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MKTG: Sales Promotion (Topic)

39,626 Total downloads

Viewing: 1 - 50 of 90 papers

1.

How Effective are Groupon Promotions for Businesses?

Number of pages: 17 Posted: 24 Oct 2010
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 8,341
2.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,705
3.

Impact of Sales Promotion on Buyer Behaviour: An Empirical Study of Indian Retail Customers

Journal of Management, Vol. 3, No. 1, pp. 11-24, January-June 2009
Number of pages: 14 Posted: 24 Jun 2010
Accepted Paper Series
NSHM Business School and IMI Bhubaneswar
Downloads 4,053
4.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Number of pages: 27 Posted: 13 Sep 2011 Last Revised: 26 Sep 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
Downloads 2,306
5.

A Startup’s Experience with Running a Groupon Promotion

Number of pages: 15 Posted: 17 May 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Gourmet Prep Meals, Houston
Downloads 2,303
6.

The Impact of Social Media on Fashion Industry: Empirical Investigation from Karachiites

Journal of Resources Development and Management, Vol. 7, 2015: ISSN 2422-8397
Number of pages: 8 Posted: 08 May 2015
Accepted Paper Series
RTS (Research, Trainings, and Solutions), Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and IQRA University
Downloads 1,392
7.

Card Loyalty. A New Emerging Issue in Grocery Retailing

SDA Bocconi, Research Division, Working Paper No. 01-42
Number of pages: 27 Posted: 11 Jun 2001
Working Paper Series
SDA Bocconi
Downloads 994
8.

Analysis of Consumer Attitudes to Purchase Intentions of Counterfeiting Bag Product in Indonesia

International Journal of Management, Economics and Social Sciences, 2012, Vol. 1(1), pp. 1–12,
Number of pages: 12 Posted: 10 Jun 2012
Accepted Paper Series
affiliation not provided to SSRN
Downloads 801
9.

The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Number of pages: 38 Posted: 28 Nov 2003
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Marketing Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 735
10.

The Michelle Markup: The First Lady’s Impact on Stock Prices of Fashion Companies

Number of pages: 41 Posted: 29 Apr 2010 Last Revised: 01 Dec 2011
Working Paper Series
New York University (NYU) - Stern School of Business
Downloads 728
11.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Accepted Paper Series
City University of New York - Department of Marketing and International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
Downloads 640
12.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 521
13.

The Study of Impact of Celebrity Endorsement on Rural Consumers in India

Number of pages: 10 Posted: 16 Dec 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 521
14.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Working Paper Series
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 514
15.

A Partial-Order-Based Model to Estimate Individual Preferences using Panel Data

Forthcoming, Management Science
Number of pages: 55 Posted: 07 Feb 2015 Last Revised: 07 Oct 2016
Accepted Paper Series
New York University (NYU) - Department of Information, Operations, and Management Sciences and Universidad Torcuato Di Tella - School of Business
Downloads 511
16.

Video Killed the Radio Star? Online Music Videos and Recorded Music Sales

CEP Discussion Paper No 1265
Number of pages: 66 Posted: 17 Apr 2014 Last Revised: 18 Jun 2017
Working Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and Universidade Catolica Portuguesa
Downloads 473
17.

Consumer Value-Maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation

Review of Marketing Science WP No. 20021137
Number of pages: 36 Posted: 07 May 2002
Working Paper Series
Carnegie Mellon University and University of Toronto - Rotman School of Management
Downloads 468
18.

Impact of FMCG Product Sales Variables on Consumer Satisfaction in the City of Jodhpur – An Empirical Analysis

International Journal of Finance & Economic Studies, Vol. 20, p. 198, 2011
Number of pages: 14 Posted: 23 Dec 2011
Accepted Paper Series
Department of Business Administration
Downloads 434
19.

We are What We Consume: The Influence of Food Consumption on Impulsive Choice

Journal of Marketing Research, Forthcoming
Number of pages: 32 Posted: 01 Nov 2009
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 343
20.

Consumer Perceptions of Promotional Activity

Journal of Marketing, Vol. 55, p. 4, 1991
Number of pages: 13 Posted: 20 Jan 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, Independent and New York University (NYU) - Leonard N. Stern School of Business
Downloads 323
21.

Sampling, Discounts or Pay-What-You-Want: Two Field Experiments

International Journal of Research in Marketing, Forthcoming
Number of pages: 26 Posted: 24 Apr 2014
Accepted Paper Series
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Zurich and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 304
22.

Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling

Rotman School of Management Working Paper No. 2594032
Number of pages: 56 Posted: 15 Apr 2015 Last Revised: 06 Jun 2019
Working Paper Series
Johns Hopkins University - Carey Business School and University of Toronto at Mississauga - Department of Management
Downloads 303
23.

Group Buying Commitment and Sellers’ Competitive Advantages

Journal of Economics & Management Strategy, Forthcoming
Number of pages: 30 Posted: 27 Jan 2012
Accepted Paper Series
Northwestern University - Department of Marketing and University of Connecticut - Department of Operations & Information Management

Multiple version iconThere are 2 versions of this paper

Downloads 287
24.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads 275
25.

Competition in Posted Prices With Stochastic Discounts

Economic Journal, Forthcoming
Number of pages: 51 Posted: 03 Mar 2010 Last Revised: 24 Apr 2015
Working Paper Series
Purdue University, Department of Economics and University of Warwick - Warwick Business School

Multiple version iconThere are 3 versions of this paper

Downloads 274
26.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
Accepted Paper Series
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University Rotterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 252
27.

Sales Management & the Degree of Devotion of the Bangladeshi Sales Personnels into Their Career

Number of pages: 12 Posted: 14 Jul 2008
Working Paper Series
DCCI Business Institute (DBI)
Downloads 235
28.

Price and Variety in Supermarkets: Can Store Competition Hurt Consumers?

Number of pages: 44 Posted: 24 Aug 2011 Last Revised: 30 Jul 2015
Working Paper Series
Getulio Vargas Foundation (FGV) - FGV/EPGE Escola Brasileira de Economia e Finanças
Downloads 231
29.

Marketing Pharmaceuticals and Medical Devices

INSEAD Working Paper No. 2012/77/MKT
Number of pages: 41 Posted: 31 Aug 2012
Working Paper Series
INSEAD
Downloads 216
30.

Private Label Price Rigidity During Holiday Periods

Bar-Ilan University and Emory University Economics Working Paper No. 01-2005
Number of pages: 12 Posted: 20 Mar 2005
Working Paper Series
Litholink Corporation, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics
Downloads 204
31.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Accepted Paper Series
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 201
32.

Price Fairness and Strategic Obfuscation

Number of pages: 46 Posted: 25 Aug 2016 Last Revised: 25 Jan 2019
Working Paper Series
McMaster University - Michael G. DeGroote School of Business, Cornell University, Washington University in St. Louis and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Downloads 193
33.

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Journal of Retailing, 85 (1, 2009) 42–55,
Number of pages: 15 Posted: 19 May 2012
Accepted Paper Series
Dartmouth College - Tuck School of Business, Georgia State University - J. Mack Robinson College of Business, Walton College of Business, Texas A&M University - Mays Business School and affiliation not provided to SSRN
Downloads 186
34.

Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-Linked Marketing Context

International Journal of Sport Marketing and Sponsorship, Vol. 7, No. 3, pp. 115-124, 2009
Number of pages: 25 Posted: 09 Dec 2009
Working Paper Series
University of Queensland - Business School, University of Queensland - Business School, University of Queensland - Business School and University of Queensland - Business School
Downloads 169
35.

Technology Systems in the Wine Industry: The Constellation Brands Experience

Number of pages: 24 Posted: 23 Nov 2009
Working Paper Series
Golden Gate University, affiliation not provided to SSRN and Golden Gate University
Downloads 167
36.

Sales Promotion Activities – Effective Tool of Marketing Communication Mix

Number of pages: 5 Posted: 20 Dec 2017 Last Revised: 21 Dec 2017
Working Paper Series
Trakia University and Trakia University
Downloads 164
37.

How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Journal of Marketing, Forthcoming
Number of pages: 37 Posted: 26 Jan 2010
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Iowa
Downloads 158
38.

Relation between Media and Tourism – Example of Croatia as a Tourist Destination

3rd International Scientific Conference Tourism in Southern and Eastern Europe 2015
Number of pages: 14 Posted: 31 Jul 2015
Accepted Paper Series
(VERN) University of Applied Science, Omega Group Zagreb and (VERN) University of Applied Science
Downloads 157
39.

Should You Sell Coke and Pepsi In the Same Aisle? (Manufacturers, Retailer, and Effects of Different Types of Endogenous Advertising)

Simon School Working Paper No. FR 11-25
Number of pages: 17 Posted: 09 Jul 2011 Last Revised: 23 Aug 2015
Working Paper Series
Independent
Downloads 155
40.

A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental

Fordham University Schools of Business Research Paper No. 2540570
Number of pages: 46 Posted: 21 Dec 2014
Working Paper Series
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Downloads 151
41.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Working Paper Series
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 149
42.

What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type

International Journal of Research in Marketing, Forthcoming
Number of pages: 43 Posted: 22 May 2015 Last Revised: 17 Jun 2015
Accepted Paper Series
University of Bremen - Faculty of Business Studies and Economics, ESCP Europe, University of Frankfurt - Department of Marketing and University of Muenster
Downloads 146
43.

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research, Vol. XXXI (February 1994), 76-91
Number of pages: 21 Posted: 21 Jan 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business
Downloads 145
44.

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Number of pages: 42 Posted: 15 Feb 2016 Last Revised: 25 Jul 2017
Working Paper Series
Northeastern University - Department of Economics and NERA Economic Consulting
Downloads 135
45.

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015
Working Paper Series
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads 126
46.

Asymmetric Demand Effects and Cost Pass-Through

Simon School Working Paper No. FR 11-12
Number of pages: 26 Posted: 20 Mar 2011 Last Revised: 26 Oct 2014
Working Paper Series
Independent and ESMT European School of Management and Technology
Downloads 122
47.

Salesforce Contracting under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts

Marketing Science, Forthcoming
Number of pages: 47 Posted: 18 Oct 2017 Last Revised: 24 May 2019
Accepted Paper Series
Johns Hopkins University - Carey Business School and Columbia University - Columbia Business School
Downloads 118
48.

Are Private Label Users Attractive Targets for Retailer Coupons?

International Journal of Research in Marketing, Forthcoming
Number of pages: 37 Posted: 12 May 2010 Last Revised: 01 Jun 2010
Accepted Paper Series
Goethe University Frankfurt and University of Zurich
Downloads 109
49.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
Accepted Paper Series
University of Iowa - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 106
50.

Pass-Through Rates in the Real World: The Effect of Price Points and Menu Costs

Number of pages: 8 Posted: 07 Sep 2012
Working Paper Series
Independent
Downloads 101