Search Results
MKTG: Affect & Emotion (Topic)

39,499 Total downloads

Viewing: 1 - 50 of 180 papers

1.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,425
2.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Working Paper Series
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,410
3.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

Number of pages: 10 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
Downloads 2,401
4.

The Psychology of Doing Nothing: Forms of Decision Avoidance Result from Reason and Emotion

Psychological Bulletin, Vol. 129, pp. 139-167, 2003
Number of pages: 29 Posted: 16 Apr 2006
Accepted Paper Series
affiliation not provided to SSRN
Downloads 1,647
5.

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews

MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014
Number of pages: 22 Posted: 12 May 2013 Last Revised: 28 Oct 2015
Accepted Paper Series
University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 1,288
6.

Does Flow Influence the Brand Image in Event Marketing?

Journal of Advertising Research, March 2008
Number of pages: 11 Posted: 23 Sep 2012
Accepted Paper Series
Chemnitz University of Technology (CUT), Saarland University and University of Goettingen (Gottingen)
Downloads 1,156
7.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
Accepted Paper Series
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,113
8.

Eyes in the Aisles: Why Is Cap’N Crunch Looking Down at My Child?

“Eyes in the Aisles: Why is Cap’n Crunch Looking Down at my Child?,” Environment and Behavior, 47:7 (August 2015), 715-733. ,
Number of pages: 32 Posted: 03 Apr 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University, Yale University and Cornell University
Downloads 1,004
9.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006
Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 977
10.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 911
11.

The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness

Forthcoming in the Journal of Consumer Psychology, Ross School of Business Paper No. 1208
Number of pages: 28 Posted: 30 Jul 2012 Last Revised: 29 May 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Iowa State University and University of Michigan, Stephen M. Ross School of Business
Downloads 896
12.

The Financial Judgment and Decision Making Process of Women: The Role of Negative Feelings

Third Annual Meeting of the Academy of Behavioral Finance & Economics, September 2011
Number of pages: 19 Posted: 02 Oct 2011
Accepted Paper Series
Goucher College - Department of Business Management
Downloads 874
13.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 813
14.

Once Burned, Twice Shy: How Naïve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Number of pages: 42 Posted: 16 Sep 2005 Last Revised: 07 Aug 2010
Working Paper Series
University of California, Berkeley - Haas School of Business, Saint Mary's College of California and University of California, Davis
Downloads 774
15.

The Effect of Weather on Consumer Spending

Journal of Retailing and Consumer Services, Forthcoming
Number of pages: 39 Posted: 13 Aug 2010
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law, University of Western Ontario - Richard Ivey School of Business, Independent and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 734
16.

Attachment–Aversion (AA) Model of Customer–Brand Relationships

Journal of Consumer Psychology 23, 2 (2013) 229–248,
Number of pages: 20 Posted: 23 May 2014
Accepted Paper Series
University of Southern California - Marshall School of Business, Imperial College London and City University of Hong Kong
Downloads 579
17.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
Working Paper Series
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 555
18.

Impact of Fear Appeal in Advertisement on Consumer Buying Decision

International Research Journal of Management and Commerce (IRJMC), Volume 1, Issue 3, June 2014
Number of pages: 9 Posted: 03 Jul 2014
Accepted Paper Series
Pacific University (India) - Pacific Business School, Pacific Business School and Pacific University (India)
Downloads 534
19.

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 47-2011
Number of pages: 62 Posted: 22 Sep 2011 Last Revised: 19 Dec 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 524
20.

Strengthening Consumer Brand Relationship Through Brand Personality

Number of pages: 22 Posted: 30 Mar 2010
Working Paper Series
All India Management Association
Downloads 521
21.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 521
22.

Emotional Marketing -- A Strategic Way of Brand Recall and Extension

QUEST-Journal of Management and Research, 2(1), 21-31
Number of pages: 11 Posted: 13 Sep 2013 Last Revised: 23 Nov 2013
Accepted Paper Series
Independent
Downloads 486
23.

Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-005-MKT
Number of pages: 60 Posted: 27 May 2003
Working Paper Series
EDHEC Business School - Department of Marketing
Downloads 482
24.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 478
25.

Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions

Journal of Service Research, Vol. 10, pp. 269-281, February 2008
Number of pages: 14 Posted: 04 Dec 2009 Last Revised: 08 Dec 2009
Accepted Paper Series
affiliation not provided to SSRN, University of Queensland - Business School and affiliation not provided to SSRN
Downloads 391
26.

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events

Journal of Consumer Research, 41 (October), 794-809.
Number of pages: 16 Posted: 09 Aug 2010 Last Revised: 11 Nov 2014
Accepted Paper Series
Brandeis University - International Business School and New York University (NYU) - Department of Marketing
Downloads 352
27.

The Role of Sensory Stimuli on Perceived Quality of Cosmetic Products: An Empirical Examination of the Buying Process of Face Creams

International Conference on Contemporary Marketing Issues (ICCMI), June 2012
Number of pages: 7 Posted: 14 Aug 2012
Accepted Paper Series
University of Patras - Department of Business Administration and University of Patras - Business Administration
Downloads 345
28.

What Happens When Word of Mouth Goes Mobile?

Burtch, G., and Hong, Y. (2014) What Happens When Word of Mouth Goes Mobile? Proceedings of the International Conference on Information Systems, Auckland, New Zealand
Number of pages: 18 Posted: 06 Nov 2014
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 333
29.

Is Planning Good for You? The Differential Impact of Planning on Self Regulation

Journal of Consumer Research, 2012
Number of pages: 58 Posted: 22 Nov 2011
Accepted Paper Series
University of Miami and University of California, San Diego (UCSD) - Rady School of Management
Downloads 325
30.

Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret Over Time

Journal of Consumer Research, December 2006
Number of pages: 35 Posted: 16 May 2006
Accepted Paper Series
University of St. Thomas and University of Southern California - Marshall School of Business
Downloads 300
31.

Three Senses of Desire in Consumer Research

Number of pages: 35 Posted: 05 Apr 2014
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 299
32.

A Contemporary Framework for Emotions in Consumer Decision-Making: Moving Beyond Traditional Models

Bell, H. A. (2011). A contemporary framework for emotions in consumer decision-making: Moving beyond traditional models. International Journal of Business and Social Sciences, 2(17), 12-16.
Number of pages: 5 Posted: 17 Oct 2013
Accepted Paper Series
University of Alaska Anchorage, Matanuska-Susitna College
Downloads 293
33.

Consumer-Retailer Emotional Attachment: Some Antecedents and Personality Moderators

Journal of Retailing & Consumer Services, vol. 19, no. 2, pp. 218-228
Number of pages: 35 Posted: 20 Dec 2009 Last Revised: 13 Dec 2013
Accepted Paper Series
ALBA Graduate Business School,The American College of Greece and Athens University of Economics and Business
Downloads 293
34.

Beauty in the Age of Marketing

Review of Business & Finance Case Studies, v. 3 (1) p. 119-132, 2012
Number of pages: 14 Posted: 29 Jan 2013
Accepted Paper Series
Washburn University and Washburn University
Downloads 281
35.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Accepted Paper Series
Columbia University - Columbia Business School, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 279
36.

Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items

Johnson School Research Paper Series No. 26-2012
Number of pages: 11 Posted: 06 Jun 2012 Last Revised: 21 Oct 2012
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 275
37.

Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes

Number of pages: 68 Posted: 06 Feb 2016
Working Paper Series
George Washington University School of Business, George Washington University School of Business and George Washington University
Downloads 274
38.

Private Labels Meeting the Recession and Differentiation Challenges

Number of pages: 20 Posted: 05 Feb 2010
Working Paper Series
All India Management Association
Downloads 274
39.

The Pursuit of Happiness: Time, Money, and Social Connection

Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Number of pages: 7 Posted: 02 Aug 2011
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 273
40.

Textual Paralanguage and Its Implications for Marketing Communications

Journal of Consumer Psychology, 27(1), 98-107, 2017
Number of pages: 37 Posted: 16 May 2016 Last Revised: 24 Feb 2017
Accepted Paper Series
University of Iowa - Henry B. Tippie College of Business, University of Wisconsin-Madison, Wisconsin School of Business and University of Wisconsin-Whitewater
Downloads 272
41.

Biasing Brands

St. John's Legal Studies Research Paper No. 10-194, Cardozo Law Review, Vol. 32, p. 1245, 2011
Number of pages: 70 Posted: 23 Sep 2010 Last Revised: 12 Apr 2011
Accepted Paper Series
St. John's University School of Law
Downloads 271
42.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Journal of Experimental Psychology: General, Forthcoming
Number of pages: 48 Posted: 21 Sep 2014 Last Revised: 23 Aug 2016
Accepted Paper Series
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 269
43.

Consumer Behaviour and Sensory Preference Differences: Implications for Wine Product Marketing

Journal of Consumer Marketing, 2011
Number of pages: 14 Posted: 26 Feb 2013
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute, Charles Sturt University and University of Adelaide
Downloads 266
44.

Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation

Journal of Personality and Social Psychology, Vol. 86, No. 5, 2004
Number of pages: 16 Posted: 11 Oct 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 252
45.

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008
Number of pages: 12 Posted: 21 Jan 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management
Downloads 247
46.

Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency

Number of pages: 23 Posted: 06 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 243
47.

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Number of pages: 43 Posted: 12 Aug 2005
Working Paper Series
University of Chicago - Booth School of Business and New York University - Stern School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 243
48.

Consumer Mental Accounts & Implications to Selling Base-Products and Addons

Number of pages: 53 Posted: 12 Dec 2009 Last Revised: 20 Mar 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 242
49.

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20
Number of pages: 45 Posted: 01 Jan 2017 Last Revised: 02 Apr 2017
Accepted Paper Series
Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Downloads 218
50.

The Pain of Paying and Tightwaddism: New Insights and Open Questions

The Interdisciplinary Science of Consumption, ed. S. Preston, M. Kringelbach, and B. Knutson, MIT Press, Forthcoming
Number of pages: 21 Posted: 31 May 2013 Last Revised: 22 Sep 2013
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business
Downloads 212