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MKTG: Consumer Decision Making & Search (Topic)

156,171 Total downloads

Viewing: 1 - 50 of 620 papers

1.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
Downloads 6,124
2.

P-Curve and Effect Size: Correcting for Publication Bias Using Only Significant Results

Number of pages: 16 Posted: 11 Jan 2014 Last Revised: 19 Nov 2014
Working Paper Series
Ramon Llull University - ESADE Business School, University of California, Berkeley - Haas School of Business and University of Pennsylvania - The Wharton School
Downloads 5,258
3.

Effect of Product Packaging in Consumer Buying Decision

Journal of Business Strategies, Vol.6, No. 2, 2012, pp 1-10, ISSN: 1993-5765
Number of pages: 10 Posted: 16 May 2014
Accepted Paper Series
RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
Downloads 4,178
4.

'A Study on Factors Influencing on Buying Behaviour of Customers'

Research journal 2015- Institute of Science, Poona College of Computer Sciences ISSN2394-1774 Issue II
Number of pages: 10 Posted: 15 Jul 2016
Accepted Paper Series
JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya
Downloads 2,980
5.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,919
6.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 2,468
7.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

Number of pages: 10 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
Downloads 2,401
8.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,399
9.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Number of pages: 27 Posted: 13 Sep 2011 Last Revised: 26 Sep 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
Downloads 2,308
10.

A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore

International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013
Number of pages: 8 Posted: 06 Jan 2014 Last Revised: 13 Apr 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya, International Institute of Professional Studies (IIPS) and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads 2,128
11.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,076
12.

A Nearly Perfect Market?

Number of pages: 41 Posted: 20 Oct 2003 Last Revised: 09 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Federal Reserve Bank of New York and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,042
13.

The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options

Harvard Journal of Law & Technology, Vol. 14, P. 183, 2000, Updated December 2001
Number of pages: 84 Posted: 26 Dec 2000
Accepted Paper Series
Independent
Downloads 1,895
14.

Consumer Behavior and Purchase Intention for Organic Food

Justin Paul, Jyoti Rana, (2012),"Consumer behavior and purchase intention for organic food", Journal of Consumer Marketing, Vol. 29 Iss: 6 pp. 412 - 422
Number of pages: 12 Posted: 22 Feb 2014
Accepted Paper Series
University of Puerto Rico and DAV Centenary College
Downloads 1,757
15.

Engineering Social Contagions: Optimal Network Seeding in the Presence of Homophily

Forthcoming in Network Science
Number of pages: 44 Posted: 27 Feb 2011 Last Revised: 20 Feb 2013
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Independent and New York University (NYU): Stern School of Business and Center for Data Science
Downloads 1,704
16.

The Psychology of Doing Nothing: Forms of Decision Avoidance Result from Reason and Emotion

Psychological Bulletin, Vol. 129, pp. 139-167, 2003
Number of pages: 29 Posted: 16 Apr 2006
Accepted Paper Series
affiliation not provided to SSRN
Downloads 1,649
17.

Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan

Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13 Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads 1,485
18.

Meta-Cognitive Experiences in Consumer Judgment and Decision Making

Journal of Consumer Psychology, September 2004
Number of pages: 59 Posted: 17 Jun 2004 Last Revised: 25 Jun 2009
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 1,406
19.

Brands, Competition and the Law

Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Number of pages: 76 Posted: 01 Feb 2010 Last Revised: 28 Oct 2015
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business and Loyola University Chicago School of Law
Downloads 1,344
20.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Accepted Paper Series
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,308
21.

Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?

Number of pages: 52 Posted: 20 Oct 2009 Last Revised: 27 Oct 2012
Working Paper Series
University of Southern California - Marshall School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,298
22.

Deciding Analytically or Trusting Your Intuition? The Advantages and Disadvantages of Analytic and Intuitive Thought

UPF Economics and Business Working Paper No. 654
Number of pages: 46 Posted: 02 Oct 2003
Working Paper Series
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Downloads 1,261
23.

Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

ASEAN Marketing Journal, Vol. 3, No. 1, June 2011 , Presented partially in the 5th International Conference on Business and Management Research, 2010
Number of pages: 12 Posted: 25 Sep 2010 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Indonesia (UI) and University of Indonesia (UI) - Department of Management
Downloads 1,223
24.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California and University of California, Berkeley - Marketing Group
Downloads 1,140
25.

Factors Influencing Consumer Preferences While Choosing between Budget Airlines

Number of pages: 53 Posted: 02 Nov 2011
Working Paper Series
S.P. Jain Center of Management
Downloads 1,140
26.

The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Number of pages: 27 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California
Downloads 1,074
27.

The Consumer Online Purchase Decision: A Model of Consideration Set Formation and Buyer Conversion Rate Across Market Leaders and Market Followers

Number of pages: 21 Posted: 08 Jan 2004
Working Paper Series
Stephen M. Ross School of Business at the University of Michigan, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 1,024
28.

Who are My Competitors? - Let the Customer Decide

INSEAD Working Paper No. 2012/84/TOM
Number of pages: 35 Posted: 17 Sep 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and The Wharton School, University of Pennsylvania
Downloads 944
29.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 912
30.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Accepted Paper Series
London Business School and University of Frankfurt - Department of Marketing
Downloads 910
31.

When Three Charms But Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

Number of pages: 50 Posted: 11 Jun 2013 Last Revised: 12 Jul 2013
Working Paper Series
Mason School of Business, William and Mary and University of California, Los Angeles - Anderson School of Management
Downloads 903
32.

Cognitive Biases that Interfere with Critical Thinking and Scientific Reasoning: A Course Module

Number of pages: 61 Posted: 26 Apr 2017 Last Revised: 01 Jul 2017
Working Paper Series
City University of New York - Department of Business Management
Downloads 878
33.

Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 61 Posted: 16 Jun 2010 Last Revised: 08 May 2012
Accepted Paper Series
Ramon Llull University - ESADE Business School
Downloads 877
34.

Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference

Number of pages: 48 Posted: 08 Jul 2014
Working Paper Series
Independent and ETH Zurich
Downloads 869
35.

Self-Attribution Bias in Consumer Financial Decision-Making: How Investment Returns Affect Individuals' Belief in Skill

Journal of Behavioral and Experimental Economics, 52, pp. 23-28
Number of pages: 18 Posted: 14 Dec 2013 Last Revised: 13 Jan 2015
Accepted Paper Series
University of Adelaide - Business School and Maastricht University - School of Business and Economics - Department of Finance
Downloads 865
36.

Winning the Battle But Losing the War: The Psychology of Debt Management

Journal of Marketing Research, Forthcoming
Number of pages: 40 Posted: 13 Feb 2011 Last Revised: 01 Jun 2011
Accepted Paper Series
Ono Academic College, Duke University - Fuqua School of Business, Duke University, Washington University in St. Louis - John M. Olin Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 860
37.

Financial Advice and Stock Market Participation

Number of pages: 52 Posted: 18 Jul 2010 Last Revised: 07 Jun 2014
Working Paper Series
European Central Bank (ECB) - Directorate General Research and Goethe University Frankfurt

Multiple version iconThere are 3 versions of this paper

Downloads 840
38.

Game Theory as a Marketing Tool: Uses and Limitations

Gandolfo Dominici/ Elixir Marketing, Vol. 36, pp. 3524-3528, 2011
Number of pages: 5 Posted: 20 Nov 2011 Last Revised: 27 Apr 2012
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 823
39.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 813
40.

Data Mining and Attention Consumption

Eric Goldman, PRIVACY AND TECHNOLOGIES OF IDENTITY: A CROSS-DISCIPLINARY CONVERSATION, Springer, 2005
Number of pages: 12 Posted: 05 Apr 2005
Accepted Paper Series
Santa Clara University - School of Law
Downloads 805
41.

Digital Distraction: Consumer Mobile Device Use and Decision Making

Number of pages: 55 Posted: 22 May 2014 Last Revised: 19 Feb 2016
Working Paper Series
University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 785
42.

Once Burned, Twice Shy: How Naïve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Number of pages: 42 Posted: 16 Sep 2005 Last Revised: 07 Aug 2010
Working Paper Series
University of California, Berkeley - Haas School of Business, Saint Mary's College of California and University of California, Davis
Downloads 774
43.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01
Number of pages: 44 Posted: 16 Nov 2001
Working Paper Series
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 762
44.

The Blank Page: Effects of Constraint on Creativity

Number of pages: 131 Posted: 15 Feb 2010
Working Paper Series
London School of Economics
Downloads 737
45.

The Michelle Markup: The First Lady’s Impact on Stock Prices of Fashion Companies

Number of pages: 41 Posted: 29 Apr 2010 Last Revised: 01 Dec 2011
Working Paper Series
New York University (NYU) - Stern School of Business
Downloads 730
46.

Buying Green? Field Experimental Tests of Consumer Support for Environmentalism

Number of pages: 30 Posted: 18 May 2012 Last Revised: 06 Dec 2015
Working Paper Series
Stanford University - Department of Political Science and Harvard University
Downloads 729
47.

Uncertainty Increases the Reliance on Affect in Decisions

Columbia Business School Research Paper No. 16-9
Number of pages: 58 Posted: 17 Jan 2016 Last Revised: 12 Feb 2016
Working Paper Series
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 727
48.

Anchoring is Not a False-Positive: Maniadis, Tufano, and List's (2014) 'Failure-to-Replicate' is Actually Entirely Consistent with the Original

Number of pages: 12 Posted: 09 Nov 2013 Last Revised: 05 May 2014
Working Paper Series
Ramon Llull University - ESADE Business School, University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 724
49.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Working Paper Series
University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 713
50.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 679