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MKTG: Consumer Information Processing (e.g., perception, learning, satisfaction) (Topic)

83,960 Total downloads

Viewing: 1 - 50 of 474 papers

1.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,918
2.

Mystery Shopping: In-Depth Measurement of Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-020-ORG
Number of pages: 12 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 2,320
3.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 1,956
4.

Information Avoidance

Journal of Economic Literature, Forthcoming
Number of pages: 61 Posted: 21 Jul 2015 Last Revised: 21 Feb 2016
Accepted Paper Series
Carnegie Mellon University - Department of Social and Decision Sciences, Carnegie Mellon University - Department of Social and Decision Sciences and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 1,743
5.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Accepted Paper Series
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, USI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,467
6.

Meta-Cognitive Experiences in Consumer Judgment and Decision Making

Journal of Consumer Psychology, September 2004
Number of pages: 59 Posted: 17 Jun 2004 Last Revised: 25 Jun 2009
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 1,406
7.

What We Buy When We 'Buy Now'

165 University of Pennsylvania Law Review 317 (2017), UC Berkeley Public Law Research Paper No. 2778072
Number of pages: 60 Posted: 15 May 2016 Last Revised: 23 Dec 2016
Accepted Paper Series
Case Western Reserve University School of Law and University of California, Berkeley - School of Information
Downloads 1,308
8.

Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?

Number of pages: 52 Posted: 20 Oct 2009 Last Revised: 27 Oct 2012
Working Paper Series
University of Southern California - Marshall School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,297
9.

The Role of Food Quality, Service Quality, and Physical Environment on Customer Satisfaction and Future Behavioral Intentions in Casual Dining Restaurant

The 7th National Research Management Conference, Sriwijaya University - Palembang, Indonesia (27-28 November 2013).
Number of pages: 10 Posted: 04 Dec 2013
Working Paper Series
MHMK - University for Media and Communication, Berlin
Downloads 1,151
10.

Prospect Theory or Skill Signaling

Claremont Colleges Working Paper No. 2002-03
Number of pages: 39 Posted: 28 May 2002
Working Paper Series
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 1,131
11.

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews

Forthcoming, Marketing Science
Number of pages: 43 Posted: 13 Nov 2014 Last Revised: 08 Nov 2016
Accepted Paper Series
Marshall School of Business, University of Southern California and Questrom School of Business, Boston University
Downloads 1,121
12.

A Dynamic Structural Model of User Learning on the Mobile Internet

NET Institute Working Paper No. 09-24
Number of pages: 32 Posted: 08 Oct 2009 Last Revised: 05 Sep 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 983
13.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 911
14.

Identifying Social Influence in Networks Using Randomized Experiments

IEEE Intelligent Systems, Forthcoming
Number of pages: 12 Posted: 11 Aug 2011
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 855
15.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 813
16.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 772
17.

The Blank Page: Effects of Constraint on Creativity

Number of pages: 131 Posted: 15 Feb 2010
Working Paper Series
London School of Economics
Downloads 734
18.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 721
19.

Comparative Effectiveness of Radio, Print and Web Advertising

Number of pages: 8 Posted: 17 Dec 2012
Working Paper Series
Alliance University - School of Business and Alliance University
Downloads 719
20.

The Added Value of Corporate Brands

ERIM Report Series Reference No. ERS-2002-43-ORG
Number of pages: 45 Posted: 18 Feb 2003
Working Paper Series
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 709
21.

A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013
Working Paper Series
Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Downloads 703
22.

The Relationship between Destination Image, Food Image, and Revisiting Pattaya, Thailand

International Journal of Business and Management, Vol. 7, No. 5, pp.111-121, March 2012
Number of pages: 12 Posted: 08 Feb 2014
Accepted Paper Series
Burapha University - Graduate School of Commerce
Downloads 687
23.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 682
24.

Pharmaceutical Marketing: Medical and Industry Biases

Journal of Pharmaceutical Finance, Economics & Policy, Forthcoming
Number of pages: 17 Posted: 04 Feb 2004
Accepted Paper Series
Emory University - Department of Economics
Downloads 661
25.

Identifying Factors Affecting Patients’ Satisfaction Against Quality of Health Care Services: An Investigation from Aga Khan Hospital Karachi

KASBIT Business Journal, 5:62-68 (2012)
Number of pages: 8 Posted: 11 Nov 2013
Accepted Paper Series
Indus University, Khadim Ali Shah Bukhari Institute of Technology and RTS (Research, Trainings, and Solutions)
Downloads 658
26.

Supply Chain Visibility and Social Responsibility: Investigating Consumers' Behaviors and Motives

Manufacturing & Service Operations Management, Forthcoming, DOI: 10.1287/msom.2017.0685
Number of pages: 42 Posted: 05 Nov 2014 Last Revised: 22 Jul 2018
Accepted Paper Series
North Carolina State University - Poole College of Management, University of Pittsburgh - Katz Graduate School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 644
27.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Accepted Paper Series
City University of New York - Department of Marketing and International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
Downloads 643
28.

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 638
29.

The Factors Influence Customer Satisfaction and Loyalty: A Study of Tea Beverage in Bangkok

XIV International Business and Economy Conference (IBEC) Bangkok, Thailand, January 5-8, 2015
Number of pages: 8 Posted: 13 Apr 2015
Working Paper Series
Assumption University
Downloads 620
30.

Analysis Perceived Quality, Brand Image and Perceived Value on Buying Interest and Implications for Purchasing Decisions (Case Study on Singtel Cellular Card in Malaysia)

International Journal of Behavior Marketing, Vol. 5, No. 10, 2013
Number of pages: 9 Posted: 21 Apr 2014
Accepted Paper Series
Economy Faculty, Malaysia University
Downloads 616
31.

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

UNSW School of Marketing Working Paper No. 02/4
Number of pages: 60 Posted: 02 Oct 2003
Working Paper Series
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
Downloads 613
32.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 587
33.

User Content Generation and Usage Behavior on the Mobile Internet: An Empirical Analysis

Number of pages: 33 Posted: 01 Sep 2010 Last Revised: 06 Sep 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 585
34.

Customer Perceptions of Factory Outlet Stores vs. Traditional Department Stores

Number of pages: 26 Posted: 12 Dec 2007
Working Paper Series
Massey University - Department of Commerce and affiliation not provided to SSRN
Downloads 580
35.

Risk Perception, Risk Tolerance and Consumer Adoption of Mobile Banking Services

Number of pages: 35 Posted: 30 Apr 2012 Last Revised: 20 Feb 2013
Working Paper Series
Cornell University, Board of Governors of the Federal Reserve System and Amazon Lending
Downloads 576
36.

Consumer Behavior in Electronic Banking: An Empirical Study

IJRCM, Vol. 3 (2013), Issue 4 (April)
Number of pages: 11 Posted: 08 May 2014
Accepted Paper Series
Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 542
37.

Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence

Rotman School of Management Working Paper No. 2292787
Number of pages: 37 Posted: 12 Jul 2013 Last Revised: 11 Sep 2014
Working Paper Series
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and Imperial College Business School
Downloads 541
38.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 526
39.

The Study of Impact of Celebrity Endorsement on Rural Consumers in India

Number of pages: 10 Posted: 16 Dec 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 522
40.

Customer Satisfaction and Brand Loyalty in the Hotel Industry

International Journal of Management Sciences and Business Research, Vol. 4, September 2015
Number of pages: 13 Posted: 28 Feb 2016
Accepted Paper Series
Higher Institute of Business Administration (HIBA)
Downloads 521
41.

Strengthening Consumer Brand Relationship Through Brand Personality

Number of pages: 22 Posted: 30 Mar 2010
Working Paper Series
All India Management Association
Downloads 521
42.

Neuromarketing - A Step Ahead of Traditional Marketing Tools

Proceedings of 3rd International Conference on Management Innovations (ICMI-2014)
Number of pages: 7 Posted: 09 Mar 2014 Last Revised: 24 Jan 2015
Working Paper Series
Amity University, International University of Grand Bassam - Faculty of International Business and Marketing and Gurukul Kangri University
Downloads 519
43.

Online Experience in Social Media: Two Paths to Feeling Close and Connected

Number of pages: 58 Posted: 23 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 511
44.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
Working Paper Series
University of Passau, ETH Zurich and Technische Universität München (TUM)
Downloads 502
45.

A Study on the Consumer Behavior Towards Tata Nano

Number of pages: 2 Posted: 16 Oct 2013
Working Paper Series
Acharya Institute of Graduate Studies
Downloads 498
46.

Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention

Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Number of pages: 30 Posted: 08 Mar 2017
Accepted Paper Series
Anglia Ruskin University - Lord Ashcroft International Business School, Financial Training & Management Services (FTMS) College and Financial Training & Management Services (FTMS) College
Downloads 491
47.

A Conceptual Presentation of Customer Engagement in the Context of Social Media - An Emerging Market Perspective

International Journal in Management & Social Sciences, Forthcoming
Number of pages: 16 Posted: 04 Apr 2016
Accepted Paper Series
University of Delhi and University of Delhi, Faculty of Management Studies, Students
Downloads 484
48.

Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice

Number of pages: 48 Posted: 16 Mar 2011
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University - Leonard N. Stern School of Business and Independent
Downloads 483
49.

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science, Forthcoming
Number of pages: 64 Posted: 23 May 2016 Last Revised: 10 May 2017
Accepted Paper Series
Tilburg University, Tilburg University and Tilburg University, CentER
Downloads 479
50.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 478