Search Results
MKTG: Advertising (Topic)

140,691 Total downloads

Viewing: 1 - 50 of 570 papers

1.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads 9,469
2.

Effective Advertising and its Influence on Consumer Buying Behavior

Information Management and Business Review, Vol. 4, No. 3, pp. 114-119, March 2012
Number of pages: 6 Posted: 16 Aug 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Waikato
Downloads 5,294
3.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Working Paper Series
Netflix and Microsoft Research
Downloads 3,164
4.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 3,141
5.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 2,915
6.

Social Advertising: How Advertising that Explicitly Promotes Social Influence Can Backfire

Number of pages: 48 Posted: 23 Dec 2011 Last Revised: 06 Jun 2016
Working Paper Series
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,697
7.

Issues in Crowdfunding: Theoretical and Empirical Investigation on Kickstarter

Number of pages: 34 Posted: 28 Oct 2013
Working Paper Series
ICF GHK
Downloads 2,276
8.

Mobile Advertising: Does Location Based Advertising Work?

International Journal of Mobile Marketing, December 2008
Number of pages: 23 Posted: 23 Aug 2012 Last Revised: 23 Aug 2012
Accepted Paper Series
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 2,249
9.

Deregulating Relevancy in Internet Trademark Law

Emory Law Journal, Vol. 54, 2005
Number of pages: 90 Posted: 29 Dec 2004
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,247
10.

Privacy and Modern Advertising: Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities

Amsterdam Privacy Conference, 2012
Number of pages: 27 Posted: 08 Oct 2012
Accepted Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Law and University of California, Berkeley - School of Law
Downloads 1,823
11.

The Effectiveness of Advertising Matching Purchase Motivation

ERIM Report Series Reference No. ERS-2001-65-MKT
Number of pages: 47 Posted: 20 Feb 2003
Working Paper Series
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 1,782
12.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,697
13.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Working Paper Series
University of Pennsylvania - The Wharton School
Downloads 1,560
14.

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Tuck School of Business Working Paper No. 2012-103
Number of pages: 50 Posted: 07 Nov 2011 Last Revised: 19 Aug 2014
Working Paper Series
University of North Carolina - Chapel Hill, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 1,509
15.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,453
16.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Working Paper Series
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 1,304
17.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,244
19.

Influence of Celebrity Endorsement on Consumer Purchase Intention for Existing Products: A Comparative Study

Syed Rameez ul Hassan, R. A. J. (2014). Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study. Journal of Management Info, 4(1), 1-23.
Number of pages: 23 Posted: 20 Feb 2015
Accepted Paper Series
University of Haripur and University of Haripur
Downloads 1,183
20.

Consumers’ Perceptions and Attitudes Towards Advertising on Facebook in Malaysia

World Business and Economics Research Conference, Auckland New Zealand, December 2012
Number of pages: 9 Posted: 04 Dec 2012
Working Paper Series
UMT, Universiti Malaysia Terengganu (UMT), Universiti Malaysia Terengganu (UMT) and UMT
Downloads 1,158
21.

The Impact of Green Advertising on Consumer Purchase Intention of Green Products

Proceedings of World Business and Economics Research Conference 2012
Number of pages: 9 Posted: 30 Nov 2012
Working Paper Series
Assumption University - Department of Marketing
Downloads 1,150
22.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Accepted Paper Series
University of Wollongong and University of California, Berkeley - Marketing Group
Downloads 1,139
23.

Comparative Advertising and Competition Policy

International University in Germany Working Paper No. 19/2004
Number of pages: 38 Posted: 05 Apr 2005
Working Paper Series
University of Bologna - Department of Economics and University of Mannheim - Department of Economics
Downloads 1,085
24.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

ERIM Report Series Reference No. ERS-2002-20-MKT
Number of pages: 55 Posted: 20 Feb 2003
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,046
25.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads 1,031
26.

The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition

Rotman School of Management Working Paper No. 2180851
Number of pages: 37 Posted: 27 Nov 2012 Last Revised: 15 Oct 2016
Working Paper Series
Stanford Graduate School of Business, University of Bologna - Department of Economics and University of Toronto - Rotman School of Management
Downloads 1,013
27.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Working Paper Series
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 1,010
28.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Journal of Political Economy, Volume 126, Issue 1, February 2018
Number of pages: 57 Posted: 10 Aug 2014 Last Revised: 08 Jul 2018
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 995
29.

Estimating Coke and Pepsi's Price and Advertising Strategies

UC Berkeley Competition Policy Center Working Paper No. CPC99-04
Number of pages: 53 Posted: 28 Feb 2004
Working Paper Series
American University - Department of Economics, University of California, Berkeley and University of California, Berkeley - Department of Agricultural & Resource Economics
Downloads 988
30.

Advertising in Social Networks

Number of pages: 9 Posted: 27 Dec 2011
Working Paper Series
Far Eastern Federal University
Downloads 947
31.

Understanding Emerging Threats to Online Advertising

Boston U. School of Management Research Paper No. 2505643
Number of pages: 26 Posted: 06 Oct 2014 Last Revised: 29 Jun 2016
Working Paper Series
University of Michigan at Ann Arbor, Stanford University, Microsoft Research and Questrom School of Business, Boston University
Downloads 891
32.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
Accepted Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Carlson School of Management
Downloads 855
33.

Analysis of Consumer Attitudes to Purchase Intentions of Counterfeiting Bag Product in Indonesia

International Journal of Management, Economics and Social Sciences, 2012, Vol. 1(1), pp. 1–12,
Number of pages: 12 Posted: 10 Jun 2012
Accepted Paper Series
affiliation not provided to SSRN
Downloads 801
34.

Dynamic Reserve Prices for Repeated Auctions: Learning from Bids

Number of pages: 50 Posted: 09 Jun 2014 Last Revised: 31 Jan 2019
Working Paper Series
Columbia Business School - Decision Risk and Operations and University of Southern California - Marshall School of Business
Downloads 793
35.

Proxy Contests in an Era of Increasing Shareholder Power: Forget Issuer Proxy Access and Focus on E-Proxy

ECGI - Law Working Paper No. 92/2008, Columbia Law and Economics Working Paper No. 322, Vanderbilt Law Review, Forthcoming
Number of pages: 29 Posted: 20 Jan 2008 Last Revised: 10 Mar 2008
Accepted Paper Series
Columbia Law School
Downloads 785
36.

Impact of Humorous Advertisements on Customers’ Behavior

International Journal of Advanced Research in Management and Social Sciences, Vol. 2, No. 10, October 2013
Number of pages: 8 Posted: 13 May 2014
Accepted Paper Series
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 774
37.

The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe

Issue n. 1, Journal of Marketing, 2015, San Diego Legal Studies Paper No. 14-145
Number of pages: 22 Posted: 20 Mar 2014 Last Revised: 21 Feb 2015
Accepted Paper Series
Euromed Management and LCA Ltd
Downloads 742
38.

Comparative Effectiveness of Radio, Print and Web Advertising

Number of pages: 8 Posted: 17 Dec 2012
Working Paper Series
Alliance University - School of Business and Alliance University
Downloads 717
39.

Evaluating and Optimizing Online Advertising: Forget the Click, But There are Good Proxies

NYU Working Paper No. 2451/31637
Number of pages: 16 Posted: 27 Oct 2012
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, IBM Corporation - Thomas J. Watson Research Center and New York University
Downloads 710
40.

Causal Effect of Advertisement on Profit and Sales

Number of pages: 12 Posted: 05 Aug 2011
Working Paper Series
UCRD, Chandigarh University, Guru Gobind Singh Indraprastha (GGSIP) University and Gian Jyoti Institute of Management & Technology
Downloads 665
41.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 43 Posted: 06 Dec 2017 Last Revised: 12 May 2019
Working Paper Series
Duke University, Fuqua School of Business, Students, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
Downloads 654
42.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Working Paper Series
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 653
43.

Advertising in Health Insurance Markets

Marketing Science, Forthcoming
Number of pages: 52 Posted: 05 Jun 2016 Last Revised: 26 Jan 2019
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 632
44.

Der Wandel der Geschlechterrollen in den Medien (Changes in Gender Roles in the Media)

Internationale Europakonferenz - Wandel der Geschlechterrollen in Europa EALIZ Wien, Vol. 17, 2010
Number of pages: 10 Posted: 28 Sep 2011 Last Revised: 06 Oct 2011
Accepted Paper Series
[know:bodies] gmbh
Downloads 632
45.

Comparative Advertisement and Infringement of Trademarks: A Perspective from Consumers

Number of pages: 9 Posted: 28 Jul 2011 Last Revised: 12 Aug 2011
Working Paper Series
SMAS Intellectual Property
Downloads 631
46.

A Methodological Critique of Alcohol and Addiction Researchers’ Studies on the Effect of Advertising on Adolescent Alcohol Consumption

Number of pages: 51 Posted: 23 Jan 2013 Last Revised: 14 Dec 2013
Working Paper Series
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 621
47.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 10 May 2018
Accepted Paper Series
Temple University - Department of Management Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 621
48.

Television Advertisements and Children Buying Behaviour

Number of pages: 19 Posted: 02 Jul 2010
Working Paper Series
BIMTECH
Downloads 610
49.

No Personality Rights for Pop Stars in Hong Kong?

THE NEW LAW OF BRANDS AND REPUTATION IN THE ASIA PACIFIC RIM, Andrew Kenyon, Ng-Loy Wee Loon & Megan Richardson, eds., Cambridge University Press, 2012, Drake University Law School Research Paper No. 12-04
Number of pages: 19 Posted: 06 Sep 2010 Last Revised: 26 Jan 2012
Accepted Paper Series
Texas A&M University School of Law
Downloads 594
50.

'I Eat Organic for My Benefit and Yours': Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Journal of Advertising (2014), 43 (1), 18-32
Number of pages: 44 Posted: 14 Sep 2013 Last Revised: 22 Jan 2014
Accepted Paper Series
State University of New York at Albany, University of Connecticut and Washington State University - Department of Marketing
Downloads 582