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MKTG: Internet Marketing & E-Commerce (Topic)

222,824 Total downloads

Viewing: 1 - 50 of 551 papers

1.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
Downloads 12,590
2.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 10,458
3.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Number of pages: 21 Posted: 30 Jul 2011
Working Paper Series
Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
Downloads 9,011
4.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
Downloads 6,093
5.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Working Paper Series
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 5,744
6.

The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

Number of pages: 70 Posted: 25 Jul 2017 Last Revised: 10 Jun 2019
Working Paper Series
National Bureau of Economic Research, University of California, Los Angeles (UCLA) and Marshall School of Business, University of Southern California
Downloads 5,376
7.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 5,375
8.

An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 19 Sep 2011 Last Revised: 31 Aug 2016
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, New York University (NYU) - Leonard N. Stern School of Business and Temple University - Department of Management Information Systems
Downloads 3,217
9.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,088
10.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,817
11.

Impact of E-Commerce on Supply Chain Management

Number of pages: 14 Posted: 02 Dec 2013
Working Paper Series
Audisankara College of Engineering & Technology
Downloads 2,708
12.

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Agarwal, A., K. Hosanagar, M. D. Smith (2011), “Location, location and location: An analysis of profitability of position in online advertising markets,” Journal of Marketing Research, 48, 1057-1073.,
Number of pages: 48 Posted: 26 Jun 2008 Last Revised: 02 Sep 2014
Accepted Paper Series
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,275
13.

Deregulating Relevancy in Internet Trademark Law

Emory Law Journal, Vol. 54, 2005
Number of pages: 90 Posted: 29 Dec 2004
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,247
14.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,184
15.

Behavioral Advertising: The Offer You Cannot Refuse

6 Harvard Law & Policy Review 273 (2012), UC Berkeley Public Law Research Paper No. 2137601
Number of pages: 24 Posted: 30 Aug 2012
Accepted Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, Good Research, University of Wyoming and Worcester Polytechnic Institute (WPI)
Downloads 2,153
16.

Do Online Reviews Matter? - an Empirical Investigation of Panel Data

Decision Support Systems, Vol. 45, No. 4, pp. 1007-1016, November 2008
Number of pages: 33 Posted: 09 Nov 2004 Last Revised: 02 Aug 2014
Accepted Paper Series
George Washington University - School of Business, Arizona State University (ASU) - Department of Information Systems and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 2,088
17.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,070
18.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 2,061
19.

Do Social Networks Solve Information Problems for Peer-to-Peer Lending? Evidence from Prosper.com

NET Institute Working Paper No. 08-43, Indiana University, Bloomington: School of Public & Environmental Affairs Research Paper No. 2008-11-06
Number of pages: 65 Posted: 01 Oct 2011
Working Paper Series
Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and University of Maryland - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 2,061
20.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,980
21.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
Working Paper Series
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 1,975
22.

The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options

Harvard Journal of Law & Technology, Vol. 14, P. 183, 2000, Updated December 2001
Number of pages: 84 Posted: 26 Dec 2000
Accepted Paper Series
Independent
Downloads 1,895
23.

Traveling Through Cyberspace: Tourism and Photography in Virtual Worlds

Number of pages: 24 Posted: 07 Jun 2005
Working Paper Series
Independent
Downloads 1,895
24.

Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Journal of Marketing. Accepted May 2012; Forthcoming, November 2012
Number of pages: 52 Posted: 07 Jun 2012
Accepted Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of Pennsylvania and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,871
25.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 1,825
26.

Privacy and Modern Advertising: Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities

Amsterdam Privacy Conference, 2012
Number of pages: 27 Posted: 08 Oct 2012
Accepted Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Law and University of California, Berkeley - School of Law
Downloads 1,823
27.

Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'

Management Science, Forthcoming
Number of pages: 47 Posted: 15 Jan 2013 Last Revised: 10 Feb 2017
Accepted Paper Series
University of Texas at Dallas, Temple University - Department of Marketing and Supply Chain Management and University of Pennsylvania - Marketing Department
Downloads 1,726
28.

Customer Perception Towards Online Banking Services: Empirical Evidence from Pakistan

Journal of Internet Banking and Commerce, Vol. 16, No. 2, August 2011
Number of pages: 24 Posted: 08 Apr 2012
Accepted Paper Series
affiliation not provided to SSRN, Citibank, N.A., COMSATS Institute of Information Technology (CIIT), affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,644
29.

Internet Privacy Concerns: An Integrated Conceptualization and Four Empirical Studies

MIS Quarterly, Vol. 37, No. 1 (2013) pp. 275-298
Number of pages: 50 Posted: 08 Mar 2013 Last Revised: 28 Jun 2013
Accepted Paper Series
University of Nevada, Las Vegas and Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management
Downloads 1,563
30.

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Tuck School of Business Working Paper No. 2012-103
Number of pages: 50 Posted: 07 Nov 2011 Last Revised: 19 Aug 2014
Working Paper Series
University of North Carolina - Chapel Hill, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 1,515
31.

Antitrust and Regulating Big Data

23 George Mason Law Review 119 (2016) , University of Florida Levin College of Law Research Paper No. 16-40
Number of pages: 33 Posted: 07 Sep 2016 Last Revised: 13 Oct 2016
Accepted Paper Series
University of Florida Levin College of Law and Wilson Sonsini Goodrich & Rosati
Downloads 1,382
32.

Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying

Journal of Strategic Marketing, Forthcoming
Number of pages: 27 Posted: 15 Oct 2010 Last Revised: 05 Nov 2010
Working Paper Series
Texas A&M University-Corpus Christi-College of Business
Downloads 1,377
33.

A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

Number of pages: 10 Posted: 09 Nov 2013
Working Paper Series
Thakur Institute of Management Studies & Research, Mumbai and ICICI Bank
Downloads 1,372
34.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,356
35.

Competitive Strategy for Media Companies in the Mobile Internet

Schmalenbach Business Review, Vol. 54, October 2002
Number of pages: 21 Posted: 07 Nov 2003
Accepted Paper Series
Columbia Institute for Tele-Information
Downloads 1,355
36.

Shift of Marketing Mix to E-Marketing Mix: The Birth to New Era

Number of pages: 5 Posted: 29 Jan 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 1,349
37.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,336
38.

Evidence on Internet Communication Management Strategies for Luxury Brands

Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
Number of pages: 14 Posted: 05 Jul 2011
Accepted Paper Series
University of Mons and Université du Maine
Downloads 1,216
39.

Herding and Social Media Word-of-Mouth: Evidence from Groupon

Forthcoming at MISQ
Number of pages: 49 Posted: 14 May 2013 Last Revised: 26 Jan 2019
Accepted Paper Series
HEC Paris - Information Systems and Operations Management and University of Pennsylvania - The Wharton School
Downloads 1,187
40.

Return on Investment: What Literature Exists on the Use of Social Media and ROI?

Number of pages: 11 Posted: 13 Sep 2011
Working Paper Series
Glasgow Caledonian University, Glasgow Caledonian University, Truman Bodden Law School and Glasgow Caledonian University - Caledonian Business School
Downloads 1,178
41.

Game Development and Social Science

Journal of Game Development, Vol. 1, No. 1, pp. 91-94, March 2004
Number of pages: 7 Posted: 26 Jul 2005
Accepted Paper Series
Indiana University
Downloads 1,130
42.

The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses

Number of pages: 12 Posted: 08 Aug 2013
Working Paper Series
Ludwig Maximilian University of Munich, University of Massachusetts and Ludwig Maximilian University of Munich
Downloads 1,128
43.

E-Marketing- Industrial Products Internet Marketing- Research Paper

Number of pages: 67 Posted: 22 Jun 2011
Working Paper Series
affiliation not provided to SSRN
Downloads 1,126
44.

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews

Forthcoming, Marketing Science
Number of pages: 43 Posted: 13 Nov 2014 Last Revised: 08 Nov 2016
Accepted Paper Series
Marshall School of Business, University of Southern California and Questrom School of Business, Boston University
Downloads 1,121
45.

Factors Affecting Usage of Internet Banking Services

Number of pages: 15 Posted: 19 Jun 2012
Working Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,111
46.

Free: Accounting for the Costs of the Internet’s Most Popular Price

61 UCLA L. Rev. 606 (2014)
Number of pages: 65 Posted: 20 Mar 2013 Last Revised: 13 Mar 2018
Accepted Paper Series
University of California, Berkeley - School of Information and University of Washington
Downloads 1,109
47.

Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information

Number of pages: 36 Posted: 20 Sep 2012 Last Revised: 10 Sep 2014
Working Paper Series
University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 1,103
48.

Self-Interest, Reciprocity, and Participation in Online Reputation Systems

Number of pages: 37 Posted: 30 Aug 2004
Accepted Paper Series
Boston University, Questrom School of Business - Department of Information Systems, University of Washington - Michael G. Foster School of Business and Duquesne University
Downloads 1,102
49.

The Influence of Relationship Marketing Tactics on Customer’s Loyalty in B2C Relationship – The Role of Communication and Personalization

European Journal of Economics, Finance and Administrative Science, No. 31, pp. 49-56, 2011
Number of pages: 8 Posted: 15 Jan 2012 Last Revised: 14 Feb 2012
Accepted Paper Series
Padova University, University of California, Berkeley - Coleman Fung Institute for Engineering Leadership and affiliation not provided to SSRN
Downloads 1,079
50.

Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue

Management Science, Forthcoming
Number of pages: 50 Posted: 14 May 2013 Last Revised: 19 Jun 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,065