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MKTG: Methodological Issues in Consumer Research (Topic)

33,753 Total downloads

Viewing: 1 - 50 of 107 papers

1.

Conducting Behavioral Research on Amazon's Mechanical Turk

Behavior Research Methods, Forthcoming
Number of pages: 21 Posted: 13 Oct 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
Facebook and Yahoo! - Yahoo! Research Labs
Downloads 3,442
2.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
Downloads 2,918
3.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,339
4.

Specification Curve: Descriptive and Inferential Statistics on All Reasonable Specifications

Number of pages: 34 Posted: 25 Nov 2015 Last Revised: 03 Feb 2016
Working Paper Series
Ramon Llull University - ESADE Business School, University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 1,991
5.

Virtual Private Servers and the Limitations of IP-Based Screening Procedures: Lessons from the MTurk Quality Crisis of 2018

Number of pages: 41 Posted: 23 Aug 2018 Last Revised: 27 Mar 2019
Working Paper Series
University of Kentucky, Clemson University and University of Kentucky
Downloads 1,384
6.

Two-Lines: A Valid Alternative to the Invalid Testing of U-Shaped Relationships with Quadratic Regressions

Advances in Methods and Practice in Psychological Science (AMPPS) Forthcoming
Number of pages: 32 Posted: 22 Aug 2017 Last Revised: 25 Oct 2018
Accepted Paper Series
Ramon Llull University - ESADE Business School
Downloads 1,216
7.

Mediation Analysis and Categorical Variables: The Final Frontier

Journal of Consumer Psychology, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2015081
Number of pages: 43 Posted: 05 Dec 2012 Last Revised: 07 Feb 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads 1,134
8.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,098
9.

Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control Through Customer Relationship Management

Information and Organization, Vol. 14, No. 3, pp. 211-236, 2004
Number of pages: 44 Posted: 12 Apr 2005
Accepted Paper Series
York University - Schulich School of Business and University of Rhode Island
Downloads 909
10.

How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness

Tuck School of Business Working Paper No. 03-19
Number of pages: 59 Posted: 07 May 2003
Working Paper Series
Ozyegin University
Downloads 894
11.

Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 61 Posted: 16 Jun 2010 Last Revised: 08 May 2012
Accepted Paper Series
Ramon Llull University - ESADE Business School
Downloads 877
12.

Game Theory as a Marketing Tool: Uses and Limitations

Gandolfo Dominici/ Elixir Marketing, Vol. 36, pp. 3524-3528, 2011
Number of pages: 5 Posted: 20 Nov 2011 Last Revised: 27 Apr 2012
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 821
13.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 813
14.

Field Experiments in Marketing

Number of pages: 30 Posted: 16 Jul 2015 Last Revised: 11 Sep 2015
Working Paper Series
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 767
15.

The Price Consideration Model of Brand Choice

Journal of Applied Econometrics, Vol. 24, No. 3, pp. 393-420, April/May 2009
Number of pages: 46 Posted: 10 Apr 2006 Last Revised: 27 Dec 2009
Accepted Paper Series
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 611
16.

Using Market Segmentation Approaches to Understand the Green Consumer

Number of pages: 46 Posted: 04 Jul 2010
Working Paper Series
University of Leeds - Leeds University Business School (LUBS)
Downloads 587
17.

The Seven Sins of Consumer Psychology

Journal of Consumer Psychology, Vol. 23(4), October 2013, Forthcoming
Number of pages: 47 Posted: 29 Jul 2013 Last Revised: 14 Aug 2013
Accepted Paper Series
Columbia University - Columbia Business School
Downloads 572
18.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 565
19.

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Number of pages: 15 Posted: 19 Mar 2015
Accepted Paper Series
Bucharest Academy of Economic Studies - Faculty of Marketing, Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest Academy of Economic Studies
Downloads 543
20.

Strengthening Consumer Brand Relationship Through Brand Personality

Number of pages: 22 Posted: 30 Mar 2010
Working Paper Series
All India Management Association
Downloads 521
21.

Online Experience in Social Media: Two Paths to Feeling Close and Connected

Number of pages: 58 Posted: 23 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 511
22.

A Framework for Conceptual Contributions in Marketing

Number of pages: 59 Posted: 24 May 2011
Working Paper Series
University of Southern California - Marketing Department
Downloads 496
23.

Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques

MIS Quarterly, 35(2), 293-334, 2011
Number of pages: 93 Posted: 19 Mar 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Arizona
Downloads 436
24.

Enhancing Power of Marketing Experiments Using Observational Data

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 46 Posted: 19 Mar 2018 Last Revised: 01 Apr 2018
Working Paper Series
University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing
Downloads 359
25.

The Multicollinearity Illusion in Moderated Regression Analysis

Number of pages: 17 Posted: 22 Jun 2013 Last Revised: 16 Oct 2014
Working Paper Series
Tel Aviv University - Faculty of Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Multiple version iconThere are 2 versions of this paper

Downloads 347
26.

The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption

Simon School Working Paper No. FR 10-37
Number of pages: 42 Posted: 15 Nov 2011 Last Revised: 19 Jun 2014
Working Paper Series
INSEAD and Olin Business School - Washington University in St. Louis
Downloads 304
27.

Repeat-Purchase Modelling for E-Commerce Websites

Number of pages: 5 Posted: 21 Jan 2012
Working Paper Series
Presidency University and Alliance University - School of Business
Downloads 300
28.

'Heads or Tails?' – A Reachability Bias in Binary Choice

Forthcoming in Journal of Experimental Psychology: Learning, Memory and Cognition
Number of pages: 30 Posted: 15 Jan 2014
Accepted Paper Series
Hebrew University of Jerusalem, Hebrew University of Jerusalem - Federmann School of Government and Public Policy and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 282
29.

Private Labels Meeting the Recession and Differentiation Challenges

Number of pages: 20 Posted: 05 Feb 2010
Working Paper Series
All India Management Association
Downloads 274
30.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
Working Paper Series
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 259
31.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Accepted Paper Series
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 232
32.

Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples

Journal of Behavioral Decision Making, Forthcoming
Number of pages: 12 Posted: 06 Mar 2012 Last Revised: 19 Jun 2014
Accepted Paper Series
Fisher College of Business, The Ohio State University, Washington University in St. Louis - John M. Olin Business School and University of Virginia (UVA), McIntire School of Commerce
Downloads 222
33.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Accepted Paper Series
Purdue University - Krannert School of Management, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 214
34.

Socioeconomic Status and Consumption in an Emerging Economy

Number of pages: 56 Posted: 17 Oct 2012 Last Revised: 02 Apr 2014
Working Paper Series
Rice University and University of Sao Paulo (USP)
Downloads 202
35.

Accounting for Discrepancies between Online and Offline Product Evaluations

Number of pages: 49 Posted: 08 May 2015 Last Revised: 06 Oct 2017
Working Paper Series
New economic school, New York University (NYU) - Department of Information, Operations, and Management Sciences and New York University (NYU) - Department of Marketing
Downloads 201
36.

Service-Dominant Logic: Marketing Research Implications and Opportunities

Journal of Customer Behaviour, Vol. 9, No. 3, pp. 253-264, 2010
Number of pages: 12 Posted: 16 Feb 2012
Accepted Paper Series
University of Liverpool - Management School (ULMS), University of Liverpool, University of Liverpool and Florida State University
Downloads 196
37.

French Roast: Consumer Responses to International Conflict - Evidence from Supermarket Scanner Data

Review of Economics and Statistics, Forthcoming
Number of pages: 88 Posted: 23 Sep 2010 Last Revised: 13 Jan 2015
Accepted Paper Series
University of Virginia and University of Virginia - Darden School of Business
Downloads 185
38.

Menu-Choice Modeling

Number of pages: 48 Posted: 15 Oct 2012
Working Paper Series
Rice University and University of Technology Sydney (UTS)
Downloads 185
39.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Accepted Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 178
40.

How to Speak 'Winese': Learning the Language of Wine Reviews

Number of pages: 46 Posted: 17 Oct 2012
Working Paper Series
Rice University and North Carolina State University - College of Management
Downloads 174
41.

Video, Ethnography, and the Corporate Environment

Thomson Multimedia Working Paper
Number of pages: 11 Posted: 08 Oct 2003
Working Paper Series
Thomson Multimedia
Downloads 170
42.

Advertising Pre-Testing in Simulated Test Marketing

Number of pages: 20 Posted: 12 Oct 2011
Working Paper Series
Oxford Brookes University - Business School
Downloads 165
43.

Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach

Number of pages: 12 Posted: 21 Sep 2016
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 164
44.

Simulated Test Marketing in Emerging Markets: Some Empirical Evidence from Russia

Number of pages: 13 Posted: 12 Oct 2011
Working Paper Series
Oxford Brookes University - Business School and Oxford Brookes University - Business School
Downloads 161
45.

An RQDA-Based Constructivist Methodology for Qualitative Research

Qualitative Market Research: An International Journal (Forthcoming)
Number of pages: 51 Posted: 29 Nov 2016
Accepted Paper Series
City University of Hong Kong and City University of Hong Kong (CityUHK) - Department of Public Policy
Downloads 158
46.

Critical Condition: People Only Object to Corporate Experiments If They Object to a Condition

Number of pages: 37 Posted: 16 Dec 2018
Working Paper Series
Johns Hopkins University - Carey Business School, The University of Chicago Booth School of Business and Ramon Llull University - ESADE Business School
Downloads 158
47.

How to Generalize from a Hierarchical Model?

Number of pages: 35 Posted: 16 Aug 2017 Last Revised: 26 Apr 2018
Working Paper Series
Goethe University Frankfurt - Department of Marketing, TNS Infratest and Goethe University Frankfurt - Department of Marketing
Downloads 154
48.

Cultural Contradictions of the Anytime, Anywhere Economy: Reframing Communication Technology

Telematics and Informatics, Vol. 21, No. 2, pp. 123-141, May 2004
Number of pages: 26 Posted: 15 Apr 2005
Accepted Paper Series
University of Rhode Island and York University - Schulich School of Business
Downloads 140
49.

Modeling and Maximizing Customer Equity

Number of pages: 51 Posted: 08 May 2012
Working Paper Series
Universidade Federal do Rio Grande do Sul
Downloads 136
50.

Business Marketing: A Nordic School Perspective

Kowalkowski, Christian (2015), “Business Marketing: A Nordic School perspective”, in The Nordic School: Service Marketing and Management for the Future, Johanna Gummerus and Catharina von Koskull (Eds.).,
Number of pages: 14 Posted: 11 Mar 2016
Accepted Paper Series
Linköping University
Downloads 135