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MKTG: Culture & Consumer Behavior (Topic)

49,682 Total downloads

Viewing: 1 - 50 of 135 papers

1.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 05 Oct 2014
Accepted Paper Series
University of Washington - School of Law
Downloads 7,419
2.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 5,146
3.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,250
4.

Management Controls, Expectations, Common Knowledge and Culture

Number of pages: 35 Posted: 13 May 2002
Working Paper Series
Yale University - School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,448
5.

Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying

Journal of Strategic Marketing, Forthcoming
Number of pages: 27 Posted: 15 Oct 2010 Last Revised: 05 Nov 2010
Working Paper Series
Texas A&M University-Corpus Christi-College of Business
Downloads 1,384
6.

Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level

UNSW School of Marketing Working Paper No. 03/3
Number of pages: 38 Posted: 03 Jun 2003
Working Paper Series
University of New South Wales - School of Marketing and UNSW Australia Business School, School of Marketing
Downloads 1,363
7.

Brands, Competition and the Law

Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Number of pages: 76 Posted: 01 Feb 2010 Last Revised: 28 Oct 2015
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business and Loyola University Chicago School of Law
Downloads 1,343
8.

Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

ASEAN Marketing Journal, Vol. 3, No. 1, June 2011 , Presented partially in the 5th International Conference on Business and Management Research, 2010
Number of pages: 12 Posted: 25 Sep 2010 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Indonesia (UI) and University of Indonesia (UI) - Department of Management
Downloads 1,221
9.

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

ERIM Report Series Reference No. ERS-2002-27-MKT
Number of pages: 59 Posted: 20 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research
Downloads 1,063
10.

Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control Through Customer Relationship Management

Information and Organization, Vol. 14, No. 3, pp. 211-236, 2004
Number of pages: 44 Posted: 12 Apr 2005
Accepted Paper Series
York University - Schulich School of Business and University of Rhode Island
Downloads 909
11.

Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches

HANDBOOK OF ISLAMIC MARKETING, Ozlem Sandikci and Gillian Rice, eds., Edward Elgar, Fall 2011
Number of pages: 39 Posted: 12 Jan 2011
Working Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 907
12.

A Neural Predictor of Cultural Popularity

Number of pages: 9 Posted: 18 Jan 2011
Working Paper Series
Emory University and Emory University
Downloads 903
13.

Roses are Red and Violets are Blue - Everywhere? Cultural Differences and Universals in Color Preference and Choice Among Consumers and Marketing Managers

Sauder School of Business Working Paper
Number of pages: 42 Posted: 24 Mar 2003
Working Paper Series
INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 847
14.

Superheroes in Popular Culture: Of Community, Identity and Media

2012 Southwest Symposium, Southwest Education Council for Journalism & Mass Communication Texas State University, Round Rock, Texas, November 2, 2012
Number of pages: 25 Posted: 05 Nov 2012
Accepted Paper Series
University of Oklahoma and University of Oklahoma - Gaylord College of Journalism and Mass Communication
Downloads 818
15.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 813
16.

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Stanford GSB Working Paper No. 1883
Number of pages: 19 Posted: 28 Mar 2005
Working Paper Series
Stanford Graduate School of Business
Downloads 801
17.

'Made in Italy' in China: From Country of Origin to Country Concept Branding

The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13 Posted: 06 Jan 2010 Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads 727
18.

A Brand Theory of Trademark Law

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Number of pages: 60 Posted: 06 Apr 2010 Last Revised: 28 Oct 2015
Working Paper Series
Georgia Institute of Technology - Scheller College of Business

Multiple version iconThere are 2 versions of this paper

Downloads 669
19.

A Comparative Study of Consumer Buying Behavior on Hair Care Products of HUL and P&G

Number of pages: 79 Posted: 23 Feb 2016
Working Paper Series
National Economic Research Institute
Downloads 590
20.

User Content Generation and Usage Behavior on the Mobile Internet: An Empirical Analysis

Number of pages: 33 Posted: 01 Sep 2010 Last Revised: 06 Sep 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 585
21.

An Investigation to the Impact of Culture on Advertisement

Number of pages: 83 Posted: 18 Feb 2012 Last Revised: 19 Feb 2012
Working Paper Series
University of Wales, UK
Downloads 570
22.

Study of Consumer Behaviour in the International Market with Respect to Cultural Factors in Delhi, India and London, UK

Anvikshiki: The Indian Journal of Research, Volume 6, Number 1, January-February 2012
Number of pages: 6 Posted: 15 Dec 2012
Accepted Paper Series
affiliation not provided to SSRN and Bora Institute of Management Sciences
Downloads 568
23.

Power Distance Belief and Impulsive Buying

Journal of Marketing Research, Vol. 47, No. 5, pp. 945-954, 2010
Number of pages: 11 Posted: 06 Feb 2012
Accepted Paper Series
University of Texas at San Antonio, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 567
24.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 565
25.

Consumers’ Motivations for Consumption of Foreign Products: An Empirical Test in the People’s Republic of China

U21Global Working Paper No. 004/2005
Number of pages: 13 Posted: 28 Jun 2010
Working Paper Series
U21Global Graduate School and Sun Yat-Sen University (SYSU) - Lingnan (University) College
Downloads 529
26.

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 47-2011
Number of pages: 62 Posted: 22 Sep 2011 Last Revised: 19 Dec 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 524
27.

Strengthening Consumer Brand Relationship Through Brand Personality

Number of pages: 22 Posted: 30 Mar 2010
Working Paper Series
All India Management Association
Downloads 521
28.

The Effects of Likability of Korean Celebrities, Dramas, and Music on preferences for Korean Restaurants: A Mediating Effect of a Country Image of Korea

International Journal of Hospitality Management, Forthcoming
Number of pages: 13 Posted: 02 Aug 2014
Accepted Paper Series
Yonsei University, Gachon University - College of Business and Economics and Yonsei University
Downloads 487
29.

Consumer Neuroscience: Pricing Research to Gain and Sustain a Cutting Edge Competitive Advantage by Improving Customer Value and Profitability

Number of pages: 83 Posted: 25 Jun 2011
Working Paper Series
University of Umea - Department of Business Administration
Downloads 424
30.

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research, 2006
Number of pages: 45 Posted: 23 Jan 2006
Accepted Paper Series
University of Sydney and Stanford University - Graduate School of Business
Downloads 409
31.

Popular Perceptions and Political Economy in the Contrived World of Harry Potter

Number of pages: 34 Posted: 28 Sep 2005
Working Paper Series
Bar Ilan University - Department of Economics and Bar-Ilan University - Department of Economics
Downloads 404
32.

Applications, Implications and Limitations of the Semiotic Square for Analyzing Advertising Discourse and Discerning Alternative Brand Futures

Signs - International Journal of Semiotics 2012, Vol.6
Number of pages: 47 Posted: 07 Feb 2012 Last Revised: 23 Jan 2013
Accepted Paper Series
University of Kassel
Downloads 401
33.

The Appeal and Reality of Ethical Consumerism

THE MYTH OF THE ETHICAL CONSUMER, Cambridge, UK: Cambridge University Press, 2010
Number of pages: 62 Posted: 05 Dec 2009
Accepted Paper Series
University of Leeds - Leeds University Business School (LUBS), University of Melbourne Business School and Suffolk University - Sawyer School of Management
Downloads 396
34.

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 18 Nov 2009 Last Revised: 23 Nov 2009
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 379
35.

Veblen Brands

96 Minnesota Law Review 769 (2012), St. John's Legal Studies Research Paper No. 1798867
Number of pages: 64 Posted: 01 Apr 2011 Last Revised: 24 Apr 2012
Accepted Paper Series
St. John's University School of Law
Downloads 338
36.

The Value of a Global Brand: Is Perception Reality?

Number of pages: 40 Posted: 11 Aug 2011
Working Paper Series
IMD International, IMD International and IMD International
Downloads 333
37.

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects

Number of pages: 56 Posted: 25 Oct 2017 Last Revised: 12 Feb 2018
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 321
38.

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Journal of Consumer Affairs, 48 (2), 223-250
Number of pages: 50 Posted: 13 Sep 2013 Last Revised: 11 Jul 2014
Accepted Paper Series
State University of New York at Albany and Washington State University - Department of Marketing
Downloads 311
39.

Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Working Paper Series
Peres Academic Center, Boston University and Boston University
Downloads 288
40.

To What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology

Journal of Business Ethics, Vol. 70, No. 3, 2007
Number of pages: 45 Posted: 10 Jan 2005 Last Revised: 12 Nov 2015
Working Paper Series
University of Melbourne Business School, University of Leeds - Leeds University Business School (LUBS) and University of South Australia - Institute for Choice
Downloads 284
41.

Management Strategies for Global Business - A Study of Importance of Culture in International Market

Third Annual Global Business Summit Conference, Chennai, India, March 24-26, 2011
Number of pages: 11 Posted: 28 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 279
42.

Private Labels Meeting the Recession and Differentiation Challenges

Number of pages: 20 Posted: 05 Feb 2010
Working Paper Series
All India Management Association
Downloads 274
43.

The Contribution of Store and Customer Characteristics to Perceived Value and Customer Loyalty in a Chinese Retail Context

U21Global Working Paper No. 008/2005
Number of pages: 11 Posted: 24 May 2010
Working Paper Series
U21Global Graduate School and affiliation not provided to SSRN
Downloads 274
44.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Working Paper Series
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 263
45.

Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users

Yoo, J.J., Kim, D., and Moon, J. (2012).Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users, Journal of Advertising and Promotion Research, 1(2), 77-118.
Number of pages: 31 Posted: 09 Apr 2014 Last Revised: 27 Feb 2015
Accepted Paper Series
Gachon University - College of Business and Economics
Downloads 250
46.

Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands

International Conference 'Luxury and Counterfeiting', Wesford, Geneva, June 9-10, 2011
Number of pages: 13 Posted: 17 Jan 2013
Accepted Paper Series
Curtin University of Technology - Curtin Business School - Bentley Campus and Curtin University
Downloads 249
47.

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Number of pages: 11 Posted: 27 Oct 2012 Last Revised: 06 Nov 2012
Working Paper Series
IQRA University, Iqra University and affiliation not provided to SSRN
Downloads 215
48.

Quality of Virtual Life

TRANSFORMATIVE CONSUMER RESEARCH FOR PERSONAL AND COLLECTIVE WELL-BEING, David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie Ozanne, eds., New York: Taylor and Francis, 2012
Number of pages: 44 Posted: 12 May 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
George Washington University School of Business
Downloads 207
49.

Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

ASEAN Marketing Journal, 6(2), 77-88.
Number of pages: 12 Posted: 06 Mar 2014 Last Revised: 09 Feb 2015
Accepted Paper Series
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Department of Management
Downloads 204
50.

Arousal Increases Social Transmission of Information

Psychological Science, Vol. 22, No. 7, 2011
Number of pages: 4 Posted: 01 Mar 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 203