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Quantitative Marketing eJournal

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Viewing: 1 - 50 of 1,913 papers

1.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 19,770
2.

Valoracion de Marcas e Intangibles (Brand Valuation)

Number of pages: 24 Posted: 27 Mar 2007 Last Revised: 13 Oct 2019
Working Paper Series
IESE Business School
Downloads 13,334
3.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 11,367
4.

The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries

UNIDO Sectorial Studies Series Working Paper
Number of pages: 62 Posted: 02 Sep 2003
Working Paper Series
University of Sussex - Institute of Development Studies and United Nations Industrial Development Organisation - Strategic Research and Economics
Downloads 8,871
5.

Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Number of pages: 49 Posted: 14 Sep 2007 Last Revised: 29 Jul 2012
Working Paper Series
University of Florida - Warrington College of Business and University of Florida - Warrington College of Business Administration
Downloads 7,612
6.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 7,133
7.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,950
8.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,728
9.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,663
10.

p-Hacking in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 21 Jul 2022
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,631
11.

Blue Ocean Versus Competitive Strategy: Theory and Evidence

ERIM Report Series Reference No. ERS-2009-030-ORG
Number of pages: 28 Posted: 16 Mar 2012
Working Paper Series
Cranfield University - School of Management, Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Economics and Erasmus University Rotterdam (EUR) - Centre for Advanced Small Business Economics (CASBEC)Montpellier Business School
Downloads 6,301
12.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,487
13.

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Contemporary Economics, Vol. 6, No. 3, pp. 76-86, 2012
Number of pages: 12 Posted: 24 Nov 2012
Accepted Paper Series
University of Basrah, University of Szczecin and University of Szczecin
Downloads 5,227
14.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
National Bureau of Economic Research (NBER), Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 5,157
15.

Social Media and Political Contributions: The Impact of New Technology on Political Competition

Management Science, forthcoming
Number of pages: 77 Posted: 09 Sep 2016 Last Revised: 18 May 2020
Accepted Paper Series
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School

Multiple version iconThere are 2 versions of this paper

Downloads 5,057
16.

The Effect of Word of Mouth on Sales: Online Book Reviews

Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,884
17.

Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration

Number of pages: 52 Posted: 21 Dec 2018 Last Revised: 29 Jun 2022
Working Paper Series
Boston University - Questrom School of Business, Carnegie Mellon University, Students and Boston University - Questrom School of Business
Downloads 4,688
18.

Understanding Advertising Adstock Transformations

Number of pages: 7 Posted: 16 Aug 2006
Working Paper Series
Syneractiv
Downloads 4,616
19.

Marketing Analysis in Project Evaluation

Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58 Posted: 16 Apr 2001 Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 4,386
20.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and China Europe International Business School (CEIBS)
Downloads 4,200
21.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,152
22.

Components and Parameters of Corporate Reputation - an Empirical Study

Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26 Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 4,150
23.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 4,103
24.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,926
25.

First Law of Motion: Influencer Video Advertising on TikTok

Number of pages: 55 Posted: 30 Mar 2021
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Beijing Technology and Business University
Downloads 3,872
26.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia University - Columbia Business School, Marketing
Downloads 3,747
27.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,651
28.

Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, Vol. 70, No. 3, pp. 74-89, 2006
Number of pages: 49 Posted: 26 Oct 2011 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Arizona
Downloads 3,441
29.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 3,363
30.

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49 Posted: 17 Apr 2007 Last Revised: 08 May 2012
Working Paper Series
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 3,259
31.

From 4Ps to SAVE: A Theoritical Analysis of Various Marketing Mix Models

Business Sciences International Research Journal Vol. 1, Issue 1 (Forthcoming)
Number of pages: 9 Posted: 03 Jul 2013
Working Paper Series
Jamia Millia Islamia (A Central University)
Downloads 3,096
32.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 3,015
33.

Brands, Information, and Loyalty

Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Reichman University
Downloads 2,889
34.

Digital Marketing Communication

Symphonya: Emerging Issues in Management, No. 2, 2006, pp. 41-61
Number of pages: 21 Posted: 12 Feb 2013
Accepted Paper Series
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 2,889
35.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Working Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 2,884
36.

A Study of Consumer Perceptions of the Products Sold Through Multilevel Marketing

Prabandhan & Taqniki, Management Research Journal, Vol. 5, No. 4, pp. 97-103, 2011
Number of pages: 13 Posted: 24 Dec 2011
Accepted Paper Series
Jaipuria Institute of Management, IndoreJaipuria Institute of Management Indore
Downloads 2,768
37.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,642
38.

Some Empirical Aspects of Multi-Sided Platform Industries

Review of Network Economics (RNE), Vol. 2, No. 3, September 2003
Number of pages: 19 Posted: 07 Oct 2003 Last Revised: 29 Jul 2022
Accepted Paper Series
Global Economics Group
Downloads 2,603
39.

Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact

Number of pages: 41 Posted: 02 Sep 2004
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,566
40.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,488
41.

Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 29 Apr 2021 Last Revised: 01 Dec 2022
Working Paper Series
Columbia Business School and Emory University - Department of Marketing
Downloads 2,480
42.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,388
43.

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

NET Institute Working Paper
Number of pages: 47 Posted: 25 Oct 2007 Last Revised: 19 Jun 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Downloads 2,349
44.

The Dimensions of Reputation in Electronic Markets

NYU Center for Digital Economy Research Working Paper No. CeDER-06-02
Number of pages: 41 Posted: 28 Feb 2006 Last Revised: 02 Aug 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and NYU Stern School of Business
Downloads 2,348
46.

Food Delivery Service and Restaurant: Friend or Foe?

Number of pages: 82 Posted: 23 Oct 2019 Last Revised: 11 Aug 2021
Working Paper Series
Renmin University of China - School of Business, University of Toronto - Rotman School of Management and City University of Hong Kong
Downloads 2,140
47.

Why the Music Industry May Gain from Free Downloading - the Role of Sampling

International University in Germany Working Paper No. 41/2005
Number of pages: 12 Posted: 02 Nov 2005
Working Paper Series
University of Mannheim - Department of Economics and Télécom Paris
Downloads 2,117
48.

A Nearly Perfect Market?

Number of pages: 41 Posted: 20 Oct 2003 Last Revised: 09 Jun 2014
Working Paper Series
National Bureau of Economic Research (NBER), Federal Reserve Bank of New York and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,115
49.

Consumer Decision-Making at an Internet Shopbot

Number of pages: 33 Posted: 19 Nov 2001
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and National Bureau of Economic Research (NBER)
Downloads 2,114
50.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,114