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MKTG: Buyer Behavior (Topic)

102,478 Total downloads

Viewing: 1 - 50 of 406 papers

1.

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Number of pages: 133 Posted: 04 Apr 2011
Working Paper Series
Bournemouth University Business School
Downloads 5,840
2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,836
3.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,835
4.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,361
5.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,340
6.

Empirical Evidence for the Relation between Customer Satisfaction and Business Performance

ERIM Report Series Reference No. ERS-2001-32-ORG
Number of pages: 23 Posted: 06 Mar 2008
Working Paper Series
Tilburg University - Faculty of Social and Behavioural Sciences, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 1,994
7.

Measuring Prices and Price Competition Online: Amazon and Barnes and Noble

Yale ICF Working Paper No. 02-23
Number of pages: 27 Posted: 01 Aug 2002
Working Paper Series
University of Chicago - Booth School of Business and Yale School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,768
8.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 16 Dec 2012 Last Revised: 02 Jul 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Johns Hopkins University - Carey Business School
Downloads 1,509
9.

A Study of Consumer Perceptions of the Products Sold Through Multilevel Marketing

Prabandhan & Taqniki, Management Research Journal, Vol. 5, No. 4, pp. 97-103, 2011
Number of pages: 13 Posted: 24 Dec 2011
Accepted Paper Series
Jaipuria Institute of Management, Indore
Downloads 1,483
10.

The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion

Number of pages: 46 Posted: 25 Feb 2016
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,471
11.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Accepted Paper Series
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, USI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,468
12.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,290
13.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,250
14.

How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Number of pages: 33 Posted: 26 Jul 2007 Last Revised: 26 May 2011
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,233
15.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,226
16.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California and University of California, Berkeley - Marketing Group
Downloads 1,140
17.

Consumer Choice Model for Forecasting Demand and Designing Incentives for Solar Technology

MIT Sloan Research Paper No. 4872-11
Number of pages: 36 Posted: 27 Jan 2011 Last Revised: 14 Aug 2015
Working Paper Series
University of Pennsylvania - Operations & Information Management Department and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,088
18.

Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue

Management Science, Forthcoming
Number of pages: 50 Posted: 14 May 2013 Last Revised: 19 Jun 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,066
19.

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

ERIM Report Series Reference No. ERS-2002-27-MKT
Number of pages: 59 Posted: 20 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research
Downloads 1,063
20.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294,
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Accepted Paper Series
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 937
21.

A Study of Behavioral Pattern of the Customers for Ready to Eat Food Items

Number of pages: 20 Posted: 04 Sep 2012
Working Paper Series
Independent
Downloads 927
22.

Consumer Perceptions Towards Different Retail Formats in India

Number of pages: 13 Posted: 26 Oct 2011 Last Revised: 02 Nov 2011
Working Paper Series
Maharishi Markandeshwar University and Doctoral Research Centre
Downloads 905
23.

Challenges and Strategies of French Luxury Goods Marketing in Advanced Emerging Countries: A Case Study of Chinese Luxury Consumers

BENEFITS AND PITFALLS OF RELOCATING BUSINESSES IN EMERGING AND DEVELOPING, Routledge, 2010
Number of pages: 38 Posted: 28 Jan 2012 Last Revised: 07 May 2013
Accepted Paper Series
SKEMA Business School - Lille Campus, Thompson Rivers University, Université Laval and SUNY College at Plattsburgh
Downloads 880
24.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011
Accepted Paper Series
North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 879
25.

Customer Response to Restaurant Daily Deals

Number of pages: 32 Posted: 12 Sep 2011 Last Revised: 30 Sep 2011
Working Paper Series
Cornell University - School of Hotel Administration and Rice University - Jesse H. Jones Graduate School of Business
Downloads 879
26.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Working Paper Series
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 859
27.

Time Efficiency of Point-of-Sale Payment Methods: The Empirical Results for Cash, Cards and Mobile Payments

Number of pages: 30 Posted: 27 Feb 2011 Last Revised: 31 Jan 2014
Working Paper Series
Nicolaus Copernicus University, Warsaw University, Management Faculty, Nicolaus Copernicus University, Nicolaus Copernicus University, Nicolaus Copernicus University and Nicolaus Copernicus University
Downloads 825
28.

Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment

Jabr, Wael and Eric Zheng. "Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment". MIS Quarterly. Accepted July 2013.
Number of pages: 47 Posted: 30 Jul 2013
Accepted Paper Series
Georgia State University and University of Texas at Dallas
Downloads 823
29.

Informational Cascades and Software Adoption on the Internet: An Empirical Investigation

MIS Quarterly, Vol. 33, No. 1, pp. 23-48, March 2009
Number of pages: 58 Posted: 07 Apr 2008 Last Revised: 31 Jul 2012
Accepted Paper Series
George Washington University - School of Business, Arizona State University (ASU) - Department of Information Systems and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 805
30.

Factors Effecting Consumer Preferences in Airline Industry

Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012
Number of pages: 10 Posted: 24 Sep 2012
Accepted Paper Series
IQRA University, Iqra University, IQRA University, Iqra University and affiliation not provided to SSRN
Downloads 796
31.

Once Burned, Twice Shy: How Naïve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Number of pages: 42 Posted: 16 Sep 2005 Last Revised: 07 Aug 2010
Working Paper Series
University of California, Berkeley - Haas School of Business, Saint Mary's College of California and University of California, Davis
Downloads 774
32.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01
Number of pages: 44 Posted: 16 Nov 2001
Working Paper Series
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 762
33.

The Emergence of Ebooks: Just Another Media Industry Joining the Converging Digital World? An Explorative Study on User Preferences and Industry Structure Changes

TPRC 2010
Number of pages: 28 Posted: 18 Jan 2012
Accepted Paper Series
University of Cologne - Department of Media and Technology Management
Downloads 747
34.

Consumer Behaviors and Customer Satisfaction: Any Value Created?

Society of Interdisciplinary Business Research, Vol 1, No. 1, June 7-9, 2012, Paper # 2012-048, Bangkok: Thailand. ISSN # 2223-5078
Number of pages: 15 Posted: 13 Jun 2012
Accepted Paper Series
International University Liaison Indonesia (IULI) - Hotel & Tourism Management, International University Liaison Indonesia (IULI), Universitas Pembangunan Jaya, Tangerang and Universitas Pembangunan Jaya, Tangerang
Downloads 731
35.

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017 Last Revised: 03 Jan 2019
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads 697
36.

Consumer Attitude Toward Products Made in Ghana

Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012
Number of pages: 8 Posted: 06 Jan 2012
Accepted Paper Series
KNUST School of Business
Downloads 646
37.

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 638
38.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University

Multiple version iconThere are 2 versions of this paper

Downloads 573
39.

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, Vol. 22, No. 3, 1995
Number of pages: 10 Posted: 26 Aug 2014
Accepted Paper Series
University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 569
40.

Study of Consumer Behaviour in the International Market with Respect to Cultural Factors in Delhi, India and London, UK

Anvikshiki: The Indian Journal of Research, Volume 6, Number 1, January-February 2012
Number of pages: 6 Posted: 15 Dec 2012
Accepted Paper Series
affiliation not provided to SSRN and Bora Institute of Management Sciences
Downloads 568
41.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 565
42.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014
Working Paper Series
Cornell University, Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Downloads 564
43.

Toward Mass Adoption of Electric Vehicles: Impacts of the Range and Resale Anxieties

Number of pages: 50 Posted: 21 Mar 2013 Last Revised: 29 Aug 2014
Working Paper Series
Seoul National University, SNU Business School, University of Oxford - Said Business School and Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management
Downloads 545
44.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, 63(12), pp. 4345-4365, 2017
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 28 Feb 2018
Accepted Paper Series
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 544
45.

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Journal of Wine Research, 2002
Number of pages: 27 Posted: 26 Feb 2013 Last Revised: 28 Feb 2013
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 538
46.

Dynamic Discrete Choice Structural Models: A Survey

Journal of Econometrics, Vol. 156, No. 1, 2010
Number of pages: 68 Posted: 04 Aug 2007 Last Revised: 30 Oct 2016
Accepted Paper Series
University of Toronto - Department of Economics and Centro de Estudios Monetarios y Financieros (CEMFI)
Downloads 529
47.

Factors Affecting Consumer Choice of Multiple Mobile Services

Global Journal of Business Research, v. 6 (4) pp. 59-67, 2012
Number of pages: 10 Posted: 30 Jan 2013
Accepted Paper Series
Takoradi Polytechnic
Downloads 526
48.

The Study of Impact of Celebrity Endorsement on Rural Consumers in India

Number of pages: 10 Posted: 16 Dec 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 522
49.

Estimating Network Effects and Compatibility in Mobile Telecommunications

WZB Markets and Political Economy Working Paper No. SP II 2003-26, ESMT Working Paper No. 07-001
Number of pages: 45 Posted: 16 Feb 2004
Working Paper Series
ESMT European School of Management and Technology
Downloads 511
50.

Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and Abandonment

ONLINE CONSUMER BEHAVIOR: THEORY AND RESEARCH IN SOCIAL MEDIA, ADVERTISING, AND E-TAIL, Angeline G. Close, ed., Routledge, April 2012
Number of pages: 32 Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN and University of Richmond
Downloads 509