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MKTG: Organizational Buying (Topic)

716 Total downloads

Viewing: 1 - 6 of 6 papers


What’s a Movie Worth? Determining the Monetary Value of Motion Pictures’ TV Rights

Number of pages: 51 Posted: 05 Mar 2012
Working Paper Series
University of Muenster, Texas Christian University and Unity Media Group
Downloads 321

Information Networks as a Safeguard from Opportunism in Industrial Supplier-Buyer Relationships

Schmalenbach Business Review, Vol. 54, October 2002
Number of pages: 16 Posted: 07 Nov 2003
Accepted Paper Series
University of Augsburg - Department of Marketing and University of Augsburg
Downloads 159

A Purchasing Perspective of the Universal Marketing Functions

Journal of Marketing Management, Vol. 16, No. 2, 107-115, 2006
Number of pages: 10 Posted: 05 May 2010
Accepted Paper Series
affiliation not provided to SSRN, Clemson University and University of Akron - Department of Marketing
Downloads 122

An Archetypal Analysis for the Development of a Generalized Decision-Making Model in Groups as a Prerequisite for Productive Government and Leadership

Journal of Business Case Studies, Vol. 1, No. 4, pp. 49-66, 2005
Number of pages: 22 Posted: 07 Feb 2006 Last Revised: 28 Dec 2007
Accepted Paper Series
Hellenic Open University and Panteion University of Social & Political Sciences
Downloads 113

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

International Journal of Management Reviews, Vol. 19, Issue 2, pp. 131-150, 2017
Number of pages: 20 Posted: 07 Apr 2017
Accepted Paper Series
University of Padua - Department of Management and Engineering and University of Padua
Downloads 1

Buying Modular Systems in Technology-Intensive Markets

Journal of Marketing Research, Vol. 40, pp. 335-350, August 2003
Posted: 12 Jan 2005
Accepted Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marketing Department, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and VU University Amsterdam