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MKTG: New Product Development & Product Line Management (Topic)

37,609 Total downloads

Viewing: 1 - 50 of 150 papers

1.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 3,433
2.

Identifying the Key Success Factors in New Product Launch

Journal of Product Innovation Management, Vol. 16, No. 5, pp. 530-544, November 1999
Number of pages: 15 Posted: 28 Mar 2006
Accepted Paper Series
Temple University
Downloads 2,722
3.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,076
4.

Marketing in New Ventures: Theory and Empirical Evidence

Schmalenbach Business Review, Vol. 56, pp. 164-199, April 2004
Number of pages: 36 Posted: 28 Jun 2004
Accepted Paper Series
Ecole Polytechnique Federale de Lausanne - MTEI
Downloads 1,950
5.

Crowdsourcing and Individual Creativity Over Time: The Detrimental Effects of Past Success

Number of pages: 36 Posted: 30 Aug 2010
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 1,192
6.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Working Paper Series
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 1,010
7.

Product and Pricing Decisions in Crowdfunding

Rotman School of Management Working Paper No. 2405552
Number of pages: 42 Posted: 08 Mar 2014 Last Revised: 07 Sep 2014
Working Paper Series
University of Toronto - Rotman School of Management, City University of Hong Kong (CityUHK) - Faculty of Business and University of Toronto - Rotman School of Management
Downloads 976
8.

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Sauder School of Business Working Paper
Number of pages: 39 Posted: 25 Feb 2003
Working Paper Series
INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 970
9.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 805
10.

A Conceptual Model for Adoption and Diffusion Process of a New Product and an Eagerly Wanted Product

Review of Marketing Science WP No. 526
Number of pages: 28 Posted: 05 May 2002
Working Paper Series
Kyoto Sangyo University - Faculty of Business Administration, affiliation not provided to SSRN and Iihara Management Institute
Downloads 775
11.

The Impact of a Radical Innovation on Business Models: Incremental Adjustments or Big Bang?

Number of pages: 22 Posted: 28 Apr 2012
Working Paper Series
Telecom ParisTech, Telecom Paris Tech and Université Paris 13
Downloads 756
12.

The Blank Page: Effects of Constraint on Creativity

Number of pages: 131 Posted: 15 Feb 2010
Working Paper Series
London School of Economics
Downloads 736
13.

Capturing Value from Innovation - Strategy Choices of R&D and Marketing Managers

Number of pages: 39 Posted: 03 Mar 2010 Last Revised: 20 Dec 2013
Working Paper Series
Technische Universität München (TUM) - TUM School of Management and TUM School of Management - Technische Universität München (TUM)
Downloads 678
14.

Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

Review of Marketing Science Journal WP No. 424
Number of pages: 47 Posted: 05 May 2002
Working Paper Series
University of Houston - C.T. Bauer College of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 656
15.

Strategic Demarketing

MIT Sloan Research Paper No. 4814-10
Number of pages: 52 Posted: 18 May 2010 Last Revised: 08 Jan 2018
Working Paper Series
University of Rochester - Simon Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 536
16.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 526
17.

User-Generated Versus Designer-Generated Products: A Performance Assessment at Muji

International Journal of Research in Marketing ,Volume 30, Issue 2, June 2013, Pages 160–167,
Number of pages: 30 Posted: 06 Sep 2012 Last Revised: 28 Mar 2013
Accepted Paper Series
Hosei University, Faculty of Business Administration, Vienna University of Economics and Business and School of Business Administration
Downloads 517
18.

How Collaborative Business Modeling Can Be Used to Jointly Explore Sustainability Innovations

ISPIM Annual Conference, Hamburg, Germany, June 12-15, 2011
Number of pages: 16 Posted: 17 Jun 2011
Accepted Paper Series
Technische Universität Berlin (TU Berlin), Aarhus BSS, Aarhus University and Universität Hamburg, Faculty of Economics and Social Sciences
Downloads 512
19.

The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Journal of Marketing Research, Forthcoming, Tuck School of Business Working Paper No. 2010-81
Number of pages: 53 Posted: 07 May 2010 Last Revised: 02 Jun 2010
Accepted Paper Series
George Washington University School of Business, Dartmouth College - Tuck School of Business and George Washington University School of Business
Downloads 511
20.

Product Quality in Consumer's and Firms' Perspectives (La Qualita Del Prodotto Nelle Prospettive Del Consumatore E Dell'Impresa)

Problemi di Gestione dell'Impresa, No. 17, 1994
Number of pages: 18 Posted: 28 Sep 2005
Accepted Paper Series
Università IULM
Downloads 479
21.

How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope

ERIM Report Series Reference No. ERS-2002-68-MKT
Number of pages: 50 Posted: 17 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 475
22.

App Store, Marketplace, Play! An Analysis of Multi-Homing in Mobile Software Ecosystems

Jansen, Slinger; Bosch, Jan; Alves, Carina (Eds.), Proceedings of the Fourth International Workshops on Software Ecosystems, CEUR Workshop Proceedings 879, 59–72, CEUR-WS, 2012.,
Number of pages: 14 Posted: 20 Jun 2013
Accepted Paper Series
University of Turku, University of Turku, University of Turku, VTT Technical Research Centre of Finland, Tampere University of Technology and University of Turku
Downloads 472
23.

The Financial Rewards of New Product Introductions

Number of pages: 29 Posted: 27 Apr 2001
Working Paper Series
University of North Carolina Kenan-Flagler Business School, University of Washington - Michael G. Foster School of Business and Diogenes Consulting
Downloads 469
24.

Using the Analytic Hierarchy Process in New Product Screening

Journal of Product Innovation Management, Vol. 16, No. 1, pp. 65-76, January 1999
Number of pages: 12 Posted: 28 Mar 2006 Last Revised: 22 Apr 2014
Accepted Paper Series
Michigan State University, Temple University and University of Oklahoma
Downloads 437
25.

Managing Design Complexity to Improve on Cost, Quality, Variety, and Time-to-Market Performance Variables

European University Institute Working Paper No. ECO 97/35
Number of pages: 78 Posted: 08 Jan 2004
Working Paper Series
Athens University of Economics and Business
Downloads 429
26.

Intellectual Capital and Competitive Advantages: The Case of Tty Biopharm Company

Journal of Business Chemistry, Vol. 1, No. 1, 2004
Number of pages: 7 Posted: 21 Jul 2005
Accepted Paper Series
National Chengchi University (NCCU) - Department of Accounting
Downloads 428
27.

Consumer Choice Behavior and New Product Development: An Integrated Market Simulation Approach

Journal of the Operational Research Society, Forthcoming
Number of pages: 47 Posted: 19 May 2010
Accepted Paper Series
Technical University of Crete (TUC) - Department of Production Engineering and Management, Technical University of Crete (TUC) - Department of Production Engineering and Management and affiliation not provided to SSRN
Downloads 388
28.

Improving Marketing's Contribution to New Product Development

Journal of Product Innovation Management, Forthcoming
Number of pages: 54 Posted: 14 Nov 2011
Accepted Paper Series
Goethe University Frankfurt, University of Zurich and University of Groningen - Faculty of Economics and Business
Downloads 377
29.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 371
30.

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation

Journal of Interactive Marketing, Vol. 24, No. 3, pp. 185-197, August 2010
Number of pages: 41 Posted: 26 Oct 2011 Last Revised: 09 Feb 2012
Accepted Paper Series
University of Georgia, University of Arizona and Syracuse University - Whitman School of Management
Downloads 369
31.

The Convergence Model:Product Evolution Stages and Investment Strategies

Globsyn Journal of Management
Number of pages: 6 Posted: 03 Jul 2008 Last Revised: 05 Aug 2008
Working Paper Series
MSIT, West Bengal University of Technology and Institute of Business Management, Jadavpur University
Downloads 362
32.

Effective Virtual Teams for New Product Development

Scientific Research and Essay, 7(21), 1971-1985, June 2012
Number of pages: 15 Posted: 17 Jun 2012
Accepted Paper Series
Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM)University of Malaya (UM) - Department of Engineering Design and Manufacture, University of Malaya (UM), University of Malaya (UM) - Department of Engineering Design and Manufacture and University Malaysia Pahang - Department of Manufacturing Engineering
Downloads 354
33.

On the Bass Diffusion Theory, Empirical Models and Out-of-Sample Forecasting

ERIM Report Series Reference No. ERS-2003-034-MKT
Number of pages: 14 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 353
34.

New Market Creation via Innovation: A Study on Tata Nano

Number of pages: 15 Posted: 23 Apr 2015
Working Paper Series
Amity University - Amity International Business School and Amity University
Downloads 342
35.

Integrating Multiple Stakeholder Issues in New Product Development: An Exploration

Journal of Product Innovation Management (2013), Volume 30, Issue 2, pp. 364-379
Number of pages: 45 Posted: 12 Oct 2011 Last Revised: 13 Feb 2013
Accepted Paper Series
Radboud University Nijmegen - Institute for Management Research and Radboud University Nijmegen - Institute for Management Research
Downloads 336
36.

The Market Evolution and Take-Off of Product Innovations

Review of Marketing Science WP No. 214
Number of pages: 32 Posted: 07 May 2002
Working Paper Series
University of Maryland - Robert H. Smith School of Business and University of North Carolina Kenan-Flagler Business School
Downloads 334
37.

Optimal Advertising and Pricing in a New-Product Adoption Model

Journal of Optimization Theory & Applications, Vol. 139, No. 2, pp. 351-360, 2008
Number of pages: 10 Posted: 26 Jan 2008 Last Revised: 01 May 2014
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, University of California, Riverside (UCR) and University of North Carolina at Charlotte
Downloads 333
38.

Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas

Number of pages: 48 Posted: 09 Nov 2009 Last Revised: 19 Jun 2014
Working Paper Series
University of Colorado at Boulder - Leeds School of Business and The Wharton School
Downloads 329
39.

'Selling Less of More'? The Impact of Digitization on Record Companies

Number of pages: 24 Posted: 28 Feb 2012
Working Paper Series
Telecom ParisTech, Telecom Paris Tech, Université Paris 13 and Telecom ParisTech
Downloads 319
40.

Managing Product Transitions under Technology Uncertainty

Number of pages: 45 Posted: 20 Apr 2010 Last Revised: 29 Oct 2015
Working Paper Series
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Case Western Reserve University - Weatherhead School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 311
41.

The Influence of the Marketing Mix on the Diffusion of Innovation: Bass Model Redux

Number of pages: 27 Posted: 06 Jul 2015 Last Revised: 09 Jul 2015
Working Paper Series
Rochester Institute of Technology (RIT) and Rochester Institute of Technology (RIT)
Downloads 311
42.

The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption

Simon School Working Paper No. FR 10-37
Number of pages: 42 Posted: 15 Nov 2011 Last Revised: 19 Jun 2014
Working Paper Series
INSEAD and Olin Business School - Washington University in St. Louis
Downloads 304
43.

The Effects of Product Line Breadth: Evidence from the Automotive Industry

Number of pages: 35 Posted: 08 Apr 2013
Working Paper Series
Harvard University - Technology & Operations Management Unit and University of Pennsylvania - Operations & Information Management Department
Downloads 292
44.

Managing Communication in New Product Development Process: Virtual R&D Teams and Information Technology

United Kingdom - Malaysia - Ireland Engineering Science Conference, pp. 495-502, 2011
Number of pages: 8 Posted: 30 Oct 2011 Last Revised: 22 Jun 2014
Accepted Paper Series
Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM)University of Malaya (UM) - Department of Engineering Design and Manufacture, University of Malaya (UM), University of Malaya (UM) - Department of Engineering Design and Manufacture and University Malaysia Pahang - Department of Manufacturing Engineering
Downloads 288
45.

Exploitation Versus Exploration in Market Competition

UNSW School of Marketing Working Paper No. 03/1
Number of pages: 51 Posted: 21 Oct 2003
Working Paper Series
UNSW Australia Business School, School of Marketing and University of Technology, Sydney - Faculty of Information Technology
Downloads 283
46.

Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

Boston U. School of Management Research Paper No. 2012-20
Number of pages: 22 Posted: 23 Aug 2012 Last Revised: 01 Jul 2014
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 279
47.

Innovation Awards, Product Segmentation, and Stock Returns

Number of pages: 84 Posted: 16 Jan 2018 Last Revised: 18 Jul 2019
Working Paper Series
National Tsing Hua University - Department of Quantitative Finance, The University of Hong Kong and Lingnan College, Sun Yat-Sen University
Downloads 270
48.

Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 15 Aug 2011
Accepted Paper Series
Emory University - Goizueta Business School, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 256
49.

Principles of New Product Management: Exploring the Beliefs of Product Practitioners

Journal of Product Innovation Management, Vol. 12, No. 3, pp. 235-247, June 1995
Number of pages: 13 Posted: 28 Mar 2006
Accepted Paper Series
Michigan State University, Temple University and Hawaii Pacific University
Downloads 253
50.

Consumer Mental Accounts & Implications to Selling Base-Products and Addons

Number of pages: 53 Posted: 12 Dec 2009 Last Revised: 20 Mar 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 242