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MKTG: Nonprofit Marketing (Topic)

7,626 Total downloads

Viewing: 1 - 50 of 51 papers

1.

Information, Community, and Action: How Nonprofit Organizations Use Social Media

Journal of Computer-Mediated Communication, Vol. 17, No. 3, pp. 337-353, 2012
Number of pages: 30 Posted: 15 Apr 2012 Last Revised: 14 Oct 2012
Accepted Paper Series
State University of New York at Buffalo and Schulich School of Business, York University
Downloads 994
2.

Public Sector Marketing

LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11 Posted: 10 Nov 2005
Accepted Paper Series
Università IULM
Downloads 825
3.

Marketing Places. A Resource-Based Approach and Empirical Evidence from the European Experience

SDA Bocconi, Research Division Working Paper No. 01/55
Number of pages: 21 Posted: 30 Jul 2001
Working Paper Series
SDA Bocconi
Downloads 710
4.

Market Intelligence: Making Market Research Work for Microfinance

Accion's InSight Series, No. 7, October 2003
Number of pages: 18 Posted: 09 Aug 2005
Accepted Paper Series
ACCION International
Downloads 677
5.

Cooperatives: A Development Strategy? An Analysis of Argan Oil Cooperatives in Southwest Morocco

Euricse Working Paper No. 29/12
Number of pages: 15 Posted: 14 Mar 2012
Working Paper Series
Massachusetts Institute of Technology
Downloads 383
6.

The Rise of the Nonprofit Popular Music Sector – The Case of Netlabels

Music, Business and Law. Essays on Contemporary Trends in the Music Industry. Edited by Antti-Ville Karja, Lee Marshall and Johannes Brusila. Helsinki: IASPM Norden & Turku: International Institute for Popular Culture, pp. 65-90
Number of pages: 26 Posted: 27 Dec 2012
Accepted Paper Series
University of Lodz - Institute of Economics
Downloads 360
7.

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Cowles Foundation Discussion Paper No. 1940
Number of pages: 53 Posted: 15 Mar 2014 Last Revised: 30 Jan 2016
Working Paper Series
Yale School of Management, University of New Haven - Department of Marketing and Quantitative Analysis and HelpAge India
Downloads 302
8.

On the Effectiveness of Social Marketing – What Do We Really Know?

Journal of Nonprofit and Public Sector Marketing, Vol. 22, No. 4, pp. 264-287, 2010, University of Mannheim Business School Discussion Paper No. 2/2010
Number of pages: 30 Posted: 26 Dec 2010
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management and University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Downloads 290
9.

360º Dofir-Model for Identity, Image and Reputation

Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Number of pages: 14 Posted: 20 Sep 2014
Accepted Paper Series
Avans University and Avans University
Downloads 258
10.

Exploring Museum Marketing Performance: A Case Study from Italy

International Journal of Marketing Studies, Vol. 2, No. 1, May 2010
Number of pages: 13 Posted: 22 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 254
11.

Viral Altruism? Charitable Giving and Social Contagion in Online Networks

Rotman School of Management Working Paper No. 2437463
Number of pages: 42 Posted: 17 May 2014 Last Revised: 30 Aug 2014
Working Paper Series
University of Toronto - Strategic Management, Johns Hopkins University - Carey Business School and Johns Hopkins University - Carey Business School

Multiple version iconThere are 2 versions of this paper

Downloads 204
12.

Micro-Level Interactions in Business-Nonprofit Partnerships

Business and Society, doi: 10.1177/0007650313476030, Forthcoming
Number of pages: 42 Posted: 28 Jun 2011 Last Revised: 09 Jan 2013
Accepted Paper Series
University of Amsterdam - Business School, University of Amsterdam Business School and University of Amsterdam Business School
Downloads 201
13.

Moving Social Marketing Beyond Personal Change to Social Change: Strategically Using Twitter to Mobilize Supporters into Vocal Advocates

Journal of Social Marketing, vol. 4, pp. 240-260, 2014
Number of pages: 31 Posted: 23 Feb 2015
Accepted Paper Series
Virginia Commonwealth University (VCU) - Department of Social and Behavioral Health, University of San Francisco - School of Management and Schulich School of Business, York University
Downloads 170
14.

A Business Model for Cultural Services: Joint Design and Production of a Customer Experience

IESE Business School Working Paper No. 941
Number of pages: 16 Posted: 01 Feb 2012
Working Paper Series
University of Navarra, IESE Business School
Downloads 162
15.

When Does Feeling of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects

Psychological Science, Vol. 22, No. 3, pp. 348-354, 2011, Johnson School Research Paper Series No. 13-2011
Number of pages: 8 Posted: 16 Sep 2010 Last Revised: 04 Apr 2011
Accepted Paper Series
University of Toronto - Joseph L. Rotman School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 153
16.

The Face of Need: Facial Emotion Expression on Charity Advertisements

Small, Deborah A. and Nicole M. Verrochi (2009), “The Face of Need: Facial Emotion Expression on Charity Advertisements,” Journal of Marketing Research, December (46: 6), 777-787.,
Number of pages: 12 Posted: 08 Mar 2015
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Pittsburgh - Marketing Group
Downloads 117
17.

Corporate Social Responsibility on the International Area - Present Developments in Romania and Bulgaria

10th International Congress of the International Association on Public and Nonprofit Marketing, June 16-17, 2011
Number of pages: 15 Posted: 05 Apr 2011
Working Paper Series
National School of Political Studies and Public Administration (NSPSPA) and affiliation not provided to SSRN
Downloads 116
18.

The Effect of Involvement on Fundraising: A Charity Field Experiment

Number of pages: 38 Posted: 15 Mar 2016
Working Paper Series
University of Texas at Dallas - Naveen Jindal School of Management and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 110
19.

Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-Analytic Random-Coefficients Model

Number of pages: 53 Posted: 17 Oct 2012 Last Revised: 11 Feb 2014
Working Paper Series
Rice University and Illinois State University - School of Music
Downloads 103
20.

Assessing Customer Satisfaction with Non-Profit Organizations: Evidence from Higher Education

Asian Journal of Business Research, Vol 1, No. 2, 2011
Number of pages: 19 Posted: 29 Oct 2013
Accepted Paper Series
City University of Hong Kong (CityUHK), Victoria University of Wellington and New Mexico State University
Downloads 102
21.

Nonprofit Marketing: Theory Triangulation

Number of pages: 27 Posted: 28 Oct 2014
Working Paper Series
National Research University Higher School of Economics
Downloads 102
22.

University Marketing – Innovative Communication for Effective Inter/National Survival

Journal for Communication Studies, ESSACHESS, Vol. 3, No. 1(5), 2010
Number of pages: 22 Posted: 16 Nov 2012
Accepted Paper Series
Bucharest University of Economic Studies and affiliation not provided to SSRN
Downloads 93
23.

Whom to Help? Immediacy Bias in Judgments and Decisions About Humanitarian Aid

Organizational Behavior and Human Decision Processes, Vol. 115, pp. 283-293, 2011
Number of pages: 11 Posted: 01 Feb 2012
Accepted Paper Series
University of Colorado Boulder, University of Colorado at Boulder, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder
Downloads 90
24.

Marketing Social Innovations Concept: An Appeal for Methodological Pluralism

Number of pages: 23 Posted: 05 Feb 2016
Working Paper Series
National Research University Higher School of Economics
Downloads 79
25.

Marketing Nonprofits Using Performance Data: Why, When, and How?

Number of pages: 15 Posted: 14 Jul 2015
Working Paper Series
University of Maryland University College (UMUC)
Downloads 70
26.

The Role of Egoism in Customer Anger - A Not-for-Profit Service Failure Context

Number of pages: 8 Posted: 24 Dec 2009
Working Paper Series
University of Queensland - Business School
Downloads 69
27.

Attitudes of Polish Record Labels Towards the Digital Music Market

Economics and Organization of Enterprise, Vol. 4, No. 2, p. 37, 2009
Number of pages: 15 Posted: 06 Mar 2012
Accepted Paper Series
University of Lodz - Institute of Economics
Downloads 67
28.

Marketing in Support of Public Administration

Number of pages: 8 Posted: 02 Jun 2010
Working Paper Series
Universitatea Constantin Brancoveanu and Universitatea Constantin Brâncoveanu
Downloads 66
30.

European Regulation of the Market of Services and National Transposition

10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM), June 16-17, 2011
Number of pages: 15 Posted: 10 Apr 2011
Working Paper Series
National School of Political Studies and Public Administration (NSPSPA) and National School of Political Studies and Public Administration (NSPSPA)
Downloads 62
31.

How Efficient Is the Use of Social Networks for Romanian NGO’S?

C.Brătianu, A.Zbuchea, F.Pîinzaru, M.Dinu, D.Oprea (eds.) (2014), Strategica 2013. Strategic Thinking in a Changing World, Bucharest: comunicare.ro ,
Number of pages: 25 Posted: 05 Jan 2015
Accepted Paper Series
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 59
32.

A Critical Appraisal of the Conceptualization of Public Park and Recreation Marketing

Number of pages: 249 Posted: 22 Aug 2012
Working Paper Series
National Research University Higher School of Economics
Downloads 57
33.

Chain Generalized Exchange as a Central Concept of Nonprofit Marketing

Humanistic Management Network, Research Paper Series No. 09/16
Number of pages: 26 Posted: 08 May 2016 Last Revised: 31 May 2016
Working Paper Series
National Research University Higher School of Economics
Downloads 49
34.

Social Marketing: A Framework for Paving the Pathway of Legal Assistance Programme

Number of pages: 8 Posted: 15 Jun 2015
Working Paper Series
Bina Nusantara University (Binus) - Binus Business School and Universitas Indonesia, Graduate School of Management
Downloads 33
35.

Nonprofit Marketing: Negative Case Analysis

Number of pages: 28 Posted: 13 Oct 2014
Working Paper Series
National Research University Higher School of Economics
Downloads 31
36.

Power Perceptions and Modes of Complaining in Higher Education

Service Industries Journal, Vol. 29, No. 11, pp. 1615-1633, 2009
Number of pages: 20 Posted: 03 Nov 2012
Accepted Paper Series
Clayton State University - University System of Georgia, Pennsylvania State University and Aston University - Aston Business School
Downloads 29
37.

The Romanian Cultural NGOs and the Online Citizen: A Rendezvous Manqué?

M. Botan, T. Vlad, D. Popescu-Jourdy, Rethinking the Public Sphere: Theoretical Conceptualization, New Challenges, and Dynamics, Bucharest: comunicare.ro, 2013, pp. 468-497.
Number of pages: 31 Posted: 04 Jan 2015 Last Revised: 05 Jan 2015
Accepted Paper Series
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 25
38.

How Can Bill and Melinda Gates Increase Other People’s Donations to Fund Public Goods?

Center for Global Development Working Paper No. 292
Number of pages: 16 Posted: 09 Jul 2012
Working Paper Series
Yale University and University of Chicago - Department of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 20
39.

Museums and Country Brands: Strategic Affairs of the Administration of Culture (Museos Y Marca Pa Ís: Asuntos Estrat Égicos De La Administración De La Cultura)

Anuario Turismo y Sociedad, Vol. 14, 2013
Number of pages: 12 Posted: 11 May 2014
Accepted Paper Series
Campus Manizales
Downloads 14
40.

Professional Student Organizations and Experiential Learning Activities: What Drives Student Intentions to Participate?

Journal of Education for Business, 2016, VOL. 91, NO. 1, 45–51 ,
Number of pages: 23 Posted: 27 May 2017
Accepted Paper Series
Satish and Yasmin Gupta College of Business/University of Dallas, University of Dallas and University of San Francisco

Multiple version iconThere are 2 versions of this paper

Downloads 14
41.

A Regulatory-Focused Perspective on Philanthropy: Promotion Focus Motivates Giving to Prevention-Framed Causes

Journal of Business Research, Vol. 79, No. 1, 2017
Number of pages: 35 Posted: 23 Jun 2017
Accepted Paper Series
University of Winnipeg and University of Manitoba - Asper School of Business
Downloads 13
42.

Fostering Co-Public Marketing and Co-Production of Public Services in Romania

Acta Universitatis Danubius: Administratio, Vol. 8, no. 2/2016, pp. 5-23
Number of pages: 19 Posted: 23 Mar 2017
Working Paper Series
National School of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 13
43.

Who are You Going after? A Practical Typology to Generate Engagement in Professional Student Organizations

Munoz, Laura, Richard J. Miller, and Sonja Martin Poole. Marketing Education Review, vol. 26, no. 2 (2016), pp. 105–118.,
Number of pages: 28 Posted: 27 May 2017
Accepted Paper Series
Satish and Yasmin Gupta College of Business/University of Dallas, University of Dallas and University of San Francisco
Downloads 8
44.

О Некоторых Проблемах Формирования Маркетинга в Самоорганизующейся Образовательной Системе Физического Воспитания Студентов (On Some Issues of Marketing Development in Self-Managing Educational System of College Physical Education)

1150 years of Russian Statehood: historical experience and modern challenges. Materials of the Russian Scientific and practical conference, 26th October 2012. Russian Presidential Academy of National Economy and Public Administration Chelyabinsk branch, 2012 – 318 pages. P.263-264.,
Number of pages: 2 Posted: 06 Sep 2013
Accepted Paper Series
Russian Presidential Academy of National Economy and Public Administration (RANEPA) - Chelyabinsk Branch
Downloads 4
45.

对自身经济状况的不满意和投资推广信息是如何影响 P2P 网贷投资意愿的?来自稀缺思维理论与错误管理理论的解释 (How Financial Dissatisfaction and Investment Promotion Information Affect the Investment Intention in P2P Lending? An Explanation From Scarcity Mind-Set and Error Management Theory)

Number of pages: 21 Posted: 27 May 2019
Working Paper Series
Shanghai University of International Business and Economics, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics
Downloads 3
46.

Incorporating Direct Marketing Activity into Latent Attrition Models

Marketing Science, Vol. 32, No. 3, 2013; pp. 471-487; DOI: 10.1287/mksc.2013.0781
Posted: 13 Nov 2013
Accepted Paper Series
McDonough School of Business, Georgetown University and Tilburg University

Multiple version iconThere are 2 versions of this paper

47.

Marketing in Heterozygous Advantage

Journal of Business Ethics, Vol. 77, No. 1, 2008, University of Alberta School of Business Research Paper No. 2013-173
Posted: 29 Jun 2013
Accepted Paper Series
University of Georgia - Terry College of Business and University of Alberta - Department of Accounting, Operations & Information Systems
48.

Measuring CEO'S Perceptions for the Value of Customer Satisfaction Measurement of Social Services: The Syndrome of the 'Welfare-State Model' in Developing Economies

Journal of Business and Society, Vol. 18, Nos. 1 & 2, pp. 88-106, 2005
Posted: 17 Feb 2006
Accepted Paper Series
Hellenic Open University and BIOSAFETY S.A.
49.

Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting

Production and Operations Management, dx.doi.org/10.1111/poms.12611
Posted: 27 Apr 2015 Last Revised: 26 Dec 2017
Accepted Paper Series
Darla Moore School of Business, University of South Carolina, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Operations, Information and Decisions
50.

To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior

Intern. J. of Research in Marketing (2014), Indian School of Business Research Paper Series
Posted: 18 Nov 2014
Accepted Paper Series
Indian School of Business (ISB), Hyderabad, Monash University and Rice University - Jesse H. Jones Graduate School of Business