Alliance University - School of Business
Date Posted: April 17, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Antecedents of Attitude toward Counterfeit Wrist Watches
Pakistan Business Review, Vol. 19(1), p. 251-166, 2017
Mazhar Ali and Kashif Farhat
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Muhammad Ali Jinnah University
Date Posted: April 06, 2017
Last Revised: April 10, 2017
Accepted Paper Series
6 downloads

Incl. Electronic Paper End of 9-Endings, Price Recall, and Price Perceptions
Economics Letters, Forthcoming
Avichai Snir, Daniel Levy and Haipeng (Allan) Chen
Bar Ilan University - Department of Economics, Bar-Ilan University - Department of Economics and Texas A&M University
Date Posted: April 04, 2017
Accepted Paper Series
11 downloads

Incl. Electronic Paper The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption
Journal of Marketing Behavior, Forthcoming
Aaron M. Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Date Posted: March 31, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
Journal of Marketing Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-28
Aaron M. Garvey, Meg Meloy and Baba Shiv
University of Kentucky, Pennsylvania State University - Smeal College of Business and Stanford University - Stanford Graduate School of Business
Date Posted: March 30, 2017
Accepted Paper Series
11 downloads

Incl. Electronic Paper Eco-Product Choice Cuts Both Ways: How Pro-Environmental Licensing Versus Reinforcement is Contingent Upon Environmental Consciousness
Journal of Public Policy and Marketing, Forthcoming
Aaron M. Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Date Posted: March 30, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Towards an Institutional Account of the Market: Extending the Law of Exchange
Jameson K. M. Watts and Robert Lusch
Willamette University and University of Arizona - Department of Marketing
Date Posted: March 29, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors
Forthcoming, Journal of Consumer Psychology
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 28, 2017
Working Paper Series
22 downloads

A Study on Consumer Ethnocentrism and Social Comparison in Rural India: Implications for Marketing Strategy
South Asian Journal of Management, 24(1)
Manish Das
Tripura University, School of Management
Date Posted: March 28, 2017
Accepted Paper Series

Incl. Electronic Paper A Carbon Price by Another Name May Seem Sweeter: Consumers Prefer Upstream Offsets to Equivalent Downstream Taxes
David J. Hardisty, Alec Beall, Ruben N. Lubowski, Annie Petsonk and Rainer Romero-Canyas
Sauder School of Business, University of British Columbia (UBC) - Department of Psychology, Environmental Defense Fund, Environmental Defense Fund and Environmental Defense Fund
Date Posted: March 14, 2017
Last Revised: March 21, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper The Effectiveness of Incomplete and Overlapping Pollution Regulation: Evidence from Bans on Phosphate in Automatic Dishwasher Detergent
Alex Cohen and David Andrew Keiser
Yale School of Management and Iowa State University - Center for Agriculture and Rural Development (CARD)
Date Posted: March 09, 2017
Working Paper Series
19 downloads

Incl. Electronic Paper Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention
Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Herman Fassou Haba, Zubair Hassan and Omkar Dastane
Anglia Ruskin University - Lord Ashcroft International Business School, Financial Training & Management Services (FTMS) College and Financial Training & Management Services (FTMS) College
Date Posted: March 08, 2017
Accepted Paper Series
43 downloads

Incl. Electronic Paper Based on a True Story: Making People Believe the Unbelievable
Journal of Experimental Social Psychology, Forthcoming
Francesca Valsesia, Kristin Diehl and Joseph Nunes
University of Southern California, Marshall School of Business, Marketing Department, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Date Posted: March 07, 2017
Last Revised: March 24, 2017
Accepted Paper Series
53 downloads

Unpacking the Surprise Box: How Loss of Control Decreases Men's Preference for Surprise Offerings
Aleksandra Kovacheva, Hristina Nikolova and Cait Poynor Lamberton
University of Pittsburgh, Boston College and University of Pittsburgh - Katz Graduate School of Business
Date Posted: March 07, 2017
Working Paper Series

Incl. Electronic Paper Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry
Thomas, J. E. (2017). Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry. International Journal of Marketing Studies, 9(2).doi:10.5539/ijms.v9n2p12
Jason Earl Thomas
Concordia University Texas
Date Posted: March 06, 2017
Accepted Paper Series
16 downloads

Incl. Electronic Paper Predictive Power in Behavioral Welfare Economics
Elias Bouacida and Daniel Martin
University of Paris 1, Students and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Date Posted: March 02, 2017
Last Revised: April 05, 2017
Working Paper Series
28 downloads

Incl. Electronic Paper The Professional Prospectus: A Call for Effective Professional Disclosure
Washington and Lee Law Review, Forthcoming
Benjamin P. Edwards
Barry University School of Law
Date Posted: March 01, 2017
Accepted Paper Series
25 downloads

Incl. Electronic Paper Description-Experience Gap in Choice under Risk: Are Emotions Involved?
Gregory Gurevich
University of Haifa
Date Posted: February 23, 2017
Working Paper Series
13 downloads

Incl. Electronic Paper Selfie: A New Obsession
Sanchita Singh and Kaushlendra Mani Tripathi
Manav Rachna International University (MRIU) and Manav Rachna International University (MRIU)
Date Posted: February 22, 2017
Working Paper Series
88 downloads

Incl. Electronic Paper Design of an Optimal Frequency Reward Program in the Face of Competition
Arpit Goel and Nolan Skochdopole
Management Science & Engineering and Institute for Computational & Mathematical Engineering
Date Posted: February 21, 2017
Working Paper Series
28 downloads

Incl. Electronic Paper The Digital Privacy Paradox: Small Money, Small Costs, Small Talk
MIT Sloan Research Paper No. 5196-17, Stanford University Graduate School of Business Research Paper No. 17-14
Susan Athey, Christian Catalini and Catherine E. Tucker
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: February 15, 2017
Last Revised: April 13, 2017
Working Paper Series
373 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
20 downloads

Empirical Analysis of Organizational Justice Towards Employee's Customer Oriented Behavior: A Case Study of Medical Institutions in Pakistan
African Journal of Business Management Vol. 5(4), pp. 1286-1292, 18 February, 2011
Mohsin Altaf, Hasan Afzal, Kashif Hamid and Muhammad Jamil
Mohammad Ali Jinnah University (MAJU), Independent, University of Agriculture, Faisalabad - Institute of Business Management Sciences and National Database and Registration Authority (NADRA)
Date Posted: February 06, 2017
Accepted Paper Series

Incl. Electronic Paper Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption
INSEAD Working Paper No. 2017/19/MKT
Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna R. McAlister and Sophie Nicklaus
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and National Institute for Agronomic Research (INRA)
Date Posted: February 04, 2017
Last Revised: February 25, 2017
Working Paper Series
34 downloads

Incl. Electronic Paper Framework of Technology in Marketing World: A Theoretical Review
University of Sri Jayewardenepura, Sri Lanka, 13th International Conference on Business Management (ICBM) 2016
K. Dilogini and S. Shivany
University of Jaffna and University of Jaffna
Date Posted: February 03, 2017
Working Paper Series
24 downloads

Incl. Electronic Paper An Empirical Investigation on Customer Attitude and Intention Towards Internet Banking: A Case of Licensed Commercial Banks in Colombo District, Sri Lanka
University of Sri Jayewardenepura, Sri Lanka, 13th International Conference on Business Management (ICBM) 2016
R. D. Priyangika, M.S.S. Perera and D. P. Rajapakshe
University of Sri Jayewardenepura, University of Sri Jayewardenepura and University of Sri Jayewardenepura
Date Posted: February 02, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper Customer Engagement: A Case Study
A. Mehta
Independent
Date Posted: February 01, 2017
Working Paper Series
48 downloads

Incl. Electronic Paper Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
Journal of Consumer Research, Forthcoming
James A. Mourey, Jenny G. Olson and Carolyn Yoon
DePaul University, University of Kansas - School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: January 30, 2017
Accepted Paper Series
85 downloads

Incl. Electronic Paper Make America Tweet Again: A Dynamic Analysis of Micro-Blogging During the 2016 U.S. Republican Primary Debates
Columbia Business School Research Paper No. 17-13
Ron Berman, Colman Humphrey, Shiri Melumad and Robert J. Meyer
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Date Posted: January 26, 2017
Last Revised: January 31, 2017
Working Paper Series
320 downloads

Incl. Electronic Paper Enhancing Purchase Intentions Towards Sustainability: The Influence of Environmental Attitude, Perceived Consumer Effectiveness, Health Consciousness and Social Influence
Journal of Research for Consumers, Issue 30, 2016
Sivapalan Achchuthan and Velnampy Thirunavukkarasu
University of Jaffna and University of Jaffna
Date Posted: January 24, 2017
Accepted Paper Series
25 downloads

How Was Your Stay? An Empirical Study on Attribute Ratings and Customer Groups
Xiao Huang, Chun Wang and Chengwei Zhao
John Molson School of Business, Concordia University, Concordia University, Quebec and Concordia University, Quebec
Date Posted: January 23, 2017
Last Revised: April 03, 2017
Working Paper Series

Incl. Electronic Paper Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories
“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: January 19, 2017
Accepted Paper Series
108 downloads

Incl. Electronic Paper Product Catalog Density of Online Stores: How Space Influences Store Price Perception and Consumer Preference
Yunhui Huang, Shunping Han and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business and Nanjing University - School of Business
Date Posted: January 18, 2017
Working Paper Series
16 downloads

Incl. Electronic Paper Serving in a Social Media World - How to React Online to Negative Word of Mouth
Andreas Munzel, Werner H. Kunz and Benedikt Jahn
University of Strasbourg, University of Massachusetts and Ludwig Maximilian University of Munich
Date Posted: January 14, 2017
Working Paper Series
36 downloads

Incl. Electronic Paper Estudio Comparativo De Las Variables Externas Que Influyen En La Decisión De Compra De Artículos Deportivos Por Parte De Jóvenes (Comparative Study of External Variables That Influence the Decision to Purchase Sports Equipment by Young People)
RAN - Revista Academia & Negocios, Vol. 2, No. 1, 2016.
Mauricio Muñoz, José Fernández Palma, Victoria Acuña Montes and Karina Urra Videla
Universidad Santo Tomas, Chile, Universidad de Magallanes, Universidad Santo Tomas, Chile and Universidad Santo Tomas, Chile
Date Posted: January 09, 2017
Accepted Paper Series
21 downloads

Incl. Electronic Paper The Moderating Effect of Attachment Styles (Anxiety and Avoidance) on Consumer Intention
Vieira, V., & Monteiro, R. (2016). The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention. Revista Brasileira De Marketing E-ISSN:2177-5184, 15(5)
Valter Afonso Vieira and Rodrigo Monteiro
Maringá State University and Maringá State University
Date Posted: January 09, 2017
Accepted Paper Series
8 downloads

Incl. Electronic Paper Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores
Akbari, M., Abdolvand, M., & Ghaffari, F. (2016). Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores. Revista Brasileira De Marketing, 15(2).
Mahsa Akbari, Mohammad Ali Abdolvand and Farhad Ghaffari
Azad University of Iran, Islamic Azad University (IAU) and Azad University of Iran
Date Posted: January 09, 2017
Accepted Paper Series
18 downloads

Incl. Electronic Paper Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20
HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis
Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Date Posted: January 01, 2017
Last Revised: April 02, 2017
Accepted Paper Series
59 downloads

Incl. Electronic Paper How Taking Photos Increases Enjoyment of Experiences
Diehl, Kristin, Gal Zauberman and Alixandra Barasch (2016), “How Taking Photos Increases the Enjoyment of Experiences,” Journal of Personality and Social Psychology, Volume 111, Issue 2 (Aug), p. 119-140,
Kristin Diehl, Gal Zauberman and Alixandra Barasch
University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and New York University
Date Posted: December 29, 2016
Accepted Paper Series
30 downloads

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me
Marshall School of Business Working Paper No. 17-8
Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Date Posted: December 27, 2016
Working Paper Series

Incl. Electronic Paper Brand Attitudes and Search Engine Queries
Journal of Interactive Marketing, Vol. 37, p. 105-116, Forthcoming
Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit, Jeffrey Oldham and Yi-Hsin Yeh
Brigham Young University, Google Inc., Drexel University - Department of Marketing, Google Inc. and Google Inc.
Date Posted: December 16, 2016
Last Revised: December 17, 2016
Accepted Paper Series
25 downloads


 

1 2 3 4 ... 42 | Next >