Search Results
MKTG: International Marketing (Topic)

17,956 Total downloads

Viewing: 1 - 50 of 84 papers

1.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Downloads 1,713
2.

Ethical Issues in Advertising in Pakistan: An Islamic Perspective

World Applied Sciences Journal, Vol. 13, No. 3, pp. 444-452, 2011
Number of pages: 9 Posted: 19 Jun 2011
Accepted Paper Series
COMSATS Institute of Information Technology, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,162
3.

Portrayal of Women in Indian Advertising: A Perspective

International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
Number of pages: 8 Posted: 03 Mar 2013 Last Revised: 06 Mar 2013
Accepted Paper Series
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 1,083
4.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Working Paper Series
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 1,010
5.

Global Consumer Culture Positioning (GCCP): Reviews and Conceptual Framework

Number of pages: 12 Posted: 02 Dec 2012
Working Paper Series
Murray State University
Downloads 953
6.

Factors Affecting Customer Loyalty in Pakistan

African Journal of Business Management, Vol. 5, No. 4, pp. 1167-1174, February 2011
Number of pages: 8 Posted: 19 Jun 2011
Accepted Paper Series
COMSATS Institute of Information Technology, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 766
7.

International Marketing and the Impact of Technology on the Integration of the Global Economy

International Journal of Marketing and Technology, Vol. 2, No. 1, January 2012
Number of pages: 15 Posted: 15 Mar 2012
Accepted Paper Series
Department of Business Administration
Downloads 693
8.

The Process of Global Brand Strategy Development and Regional Implementation

International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23 Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads 575
9.

The Export of National Varieties of Capitalism: The Cases of Wal-Mart and Ikea

Cambridge Centre for Business Research Working Paper No. 314
Number of pages: 43 Posted: 20 Sep 2011
Working Paper Series
University of London - Birkbeck College - Faculty of Social Sciences, School of Management and Organizational Psychology, University of Notre Dame - Department of Economics, affiliation not provided to SSRN and University of London - Birkbeck College
Downloads 573
10.

Rural Marketing in India – Challenges and Opportunities

Number of pages: 5 Posted: 11 Nov 2013
Working Paper Series
ICICI Bank and Thakur Institute of Management Studies & Research, Mumbai
Downloads 557
11.

Globalization or Localization Strategy into Foreign Market Penetration: The Challenges Face by Home Country Manager to Make Wise Decision

Number of pages: 9 Posted: 07 Mar 2012
Working Paper Series
International Islamic University of Malaysia (IIUM)
Downloads 549
12.

Key Aspects on Consumer Behaviour of Hong Kong Internet Shoppers - an Empirical Study

Number of pages: 18 Posted: 24 Oct 2001
Working Paper Series
Sun Wah Net Holdings Limited
Downloads 451
13.

Marketing of Tea: Strategies for Indian Tea Industry

IIM Bangalore Research Paper No. 26
Number of pages: 19 Posted: 14 Dec 2012
Working Paper Series
Indian Institute of Management (IIMB), Bangalore and Indian Institute of Management (IIMB), Bangalore
Downloads 426
14.

Forms of Market Orientation in the Retail Apparel Industry in Brazil

Number of pages: 11 Posted: 19 Jun 2001
Working Paper Series
Pontificia Universidade Catolica do Rio Grande do Sul (PUCRS) and Pontificia Universidade Catolica do Rio Grande do Sul (PUCRS)
Downloads 402
15.

Market Orientation: A Case Study and a Theoretical Proposition in Brazilian Retailing

Number of pages: 14 Posted: 19 Jun 2001
Working Paper Series
Federal University of Minas Gerais (UFMG) and FEA/USP
Downloads 383
16.

A Comparison of Relationship Marketing in Public and Private Sector Banks in India

Number of pages: 10 Posted: 17 Dec 2012
Working Paper Series
Alliance University and Alliance University - School of Business
Downloads 382
17.

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting

Number of pages: 9 Posted: 25 May 2011
Working Paper Series
New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN
Downloads 346
18.

When Do Corporate Social Responsibility Initiatives Impact on Customer-Facing Employees? Evidence from India and the Netherlands

International Journal of Human-Resource Management, Forthcoming
Number of pages: 40 Posted: 01 Jun 2010 Last Revised: 01 Dec 2014
Accepted Paper Series
ALBA Graduate Business School,The American College of Greece, Ohio University, Leeds University Business School, IIM Ahmedabad and Indian Institute of Management (IIM), Kolkata
Downloads 335
19.

Toys "R" Us Japan and the Global Toy Business

Nanzan Review of American Studies, Volume 18, pp. 89-99, 1996
Number of pages: 11 Posted: 10 Oct 2012
Accepted Paper Series
Montclair State University
Downloads 332
20.

Local Tourism Markets in Italy: An Econometric Analysis and Policy Proposals

Number of pages: 21 Posted: 15 Sep 2005
Working Paper Series
University of Salerno (CELPE) - Department of Economics and Statistics and University of Milan, Bicocca
Downloads 304
21.

Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions

Asian Journal of Business Research, Vol. 1, No. 2, 2011
Number of pages: 24 Posted: 28 Oct 2013
Accepted Paper Series
Georgia Institute of Technology, City University of Hong Kong (CityUHK) and Yonsei University
Downloads 256
22.

Mainstreaming Sustainable Coffee

Sustainable Development, Forthcoming
Number of pages: 19 Posted: 24 Nov 2010
Accepted Paper Series
University of Amsterdam Business School
Downloads 244
23.

A Marketing-Finance Approach Towards Industrial Channel Contract Relationships: A Model of Application

Journal of Business Research, Vol.57, No. 6, pp. 601-609, June 2004
Number of pages: 31 Posted: 04 Oct 2005
Accepted Paper Series
Maastricht University
Downloads 232
24.

Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura

Revista Brasileira De Marketing 4(3), 2015
Number of pages: 14 Posted: 30 Oct 2015
Accepted Paper Series
University of Sao Paulo (USP), University of São Paulo, Students, University of São Paulo, Students and University of Sao Paulo (USP)
Downloads 207
25.

Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

ASEAN Marketing Journal, 6(2), 77-88.
Number of pages: 12 Posted: 06 Mar 2014 Last Revised: 09 Feb 2015
Accepted Paper Series
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Department of Management
Downloads 204
26.

Product Strategies in Pharmaceutical Marketing: A Perspective of Pakistani Pharmaceutical Industry

Middle-East Journal of Scientific Research 21 (4): 681-688, 2014
Number of pages: 8 Posted: 18 May 2014
Accepted Paper Series
Indus University, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and University of Sindh
Downloads 203
27.

Marketing of the Balkans as a Tourist Destination for Cultural Tourism

Kyustendil Ohrid, pp. 90-98, 2011, International Scientific Conference, Cultural Corridor Sofia-Ohrid – Cultural Tourism without Boundaries, June 7 - October 7, 2011,
Number of pages: 12 Posted: 22 Dec 2011
Accepted Paper Series
University of Economics - Varna
Downloads 194
28.

The Impacts of Country-of-Origin, Product Involvement, and Product Familiarity on Product Evaluation

Number of pages: 33 Posted: 27 May 2014
Working Paper Series
Universitas Gadjah Mada, Universitas Gadjah Mada (UGM) and Universitas Gadjah Mada (UGM) - Management
Downloads 189
29.

Bunched Foreign Market Entry: Competition and Imitation Among Japanese Firms, 1980-1998

Number of pages: 35 Posted: 01 Apr 2002
Working Paper Series
The Chinese University of Hong Kong (CUHK) - Department of Management and National University of Singapore (NUS) - Department of Business Policy
Downloads 185
30.

Television Product Placement Strategy in Thailand and the UK

Asian Journal of Business Research, Vol. 3, No. 1, 2013
Number of pages: 15 Posted: 29 Oct 2013
Accepted Paper Series
Queen Mary, University of London and University of London - Royal Holloway College
Downloads 185
31.

Regional Differences in the Evaluation of Customer Service in Distribution: A Survey in the Brazilian Grocery Retail Industry

Number of pages: 12 Posted: 20 Jun 2001
Working Paper Series
Universidade Federal do Rio de Janeiro (UFRJ) - Alberto Luiz Coimbra Institute for Graduate Studies and Research in Engineering (COPPE), Universidade Federal do Rio de Janeiro (UFRJ) - Alberto Luiz Coimbra Institute for Graduate Studies and Research in Engineering (COPPE), Universidade Federal do Rio de Janeiro (UFRJ) - Alberto Luiz Coimbra Institute for Graduate Studies and Research in Engineering (COPPE) and Universidade Federal do Rio de Janeiro (UFRJ) - Alberto Luiz Coimbra Institute for Graduate Studies and Research in Engineering (COPPE)
Downloads 176
32.

Global Comparison Aggregation Services

MIT Sloan Working Paper No. 4410-02; CISL Working Paper No. 2002-19
Number of pages: 9 Posted: 06 Feb 2003
Working Paper Series
University of Massachusetts Lowell, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 175
33.

Simulated Test Marketing in Emerging Markets: Some Empirical Evidence from Russia

Number of pages: 13 Posted: 12 Oct 2011
Working Paper Series
Oxford Brookes University - Business School and Oxford Brookes University - Business School
Downloads 161
34.

Pricing in the International Takeoff of New Products

Marshall School of Business Working Paper No. MKT 1-13
Number of pages: 54 Posted: 10 Nov 2012
Working Paper Series
University of Texas at Austin, VU University Amsterdam - Department of Information Systems, Marketing and Logistics, University of Southern California - Marshall School of Business, Department of Marketing and VU University Amsterdam
Downloads 149
35.

Direct Mailing Decisions for a Dutch Fundraiser

ERIM Report Series Reference No. ERS-2002-111-LIS
Number of pages: 28 Posted: 26 Aug 2006
Working Paper Series
Social and Cultural Planning Office, University of Amsterdam - Academy for Economic Studies and Erasmus University Rotterdam - Department of Computer Science
Downloads 145
36.

Global Entry Mode Strategy for Pure Mobility ‘Producer of Norway Buddy Electric Car’

Number of pages: 49 Posted: 01 Dec 2011
Working Paper Series
Cracow University of Economics
Downloads 143
37.

Der (Urbane) Chinesische Konsument - Eine Metaanalytische Betrachtung (The (Urban) Chinese Consumer - A Meta-Analytic Perspective)

Number of pages: 15 Posted: 23 May 2011
Working Paper Series
Bielefeld University - Department of Business Administration and Economics, affiliation not provided to SSRN and Bielefeld University - Department of Business Administration and Economics
Downloads 134
38.

A Simulated Test Marketing Model for Emerging Markets: Key Principles

Number of pages: 32 Posted: 13 Oct 2011
Working Paper Series
Oxford Brookes University - Business School
Downloads 128
39.

Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets

International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Number of pages: 44 Posted: 03 Oct 2012
Accepted Paper Series
University of Bath - School of Management, Columbia Business School - Marketing and Columbia Business School - International Business
Downloads 126
40.

Institutional Theory and the Evolution of Marketing Channels in Emerging Economies: Setting a Research Agenda

International Journal of Management Research, Vol. 4, No. 1 & 2 December 2013
Number of pages: 7 Posted: 20 Feb 2014
Accepted Paper Series
University of Nebraska at Omaha - College of Business Administration
Downloads 126
41.

Paanwallahs – The Indigenous and Dynamic Retailers of India

Number of pages: 18 Posted: 24 Aug 2011 Last Revised: 29 Aug 2011
Working Paper Series
Dept. of Management Studies, SMIT
Downloads 122
42.

Design Culture as a Strategic Orientation in New Product Development: A Cross Cultural Study

International Journal of Research in Finance and Marketing, Vol. 1, No. 4, pp. 1-24, August 2011
Number of pages: 24 Posted: 18 Nov 2011
Accepted Paper Series
ESADE Business School and University of Portland
Downloads 111
43.

Country of Origin: A Competitive Advantage?

Intern. J. of Research in Marketing 16 1999. 255-267
Number of pages: 13 Posted: 15 Feb 2014
Accepted Paper Series
California State University, East Bay and Rice University
Downloads 105
44.

Identification of International Marketing Manager Competencies: A Tri-Country Study

Number of pages: 16 Posted: 05 Jul 2013
Working Paper Series
Northern Illinois University - Department of Marketing, Saint Joseph's University and University of Wisconsin - Madison
Downloads 100
45.

New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19, 2007-2008
Number of pages: 17 Posted: 16 Oct 2012
Accepted Paper Series
Clayton State University - University System of Georgia and University of Bradford - School of Management
Downloads 94
46.

Ouverture De 'Market-Driven Management'

Symphonya. Emerging Issues in Management, n. 2, 2000-2001, pp. 1-11
Number of pages: 11 Posted: 09 Feb 2013 Last Revised: 08 Jun 2013
Accepted Paper Series
Università degli Studi di Milano-Bicocca and Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 86
47.

Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment

International Journal of Research in Marketing, December 2012, Forthcoming
Number of pages: 34 Posted: 27 Mar 2012
Accepted Paper Series
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 82
48.

Gray Marketing as Indication of Price Strategy Deficiency: Based on the Real Life Case from Canadian Knitting Craft Industry

Swiss Management Center University Working Paper Series, 2010
Number of pages: 18 Posted: 21 Sep 2010 Last Revised: 02 Feb 2011
Working Paper Series
Far Eastern Federal University
Downloads 76
49.

On the Predictive Content of Production Surveys: A Pan-European Study

ERIM Report Series Reference No. ERS-2004-017-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Tilburg University, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 72
50.

Cross-Cultural Differences in the Usage of Online Experts: The Influence of Power Distance and Individualism

Number of pages: 26 Posted: 19 Apr 2013
Working Paper Series
University of Massachusetts Lowell and University of Massachusetts
Downloads 70