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MKTG: Services Marketing (Topic)

20,868 Total downloads

Viewing: 1 - 50 of 128 papers

1.

A Study on Customer Satisfaction & Service Gaps in Selected Private, Public & Foreign Banks

3rd IIMA Conference, Marketing Paradigms for Emerging Economies, Indian Institute of Management, 2009
Number of pages: 16 Posted: 22 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
Berhampur University, India and Symbiosis Institute of Business Management
Downloads 2,792
2.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Review of Marketing Science WP No. 315
Number of pages: 32 Posted: 07 May 2002
Working Paper Series
Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 2,017
3.

A Study on Impact of Service Quality on Customer Satisfaction in the Indian Insurance Industry

Number of pages: 8 Posted: 16 Dec 2012
Working Paper Series
Alliance University - School of Business and Alliance University
Downloads 1,001
4.

Marketing Strategies of Corporate Hospitals

Number of pages: 12 Posted: 21 Nov 2013
Working Paper Series
Independent and Independent
Downloads 981
5.

Customer Retention in Fast Food Industry

Indus Journal of Management Sciences, Volume 1, Issue 1, 2013
Number of pages: 7 Posted: 10 Jul 2014
Accepted Paper Series
Indus University, RTS (Research, Trainings, and Solutions) and IQRA University
Downloads 707
6.

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Columbia Business School Research Paper No. 13-76
Number of pages: 60 Posted: 13 Oct 2013 Last Revised: 16 May 2015
Working Paper Series
Harvard Business School, University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School
Downloads 590
7.

Service Quality, Tourist Satisfaction and Future Behavioral Intentions on Culture Heritage Tourism: An Empirical Study of Domestic Local Tourist at Borobudur Temple

The 3rd International Conference on Business, Economics and Tourism Management, Vol. 50, pp.89-97, 2012
Number of pages: 9 Posted: 18 Apr 2013
Working Paper Series
MHMK - University for Media and Communication, Berlin
Downloads 583
8.

Service Design for a Holistic Customer Experience: A Process Perspective

Number of pages: 32 Posted: 06 Aug 2014 Last Revised: 10 Mar 2019
Working Paper Series
George Mason University - Department of Information Systems and Operations Management and Cambridge Judge Business School
Downloads 498
9.

First Step in Social Media - Measuring the Influence of Online Management Responses on Customer Satisfaction

Productions and Operations Management, Forthcoming
Number of pages: 40 Posted: 18 Jul 2012
Accepted Paper Series
Arizona State University (ASU) - Department of Information Systems and Harbin Institute of Technology, School of Management
Downloads 466
10.

Marketing Determinants and Potential Effects of Banking Service Quality: The Case of Egypt

Number of pages: 33 Posted: 02 Mar 2012 Last Revised: 12 Apr 2012
Working Paper Series
Ain Shams University and Ain Shams University
Downloads 440
11.

An Empirical Study of Customer Expectation and Perception in Restaurant Chains and Fast-Food Outlets

International Journal of Management, IT and Engineering, Vol. No. 12, 2013
Number of pages: 13 Posted: 25 May 2014
Accepted Paper Series
Pacific Business School and Independent
Downloads 403
12.

Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions

Journal of Service Research, Vol. 10, pp. 269-281, February 2008
Number of pages: 14 Posted: 04 Dec 2009 Last Revised: 08 Dec 2009
Accepted Paper Series
affiliation not provided to SSRN, University of Queensland - Business School and affiliation not provided to SSRN
Downloads 390
14.

The Institutional Framework for Doing Sports Business: Principles of EU Competition Policy in Sports Markets

University of Southern Denmark Department of Environmental and Business Economics - Markets and Competition Working Paper No. 2011-0124
Number of pages: 30 Posted: 25 Jan 2011
Working Paper Series
Ilmenau University of Technology
Downloads 387
15.

Managing Automation in Teams

Number of pages: 49 Posted: 14 Sep 2017 Last Revised: 23 Sep 2018
Working Paper Series
Carnegie Mellon University and University of Pennsylvania - The Wharton School
Downloads 369
16.

Price and Quality Relationships in Local Service Industries

FTC Bureau of Economics Working Paper No. 249
Number of pages: 67 Posted: 26 Jun 2003
Working Paper Series
Federal Trade Commission - Bureau of Economics
Downloads 312
17.

Strategies of Value Proposition on the Internet

Perspectives of Innovations, Economics & Business, Volume 5, Issue 2, 2010
Number of pages: 3 Posted: 08 Jul 2012
Accepted Paper Series
Warsaw School of Economics (SGH)
Downloads 305
18.

An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario

S. Saibaba et al. (Eds.): Innovative Marketing Strategies For Emerging Markets - What’s Next, pp. 20-27, SSIM, Hyderabad 2013,
Number of pages: 17 Posted: 29 Mar 2013
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 280
19.

An Assessment of Retail Service Quality: An Empirical Study of the RSQS in Sri Lankan Supermarkets

Developing Country Studies, 4(3), 78-90, 2014
Number of pages: 14 Posted: 23 Jun 2014 Last Revised: 20 Oct 2014
Accepted Paper Series
Sabaragamuwa University of Sri Lanka, Sabaragamuwa University of Sri Lanka and University of Jaffna
Downloads 279
20.

Determinants of Brand Equity in Business-to-Consumer Services

Number of pages: 4 Posted: 28 Oct 2012
Working Paper Series
Clayton State University - University System of Georgia, National University of Singapore (NUS) - NUS Business School and Montclair State University
Downloads 266
21.

Physical Evidence: Factors Determining the Selection of Fast-Food Restaurants among the Youth Consumers in Dhaka City

Jahangirnagar University Journal of Business Research, 2008
Number of pages: 13 Posted: 24 Jun 2012
Accepted Paper Series
Institute of Business Administration (IBA-JU) and Daffodil International University
Downloads 254
22.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Accepted Paper Series
Yale School of Management and McGill Desautels Faculty of Management
Downloads 253
23.

A Marketing-Finance Approach Towards Industrial Channel Contract Relationships: A Model of Application

Journal of Business Research, Vol.57, No. 6, pp. 601-609, June 2004
Number of pages: 31 Posted: 04 Oct 2005
Accepted Paper Series
Maastricht University
Downloads 232
24.

Concept of the Education Services Marketing Mix in Indonesia

Managerial Marketing eJournal, Vol. 8, No. 46, Oct. 12, 2016
Number of pages: 8 Posted: 23 Sep 2016 Last Revised: 12 Mar 2017
Accepted Paper Series
Universitas Muslim Indonesia
Downloads 232
25.

PREMASA Model: An Integrated Approach to Customer Relationship Management

IEM International Journal of Management & Technology, Vol. 2, No. 1, pp. 111-118, 2012
Number of pages: 8 Posted: 04 Mar 2012 Last Revised: 04 Jun 2012
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 232
26.

Service-Dominant Logic as a Framework for Innovation within Networks

Number of pages: 37 Posted: 28 Sep 2011
Working Paper Series
University of Naples, University of Naples and University of Naples Federico II - Department of Economics
Downloads 229
27.

Маркетинг в хотелиерството (Hotel Marketing)

Иванов, Ст., В. Жечев (2011). Маркетинг в хотелиерството. Варна: Зангадор; Ivanov, S. & Zhechev, V. (2011). , Hotel marketing, Varna: Zangador; Ivanov, S., V Zhechev (2011), Hotel Marketing. Dobrich: International University College, (in Bulgarian) Forthcoming ,
Number of pages: 25 Posted: 30 May 2013 Last Revised: 16 Sep 2014
Accepted Paper Series
Varna University of Management (VUM) and University of Economics - Varna
Downloads 229
28.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 227
29.

A Conceptual Model for Bidirectional Service, Information and Product Quality in an IS Outsourcing Collaboration Environment

Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06), Vol. 1, No. 7b, 2006
Number of pages: 11 Posted: 07 Jun 2008 Last Revised: 17 Jun 2012
Accepted Paper Series
University of Texas at El Paso (UTEP)
Downloads 220
30.

Internet-Based Customer Portfolio Building

Proceedings of the 10th International Conference Marketing Trends, Paris, January 20-22, 2011
Number of pages: 22 Posted: 08 Jul 2012
Accepted Paper Series
Warsaw School of Economics (SGH)
Downloads 219
31.

Comparative Analysis of Customer Satisfaction of ATM Services Provided by Public and Private Sector Banks in India

International LNCT Management and Research Journal, Volume 1 January 2014, pp 5 - 14
Number of pages: 20 Posted: 28 May 2014
Accepted Paper Series
Manipal University Jaipur, Janardan Rai Nagar Rajasthan Vidyapeeth University and Guru Gobind Singh College of Management and Technology
Downloads 214
32.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 198
33.

The Role of Market Advisory Services in Crop Marketing and Risk Management: A Preliminary Report of Survey Results

AgMas Report 2001-02
Number of pages: 63 Posted: 19 May 2001
Working Paper Series
Maastricht University, University of Illinois at Urbana-Champaign - Department of Agricultural and Consumer Economics and University of Illinois at Urbana-Champaign - Department of Agricultural and Consumer Economics
Downloads 197
34.

Insights into the Indian Call Centre Industry: Can Internal Marketing Help Tackle High Employee Turnover?

Journal of Services Marketing, Vol. 23, No. 5, pp. 351-362.
Number of pages: 12 Posted: 03 Nov 2012
Accepted Paper Series
Aston University, Loyola University of Chicago, Aston University - Aston Business School and Clayton State University - University System of Georgia
Downloads 196
35.

The Customer Engagement Ecosystem

Number of pages: 48 Posted: 23 Nov 2015
Working Paper Series
Northwestern University, Northwestern University and Northwestern University

Multiple version iconThere are 2 versions of this paper

Downloads 191
36.

Expectation and Perception Level of Reliance Jio Services in Guwahati City

Number of pages: 10 Posted: 10 May 2017 Last Revised: 11 May 2017
Working Paper Series
Independent
Downloads 175
37.

Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-Linked Marketing Context

International Journal of Sport Marketing and Sponsorship, Vol. 7, No. 3, pp. 115-124, 2009
Number of pages: 25 Posted: 09 Dec 2009
Working Paper Series
University of Queensland - Business School, University of Queensland - Business School, University of Queensland - Business School and University of Queensland - Business School
Downloads 169
38.

Diffusing Customer Anger in Service Recovery: A Conceptual Framework

Australasian Marketing Journal, Vol. 11, No. 2, pp. 46-55, 2003
Number of pages: 26 Posted: 29 Jul 2010
Accepted Paper Series
affiliation not provided to SSRN and University of Queensland - Business School
Downloads 163
39.

Harry Potter and the Service-Dominant Logic of Marketing: A Cautionary Tale

Journal of Marketing Management, Vol. 25, Nos. 5-6, pp. 519-533, 2009
Number of pages: 15 Posted: 10 Feb 2012 Last Revised: 13 Feb 2012
Accepted Paper Series
Ulster University and University of Liverpool
Downloads 163
40.

Are They Being Served? Linking Consumer Expectation, Evaluation and Commitment

Number of pages: 18 Posted: 25 Jun 2011
Working Paper Series
Swinburne University of Technology and affiliation not provided to SSRN
Downloads 153
41.
Downloads 147
42.

Does Service Bundling Reduce Churn?

2011 TPRC
Number of pages: 54 Posted: 17 Jan 2012 Last Revised: 13 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Harvard University - Technology & Operations Management Unit

Multiple version iconThere are 3 versions of this paper

Downloads 145
43.

Use of SERVQUAL Model for Assessment of Services Quality of 4G Services

Number of pages: 8 Posted: 04 May 2017
Working Paper Series
Independent
Downloads 143
44.

Price Increases and Their Effect on Customer Retention in a Services Context: The Moderating Role of Customer Tenure and Relationship Breadth

Journal of Service Research, Vol. 11, No. 3, pp. 232-245, 2009
Number of pages: 44 Posted: 28 Feb 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 137
45.

Perceptions Towards Credit Card Usage: Factor Analytic Finding from Pakistan

International Journal of Economics Business and Management Studies - IJEBMS, Vol. 2, No. 3 (September, 2013) 128-135
Number of pages: 8 Posted: 10 Jun 2014 Last Revised: 20 Jul 2014
Accepted Paper Series
University of Dammam and DHA Suffa University, Karachi
Downloads 129
46.

Customer Reactions to Service Separation

Journal of Marketing, 74 (2), 55-70, 2010
Number of pages: 17 Posted: 29 Sep 2013
Accepted Paper Series
Monash University and Renmin University of China - School of Business
Downloads 121
47.

The Impact of Perceived Fairness on Satisfaction: Are Airport Security Measures Fair? Does it Matter?

Journal of Marketing Theory and Practice, vol. 14, no. 4 (fall 2006), pp. 323–335.,
Number of pages: 14 Posted: 20 Feb 2014
Accepted Paper Series
University of Nebraska at Omaha - College of Business Administration, University of Nebraska at Omaha, University of Nebraska at Omaha, University of Nebraska at Omaha and University of Nebraska at Omaha
Downloads 121
48.

Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-Service Internet Technologies

Service Industries Journal, Vol. 28, No. 1, pp. 117-138, January 2008
Number of pages: 23 Posted: 03 Nov 2012
Accepted Paper Series
National University of Singapore (NUS) - NUS Business School, Clayton State University - University System of Georgia and Aston University - Aston Business School
Downloads 117
49.

Corporate Social Responsibility on the International Area - Present Developments in Romania and Bulgaria

10th International Congress of the International Association on Public and Nonprofit Marketing, June 16-17, 2011
Number of pages: 15 Posted: 05 Apr 2011
Working Paper Series
National School of Political Studies and Public Administration (NSPSPA) and affiliation not provided to SSRN
Downloads 116
50.

Tipping Motivations and Behavior in the US and Israel

Journal of Applied Social Psychology, Vol. 40, No. 2, pp. 421-457, 2010
Number of pages: 46 Posted: 26 Feb 2010
Accepted Paper Series
Ben-Gurion University of the Negev - Guilford Glazer Faculty of Business and Management
Downloads 101