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MKTG: Attitudes, Attitude Change, & Persuasion (Topic)

60,874 Total downloads

Viewing: 1 - 50 of 234 papers

1.

How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies?

Number of pages: 20 Posted: 14 Apr 2010 Last Revised: 01 Feb 2014
Working Paper Series
University of California, Berkeley - School of Information, Center for Internet and Society, Stanford Law School, University of California, Berkeley - School of Law and University of Pennsylvania - Annenberg School for Communication
Downloads 6,400
2.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 5,134
3.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 30 Aug 2017
Working Paper Series
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 3,969
4.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,917
5.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Downloads 1,712
6.

Scam Compliance and the Psychology of Persuasion

Number of pages: 34 Posted: 04 Jan 2014
Working Paper Series
University of Exeter and University of Exeter - College of Life and Environmental Sciences
Downloads 1,538
7.

A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

Number of pages: 10 Posted: 09 Nov 2013
Working Paper Series
Thakur Institute of Management Studies & Research, Mumbai and ICICI Bank
Downloads 1,372
8.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Working Paper Series
SDA Bocconi and Copenhagen Business School - Department of Economics
Downloads 1,025
9.

Identifying Social Influence in Networks Using Randomized Experiments

IEEE Intelligent Systems, Forthcoming
Number of pages: 12 Posted: 11 Aug 2011
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 853
10.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 804
11.

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Journal of Marketing, 62, January, 33-47, 1998
Number of pages: 16 Posted: 27 Oct 2013
Accepted Paper Series
Rice University, Pennsylvania State University - Department of Marketing and Independent
Downloads 799
12.

Customers’ Attitude Towards Diminishing Partnership Home Financing in Islamic Banking

American Journal of Applied Science, Vol. 9, No. 4, pp. 593-599, 2012
Number of pages: 7 Posted: 28 Feb 2012
Accepted Paper Series
International Islamic University of Malaysia (IIUM) and International Islamic University Malaysia - Department of Business Administration
Downloads 679
13.

FDI in Multi-Brand Retailing – A Survey of Indian Consumers

Madras University Journal of Business and Finnace, Vol. 01 No. 02, July 2013, pp. 34-45
Number of pages: 25 Posted: 10 Feb 2013 Last Revised: 02 May 2015
Accepted Paper Series
University of Delhi India - Delhi School of Economics - Department of Commerce, University of Delhi - Department of Commerce and Hansraj College, University of Delhi
Downloads 671
14.

We Will Make You Like Our Research: The Development of a Susceptibility-to-Persuasion Scale

Number of pages: 24 Posted: 08 Jun 2014
Working Paper Series
University of Exeter and Cambridge University Computer Laboratory
Downloads 662
15.

Consumer Attitude Toward Products Made in Ghana

Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012
Number of pages: 8 Posted: 06 Jan 2012
Accepted Paper Series
KNUST School of Business
Downloads 646
16.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
Working Paper Series
City University of New York - Department of Marketing and International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 628
17.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Accepted Paper Series
The University of Sydney and University of Wollongong
Downloads 599
18.

Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

Number of pages: 6 Posted: 16 Oct 2013
Working Paper Series
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 593
19.

Country of Origin Effects on Consumer Behavior

Number of pages: 49 Posted: 26 Apr 2014
Working Paper Series
Independent
Downloads 592
20.

Risk Perception, Risk Tolerance and Consumer Adoption of Mobile Banking Services

Number of pages: 35 Posted: 30 Apr 2012 Last Revised: 20 Feb 2013
Working Paper Series
Cornell University, Board of Governors of the Federal Reserve System and Amazon Lending
Downloads 575
21.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 562
22.

Consumer Responses to SMS Advertising: Antecedents and Consequences

International Journal of Electronic Commerce, vol. 18, no. 4, pp. 105-136.
Number of pages: 53 Posted: 15 Dec 2009 Last Revised: 13 Dec 2013
Accepted Paper Series
Athens University of Economics and Business - Department of Marketing and Communication, Athens University of Economics and Business, ALBA Graduate Business School,The American College of Greece, De Montfort University and Athens University of Economics and Business - Department of Management Science and Technology
Downloads 557
23.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
Working Paper Series
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 552
24.

Do Logo Redesigns Help or Hurt Your Brand? The Role of Brand Commitment

Journal of Product and Brand Management, Vol. 19, No. 2, pp. 76-84, 2010
Number of pages: 9 Posted: 06 Feb 2012
Accepted Paper Series
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 550
25.

Customer's Attitude Towards Social Media Marketing

Journal of Business Management & Social Sciences Research (JBM&SSR), Volume 3, No.4, April 2014
Number of pages: 5 Posted: 21 May 2014
Accepted Paper Series
Pacific University (India) - Pacific Business School, Pacific University (India) and Pacific Business School
Downloads 533
26.

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 47-2011
Number of pages: 62 Posted: 22 Sep 2011 Last Revised: 19 Dec 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 524
27.

Strengthening Consumer Brand Relationship Through Brand Personality

Number of pages: 22 Posted: 30 Mar 2010
Working Paper Series
All India Management Association
Downloads 521
28.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 478
29.

First Step in Social Media - Measuring the Influence of Online Management Responses on Customer Satisfaction

Productions and Operations Management, Forthcoming
Number of pages: 40 Posted: 18 Jul 2012
Accepted Paper Series
Arizona State University (ASU) - Department of Information Systems and Harbin Institute of Technology, School of Management
Downloads 466
30.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 465
31.

Attention Manipulation and Information Overload

IFN Working Paper No. 995
Number of pages: 50 Posted: 08 Jul 2012 Last Revised: 07 Oct 2017
Accepted Paper Series
Stanford University

Multiple version iconThere are 3 versions of this paper

Downloads 431
32.

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research, 2006
Number of pages: 45 Posted: 23 Jan 2006
Accepted Paper Series
University of Sydney and Stanford University - Graduate School of Business
Downloads 409
33.

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Number of pages: 13 Posted: 30 Dec 2005
Accepted Paper Series
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 405
34.

Popular Perceptions and Political Economy in the Contrived World of Harry Potter

Number of pages: 34 Posted: 28 Sep 2005
Working Paper Series
Bar Ilan University - Department of Economics and Bar-Ilan University - Department of Economics
Downloads 403
35.

The Appeal and Reality of Ethical Consumerism

THE MYTH OF THE ETHICAL CONSUMER, Cambridge, UK: Cambridge University Press, 2010
Number of pages: 62 Posted: 05 Dec 2009
Accepted Paper Series
University of Leeds - Leeds University Business School (LUBS), University of Melbourne Business School and Suffolk University - Sawyer School of Management
Downloads 396
36.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354,
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Accepted Paper Series
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 382
37.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
Accepted Paper Series
University of Florida - Marketing Department, Stanford Graduate School of Business and Bocconi University
Downloads 369
38.

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation

Journal of Interactive Marketing, Vol. 24, No. 3, pp. 185-197, August 2010
Number of pages: 41 Posted: 26 Oct 2011 Last Revised: 09 Feb 2012
Accepted Paper Series
University of Georgia, University of Arizona and Syracuse University - Whitman School of Management
Downloads 365
39.

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Number of pages: 38 Posted: 09 Apr 2002
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

Multiple version iconThere are 2 versions of this paper

Downloads 340
40.

The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth

Number of pages: 28 Posted: 14 Jan 2013
Working Paper Series
University of Indonesia (UI) - Department of Management and University of Indonesia (UI) - Department of Management
Downloads 339
41.

When Do Corporate Social Responsibility Initiatives Impact on Customer-Facing Employees? Evidence from India and the Netherlands

International Journal of Human-Resource Management, Forthcoming
Number of pages: 40 Posted: 01 Jun 2010 Last Revised: 01 Dec 2014
Accepted Paper Series
ALBA Graduate Business School,The American College of Greece, Ohio University, Leeds University Business School, IIM Ahmedabad and Indian Institute of Management (IIM), Kolkata
Downloads 334
42.

International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change

Journal of Leisure Research, v23, no.n3, 1991 Summer, p193(16) (ISSN: 0022-2216), University of Alberta School of Business Research Paper No. 2013-388
Number of pages: 9 Posted: 26 Aug 2014
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law and University of Arizona
Downloads 331
43.

Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental

KUL Working Paper No. MO 0610
Number of pages: 39 Posted: 16 Nov 2006 Last Revised: 15 Jun 2014
Working Paper Series
Universitat Pompeu Fabra - Department of Economics and Business, Catholic University of Leuven (KUL) - School for Mass Communication Research, KU Leuven - Faculty of Business and Economics (FEB) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 324
44.

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self- Construal on Brand Evaluations

Journal of Consumer Research, Vol. 34, No. 2, pp. 248-259, 2011
Number of pages: 12 Posted: 06 Feb 2012
Accepted Paper Series
University of Pittsburgh, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Koc University
Downloads 320
45.

Hardening Soft Accounting Information: Games for Planning Organizational Change

Accounting, Organizations and Society, 37, 260-279
Number of pages: 61 Posted: 06 Aug 2008 Last Revised: 09 Jun 2012
Accepted Paper Series
Purdue University - Krannert School of Management, Michigan State University - Department of Accounting & Information Systems and University of Pittsburgh - Katz Graduate School of Business
Downloads 316
46.

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Journal of Consumer Affairs, 48 (2), 223-250
Number of pages: 50 Posted: 13 Sep 2013 Last Revised: 11 Jul 2014
Accepted Paper Series
State University of New York at Albany and Washington State University - Department of Marketing
Downloads 310
47.

Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods

Number of pages: 23 Posted: 14 Sep 2013
Working Paper Series
Brigham Young University, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 309
48.

Television Advertisement of Bangladesh: Viewers Attitudes and Behavior

Number of pages: 6 Posted: 04 Nov 2012
Working Paper Series
Sylhet International University and affiliation not provided to SSRN
Downloads 309
49.

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review, 2016, 19(1), 4-21
Number of pages: 40 Posted: 20 Jul 2011 Last Revised: 23 Feb 2016
Accepted Paper Series
ALBA Graduate Business School,The American College of Greece, American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, American College of Greece (DEREE) - Graduate School of DEREE and INSEEC Business School
Downloads 304
50.

Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret Over Time

Journal of Consumer Research, December 2006
Number of pages: 35 Posted: 16 May 2006
Accepted Paper Series
University of St. Thomas and University of Southern California - Marshall School of Business
Downloads 300