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Viewing: 1 - 50 of 3,558 papers

1.

Valuation of Brands and Intellectual Capital

Number of pages: 19 Posted: 29 May 2001 Last Revised: 17 Oct 2017
Working Paper Series
University of Navarra - IESE Business School
Downloads 15,858
2.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology and Hong Kong Polytechnic University
Downloads 11,081
3.

Valoracion de Marcas e Intangibles (Brand Valuation)

Number of pages: 24 Posted: 27 Mar 2007 Last Revised: 24 Jan 2018
Working Paper Series
University of Navarra - IESE Business School
Downloads 10,057
4.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Posted: 05 Aug 2008
Working Paper Series
Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management
Downloads 9,640
5.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 9,504
6.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads 8,906
7.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Number of pages: 21 Posted: 30 Jul 2011
Working Paper Series
Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
Downloads 8,649
8.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 8,446
9.

How Effective are Groupon Promotions for Businesses?

Number of pages: 17 Posted: 24 Oct 2010
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 8,122
10.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,520
11.

The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries

UNIDO Sectorial Studies Series Working Paper
Number of pages: 62 Posted: 02 Sep 2003
Working Paper Series
University of Sussex - Institute of Development Studies and United Nations Industrial Development Organisation - Strategic Research and Economics
Downloads 6,509
12.

What's Really Wrong with U.S. Business Schools?

Number of pages: 25 Posted: 01 Aug 2005
Working Paper Series
University of Southern California - Marshall School of Business - Finance and Business Economics Department, University of Southern California - Marshall School of Business - Finance and Business Economics Department and University of Rochester - Simon Business School
Downloads 5,846
13.

Branding Time: Swatch and Global Brand Management

Temple University IGMS Case Series No. 05-001
Number of pages: 19 Posted: 21 Dec 2004 Last Revised: 24 Apr 2014
Working Paper Series
Temple University - Department of Strategic Management
Downloads 5,229
14.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
Downloads 5,006
15.

Reputation and the Corporate Brand

Tuck School of Business Working Paper No. 03-13
Number of pages: 17 Posted: 14 Mar 2003
Working Paper Series
Dartmouth College - Tuck School of Business and Porter Novelli
Downloads 4,607
16.

Effective Advertising and its Influence on Consumer Buying Behavior

Information Management and Business Review, Vol. 4, No. 3, pp. 114-119, March 2012
Number of pages: 6 Posted: 16 Aug 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and IQRA University
Downloads 4,308
17.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads 3,905
18.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Working Paper Series
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 3,863
19.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,788
20.
Downloads 3,730
21.

Impact of Sales Promotion on Buyer Behaviour: An Empirical Study of Indian Retail Customers

Journal of Management, Vol. 3, No. 1, pp. 11-24, January-June 2009
Number of pages: 14 Posted: 24 Jun 2010
Accepted Paper Series
NSHM Business School and IMI Bhubaneswar
Downloads 3,701
22.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
Università di Palermo
Downloads 3,626
23.

Customer Relationship Management in Indian Banks

Number of pages: 16 Posted: 06 Apr 2009
Working Paper Series
Delhi School of Business and Career Point University
Downloads 3,546
24.

The Economics of the Online Advertising Industry

Review of Network Economics, Vol. 7, No. 3, September 2008
Number of pages: 46 Posted: 25 Jan 2008 Last Revised: 19 Jun 2014
Accepted Paper Series
Global Economics Group
Downloads 3,530
25.

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science, Forthcoming, NET Institute Working Paper No. 07-36
Number of pages: 36 Posted: 27 Oct 2007 Last Revised: 06 May 2011
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 3,515
26.

CRM and 4 P’s of Marketing

National Seminar on Customer Relationship Management, 2006
Number of pages: 10 Posted: 31 Jan 2011
Accepted Paper Series
Classic Consultants
Downloads 3,510
27.

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Number of pages: 40 Posted: 26 May 2006
Working Paper Series
affiliation not provided to SSRN, Michael F Price College of Business, University of Oklahoma, Babson College - Marketing Division and University of Missouri at Columbia
Downloads 3,101
28.

An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 19 Sep 2011 Last Revised: 31 Aug 2016
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, New York University (NYU) - Leonard N. Stern School of Business and Temple University - Department of Management Information Systems
Downloads 3,084
29.

A Roadmap for Branding Industrial Markets

Tuck Business School Working Paper No. 2004-06
Number of pages: 30 Posted: 14 Apr 2004
Working Paper Series
Dartmouth College - Tuck School of Business and Independent
Downloads 2,994
30.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,888
31.

Overall Problems and Prospects of Bangladeshi Ready-Made Garments Industries

Number of pages: 100 Posted: 25 Feb 2010 Last Revised: 03 Aug 2010
Working Paper Series
DCCI Business Institute (DBI)
Downloads 2,867
32.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 2,803
33.

Reviews, Reputation, and Revenue: The Case of Yelp.Com

Harvard Business School NOM Unit Working Paper No. 12-016
Number of pages: 41 Posted: 16 Sep 2011 Last Revised: 16 Mar 2016
Working Paper Series
Harvard Business School
Downloads 2,791
34.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Working Paper Series
Netflix and Microsoft Research
Downloads 2,784
35.

A Study on Customer Satisfaction & Service Gaps in Selected Private, Public & Foreign Banks

3rd IIMA Conference, Marketing Paradigms for Emerging Economies, Indian Institute of Management, 2009
Number of pages: 16 Posted: 22 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
Berhampur University, India and Symbiosis Institute of Business Management
Downloads 2,663
36.

Customer Relationship Management Programs and Their Impact on the Financial Performance of Businesses: A Proposed Model

Massey University Commerce Working Paper No. 03.05
Number of pages: 18 Posted: 06 Apr 2004
Working Paper Series
Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical and Massey University - Department of Commerce
Downloads 2,653
37.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 2,644
38.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Working Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
Downloads 2,641
39.

Identifying the Key Success Factors in New Product Launch

Journal of Product Innovation Management, Vol. 16, No. 5, pp. 530-544, November 1999
Number of pages: 15 Posted: 28 Mar 2006
Accepted Paper Series
Temple University
Downloads 2,601
40.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,518
41.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Paper prepared for the American Political Science Association Annual Meeting 2016
Number of pages: 27 Posted: 27 Aug 2016
Working Paper Series
Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 2,494
42.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 2,485
43.

Food Retailing: Fast Food Industry

Number of pages: 12 Posted: 10 Feb 2005
Working Paper Series
Independent and Jamia Hamdard
Downloads 2,468
44.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,452
45.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Working Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 2,449
46.

Perspectives in Supply Chain Risk Management: A Review

Number of pages: 65 Posted: 20 Aug 2006
Working Paper Series
University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area
Downloads 2,395
47.

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands

Number of pages: 31 Posted: 01 Nov 2002
Working Paper Series
University of South Carolina - Darla Moore School of Business, BlueCrest Capital and Boston University
Downloads 2,367
48.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 2,355
49.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,349
50.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,339