Search Results
MKTG: Consumer Behavior (Sub-Topic)

77,006 Total downloads

Viewing: 1 - 50 of 253 papers

1.

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Number of pages: 133 Posted: 04 Apr 2011
Working Paper Series
Bournemouth University Business School
Downloads 5,794
2.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,829
3.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,834
4.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,361
5.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,339
6.

Empirical Evidence for the Relation between Customer Satisfaction and Business Performance

ERIM Report Series Reference No. ERS-2001-32-ORG
Number of pages: 23 Posted: 06 Mar 2008
Working Paper Series
Tilburg University - Faculty of Social and Behavioural Sciences, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 1,993
7.

Measuring Prices and Price Competition Online: Amazon and Barnes and Noble

Yale ICF Working Paper No. 02-23
Number of pages: 27 Posted: 01 Aug 2002
Working Paper Series
University of Chicago - Booth School of Business and Yale School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,767
8.

The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion

Number of pages: 46 Posted: 25 Feb 2016
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,470
9.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Accepted Paper Series
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, USI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,461
10.

A Study of Consumer Perceptions of the Products Sold Through Multilevel Marketing

Prabandhan & Taqniki, Management Research Journal, Vol. 5, No. 4, pp. 97-103, 2011
Number of pages: 13 Posted: 24 Dec 2011
Accepted Paper Series
Jaipuria Institute of Management, Indore
Downloads 1,444
11.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,289
12.

How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Number of pages: 33 Posted: 26 Jul 2007 Last Revised: 26 May 2011
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,231
13.

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell

Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998
Number of pages: 13 Posted: 19 Dec 2010
Accepted Paper Series
University of Wollongong and University of California, Berkeley - Marketing Group
Downloads 1,139
14.

Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue

Management Science, Forthcoming
Number of pages: 50 Posted: 14 May 2013 Last Revised: 19 Jun 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,065
15.

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

ERIM Report Series Reference No. ERS-2002-27-MKT
Number of pages: 59 Posted: 20 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research
Downloads 1,062
16.

A Study of Behavioral Pattern of the Customers for Ready to Eat Food Items

Number of pages: 20 Posted: 04 Sep 2012
Working Paper Series
Independent
Downloads 927
17.

Consumer Perceptions Towards Different Retail Formats in India

Number of pages: 13 Posted: 26 Oct 2011 Last Revised: 02 Nov 2011
Working Paper Series
Maharishi Markandeshwar University and Doctoral Research Centre
Downloads 904
18.

Agent-Based Modeling in Marketing: Guidelines for Rigor

International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Number of pages: 51 Posted: 24 Apr 2011 Last Revised: 28 Jun 2011
Accepted Paper Series
North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 878
19.

Challenges and Strategies of French Luxury Goods Marketing in Advanced Emerging Countries: A Case Study of Chinese Luxury Consumers

BENEFITS AND PITFALLS OF RELOCATING BUSINESSES IN EMERGING AND DEVELOPING, Routledge, 2010
Number of pages: 38 Posted: 28 Jan 2012 Last Revised: 07 May 2013
Accepted Paper Series
SKEMA Business School - Lille Campus, Thompson Rivers University, Université Laval and SUNY College at Plattsburgh
Downloads 877
20.

Customer Response to Restaurant Daily Deals

Number of pages: 32 Posted: 12 Sep 2011 Last Revised: 30 Sep 2011
Working Paper Series
Cornell University - School of Hotel Administration and Rice University - Jesse H. Jones Graduate School of Business
Downloads 877
21.

Time Efficiency of Point-of-Sale Payment Methods: The Empirical Results for Cash, Cards and Mobile Payments

Number of pages: 30 Posted: 27 Feb 2011 Last Revised: 31 Jan 2014
Working Paper Series
Nicolaus Copernicus University, Warsaw University, Management Faculty, Nicolaus Copernicus University, Nicolaus Copernicus University, Nicolaus Copernicus University and Nicolaus Copernicus University
Downloads 823
22.

Informational Cascades and Software Adoption on the Internet: An Empirical Investigation

MIS Quarterly, Vol. 33, No. 1, pp. 23-48, March 2009
Number of pages: 58 Posted: 07 Apr 2008 Last Revised: 31 Jul 2012
Accepted Paper Series
George Washington University - School of Business, Arizona State University (ASU) - Department of Information Systems and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 804
23.

Factors Effecting Consumer Preferences in Airline Industry

Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012
Number of pages: 10 Posted: 24 Sep 2012
Accepted Paper Series
IQRA University, Iqra University, IQRA University, Iqra University and affiliation not provided to SSRN
Downloads 794
24.

Once Burned, Twice Shy: How Naïve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Number of pages: 42 Posted: 16 Sep 2005 Last Revised: 07 Aug 2010
Working Paper Series
University of California, Berkeley - Haas School of Business, University of Wollongong and University of California, Davis
Downloads 772
25.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01
Number of pages: 44 Posted: 16 Nov 2001
Working Paper Series
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 762
26.

The Emergence of Ebooks: Just Another Media Industry Joining the Converging Digital World? An Explorative Study on User Preferences and Industry Structure Changes

TPRC 2010
Number of pages: 28 Posted: 18 Jan 2012
Accepted Paper Series
University of Cologne - Department of Media and Technology Management
Downloads 746
27.

Consumer Behaviors and Customer Satisfaction: Any Value Created?

Society of Interdisciplinary Business Research, Vol 1, No. 1, June 7-9, 2012, Paper # 2012-048, Bangkok: Thailand. ISSN # 2223-5078
Number of pages: 15 Posted: 13 Jun 2012
Accepted Paper Series
Universitas Pembangunan Jaya, International University Liaison Indonesia (IULI), Universitas Pembangunan Jaya, Tangerang and Universitas Pembangunan Jaya, Tangerang
Downloads 729
28.

Consumer Attitude Toward Products Made in Ghana

Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012
Number of pages: 8 Posted: 06 Jan 2012
Accepted Paper Series
KNUST School of Business
Downloads 646
29.

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 638
30.

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017 Last Revised: 03 Jan 2019
Accepted Paper Series
IESEG School of Management and INSEAD
Downloads 634
31.

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, Vol. 22, No. 3, 1995
Number of pages: 10 Posted: 26 Aug 2014
Accepted Paper Series
University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 566
32.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014
Working Paper Series
Cornell University, Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Downloads 563
33.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 562
34.

Study of Consumer Behaviour in the International Market with Respect to Cultural Factors in Delhi, India and London, UK

Anvikshiki: The Indian Journal of Research, Volume 6, Number 1, January-February 2012
Number of pages: 6 Posted: 15 Dec 2012
Accepted Paper Series
affiliation not provided to SSRN and Bora Institute of Management Sciences
Downloads 560
35.

Toward Mass Adoption of Electric Vehicles: Impacts of the Range and Resale Anxieties

Number of pages: 50 Posted: 21 Mar 2013 Last Revised: 29 Aug 2014
Working Paper Series
Seoul National University, SNU Business School, University of Oxford - Said Business School and Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management
Downloads 543
36.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, 63(12), pp. 4345-4365, 2017
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 28 Feb 2018
Accepted Paper Series
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 541
37.

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Journal of Wine Research, 2002
Number of pages: 27 Posted: 26 Feb 2013 Last Revised: 28 Feb 2013
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 536
38.

Factors Affecting Consumer Choice of Multiple Mobile Services

Global Journal of Business Research, v. 6 (4) pp. 59-67, 2012
Number of pages: 10 Posted: 30 Jan 2013
Accepted Paper Series
Takoradi Polytechnic
Downloads 523
39.

The Study of Impact of Celebrity Endorsement on Rural Consumers in India

Number of pages: 10 Posted: 16 Dec 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 521
40.

Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and Abandonment

ONLINE CONSUMER BEHAVIOR: THEORY AND RESEARCH IN SOCIAL MEDIA, ADVERTISING, AND E-TAIL, Angeline G. Close, ed., Routledge, April 2012
Number of pages: 32 Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN and University of Richmond
Downloads 505
41.

Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data

Number of pages: 16 Posted: 10 Aug 2012
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 494
42.

A Study on Commodity Market Behaviour, Price Discovery and Its Factors

Number of pages: 9 Posted: 21 Jan 2012
Working Paper Series
Alliance Business School (ABS), affiliation not provided to SSRN and Alliance University - School of Business
Downloads 488
43.

Consumer Demand for Fair Labor Standards: Evidence from a Field Experiment on eBay

Number of pages: 39 Posted: 17 Apr 2011
Working Paper Series
Harvard University, Stanford University, Harvard University and Harvard University
Downloads 488
44.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 478
45.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Forthcoming
Number of pages: 63 Posted: 29 Sep 2012 Last Revised: 06 Oct 2012
Accepted Paper Series
Michigan State University-Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Department of Marketing
Downloads 474
46.

Dynamic Pricing with Strategic Customers

Zeitschrift für Betriebswirtschaft (ZfB) | Journal of Business Economics (JBE), Volume 83, Issue 5, pp 505-549,
Number of pages: 37 Posted: 04 Jan 2012 Last Revised: 21 Sep 2014
Accepted Paper Series
University of Duisburg-Essen - Mercator School of Management, University of Augsburg, University of Augsburg - Department of Analytics & Optimization and Bundeswehr University Munich
Downloads 464
47.

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market

Number of pages: 36 Posted: 11 Oct 2010 Last Revised: 14 Apr 2015
Working Paper Series
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 449
48.

The Contribution of Product and Consumer Characteristics to Consumer’s Impulse Purchasing Behaviour in Singapore

Proceedings of 2011 International Conference on Social Science and Humanity, Vol. 1, pp. 248-252, 2011
Number of pages: 5 Posted: 12 Feb 2012 Last Revised: 14 Mar 2012
Accepted Paper Series
University of California, Berkeley - Coleman Fung Institute for Engineering Leadership, Padova University, affiliation not provided to SSRN, affiliation not provided to SSRN and Islamic Azad University (IAU) - Faculty of Management & Accounting
Downloads 435
49.

Privacy and Advertising Mail

Berkeley Center for Law & Technology Research Paper
Number of pages: 25 Posted: 04 Dec 2012
Working Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Law and University of California, Berkeley - School of Law
Downloads 416
50.

Determinants Analysis of Customer Switching Behavior in Private Banking Sector of Pakistan

Interdisciplinary Journal of Contemporary Research in Business, Vol. 2, No. 7, p. 96, November 2010
Number of pages: 16 Posted: 08 Jan 2012
Accepted Paper Series
Iqra University, Universiti Pendidikan Sultan Idris, affiliation not provided to SSRN, affiliation not provided to SSRN and Jamia Millia Islamia (A Central University) - Economics
Downloads 407