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MKTG: Symbolic Consumer Behavior (e.g., gift-giving, consumption, semiotics) (Topic)

16,311 Total downloads

Viewing: 1 - 50 of 58 papers

1.

User Patronage: The Return of the Gift in the 'Crowd Society'

(5) Michigan State Law Review 1983 (2015)
Number of pages: 64 Posted: 13 Sep 2015 Last Revised: 11 Mar 2019
Accepted Paper Series
Université de Strasbourg - CEIPI
Downloads 5,002
2.

Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

ASEAN Marketing Journal, Vol. 3, No. 1, June 2011 , Presented partially in the 5th International Conference on Business and Management Research, 2010
Number of pages: 12 Posted: 25 Sep 2010 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Indonesia (UI) and University of Indonesia (UI) - Department of Management
Downloads 1,220
3.

Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control Through Customer Relationship Management

Information and Organization, Vol. 14, No. 3, pp. 211-236, 2004
Number of pages: 44 Posted: 12 Apr 2005
Accepted Paper Series
York University - Schulich School of Business and University of Rhode Island
Downloads 909
4.

I'm Moral, But I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

Journal of Consumer Research, Forthcoming
Number of pages: 61 Posted: 19 May 2014
Accepted Paper Series
University of Texas at San Antonio - College of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Pennsylvania State University - Department of Marketing
Downloads 874
5.

Superheroes in Popular Culture: Of Community, Identity and Media

2012 Southwest Symposium, Southwest Education Council for Journalism & Mass Communication Texas State University, Round Rock, Texas, November 2, 2012
Number of pages: 25 Posted: 05 Nov 2012
Accepted Paper Series
University of Oklahoma and University of Oklahoma - Gaylord College of Journalism and Mass Communication
Downloads 818
6.

Symbolic Behavior: Consumption and Socialization

Number of pages: 10 Posted: 17 Oct 2001
Working Paper Series
Faculdade Boa Viagem (FBV), Federal University of Parana (UFPR) - Faculdade Curitiba and UFPE
Downloads 403
7.

The Appeal and Reality of Ethical Consumerism

THE MYTH OF THE ETHICAL CONSUMER, Cambridge, UK: Cambridge University Press, 2010
Number of pages: 62 Posted: 05 Dec 2009
Accepted Paper Series
University of Leeds - Leeds University Business School (LUBS), University of Melbourne Business School and Suffolk University - Sawyer School of Management
Downloads 396
8.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354,
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Accepted Paper Series
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 383
9.

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 18 Nov 2009 Last Revised: 23 Nov 2009
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 379
10.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
Accepted Paper Series
University of Florida - Marketing Department, Stanford Graduate School of Business and Bocconi University
Downloads 369
11.

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 70 Posted: 19 May 2014
Accepted Paper Series
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 360
12.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Number of pages: 55 Posted: 07 Oct 2016 Last Revised: 15 Nov 2016
Working Paper Series
University of Pennsylvania - The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 348
13.

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

Number of pages: 63 Posted: 11 Jun 2014
Working Paper Series
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 320
14.

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Journal of Consumer Affairs, 48 (2), 223-250
Number of pages: 50 Posted: 13 Sep 2013 Last Revised: 11 Jul 2014
Accepted Paper Series
State University of New York at Albany and Washington State University - Department of Marketing
Downloads 311
15.

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Number of pages: 42 Posted: 04 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 309
16.

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Cowles Foundation Discussion Paper No. 1940
Number of pages: 53 Posted: 15 Mar 2014 Last Revised: 30 Jan 2016
Working Paper Series
Yale School of Management, University of New Haven - Department of Marketing and Quantitative Analysis and HelpAge India
Downloads 302
17.

Private Labels Meeting the Recession and Differentiation Challenges

Number of pages: 20 Posted: 05 Feb 2010
Working Paper Series
All India Management Association
Downloads 274
18.

בהחלט הייתם צריכים: מבט חוזי על תרבות מתנות החתונה בישראל (You Definitely Should Have: A Contractual Look at Israeli Wedding Gift Culture)

Tel Aviv Law Review, Vol. 35, No. 51, 2012
Number of pages: 46 Posted: 09 Jul 2012 Last Revised: 17 Jun 2019
Accepted Paper Series
Striks School of Law, College of Management
Downloads 264
19.

Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency

Number of pages: 23 Posted: 06 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 243
20.

Relating Badly to Brands

Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Number of pages: 12 Posted: 11 Dec 2013
Accepted Paper Series
Boston University and Boston University
Downloads 241
21.

Repressenting the Manimal: A Semiotic/Psychoanalytic Approach to the Strategic Importance of Anthropomorphism in Branding

12th International Marketing Trends Conference, ESCP, Paris, Jan. 19 2013
Number of pages: 22 Posted: 07 Feb 2012 Last Revised: 18 Apr 2013
Accepted Paper Series
University of Kassel
Downloads 216
22.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

Journal of Consumer Research, 44 (August 2017), 414-31.
Number of pages: 58 Posted: 30 Jan 2017 Last Revised: 03 Sep 2017
Accepted Paper Series
DePaul University, Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 209
23.

Private Label Price Rigidity During Holiday Periods

Bar-Ilan University and Emory University Economics Working Paper No. 01-2005
Number of pages: 12 Posted: 20 Mar 2005
Working Paper Series
Litholink Corporation, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics
Downloads 204
24.

Metro Cash & Carry, Pakistan

Number of pages: 19 Posted: 15 Dec 2011
Working Paper Series
National University of Computer and Emerging Sciences (NUCES or FAST-NU) - FAST School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 191
25.

The Screen is a Mental Space: Cognitive and Semiotic Aspects of Communication

Number of pages: 15 Posted: 26 Apr 2010
Working Paper Series
Case Western Reserve University - Department of Cognitive Science
Downloads 185
26.

An RQDA-Based Constructivist Methodology for Qualitative Research

Qualitative Market Research: An International Journal (Forthcoming)
Number of pages: 51 Posted: 29 Nov 2016
Accepted Paper Series
City University of Hong Kong and City University of Hong Kong (CityUHK) - Department of Public Policy
Downloads 158
27.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Working Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 133
28.

Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products

Journal of Marketing Research, Vol. 50, pp. 44-54, 2013
Number of pages: 11 Posted: 06 Jun 2012 Last Revised: 14 Feb 2013
Accepted Paper Series
Fisher College of Business, The Ohio State University and University of Miami
Downloads 129
29.

Does Virtual Reality Increase Charitable Giving? An Experimental Study

Number of pages: 23 Posted: 17 Nov 2017 Last Revised: 08 Nov 2018
Working Paper Series
University of Erfurt - Economics, Law, and Social Sciences and RWTH Aachen University
Downloads 119
30.

The Face of Need: Facial Emotion Expression on Charity Advertisements

Small, Deborah A. and Nicole M. Verrochi (2009), “The Face of Need: Facial Emotion Expression on Charity Advertisements,” Journal of Marketing Research, December (46: 6), 777-787.,
Number of pages: 12 Posted: 08 Mar 2015
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Pittsburgh - Marketing Group
Downloads 117
31.

Bundling Public with Private Goods

Number of pages: 36 Posted: 16 May 2013 Last Revised: 23 Feb 2017
Working Paper Series
University of Bonn - Economic Science Area and Heidelberg University - Alfred Weber Institute for Economics

Multiple version iconThere are 2 versions of this paper

Downloads 113
32.

What's Love Got to Do with It? Action, Exchange, and Gifts in Economic Theory

Quarterly Journal of Austrian Economics, Vol. 18, No. 2, pp. 210-221, 2015
Number of pages: 12 Posted: 29 Aug 2015
Accepted Paper Series
University of Manchester - Manchester Business School
Downloads 108
33.

How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

Number of pages: 75 Posted: 08 Feb 2018 Last Revised: 09 Feb 2018
Working Paper Series
New York University, Yale and University of Southern California - Marshall School of Business
Downloads 102
34.

Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance

Number of pages: 45 Posted: 26 Apr 2016 Last Revised: 30 Oct 2018
Working Paper Series
WZB Berlin Social Science Center and University College London - Department of Economics
Downloads 79
35.

Impediments to Effective Altruism: The Role of Subjective Preferences in Charitable Giving

Psychological Science, 29(5), 834-844, Forthcoming
Number of pages: 28 Posted: 16 Aug 2018
Accepted Paper Series
London Business School - Department of Marketing, New York University, University of Chicago - Booth School of Business and University of Pennsylvania - Marketing Department
Downloads 75
36.

Acculturation and Assimilation of Majority Ethnic Minority Biculturals: An Empirical Study of the New Generation of Asian-Americans in Hawaii

Number of pages: 28 Posted: 06 Sep 2011
Working Paper Series
University of Manchester - Manchester Business School and University of Manchester - Division of Marketing, International Business and Strategy
Downloads 74
37.

Consuming the Environment – A Study of Those Utilising the Natural Environment for Recreational Activities

Number of pages: 25 Posted: 23 Mar 2012
Working Paper Series
Queen's University Belfast and Queen's University Management School
Downloads 65
38.

The Limits of Fungibility: Relational Schemata and the Value of Things

Journal of Consumer Research, Vol. 30, No. 2, pp. 219-229
Number of pages: 11 Posted: 17 Feb 2010
Accepted Paper Series
University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Organizational Behavior & Industrial Relations Group and affiliation not provided to SSRN
Downloads 47
39.

It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself

Journal of Marketing, Vol. 75 (September 2011), 120 –133 ,
Number of pages: 14 Posted: 31 Jan 2014
Accepted Paper Series
University of Colorado at Boulder - Department of Marketing, Florida State University - College of Business and Indiana University - Kelley School of Business - Department of Marketing
Downloads 46
40.

Specific Naming Patterns of Star Hotels in Bali

Proceedings of the Tourism and Hospitality International Conference (THIC 2015)
Number of pages: 7 Posted: 08 Dec 2015 Last Revised: 12 Jun 2016
Accepted Paper Series
Universitas Dhyana Pura
Downloads 39
41.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 32
42.

Dimensions of Altruism: Do Evaluations of Prosocial Behavior Track Social Good or Personal Sacrifice?

Number of pages: 16 Posted: 15 Nov 2018
Working Paper Series
University of Bath - School of Management
Downloads 32
43.

Too Good to Be True: Imperfection as a Signal of Authenticity

INSEAD Working Paper No. 2018/35/MKT
Number of pages: 50 Posted: 23 Aug 2018 Last Revised: 24 Aug 2018
Working Paper Series
Erasmus University Rotterdam, New York University and INSEAD - Marketing
Downloads 32
44.

Inspirational Appeals are More Effective: The Influence of Strength Emotions on Persuasion and Donation

Rutgers Business Review, Vol. 2, No. 2, 2017
Number of pages: 5 Posted: 08 Aug 2017
Accepted Paper Series
Sun Yat-Sen University, Sun Yat-Sen University (SYSU) and University of Melbourne
Downloads 27
45.

Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity

Ross School of Business Paper No. 1365
Number of pages: 29 Posted: 20 Apr 2017 Last Revised: 25 Apr 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Students and University of Michigan, Stephen M. Ross School of Business
Downloads 26
46.

Does Consumption Buy Happiness? Evidence From China

Number of pages: 16 Posted: 14 Aug 2018
Working Paper Series
California State University, Los Angeles
Downloads 18
47.

Ineffective Altruism: Giving Less When Donations Do More Good

Number of pages: 44 Posted: 26 Jun 2019 Last Revised: 26 Jun 2019
Working Paper Series
University of Pennsylvania, The Wharton School, Operations & Information Management Department, Students and affiliation not provided to SSRN
Downloads 10
48.

Accessibility or Diagnosticity?

Journal of Consumer Research, Vol. 26, pp. 340-357, March 2000
Posted: 06 Aug 2011
Accepted Paper Series
Stanford University - Graduate School of Business
49.

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices

Posted: 09 Apr 2016
Working Paper Series
Southern Methodist University (SMU)

Multiple version iconThere are 2 versions of this paper

50.

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices

Ward, Morgan and Susan Broniarczyk (2016), Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in their Gift Choices, The Journal of Marketing Research, (Forthcoming).
Posted: 25 Apr 2016
Accepted Paper Series
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

Multiple version iconThere are 2 versions of this paper