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MKTG: Group & Interpersonal Influence on Consumer Behavior (Topic)

37,946 Total downloads

Viewing: 1 - 50 of 145 papers

1.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 5,021
2.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,917
3.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

Number of pages: 10 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
Downloads 2,394
4.

Behavioral Law and Economics: Its Origins, Fatal Flaws, and Implications for Liberty

Northwestern University Law Review, Vol. 106, No. 3, 2012, George Mason Law & Economics Research Paper No. 12-63
Number of pages: 59 Posted: 18 Sep 2012
Accepted Paper Series
George Mason University - Antonin Scalia Law School, Faculty and U.S. Court of Appeals for the District of Columbia Circuit
Downloads 2,045
5.

Engineering Social Contagions: Optimal Network Seeding in the Presence of Homophily

Forthcoming in Network Science
Number of pages: 44 Posted: 27 Feb 2011 Last Revised: 20 Feb 2013
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Independent and New York University (NYU): Stern School of Business and Center for Data Science
Downloads 1,698
6.

Herding and Social Media Word-of-Mouth: Evidence from Groupon

Forthcoming at MISQ
Number of pages: 49 Posted: 14 May 2013 Last Revised: 26 Jan 2019
Accepted Paper Series
HEC Paris - Information Systems and Operations Management and University of Pennsylvania - The Wharton School
Downloads 1,188
7.

When, Why, and How Controversy Causes Conversation

The Wharton School Research Paper No. 4
Number of pages: 43 Posted: 03 May 2012 Last Revised: 04 Aug 2012
Working Paper Series
University of Miami and University of Pennsylvania - Marketing Department
Downloads 875
8.

Identifying Social Influence in Networks Using Randomized Experiments

IEEE Intelligent Systems, Forthcoming
Number of pages: 12 Posted: 11 Aug 2011
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 853
9.

A Penny Saved Is a Partner Earned: The Romantic Appeal of Savers

Number of pages: 67 Posted: 19 Jun 2013 Last Revised: 02 Sep 2017
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 835
10.

Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

Journal of Advertising (2015), 44(2), 88–104,
Number of pages: 49 Posted: 31 Jan 2015 Last Revised: 05 Aug 2015
Accepted Paper Series
State University of New York at Albany, Washington State University - Department of Marketing and Washington State University - Department of Marketing
Downloads 755
11.

Hotels vs. Peer-to-Peer Accommodation Rentals: Text Analytics of Consumer Reviews in Portland, Oregon

Number of pages: 13 Posted: 17 Apr 2015
Working Paper Series
Washington State University and Virginia Polytechnic Institute & State University - Pamplin College of Business
Downloads 714
12.

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

Number of pages: 39 Posted: 23 Nov 2009
Working Paper Series
University of Zurich, Rice University, Rice University - Jesse H. Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 643
13.

User Content Generation and Usage Behavior on the Mobile Internet: An Empirical Analysis

Number of pages: 33 Posted: 01 Sep 2010 Last Revised: 06 Sep 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 585
14.

Does Online Community Participation Foster Risky Financial Behavior?

Zhu, J. R., Dholakia, U., Chen, X. & Algesheimer, R. (2011): Does Online Community Participation Foster Risky Financial Behavior? Journal of Marketing Research, 49 (3), 394-407. (IF=3.099/2009; NCSI=0; NCGS=0).
Number of pages: 47 Posted: 14 Sep 2011 Last Revised: 20 Apr 2018
Accepted Paper Series
Rice University, Rice University - Jesse H. Jones Graduate School of Business, University of British Columbia (UBC) - Sauder School of Business and University of Zurich
Downloads 573
15.

Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of pages: 32 Posted: 20 Jan 2015
Accepted Paper Series
Boston University - Questrom School of Business, Boston University, Questrom School of Business, Independent and Boston University
Downloads 569
16.

Effective Brand Community Management: Lessons from Customer Enthusiasts

Number of pages: 22 Posted: 23 Nov 2009
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 569
17.

How Interest Shapes Word-of-Mouth Over Different Channels

Number of pages: 40 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 541
18.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
Accepted Paper Series
University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 504
19.

Sampling Designs for Recovering Local and Global Characteristics of Social Networks

Forthcoming in the International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2014-1027
Number of pages: 58 Posted: 30 Mar 2010 Last Revised: 03 Nov 2015
Accepted Paper Series
HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University - Department of Marketing
Downloads 493
20.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 480
21.

A Sticky-Price View of Hoarding

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-050,
Number of pages: 41 Posted: 21 Nov 2014 Last Revised: 19 Nov 2018
Working Paper Series
Imperial College Business School, Columbia University, Graduate School of Arts and Sciences, Department of Economics, University College London - Department of Economics and New York University (NYU) - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 447
22.

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

Boston U. School of Management Research Paper No. 2012-16
Number of pages: 26 Posted: 08 May 2012 Last Revised: 10 Dec 2013
Accepted Paper Series
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 411
23.

What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect

Number of pages: 66 Posted: 03 Feb 2013
Working Paper Series
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 395
24.

Sales Force Performance: A Typology and Future Research Priorities

ISBM BUSINESS-TO-BUSINESS MARKETING HANDBOOK, Gary L. Lilien and Rajdeep Grewal, eds., Edward Elgar Publishing, 2011
Number of pages: 39 Posted: 03 Apr 2011
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and University of Georgia - Department of Marketing
Downloads 379
25.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Accepted Paper Series
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 364
26.

Effectiveness of Product Recommendations Under Time and Crowd Pressures

Marketing Science, Forthcoming
Number of pages: 94 Posted: 01 Aug 2018
Accepted Paper Series
Hong Kong University of Science and Technology, Yale School of Management and University of Tokyo - Graduate School of Economics
Downloads 334
27.

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Number of pages: 58 Posted: 14 Sep 2016 Last Revised: 20 May 2018
Working Paper Series
Warrington College of Business, University of Florida, University of British Columbia (UBC) - Sauder School of Business, Temple University - Department of Management Information Systems and University of Florida - Warrington College of Business Administration
Downloads 330
28.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Accepted Paper Series
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 328
29.

The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation

Number of pages: 37 Posted: 31 Jan 2015
Working Paper Series
Rice University, Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Independent
Downloads 328
30.

The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective

Journal of Marketing, Forthcoming
Number of pages: 56 Posted: 06 Apr 2010
Working Paper Series
University of Georgia - Department of Marketing, University of Mannheim and University of Houston - C.T. Bauer College of Business
Downloads 319
31.

Optimal Network Design for Inducing Effort

Number of pages: 41 Posted: 09 Jun 2016 Last Revised: 22 Jul 2018
Working Paper Series
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania, The Wharton School, Students
Downloads 314
32.

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Journal of Consumer Affairs, 48 (2), 223-250
Number of pages: 50 Posted: 13 Sep 2013 Last Revised: 11 Jul 2014
Accepted Paper Series
State University of New York at Albany and Washington State University - Department of Marketing
Downloads 310
33.

People Rely Less on Consumer Reviews for Experiential than Material Purchases

Number of pages: 90 Posted: 10 Sep 2014 Last Revised: 07 Aug 2018
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 300
34.

Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Working Paper Series
Peres Academic Center, Boston University and Boston University
Downloads 288
35.

Management Strategies for Global Business - A Study of Importance of Culture in International Market

Third Annual Global Business Summit Conference, Chennai, India, March 24-26, 2011
Number of pages: 11 Posted: 28 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 279
36.

The Relationship Among Social Media Consumption, Team Identification, and Behavioral Intentions

Park, J. & Dittmore, S. W. (2014). The relationship among social media consumption, team identification, and behavioral intentions. Journal of Physical Education and Sport, 14, 331-336.
Number of pages: 6 Posted: 04 Oct 2014
Working Paper Series
University of Arkansas and affiliation not provided to SSRN
Downloads 271
37.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Working Paper Series
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 263
38.

The Market for Online Influence

Johns Hopkins Carey Business School Research Paper No. 18-13
Number of pages: 44 Posted: 04 Aug 2018 Last Revised: 20 Jun 2019
Working Paper Series
Johns Hopkins University - Carey Business School and University of Essex
Downloads 261
39.

Why Do You Like What You Like? The Impact of Previous Netflix User Ratings on Subsequent User Experience

Colorado College Working Paper 2016-03
Number of pages: 22 Posted: 12 Jul 2016
Working Paper Series
Colorado College - Department of Economics and Business and Colorado College - Department of Economics and Business
Downloads 252
40.

Customer Referral Incentives and Social Media

Number of pages: 36 Posted: 09 Nov 2014 Last Revised: 02 Feb 2016
Working Paper Series
New York University (NYU), Columbia University, Graduate School of Arts and Sciences, Department of Economics and University of Illinois at Urbana-Champaign - Department of Electrical and Computer Engineering
Downloads 249
41.

Product Policy in Markets with Word-of-Mouth Communication

Number of pages: 41 Posted: 07 Jun 2013
Working Paper Series
University of Maryland
Downloads 243
42.

The Impact of Collective Opinion on Online Judgment

Proceedings of the 32nd Annual Conference of the Cognitive Science Society (pp. 1869-1874). Austin, TX: Cognitive Science Society, August 2010
Number of pages: 6 Posted: 24 Sep 2012
Accepted Paper Series
AXA Direct Japan
Downloads 242
43.

Homophily and Influence: Pricing to Harness Word-of-Mouth on Social Networks

Number of pages: 70 Posted: 09 Feb 2015 Last Revised: 11 Feb 2016
Working Paper Series
Tel Aviv University - Coller School of Management, National University of Singapore (NUS) and Ecole Polytechnique Fédérale de Lausanne
Downloads 229
44.

Following Trendsetters: Collective Decisions in Online Social Networks

Hawaii International Conference on System Sciences, January 2012
Number of pages: 10 Posted: 22 Sep 2012
Accepted Paper Series
AXA Direct Japan
Downloads 228
45.

A Conceptual Model for Bidirectional Service, Information and Product Quality in an IS Outsourcing Collaboration Environment

Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06), Vol. 1, No. 7b, 2006
Number of pages: 11 Posted: 07 Jun 2008 Last Revised: 17 Jun 2012
Accepted Paper Series
University of Texas at El Paso (UTEP)
Downloads 220
46.

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

Darden Business School Working Paper No. 2767138
Number of pages: 47 Posted: 20 Apr 2016 Last Revised: 21 Jan 2017
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, Harvard Business School - Marketing Unit and University of Virginia - Darden Graduate School of Business
Downloads 212
47.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

Journal of Consumer Research, 44 (August 2017), 414-31.
Number of pages: 58 Posted: 30 Jan 2017 Last Revised: 03 Sep 2017
Accepted Paper Series
DePaul University, Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 207
48.

Arousal Increases Social Transmission of Information

Psychological Science, Vol. 22, No. 7, 2011
Number of pages: 4 Posted: 01 Mar 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 203
49.

A Meta-Analytic Synthesis of the Question-Behavior Effect

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 .,
Number of pages: 56 Posted: 13 Dec 2015 Last Revised: 19 Jun 2016
Accepted Paper Series
University of California, Irvine, State University of New York at Albany, University of Idaho and Washington State University
Downloads 201
50.

Personality Influences Mobile Phone Usage

Interdisciplinary Journal of Contemporary Research in Business, Vol. 3, No. 3, July 2011
Number of pages: 10 Posted: 13 Jun 2014 Last Revised: 21 Jul 2014
Accepted Paper Series
University of Dammam
Downloads 192