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MKTG: Innovation & Diffusion (Topic)

57,534 Total downloads

Viewing: 1 - 50 of 135 papers

1.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
Downloads 12,723
2.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 10,746
3.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 6,593
4.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,076
5.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
Working Paper Series
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 1,976
6.

Patenting by Entrepreneurs: An Empirical Study

Michigan Telecommunications and Technology Law Review, Vol. 17, pp. 111-180, 2010
Number of pages: 70 Posted: 04 Mar 2010 Last Revised: 29 Oct 2015
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business and University of San Diego School of Law
Downloads 1,125
7.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Working Paper Series
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,074
8.

User Community vs. Producer Innovation Development Efficiency: A First Empirical Study

MIT Sloan Working Paper No. 4926-11
Number of pages: 37 Posted: 25 Aug 2011 Last Revised: 24 Dec 2014
Working Paper Series
Copenhagen Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Aarhus University - School of Business and Social Sciences
Downloads 1,066
9.

Indirect Network Effects and the Product Cycle: Video Games in the U.S., 1994-2002

NET Institute Working Paper No. 04-01
Number of pages: 31 Posted: 29 Dec 2004
Working Paper Series
St. Edward's University and University of Tokyo - Faculty of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 971
10.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 907
11.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011
Accepted Paper Series
North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 879
12.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Working Paper Series
affiliation not provided to SSRN, University of Wisconsin-Madison, McDonough School of Business, Georgetown University and University of Western Ontario - Richard Ivey School of Business
Downloads 760
13.

The Blank Page: Effects of Constraint on Creativity

Number of pages: 131 Posted: 15 Feb 2010
Working Paper Series
London School of Economics
Downloads 737
14.

Users as Innovators: A Review, Critique, and Future Research Directions

Journal of Management, Vol. 36, No. 4, 2010, pp. 857-875
Number of pages: 35 Posted: 23 Apr 2010 Last Revised: 12 Jun 2014
Accepted Paper Series
University of Copenhagen - Department of Food and Resource Economics (IFRO), University of Michigan at Ann Arbor - Corporate Strategy and International Business and University of Bern
Downloads 708
15.

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of Retailing 87S (1, 2011) S29-S42, Mays Business School Research Paper No. 2012-59
Number of pages: 15 Posted: 17 May 2012
Accepted Paper Series
Texas A&M University - Mays Business School, University of Pittsburgh - Katz Graduate School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 632
16.

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Johnson School Research Paper Series No. 27-2012
Number of pages: 44 Posted: 05 Jul 2012 Last Revised: 27 Mar 2015
Working Paper Series
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Downloads 576
17.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
Working Paper Series
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 555
18.

How Interest Shapes Word-of-Mouth Over Different Channels

Number of pages: 40 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 543
19.

The Value of Customer Co-Created Knowledge during the Innovation Process

Journal of Product Innovation Management, Forthcoming
Number of pages: 41 Posted: 26 Mar 2013
Accepted Paper Series
Maastricht University, University of Antwerp and Radboud University Nijmegen
Downloads 540
20.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 526
21.

Purging Patent Law of ‘Private Law’ Remedies

Texas Law Review, Vol. 92, pp. 516-571, 2014
Number of pages: 55 Posted: 24 Sep 2011 Last Revised: 11 Feb 2014
Accepted Paper Series
University of San Diego School of Law
Downloads 471
22.

Branding Next-Generation Products

Number of pages: 38 Posted: 18 Oct 2009
Working Paper Series
ESADE - Ramon Llull University, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 457
23.

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Forthcoming in Marketing Science, Rotman School of Management Working Paper No. 1782055
Number of pages: 54 Posted: 09 Mar 2011 Last Revised: 17 Mar 2015
Working Paper Series
Johns Hopkins University - Carey Business School, HEC Montreal, University of Toronto - Rotman School of Management and York University
Downloads 432
24.

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

Boston U. School of Management Research Paper No. 2012-16
Number of pages: 26 Posted: 08 May 2012 Last Revised: 10 Dec 2013
Accepted Paper Series
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 411
25.

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10
Number of pages: 53 Posted: 25 Jun 2010
Working Paper Series
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 341
26.

Digitization, Unbundling, and Piracy: Consumer Adoption amidst Disruptive Innovations in the Music Industry

Robert H. Smith School Research Paper
Number of pages: 48 Posted: 27 Dec 2013 Last Revised: 15 Oct 2015
Working Paper Series
University of Calgary - Haskayne School of Business, University of Maryland - Decision and Information Technologies Department and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 319
27.

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Journal of Marketing (2014), 78 (1), 20-40, Fox School of Business Research Paper No. 14-004
Number of pages: 52 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Accepted Paper Series
Texas A&M University - Department of Marketing and Temple University - Department of Management Information Systems
Downloads 308
28.

The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption

Simon School Working Paper No. FR 10-37
Number of pages: 42 Posted: 15 Nov 2011 Last Revised: 19 Jun 2014
Working Paper Series
INSEAD and Olin Business School - Washington University in St. Louis
Downloads 304
29.

Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers

International Journal of Mobile Communications, Forthcoming
Number of pages: 42 Posted: 06 Jan 2013
Accepted Paper Series
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 298
30.

Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Working Paper Series
Peres Academic Center, Boston University and Boston University
Downloads 288
31.

Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

Boston U. School of Management Research Paper No. 2012-20
Number of pages: 22 Posted: 23 Aug 2012 Last Revised: 01 Jul 2014
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 279
32.

How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases

Number of pages: 20 Posted: 21 Sep 2016
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 276
33.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
Accepted Paper Series
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 275
34.

Hidden Attributes of Human Resources for Successful Innovation

Number of pages: 12 Posted: 15 Apr 2010
Working Paper Series
Director, Anand Engineering College, Agra, India.
Downloads 267
35.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Working Paper Series
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 249
36.

Adoption and Diffusion of Green Innovations

In: Gerard C. Bartels and Wil J.A. Nelissen (Eds.), Marketing for Sustainability: Towards Transactional Policy-Making (pp. 343-355). Amsterdam: IOS Press (2002)
Number of pages: 15 Posted: 06 Dec 2013
Accepted Paper Series
Radboud University Nijmegen - Institute for Management Research and Radboud University Nijmegen - Institute for Management Research
Downloads 239
37.

PREMASA Model: An Integrated Approach to Customer Relationship Management

IEM International Journal of Management & Technology, Vol. 2, No. 1, pp. 111-118, 2012
Number of pages: 8 Posted: 04 Mar 2012 Last Revised: 04 Jun 2012
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 232
38.

Are All Managers Created Equal?

Number of pages: 38 Posted: 12 Jul 2007 Last Revised: 19 Sep 2008
Working Paper Series
University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 230
39.

Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior

International Journal of Research in Marketing, Vol. 28, No. 2, pp. 134-144, 2011
Number of pages: 40 Posted: 09 Feb 2012
Accepted Paper Series
VU University Amsterdam - Department of Information Systems, Marketing and Logistics, VU University Amsterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 225
40.

Arousal Increases Social Transmission of Information

Psychological Science, Vol. 22, No. 7, 2011
Number of pages: 4 Posted: 01 Mar 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 203
41.

The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study

Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 11-01
Number of pages: 40 Posted: 26 Dec 2010 Last Revised: 20 Jul 2011
Accepted Paper Series
affiliation not provided to SSRN, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of Illinois at Urbana-Champaign - Department of Business Administration and University of Wyoming College of Business
Downloads 191
42.

Forecasting New Product Awareness in Simulated Test Marketing: The Approach for Emerging Markets

Number of pages: 18 Posted: 12 Oct 2011
Working Paper Series
Oxford Brookes University - Business School
Downloads 190
43.

Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia

International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016
Number of pages: 14 Posted: 07 Sep 2016
Accepted Paper Series
Universitas Bina Nusantara, Padjadjaran University - Faculty of Economics and Business, Padjadjaran University - Faculty of Economics and Business and Padjadjaran University - Department of Management
Downloads 179
44.

New Product Team Decision-Making: Regulatory Focus Effects on Number, Type and Timing Decisions

Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 10-02
Number of pages: 42 Posted: 28 Jan 2010
Accepted Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of Wollongong - School of Management, Operations and Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration and affiliation not provided to SSRN
Downloads 178
45.

An Agent-Based Model of Urgent Diffusion in Social Media

Robert H. Smith School Research Paper
Number of pages: 18 Posted: 23 Jul 2013
Working Paper Series
University of Maryland, North Carolina State University, University of Maryland and University of Maryland
Downloads 176
46.

The Effect of Word of Mouth on Sales: Online Book Reviews

NBER Working Paper No. w10148
Number of pages: 40 Posted: 11 Dec 2003 Last Revised: 09 Jun 2014
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 171
47.

Adoption Barriers for Disruptive Technology - B. Framework

Number of pages: 18 Posted: 31 Mar 2013 Last Revised: 12 Apr 2013
Working Paper Series
Institute of Research Promotion, University of Management and Technology (UMT), Pakistan, Institute of Research Promotion and University of Management and Technology (UMT), Pakistan - School of Business and Economics
Downloads 170
48.

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 31 Oct 2013
Accepted Paper Series
Wilfrid Laurier University, University of Texas at Arlington - College of Business Administration and University of Calgary - Haskayne School of Business
Downloads 161
49.

Challenges of Technological Evolution in Contemporary Markets

Marshall School of Business Working Paper No. MKT 7-11
Number of pages: 16 Posted: 29 Jan 2011 Last Revised: 04 Oct 2013
Working Paper Series
University of Southern California - Marshall School of Business, Department of Marketing and University of California Riverside
Downloads 154
50.

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Journal of Product Innovation Management, 2012
Number of pages: 40 Posted: 06 Feb 2012
Accepted Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of St. Gallen and University of St. Gallen
Downloads 154