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MKTG: Marketing Strategy & Planning (Topic)

90,456 Total downloads

Viewing: 1 - 50 of 399 papers

1.

What's Really Wrong with U.S. Business Schools?

Number of pages: 25 Posted: 01 Aug 2005
Working Paper Series
University of Southern California - Marshall School of Business - Finance and Business Economics Department, University of Southern California - Marshall School of Business - Finance and Business Economics Department and University of Rochester - Simon Business School
Downloads 5,960
2.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads 4,039
3.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 3,433
4.

Strategic Marketing Plan of Nike

Number of pages: 31 Posted: 11 Apr 2016
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students
Downloads 2,520
5.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Working Paper Series
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,387
6.

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Boston U. School of Management Research Paper No. 2009-6
Number of pages: 45 Posted: 25 May 2008 Last Revised: 27 Mar 2012
Working Paper Series
Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,159
7.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
Working Paper Series
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 1,976
8.

The Effects of Marketing Mix on Consumer Satisfaction: A Literature Review from Islamic Perspective

Turkish Journal of Islamic Economics, Vol. 2, No. 1, February 2015, pp. 17-30
Number of pages: 14 Posted: 12 Feb 2015
Accepted Paper Series
Universiapolis - international university Agadir and International Islamic University Malaysia
Downloads 1,841
9.

Green Marketing: Opportunity for Innovation and Sustainable Development

Posted: 22 Jul 2010
Working Paper Series
affiliation not provided to SSRN
Downloads 1,691
10.

Management Controls, Expectations, Common Knowledge and Culture

Number of pages: 35 Posted: 13 May 2002
Working Paper Series
Yale University - School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,448
11.

Competitive Strategy for Media Companies in the Mobile Internet

Schmalenbach Business Review, Vol. 54, October 2002
Number of pages: 21 Posted: 07 Nov 2003
Accepted Paper Series
Columbia Institute for Tele-Information
Downloads 1,355
12.

Intellectual Property, Competition, and Information Technology

UC Berkeley Competition Policy Center Working Paper No. CPC04-45
Number of pages: 35 Posted: 13 Apr 2004
Working Paper Series
University of California, Berkeley - Department of Economics and University of California, Berkeley - Haas School of Business
Downloads 1,149
13.

Using Online Reviews as a Proxy of Word-of-Mouth for Motion Picture Revenue Forecasting

Number of pages: 34 Posted: 18 Nov 2004
Working Paper Series
Boston University, Questrom School of Business - Department of Information Systems, Stephen M. Ross School of Business at the University of Michigan and Chinese University of Hong Kong
Downloads 967
14.

Effectual Marketing Planning for New Ventures

Academy of Marketing Science Review 2(1): 34-43, 2012
Number of pages: 10 Posted: 30 Jun 2012
Accepted Paper Series
University of Denver, Daniels College of Business - Department of Marketing and University of Portland
Downloads 933
15.

Strategic Foresight for Collaborative Exploration of New Business Fields

Technological Forecasting and Social Change, 79(5), 819-831.
Number of pages: 31 Posted: 11 Nov 2011 Last Revised: 12 Jun 2014
Accepted Paper Series
University of Potsdam - Innovation Management and Entrepreneurship and Aarhus BSS, Aarhus University
Downloads 929
16.

Law School Marketing and Legal Ethics

91 Nebraska Law Review 866 (2013), University of Missouri School of Law Legal Studies Research Paper No. 2012-41
Number of pages: 60 Posted: 21 Dec 2012 Last Revised: 25 Jun 2013
Accepted Paper Series
University of Missouri School of Law
Downloads 907
17.

How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness

Tuck School of Business Working Paper No. 03-19
Number of pages: 59 Posted: 07 May 2003
Working Paper Series
Ozyegin University
Downloads 894
18.

Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited

PRATIBHA: INTERNATIONAL JOURNAL OF SCIENCE, SPIRITUALITY, BUSINESS AND TECHNOLOGY, 2013
Number of pages: 6 Posted: 21 Jan 2016
Working Paper Series
Dr. Babasaheb Ambedkar Marathwada University and SSBT's College of Engineering & Technology - Department of Business Administration
Downloads 888
19.

Unconventional Marketing: From Guerrilla to Consumer Made

Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Number of pages: 22 Posted: 10 Sep 2014
Accepted Paper Series
Euromed Management and LCA Ltd
Downloads 880
20.

Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads 869
21.

Green Marketing: A Study of Consumer Attitude & Environmental Concern

Indian Journal of Commerce, Vol. 65, No. 2, pp 273-283, 2012
Number of pages: 11 Posted: 02 Nov 2012
Accepted Paper Series
Sri Sri University, on EOL from University of Delhi - Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics and University of Delhi - Shri Ram College of Commerce
Downloads 842
22.

Game Theory as a Marketing Tool: Uses and Limitations

Gandolfo Dominici/ Elixir Marketing, Vol. 36, pp. 3524-3528, 2011
Number of pages: 5 Posted: 20 Nov 2011 Last Revised: 27 Apr 2012
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 822
23.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Accepted Paper Series
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 821
24.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 805
25.

Marketing Strategies of Commercial Banks in India with Reference to Alternate Delivery Channels - Part I - Public Sector Bank's Edge

Number of pages: 13 Posted: 13 Oct 2013
Working Paper Series
Guru Jambheshwar University of Science and Technology - Department of Business Management and Professor, Haryana School Of Business, G.J.U.S.& T., Hisar
Downloads 762
26.

A New Marketing Strategy Map for Direct Marketing

International Journal of Knowledge-Based Systems, Forthcoming, KAIST Business School Working Paper Series No. 2009-001
Number of pages: 37 Posted: 24 Jan 2009
Accepted Paper Series
KAIST Business School, affiliation not provided to SSRN and Korea Advanced Institute of Science and Technology (KAIST) - Management Engineering
Downloads 746
27.

Think Small to Grow Your Business: Creating Micro-Niches Using Resonance Marketing

Number of pages: 34 Posted: 08 Jan 2014
Working Paper Series
City University of New York - Department of Business Management and Baruch College, CUNY - Zicklin School of Business
Downloads 694
28.

Capturing Value from Innovation - Strategy Choices of R&D and Marketing Managers

Number of pages: 39 Posted: 03 Mar 2010 Last Revised: 20 Dec 2013
Working Paper Series
Technische Universität München (TUM) - TUM School of Management and TUM School of Management - Technische Universität München (TUM)
Downloads 678
29.

Pharmaceutical Marketing: Medical and Industry Biases

Journal of Pharmaceutical Finance, Economics & Policy, Forthcoming
Number of pages: 17 Posted: 04 Feb 2004
Accepted Paper Series
Emory University - Department of Economics
Downloads 661
30.

A Five-Component Customer Commitment Model: Implications for Repurchase Intentions in Goods and Services Industries

Journal of Service Research, 1-18, 2015
Number of pages: 18 Posted: 14 Apr 2015
Accepted Paper Series
Ipsos Loyalty - North America, Jones Graduate School of Business, Fordham University - Gabelli School of Business, Ipsos Loyalty and Rice University
Downloads 660
31.

The Big Four of Influencer Marketing. A Typology of Influencers.

Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9 Posted: 24 Aug 2018
Accepted Paper Series
ETH Zurich and ETH Zurich
Downloads 654
32.

Study on Awareness Level of Retailers as Well as Consumers Towards Green Marketing

Number of pages: 11 Posted: 27 Jan 2013
Working Paper Series
Symbiosis International University,Pune,NOIDA Campus and Symbiosis International University, Symbiosis Centre for Management Studies
Downloads 623
33.

The Process of Global Brand Strategy Development and Regional Implementation

International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23 Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads 575
34.

Green Marketing: Recent Marketing Strategy in Global Entrepreneur

Number of pages: 7 Posted: 20 Jan 2015
Working Paper Series
Shri Venkateshwara University, Dr. K. N. Modi University, Newai (RAJ), affiliation not provided to SSRN and Dr. K. N. Modi University, Newai (RAJ)
Downloads 564
35.

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Journal of Wine Research, 2002
Number of pages: 27 Posted: 26 Feb 2013 Last Revised: 28 Feb 2013
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 538
36.

Strategic Demarketing

MIT Sloan Research Paper No. 4814-10
Number of pages: 52 Posted: 18 May 2010 Last Revised: 08 Jan 2018
Working Paper Series
University of Rochester - Simon Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 536
37.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 526
38.

The Study of Impact of Celebrity Endorsement on Rural Consumers in India

Number of pages: 10 Posted: 16 Dec 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 522
39.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 521
40.

Exploring the Role of Marketing Metrics for Top Management: Towards a Research Agenda

Number of pages: 16 Posted: 13 Dec 2010 Last Revised: 30 Jan 2011
Working Paper Series
University of Dublin - Trinity College and Trinity College Dublin - The University of Dublin
Downloads 514
41.

Identifying Customer Needs from User-Generated Content

Number of pages: 50 Posted: 14 Jun 2017 Last Revised: 16 Jul 2018
Working Paper Series
Kellogg School of Management, Northwestern University and MIT Sloan School of Management
Downloads 512
42.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
Working Paper Series
University of North Carolina - Chapel Hill, Type 2 Consulting, University of Washington and University of Washington
Downloads 501
43.

Customer Based Brand Equity: A Study on LCD’s TV Market

Number of pages: 12 Posted: 03 Sep 2011
Working Paper Series
Acropolis faculty of management & research, affiliation not provided to SSRN and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 500
44.

A Marketing Strategy for Small and Medium Enterprises

Number of pages: 19 Posted: 15 Sep 2013
Working Paper Series
Indian Maritime University
Downloads 484
45.

Ethics and Global Marketing in the 21st Century

Number of pages: 15 Posted: 16 Apr 2014
Working Paper Series
University of Maryland Eastern Shore - School of Business and Technology and University of Delaware
Downloads 480
46.

How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope

ERIM Report Series Reference No. ERS-2002-68-MKT
Number of pages: 50 Posted: 17 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 475
47.

What is the Predictive Power of Market Orientation?

ERIM Report Series Reference No. ERS-2002-88-MKT
Number of pages: 34 Posted: 20 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 474
48.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 471
49.

Managerial Control of Business Press Coverage

Number of pages: 33 Posted: 28 Aug 2011 Last Revised: 08 Oct 2012
Working Paper Series
Boston College - Carroll School of Management and Harvard Business School
Downloads 466
50.

There’s No 'I' in 'Team': Estimating NBA Players’ Offensive Production

Number of pages: 45 Posted: 18 Jun 2011 Last Revised: 14 Aug 2014
Working Paper Series
University of British Columbia (UBC) - Sauder School of Business, Northwestern University - Department of Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 457